Coles Group Executive and Leadership Team

May, 2026

Leadership Overview

Coles Group has 4 executives leading key functions including strategy, finance, operations, and technology.

Driven by a commitment to quality and convenience, Coles Group provides a wide range of food, household goods, and everyday essentials through extensive physical stores and advanced online platforms, serving the diverse needs of Australian consumers.

Leadership Roles at Coles Group

  • Chief Executive Officer - Marvin Coles
  • Chief Financial Officer - Charlie Elias
  • Chief Operating Officer - Jason Appel
  • Chief Operating Officer & Interim Chief Technology Officer - Matthew Swindells
  • Marvin Coles - Chief Executive Officer

    Marvin Coles, the Chief Executive Officer at Coles Group, directs the overarching strategy and vision for the company's extensive retail operations. This leadership role involves guiding all facets of the business, from supermarket management to the expansion of online and mobile commerce platforms. Coles ensures the company's strategic direction aligns with its mission to provide convenient shopping experiences and quality products to Australian consumers. The Chief Executive Officer oversees the integration of diverse business units, fostering innovation and operational excellence across the national network. By setting key performance indicators and driving corporate initiatives, Marvin Coles maintains Coles Group's position as a leading grocery retailer, focusing on sustainable growth and market leadership. This executive's purview encompasses all strategic decisions impacting product assortment, customer engagement, and long-term business development.

    Charlie Elias - Chief Financial Officer

    Charlie Elias, the Chief Financial Officer at Coles Group, manages the company's financial health and strategic fiscal planning. Elias oversees all financial operations, including accounting, budgeting, forecasting, and investor relations, ensuring robust financial controls and compliance. This role is critical in supporting Coles Group's mission to deliver value to customers and shareholders through efficient resource allocation and sound financial management. The Chief Financial Officer analyzes market trends and economic conditions to inform investment decisions and optimize profitability across the retail network. Elias drives initiatives aimed at enhancing financial performance, managing risk, and ensuring the long-term sustainability of the business. Through meticulous financial oversight, Charlie Elias supports the company's expansion and operational efficiency, directly contributing to the delivery of quality products and convenient shopping experiences nationwide.

    Jason Appel - Chief Operating Officer

    Jason Appel, the Chief Operating Officer at Coles Group, directs the day-to-day operational execution across all supermarket locations and online fulfillment centers. Appel is responsible for optimizing supply chain logistics, store management, and operational efficiency to ensure seamless delivery of goods and services. This leadership position is vital for maintaining Coles Group's commitment to providing convenient shopping experiences and quality products nationwide. The Chief Operating Officer oversees the implementation of operational strategies that enhance customer satisfaction and drive productivity. Appel focuses on streamlining processes, managing inventory effectively, and ensuring high standards of service across the extensive retail network. Through strategic operational management, Jason Appel ensures the effective functioning of all business units, supporting the company's core mission and market presence.

    Matthew Swindells - Chief Operating Officer & Interim Chief Technology Officer

    Matthew Swindells, the Chief Operating Officer & Interim Chief Technology Officer at Coles Group, spearheads both operational excellence and the strategic integration of technology across the enterprise. Swindells oversees critical operational functions while simultaneously guiding the company's technology roadmap, ensuring digital platforms and infrastructure support business objectives. This dual role is essential for enhancing Coles Group's convenience and product delivery through innovative technological solutions. The Chief Operating Officer & Interim Chief Technology Officer drives initiatives that improve operational efficiency and customer engagement via digital channels. Swindells focuses on leveraging technology to optimize supply chains, personalize customer experiences, and support the company's extensive retail network. By bridging operational realities with technological advancements, Matthew Swindells ensures Coles Group remains at the forefront of the Australian retail landscape.
    Matthew Swindells

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    Frequently Asked Questions Regarding Coles Group Top Executives and Leadership Team

    Who leads Coles Group?
    Coles Group is led by Marvin Coles (Chief Executive Officer), along with executives such as Charlie Elias (Chief Financial Officer) and Jason Appel (Chief Operating Officer).
    Who is part of Coles Group’s executive team?
    The executive team of Coles Group includes leaders such as Marvin Coles (Chief Executive Officer), Charlie Elias (Chief Financial Officer), Jason Appel (Chief Operating Officer) and other senior executives.
    How many executives does Coles Group have?
    Coles Group has 4 executives leading key business areas.
    What roles are included in Coles Group’s leadership team?
    The leadership team of Coles Group includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief Operating Officer & Interim Chief Technology Officer.