Leadership Overview
Cohera has 5 executives leading key functions including strategy, financial oversight, and operational management.
By merging creative studio capabilities with event production, Cohera delivers bold corporate experiences that redefine industry standards for meetings and incentive travel across the United States.
By merging creative studio capabilities with event production, Cohera delivers bold corporate experiences that redefine industry standards for meetings and incentive travel across the United States.
Leadership Roles at Cohera
Trevor Hanks - Chief Executive Officer
Trevor Hanks, the Chief Executive Officer at Cohera, directs the overarching vision for this national destination management powerhouse. By integrating the creative studio model with large-scale event production, the Chief Executive Officer ensures alignment between client objectives and operational execution. Trevor Hanks drives the strategic merger of legacy DMC entities to maintain market dominance across the United States. This leadership role involves constant collaboration with the Board to scale service offerings for corporate meetings and incentive trips. By prioritizing innovation in event design, the Chief Executive Officer secures long-term growth and competitive advantage. The executive maintains focus on expanding the national footprint while fostering a culture of excellence. Through rigorous oversight of corporate strategy, the Chief Executive Officer guarantees that every client engagement reflects the high standards established since 1978. Ultimately, the executive positions the firm as a premier creative agency for global brands.
Alex Michail - Chief Financial Officer
Alex Michail, the Chief Financial Officer at Cohera, manages the fiscal health and capital allocation for this expansive destination management organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures the firm maintains robust liquidity to support large-scale event production and creative studio operations. Alex Michail directs the integration of financial systems following the merger of two industry leaders. This role involves monitoring revenue streams from corporate meetings, incentive trips, and conferences across diverse regional markets. By optimizing cost structures and resource distribution, the Chief Financial Officer supports the strategic expansion of the company. The executive collaborates with other C-suite leaders to evaluate investment opportunities in new event technologies. Through precise financial reporting and risk management, the Chief Financial Officer provides the stability necessary for sustained growth. Ultimately, the executive safeguards the financial integrity of the organization while driving profitability in a competitive hospitality landscape.
Hope Valentine - President & Principal
Hope Valentine, the President & Principal at Cohera, architects the creative direction and client experience strategy for the organization. Focusing on the intersection of strategy and production, the President & Principal ensures that every corporate event delivers measurable impact for high-profile clients. Hope Valentine drives the development of bespoke incentive programs and large-scale conferences that define the company's market position. This leadership role involves mentoring creative teams to push boundaries in event design and experiential marketing. By aligning service delivery with the specific needs of global brands, the President & Principal maintains the firm's reputation as a premier creative agency. The executive works closely with the leadership team to refine operational workflows and enhance service quality across the United States. Through constant innovation in event logistics, the President & Principal secures client loyalty and repeat business. Ultimately, the executive elevates the standard of destination management through visionary leadership and creative excellence.
Shelly Archer - President
Shelly Archer, the President at Cohera, oversees the operational execution and regional service delivery for the company's diverse portfolio of corporate events. Managing the day-to-day performance of production teams, the President ensures seamless coordination for complex meetings and incentive trips. Shelly Archer drives the implementation of standardized operational protocols to maintain consistency across all regional offices. This role involves optimizing the supply chain for event logistics and vendor management to maximize efficiency. By fostering strong relationships with local partners, the President secures the resources necessary for unforgettable client experiences. The executive collaborates with the broader leadership team to scale operations in response to market demand. Through rigorous attention to detail and operational discipline, the President supports the firm's mission to act as a full-service creative agency. Ultimately, the executive ensures that every project meets the high expectations of clients while maintaining the company's status as a national leader.
Peter Samulewicz - President
Peter Samulewicz, the President at Cohera, leads the strategic expansion of the firm's incentive travel and conference business units. Focusing on market penetration and client acquisition, the President identifies new opportunities to showcase the company's creative studio capabilities. Peter Samulewicz directs the development of specialized service packages that cater to the evolving needs of corporate clients. This leadership role involves analyzing industry trends to ensure the firm remains at the forefront of the destination management sector. By coordinating with sales and production departments, the President ensures that client requirements translate into successful, high-impact events. The executive works to strengthen the company's presence in key markets across the United States. Through strategic partnerships and business development initiatives, the President drives revenue growth and enhances the firm's competitive standing. Ultimately, the executive ensures that the organization continues to deliver bold, unforgettable experiences that solidify its reputation as a powerhouse in the hospitality industry.
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