Leadership Overview
Cohera has 5 executives leading key functions including strategy, financial oversight, operational management, and creative production.
Focused on redefining corporate engagement, Cohera delivers bold, unforgettable events by merging creative studio capabilities with strategic production expertise to connect the world's best companies.
Focused on redefining corporate engagement, Cohera delivers bold, unforgettable events by merging creative studio capabilities with strategic production expertise to connect the world's best companies.
Leadership Roles at Cohera
Trevor Hanks - Chief Executive Officer
Trevor Hanks, the Chief Executive Officer at Cohera, directs the overarching vision and strategic trajectory of the organization. By integrating the legacy of 360 Destination Group and CSI DMC, the Chief Executive Officer architects a unified platform that functions as a creative agency rather than a traditional destination management firm. Trevor Hanks oversees the alignment of creative studio operations with large-scale production requirements to ensure consistent delivery of high-impact corporate meetings and incentive trips. This leadership role involves constant collaboration with the Board to scale market presence across the United States. By prioritizing innovation in event design, the Chief Executive Officer drives the company toward a future of bold, unforgettable corporate celebrations. Through meticulous oversight of organizational growth, the Chief Executive Officer secures the long-term competitive advantage of the firm within the hospitality sector.
Alex Michail - Chief Financial Officer
Alex Michail, the Chief Financial Officer at Cohera, manages the fiscal health and capital allocation strategies for the enterprise. Overseeing the integration of financial systems following the merger, the Chief Financial Officer ensures operational efficiency across all regional offices. Alex Michail directs the budgeting processes for large-scale production projects, balancing creative investment with profitability targets. This role requires constant monitoring of market trends to optimize resource distribution for incentive trips and conferences. By maintaining rigorous financial controls, the Chief Financial Officer supports the strategic expansion of the agency. The Chief Financial Officer collaborates with executive leadership to evaluate investment opportunities in new event technologies. Through disciplined fiscal management, the Chief Financial Officer provides the stability necessary for the company to deliver complex, high-stakes corporate experiences across the United States.
Shelly Archer - President
Shelly Archer, the President at Cohera, leads the operational execution of creative event strategies for national accounts. Focusing on the client-facing side of the business, the President designs service frameworks that transform standard meetings into immersive brand experiences. Shelly Archer oversees the coordination between creative teams and production staff to ensure seamless delivery of incentive programs. This leadership role involves driving operational excellence across the United States to maintain the high standards expected of a premier creative agency. By fostering strong relationships with key corporate partners, the President ensures that every event aligns with specific client objectives. The President monitors performance metrics to refine service delivery models continuously. Through active management of internal workflows, the President guarantees that the company remains the top choice for organizations seeking unforgettable corporate gatherings.
Peter Samulewicz - President
Peter Samulewicz, the President at Cohera, manages the logistics and supply chain infrastructure required for large-scale corporate events. By optimizing vendor partnerships and regional resource allocation, the President ensures the successful execution of complex conferences and celebrations. Peter Samulewicz directs the technical production teams to maintain the high-quality standards synonymous with the brand. This role involves overseeing the logistical complexity of multi-day incentive trips, ensuring every detail supports the overarching strategic goals of the client. The President collaborates with other executives to streamline operational processes across the national footprint. By focusing on the technical and logistical backbone of the agency, the President enables the creative teams to push boundaries. Through constant refinement of operational protocols, the President secures the reliability and scalability of the company's event production services.
Hope Valentine - President & Principal
Hope Valentine, the President & Principal at Cohera, drives the creative vision and strategic development of the agency's service offerings. As a key architect of the firm's identity, the President & Principal oversees the integration of creative studio functions into the traditional destination management model. Hope Valentine directs the development of bespoke event concepts that elevate corporate meetings and incentive programs. This leadership role involves mentoring creative teams to ensure that every project reflects the innovative spirit of the organization. By bridging the gap between strategy and production, the President & Principal ensures that client objectives are met with bold, creative solutions. The President & Principal works closely with the executive team to expand the agency's influence in the hospitality market. Through a focus on design-led strategy, the President & Principal shapes the future of corporate engagement.
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