Leadership Overview
Cohera has 5 executives leading key functions including strategy, financial oversight, operational management, creative direction, and business development.
Driven by a commitment to redefine corporate engagement, Cohera transforms traditional destination management into a comprehensive creative agency model that delivers bold, unforgettable events and incentive experiences across the United States.
Driven by a commitment to redefine corporate engagement, Cohera transforms traditional destination management into a comprehensive creative agency model that delivers bold, unforgettable events and incentive experiences across the United States.
Leadership Roles at Cohera
Trevor Hanks - Chief Executive Officer
Trevor Hanks, the Chief Executive Officer at Cohera, directs the overarching strategic vision for the largest destination management company in the United States. By integrating the creative studio and production capabilities of the firm, Hanks ensures that every corporate event and incentive trip aligns with the high-level goals of global clients. This leadership role involves constant collaboration with the board to maintain market dominance while scaling operations across North American markets. Trevor Hanks drives the transition from traditional destination management to a full-service creative agency model, focusing on innovation and operational excellence. Through the oversight of high-stakes meetings and conferences, the Chief Executive Officer secures long-term growth and brand equity. By fostering a culture of bold production and strategic planning, Hanks positions the organization as the premier partner for companies seeking unforgettable corporate celebrations and professional gatherings.
Alex Michail - Chief Financial Officer
Alex Michail, the Chief Financial Officer at Cohera, manages the fiscal health and capital allocation for the organization. Overseeing the financial integration of the merger between 360 Destination Group and CSI DMC, Michail ensures that the combined entity maintains robust profitability while investing in creative studio resources. This leadership role involves rigorous analysis of revenue streams from incentive trips and large-scale conferences to optimize margins. Alex Michail drives financial transparency and accountability across all regional operations in the United States. By implementing advanced budgeting frameworks, the Chief Financial Officer supports the strategic expansion of the agency's production capabilities. Michail monitors market trends to mitigate risks associated with the hospitality and travel industry. Through precise financial planning and resource management, the Chief Financial Officer enables the firm to deliver high-impact, complex event solutions while maintaining a sustainable and scalable business model.
Shelly Archer - President
Shelly Archer, the President at Cohera, oversees the operational execution of creative event strategies and client service delivery. Focusing on the internal scaling of the agency, Archer ensures that production teams maintain the highest standards for corporate meetings and incentive programs. This leadership role involves coordinating cross-functional departments to translate client visions into reality through the firm's creative studio. Shelly Archer drives operational efficiency across the organization, ensuring that every event reflects the company's status as a premier destination management powerhouse. By refining service delivery processes, the President supports the seamless integration of strategy and production. Archer monitors performance metrics to guarantee that client expectations are exceeded during every engagement. Through the management of complex logistics and creative workflows, the President secures the firm's reputation for delivering bold, unforgettable experiences for the world's best companies.
Hope Valentine - President & Principal
Hope Valentine, the President & Principal at Cohera, architects the strategic partnerships and client relationships that define the agency's market presence. Focusing on the legacy of excellence established since 1978, Valentine ensures that the firm's creative agency model resonates with high-profile corporate clients. This leadership role involves guiding the development of bespoke incentive trips and large-scale conferences that require deep industry expertise. Hope Valentine drives business development initiatives that expand the company's footprint across diverse North American markets. By aligning creative studio output with specific client objectives, the President & Principal ensures that every event serves as a powerful tool for corporate connection. Valentine collaborates with other executives to refine the firm's value proposition as a production powerhouse. Through the cultivation of long-term client loyalty and strategic market positioning, the President & Principal sustains the organization's growth and industry-leading reputation.
Peter Samulewicz - President
Peter Samulewicz, the President at Cohera, directs the supply chain logistics and vendor network essential for executing large-scale corporate events. Focusing on the operational infrastructure, Samulewicz ensures that the firm maintains reliable partnerships with hospitality providers across the United States. This leadership role involves optimizing the procurement of resources for incentive trips and complex meetings to ensure cost-effectiveness and quality. Peter Samulewicz drives the implementation of standardized production protocols that allow the agency to scale its creative output efficiently. By managing the intricate details of event logistics, the President supports the broader strategic goals of the creative studio. Samulewicz monitors regional market dynamics to ensure that the firm remains agile in a competitive landscape. Through the oversight of vendor relationships and operational workflows, the President guarantees that every event delivers the bold, unforgettable impact expected from the industry's largest destination management company.
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