Commerce Executive and Leadership Team

Travis Hess, the Chief Executive Officer at Commerce, directs the overarching strategy and vision for the company's AI-driven ecommerce ecosystem. Overseeing the integration of BigCommerce, Feedonomics, and Makeswift, Hess ensures the cohesive delivery of a comprehensive software-as-a-service platform that empowers brands and retailers globally. This leadership role involves guiding the company's expansion across North America, South America, Europe, the Middle East, Africa, and the Asia Pacific region, focusing on enabling merchants to build, manage, and scale their online operations effectively. By championing the development of storefront control, optimized data management, and AI-ready tools, Travis Hess drives the creation of personalized shopping experiences across owned and third-party channels, solidifying Commerce's market position in diverse industries.

Daniel Lentz, the Chief Financial Officer & Chief Operating Officer at Commerce, directs financial strategy and operational efficiency for the company's AI-driven ecommerce ecosystem. This dual role involves overseeing all financial planning, reporting, and capital allocation, while simultaneously driving operational excellence across the software-as-a-service platform. Lentz ensures that the company's financial health supports its mission to help businesses innovate and grow, managing resources to enhance the capabilities of BigCommerce, Feedonomics, and Makeswift. By integrating financial oversight with operational management, Daniel Lentz guarantees the scalability and sustainability of Commerce's global operations, supporting merchants in building and managing their online presence across multiple channels and markets, including the United States and international regions.

Jose Espino Vargas, the Chief Operating Officer, Cofundador at Commerce, spearheads the operational execution and scaling of the company's AI-driven ecommerce ecosystem. As a co-founder, Vargas brings deep institutional knowledge to optimizing the delivery of the software-as-a-service platform, ensuring seamless integration and performance for brands and retailers worldwide. This critical role involves overseeing day-to-day operations, including catalog management, hosting, checkout processes, and order management, across diverse industries and geographic regions. By focusing on operational efficiency and platform reliability, Jose Espino Vargas ensures that merchants can effectively build, manage, and scale their online presence, supporting Commerce's mission to foster innovation and growth in the digital marketplace across the United States and globally.

Michelle Suzuki, the Chief Marketing Officer at Commerce, architects the global marketing strategy and brand positioning for the company's AI-driven ecommerce ecosystem. Overseeing all demand generation, product marketing, and corporate communications, Suzuki ensures the effective articulation of Commerce's value proposition to businesses of all sizes across B2C and B2B segments. This role involves driving awareness and adoption of the comprehensive software-as-a-service platform, highlighting its capabilities in enabling merchants to create personalized shopping experiences and sync data across over one hundred fifty leading marketplaces and channels. By focusing on market penetration and customer acquisition, Michelle Suzuki directly supports the company's mission to help businesses innovate, grow, and thrive in the digital marketplace, reinforcing Commerce's leadership in the United States and international markets.

Zoran Mladenovic, the Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo at Commerce, architects the technical vision and global solutions strategy for the company's AI-driven ecommerce ecosystem. Overseeing the development and deployment of advanced technology solutions, Mladenovic ensures that the software-as-a-service platform provides merchants with cutting-edge tools for online store creation, data management, and personalized shopping experiences. This leadership position involves driving innovation in areas such as composable architecture and visual editing tools, enabling marketing and development teams to collaborate effectively. By focusing on the technical underpinnings of Commerce's offerings, Zoran Mladenovic supports businesses across diverse industries and geographic regions in thriving within the digital marketplace, ensuring robust and scalable technology for global operations.

Rebecca Logan, the Chief People Officer at Commerce, cultivates the company's talent strategy and organizational culture to support the AI-driven ecommerce ecosystem. Overseeing all human resources functions, Logan ensures that Commerce attracts, develops, and retains top talent essential for driving innovation and growth across its software-as-a-service platform. This role involves fostering a collaborative environment where teams can effectively build, manage, and scale online operations for merchants globally. By focusing on employee engagement, professional development, and diversity initiatives, Rebecca Logan strengthens the foundation upon which Commerce empowers businesses to thrive in the digital marketplace, ensuring a high-performing workforce across all operational regions including the United States and international markets.

Ali Afzalirad, the Chief Sales Officer at Commerce, drives revenue growth and market expansion for the company's AI-driven ecommerce ecosystem. Overseeing global sales operations, Afzalirad leads teams focused on acquiring and retaining businesses of all sizes, from startups to large enterprises, across B2C and B2B segments. This role involves articulating the value of Commerce's comprehensive software-as-a-service platform, emphasizing its ability to help merchants innovate, grow, and thrive in the digital marketplace. By forging strategic partnerships and expanding market reach across North America, South America, Europe, the Middle East, Africa, and the Asia Pacific region, Ali Afzalirad ensures that businesses can effectively build, manage, and scale their online operations, solidifying Commerce's position as a leader in global ecommerce solutions.