Cohera Executive and Leadership Team

November, 2026

Leadership Overview

Cohera has 5 executives leading key functions including strategy, financial oversight, and operational management.

Driven by a commitment to creative excellence, Cohera redefines corporate event production by merging strategic agency capabilities with deep destination management expertise to deliver unforgettable experiences for global organizations.

Leadership Roles at Cohera

  • Chief Executive Officer - Trevor Hanks
  • Chief Financial Officer - Alex Michail
  • President - Shelly Archer
  • President & Principal - Hope Valentine
  • President - Peter Samulewicz
  • Trevor Hanks - Chief Executive Officer

    Trevor Hanks, the Chief Executive Officer at Cohera, directs the overarching strategic vision for the largest destination management company in the United States. By integrating the creative studio and production powerhouse functions, the Chief Executive Officer ensures that every corporate event, meeting, and incentive trip aligns with the firm's mission to reimagine professional connections. Trevor Hanks oversees the unification of legacy DMC roots with modern agency methodologies to maintain market leadership. This executive role involves constant collaboration with the Board to scale operations across North American markets while driving long-term growth. By prioritizing bold, unforgettable experiences, the Chief Executive Officer maintains the company's reputation as a premier partner for global organizations. Through rigorous focus on operational efficiency and creative innovation, the Chief Executive Officer secures the firm's position at the forefront of the hospitality and events industry.
    Trevor Hanks

    Alex Michail - Chief Financial Officer

    Alex Michail, the Chief Financial Officer at Cohera, manages the fiscal health and capital allocation strategies for the organization. Overseeing the financial integration of the merged entities, the Chief Financial Officer ensures robust economic stability while supporting the creative agency's expansion goals. Alex Michail directs all budgeting, forecasting, and financial reporting processes to provide transparency for stakeholders. This leadership role involves optimizing resource distribution across production teams to maximize profitability on large-scale corporate events and conferences. By analyzing market trends within the hospitality sector, the Chief Financial Officer identifies opportunities for sustainable growth and operational efficiency. The Chief Financial Officer maintains strict oversight of fiscal compliance and risk management, ensuring that the company's financial infrastructure supports the delivery of high-impact incentive trips and celebrations. Through precise financial planning, the Chief Financial Officer enables the firm to maintain its status as a powerhouse in the destination management landscape.

    Shelly Archer - President

    Shelly Archer, the President at Cohera, leads the operational execution of large-scale corporate meetings and incentive programs. Focusing on the internal scaling of service delivery, the President ensures that the creative studio functions seamlessly with production teams to meet client expectations. Shelly Archer directs the implementation of standardized processes across regional operations to maintain consistent quality in every event. This leadership role involves coordinating with other C-suite members to refine the company's service model and enhance client engagement strategies. By overseeing the day-to-day performance of production departments, the President drives efficiency and excellence in the delivery of complex corporate celebrations. The President monitors service metrics to ensure that every project reflects the firm's commitment to bold, unforgettable experiences. Through active management of operational workflows, the President supports the company's mission to transform how the world's best organizations connect and collaborate in diverse destinations.
    Shelly Archer

    Hope Valentine - President & Principal

    Hope Valentine, the President & Principal at Cohera, architects the strategic partnerships and client relationship frameworks that define the firm's market presence. Focusing on the creative agency side of the business, the President & Principal drives the development of bespoke event concepts and high-level strategy for major corporate accounts. Hope Valentine oversees the integration of creative vision with logistical execution to ensure that every incentive trip and conference delivers maximum impact. This leadership role involves fostering long-term relationships with key stakeholders and industry partners to expand the company's reach. By championing innovative design and production standards, the President & Principal ensures that the firm remains a leader in the competitive hospitality landscape. The President & Principal collaborates with the executive team to refine the brand's identity as a creative powerhouse. Through dedicated focus on client success and creative excellence, the President & Principal secures the firm's reputation for delivering unparalleled corporate experiences.
    Hope Valentine

    Peter Samulewicz - President

    Peter Samulewicz, the President at Cohera, manages the supply chain logistics and vendor network essential for executing large-scale destination management projects. Focusing on the operational backbone of the company, the President ensures that all production resources and local partnerships are optimized for efficiency and quality. Peter Samulewicz directs the procurement strategies and vendor relations that allow the firm to deliver seamless corporate events and meetings across various regions. This leadership role involves mitigating logistical risks and ensuring that every incentive trip meets the highest standards of service. By overseeing the complex network of suppliers, the President supports the company's ability to execute bold, unforgettable celebrations in any location. The President works closely with the creative teams to ensure that logistical capabilities match the ambitious vision of the agency. Through rigorous management of the supply chain, the President enables the firm to maintain its status as the largest destination management company in the United States.

    Explore Leadership Teams in Hospitality

    Frequently Asked Questions Regarding Cohera Top Executives and Leadership Team

    Who leads Cohera?
    Cohera is led by Trevor Hanks (Chief Executive Officer), along with executives such as Alex Michail (Chief Financial Officer) and Shelly Archer (President).
    Who is part of Cohera’s executive team?
    The executive team of Cohera includes leaders such as Trevor Hanks (Chief Executive Officer), Alex Michail (Chief Financial Officer), Shelly Archer (President) and other senior executives.
    How many executives does Cohera have?
    Cohera has 5 executives leading key business areas.
    What roles are included in Cohera’s leadership team?
    The leadership team of Cohera includes roles such as Chief Executive Officer, Chief Financial Officer, President, President & Principal, President.