Commerce Executive and Leadership Team

Travis Hess, the Chief Executive Officer at Commerce, directs the overarching strategy and vision for the company's AI-driven ecommerce ecosystem. Hess guides the integration of BigCommerce, Feedonomics, and Makeswift, ensuring a cohesive software-as-a-service platform that empowers businesses globally. Overseeing the development and execution of strategic initiatives, the Chief Executive Officer ensures Commerce remains at the forefront of digital marketplace innovation. This leadership role involves fostering growth and enabling merchants to build, manage, and scale their online operations effectively across multiple channels. By championing the company's mission, Travis Hess drives the delivery of storefront control, optimized data management, and AI-ready tools that facilitate personalized shopping experiences. The Chief Executive Officer's focus extends to expanding market reach and solidifying Commerce's position as a leader in B2C and B2B ecommerce solutions.

Michelle Suzuki, the Chief Marketing Officer at Commerce, architects the global marketing strategy and brand positioning for the company's comprehensive ecommerce ecosystem. Suzuki drives initiatives that highlight Commerce's AI-driven capabilities and its role in helping businesses innovate and grow in the digital marketplace. Overseeing all aspects of marketing, the Chief Marketing Officer ensures consistent brand messaging across owned and third-party channels, emphasizing the platform's ability to create personalized shopping experiences. This leadership position involves managing digital marketing campaigns, content strategy, and market research to identify emerging trends and opportunities. By collaborating with sales and technology teams, Michelle Suzuki ensures marketing efforts directly support revenue growth and customer acquisition goals. The Chief Marketing Officer's strategic direction amplifies Commerce's value proposition to businesses of all sizes, reinforcing its market leadership in software-as-a-service solutions.

Zoran Mladenovic, the Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo at Commerce, spearheads the delivery and technical strategy for global client solutions. Mladenovic directs the integration of advanced AI and technology into Commerce's ecommerce platform, ensuring merchants can effectively build, manage, and scale their online operations. Overseeing the technical aspects of global solutions, the Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo ensures the platform's robust performance and scalability across diverse markets. This critical role involves translating complex technical capabilities into tangible business benefits for clients, focusing on storefront control, data management, and AI-ready tools. By leading field technology initiatives, Zoran Mladenovic empowers marketing and development teams to collaborate on cutting-edge digital experiences. The Vicepresidente Sénior, Soluciones Globales Y Chief Technology Officer De Campo's expertise is vital in maintaining Commerce's competitive edge through technological innovation and superior client support.

Rebecca Logan, the Chief People Officer at Commerce, shapes the company's human capital strategy and cultivates a thriving organizational culture. Logan directs all aspects of talent management, employee engagement, and organizational development to support Commerce's mission of helping businesses innovate and grow. Overseeing the people operations function, the Chief People Officer ensures that Commerce attracts, retains, and develops top talent across its global operations. This leadership role involves fostering an inclusive environment where employees can collaborate effectively on cutting-edge digital experiences. By aligning HR initiatives with business objectives, Rebecca Logan ensures that the workforce possesses the skills and dedication needed to drive the company's success in the dynamic digital marketplace. The Chief People Officer's strategic focus on employee well-being and professional growth is fundamental to Commerce's ability to deliver exceptional software-as-a-service solutions.

Ali Afzalirad, the Chief Sales Officer at Commerce, drives the global sales strategy and revenue generation for the company's AI-driven ecommerce ecosystem. Afzalirad leads the sales organization in expanding market share and ensuring businesses of all sizes can leverage Commerce's comprehensive platform to innovate and grow. Overseeing all sales channels and teams, the Chief Sales Officer ensures alignment with corporate objectives and delivers exceptional value to clients across business-to-consumer and business-to-business segments. This executive position involves developing and executing sales plans, managing key client relationships, and identifying new market opportunities. By fostering strong partnerships, Ali Afzalirad ensures merchants can effectively build, manage, and scale their online operations globally. The Chief Sales Officer's leadership is instrumental in driving the adoption of Commerce's software-as-a-service solutions and solidifying its position as a leader in the digital marketplace.