Commerce Executive and Leadership Team

Travis Hess, the Chief Executive Officer at Commerce, directs the overarching strategic vision and operational execution of the entire ecommerce ecosystem. Overseeing the integration of BigCommerce, Feedonomics, and Makeswift, the Chief Executive Officer ensures that the platform maintains a competitive edge in the global digital marketplace. This leadership role involves aligning corporate objectives with the evolving needs of merchants across North America, Europe, and the Asia Pacific region. By fostering a culture of innovation and scalability, Travis Hess drives the development of AI-ready tools that support complex B2B and B2C requirements. The Chief Executive Officer maintains constant communication with the Board to ensure long-term financial health and market expansion. Through rigorous oversight of organizational performance, Hess secures the company's position as a leader in software-as-a-service solutions, ultimately enabling brands to thrive in rapidly changing digital environments.

Emily Harnish, the Chief Marketing Officer at Commerce, directs all global brand positioning and demand generation initiatives. Overseeing the communication of the platform's value proposition, the Chief Marketing Officer ensures that merchants understand the benefits of the company's composable architecture and visual editing tools. This leadership role involves crafting data-driven campaigns that highlight the efficiency of the AI-driven ecommerce ecosystem across diverse industries like retail and home furnishings. By analyzing market trends in the Middle East, Africa, and the Americas, Emily Harnish optimizes the company's outreach to businesses of all sizes. The Chief Marketing Officer collaborates with product teams to translate technical capabilities into compelling narratives that resonate with modern retailers. Through strategic brand management, Harnish expands the company's footprint, ensuring that the market recognizes the platform as the premier choice for scalable, high-performance online operations.

Zoran Mladenovic, the Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo at Commerce, directs the technical implementation of complex ecommerce solutions for enterprise clients. Overseeing the deployment of AI-ready tools and storefront control systems, the Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo ensures that merchants achieve seamless integration across over one hundred fifty marketplaces and advertising channels. This leadership role involves architecting scalable infrastructure that supports high-volume order management and secure checkout processes. By providing technical guidance to global development teams, Zoran Mladenovic optimizes the platform's performance for diverse international markets. The Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo works closely with the engineering department to maintain the flexibility required for rapid digital adaptation. Through technical excellence, Mladenovic empowers brands to maintain robust, high-functioning online stores that meet the demands of modern consumers.

Ali Afzalirad, the Chief Sales Officer at Commerce, directs the global sales strategy and revenue growth initiatives across all business segments. Overseeing the acquisition of new enterprise clients and the expansion of existing accounts, the Chief Sales Officer ensures that the company's software-as-a-service platform reaches brands in the retail, sporting goods, and specialty product sectors. This leadership role involves managing high-performing sales teams that operate throughout the United States and international markets. By identifying key opportunities for growth in B2B ecommerce, Ali Afzalirad drives the adoption of the company's comprehensive suite of tools, including catalog management and order processing. The Chief Sales Officer collaborates with the executive team to refine pricing models and service offerings that align with market demand. Through consistent revenue generation and client relationship management, Afzalirad secures the company's financial stability and long-term market influence.