Commerce Executive and Leadership Team

Travis Hess, the Chief Executive Officer at Commerce, directs the overarching corporate strategy and long-term vision for the entire ecommerce ecosystem. By overseeing the integration of BigCommerce, Feedonomics, and Makeswift, the Chief Executive Officer ensures that the platform maintains a competitive edge in the global software-as-a-service market. Hess manages high-level relationships with the Board and investors to secure the financial health required for continuous innovation. This leadership role involves driving expansion across North America, Europe, and the Asia Pacific region to capture emerging market opportunities. Through the alignment of product development with evolving B2B and B2C merchant needs, Travis Hess maintains the company's position as a leader in digital commerce. Ultimately, Hess fosters a culture of agility and technical excellence that supports the diverse requirements of brands ranging from retail to specialty goods.

Michelle Suzuki, the Chief Marketing Officer at Commerce, architects the global brand strategy and demand generation initiatives that fuel market adoption of the company's software platform. Overseeing the positioning of AI-ready tools and visual editing capabilities, the Chief Marketing Officer ensures that merchants understand the value of the composable architecture. Suzuki drives cross-functional collaboration with product teams to translate complex technical features into compelling narratives for diverse industries. This leadership role involves managing large-scale campaigns that span the United States, the Middle East, and Africa to increase brand visibility. By analyzing market trends and customer feedback, Michelle Suzuki optimizes the marketing funnel to accelerate growth across both B2B and B2C segments. Ultimately, Suzuki secures a strong market presence by highlighting the platform's ability to sync and automate data across over one hundred fifty advertising channels.

Zoran Mladenovic, the Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo at Commerce, directs the technical implementation of complex ecommerce solutions for enterprise clients. Overseeing the deployment of scalable cloud infrastructure, the Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo ensures that the platform meets the rigorous demands of high-volume retailers. Mladenovic bridges the gap between engineering capabilities and real-world merchant requirements, particularly for intricate B2B ecommerce needs. This leadership role involves driving technical excellence across global operations, including the integration of third-party services like payments and accounting. By architecting robust data management frameworks, Zoran Mladenovic enables brands to maintain operational efficiency during rapid scaling. Ultimately, Mladenovic ensures that the technical foundation of the ecosystem remains flexible enough to adapt to the shifting requirements of the digital marketplace.

Rebecca Logan, the Chief People Officer at Commerce, architects the organizational design and talent acquisition strategies necessary to support a global workforce. Overseeing the development of internal culture and employee engagement programs, the Chief People Officer ensures that the company attracts top-tier talent capable of driving innovation in the ecommerce sector. Logan manages the alignment of human capital with the company's strategic goals, fostering an environment that supports collaboration between marketing, development, and sales teams. This leadership role involves implementing scalable HR systems that function effectively across North and South America, Europe, and the Asia Pacific region. By prioritizing professional development and diversity, Rebecca Logan builds a resilient organization prepared for rapid market changes. Ultimately, Logan secures the long-term success of the company by cultivating a high-performance workforce dedicated to the mission of empowering merchants worldwide.

Ali Afzalirad, the Chief Sales Officer at Commerce, directs the global sales organization and revenue generation strategies across all business segments. Overseeing the expansion of the customer base, the Chief Sales Officer ensures that the platform's software-as-a-service offerings reach leading brands in retail, sporting goods, and home furnishings. Afzalirad manages the sales pipeline and optimizes the conversion process for both B2B and B2C clients, ensuring that the company meets its aggressive growth targets. This leadership role involves driving regional sales initiatives throughout the United States and international markets to capture market share. By coordinating with product and marketing teams, Ali Afzalirad aligns sales efforts with the company's broader mission of providing cutting-edge digital experiences. Ultimately, Afzalirad secures sustainable revenue growth by building strong, long-term partnerships with merchants who rely on the platform for their online operations.