Leadership Overview
Coca-Cola Beverages Florida has 4 executives leading key functions including information technology, operations, and finance.
Driven by a commitment to excellence, Coca-Cola Beverages Florida is dedicated to distributing refreshing beverages across the state, fostering strong customer relationships, and contributing to the vibrant Florida economy through efficient operations and strategic market leadership.
Driven by a commitment to excellence, Coca-Cola Beverages Florida is dedicated to distributing refreshing beverages across the state, fostering strong customer relationships, and contributing to the vibrant Florida economy through efficient operations and strategic market leadership.
Leadership Roles at Coca-Cola Beverages Florida
Thomas Benford - Advisor To Chief Executive Officer President and Chief Operating Officer)
Thomas Benford, the Advisor To Chief Executive Officer President and Chief Operating Officer) at Coca-Cola Beverages Florida, provides critical strategic counsel to executive leadership. Benford's advisory capacity focuses on enhancing operational effectiveness and driving strategic growth initiatives across the Florida market. This role involves analyzing market trends, identifying opportunities for operational improvement, and supporting the development of long-term business strategies. By leveraging extensive industry experience, Thomas Benford contributes to the refinement of operational processes and the strengthening of the company's market position. Benford's guidance ensures alignment between executive directives and day-to-day operational execution, fostering a culture of continuous improvement and strategic foresight.
Gerald Charles - Senior Vice President, Chief Information Officer
Gerald Charles, the Senior Vice President, Chief Information Officer at Coca-Cola Beverages Florida, directs all technology strategy and execution. Overseeing the company's digital infrastructure, Charles ensures robust and scalable IT systems that support distribution operations and customer engagement across Florida. This leadership role involves managing cybersecurity protocols, optimizing data analytics for operational efficiency, and driving digital transformation initiatives. By integrating advanced technological solutions, Gerald Charles enhances the company's ability to meet market demands and maintain a competitive edge. Charles also collaborates with other senior leaders to align technology investments with overarching business objectives, ensuring seamless operations and data integrity throughout the organization.

Paul Pheffer - Senior Vice President, Chief Finance Officer
Paul Pheffer, the Senior Vice President, Chief Finance Officer at Coca-Cola Beverages Florida, oversees all financial operations and strategic financial planning. Pheffer directs the company's fiscal health, managing budgeting, forecasting, and financial reporting to ensure profitability and sustainable growth across Florida. This critical position involves optimizing financial performance, managing capital allocation, and ensuring compliance with all financial regulations. By implementing rigorous financial controls and driving cost-efficiency measures, Paul Pheffer supports the company's expansion and operational objectives. Pheffer also collaborates closely with other C-suite executives to align financial strategies with the overall business mission, safeguarding the company's financial stability and driving shareholder value.
Christian Lewis - Team Captain
Christian Lewis, the Team Captain at Coca-Cola Beverages Florida, leads a dedicated operational unit focused on efficient beverage distribution and customer service. Lewis directs daily activities, ensuring timely and accurate delivery of products to clients throughout the assigned territory. This role emphasizes team coordination, performance management, and adherence to operational standards. By fostering a collaborative team environment, Christian Lewis drives productivity and maintains high levels of service quality. Lewis's leadership ensures that the team effectively meets distribution targets and contributes to the overall operational success of Coca-Cola Beverages Florida, reinforcing the company's commitment to reliable service.