Cohera Executive and Leadership Team

July, 2026

Leadership Overview

Cohera has 5 executives leading key functions including strategy, finance, operations, and client engagement.

Driven by a commitment to innovation, Cohera reimagines corporate events by merging creative studio, strategy, and production capabilities to deliver impactful experiences.

Leadership Roles at Cohera

  • Chief Executive Officer - Trevor Hanks
  • Chief Financial Officer - Alex Michail
  • President - Peter Samulewicz
  • President & Principal - Hope Valentine
  • President - Shelly Archer
  • Trevor Hanks - Chief Executive Officer

    Trevor Hanks, the Chief Executive Officer at Cohera, directs the overarching strategy and vision for the company, a full-service creative agency formed from the merger of 360 Destination Group and CSI DMC. Hanks guides Cohera's positioning as a leader in reimagining corporate events, meetings, and incentive trips by integrating creative studio, strategy, and production functions. This leadership role involves driving the company's expansion and market impact across the United States, leveraging DMC roots dating back to 1978. Overseeing all executive functions, Trevor Hanks ensures the cohesive execution of bold, unforgettable experiences for global clients. The Chief Executive Officer's mandate includes fostering innovation and maintaining Cohera's status as the largest destination management company in the United States, directly impacting client satisfaction and long-term growth through strategic decision-making and operational excellence.
    Trevor Hanks

    Alex Michail - Chief Financial Officer

    Alex Michail, the Chief Financial Officer at Cohera, manages all financial operations and strategic fiscal planning for the organization. Michail oversees budgeting, forecasting, and financial reporting, ensuring the fiscal health and sustainability of Cohera, the largest destination management company in the United States. This role is critical in supporting the company's growth trajectory and its unique positioning as a full-service creative agency that combines strategy, production, and creative studio functions for corporate events. Alex Michail's responsibilities include optimizing financial performance, managing investments, and ensuring compliance with all financial regulations. The Chief Financial Officer's expertise is vital for driving profitability and supporting the bold, unforgettable experiences Cohera delivers to its clients across the United States and beyond.

    Peter Samulewicz - President

    Peter Samulewicz, the President at Cohera, drives operational excellence and strategic initiatives across key business units. Samulewicz focuses on enhancing the company's capabilities as a full-service creative agency, integrating the strengths of 360 Destination Group and CSI DMC to deliver unparalleled corporate events and incentive trips. This leadership position involves overseeing the execution of Cohera's mission to reimagine how companies connect through bold, unforgettable experiences. Peter Samulewicz's purview includes ensuring seamless client delivery and fostering a culture of innovation within the organization, leveraging DMC roots dating back to 1978. The President's strategic oversight is crucial for maintaining Cohera's status as the largest destination management company in the United States and for expanding its market influence.

    Hope Valentine - President & Principal

    Hope Valentine, the President & Principal at Cohera, spearheads strategic growth and client relationship management, drawing on extensive DMC expertise. Valentine plays a pivotal role in shaping Cohera's identity as a creative agency that blends strategy, production, and studio functions to produce exceptional corporate events and meetings. This leadership function is essential for translating Cohera's vision into tangible, unforgettable experiences for clients across the United States. Hope Valentine's focus includes driving innovation in event design and execution, ensuring the seamless integration of services inherited from CSI DMC and 360 Destination Group. The President & Principal's dedication to client success underpins Cohera's position as the largest destination management company in the nation.
    Hope Valentine

    Shelly Archer - President

    Shelly Archer, the President at Cohera, directs operational strategies and client-facing initiatives, ensuring the delivery of high-impact corporate events and incentive programs. Archer focuses on leveraging Cohera's combined strengths as a creative agency, integrating the legacy of 360 Destination Group to produce bold, unforgettable experiences. This leadership role is critical in managing the day-to-day execution of complex meetings, conferences, and celebrations, aligning with the company's mission to redefine corporate connections. Shelly Archer's responsibilities include fostering strong client partnerships and driving operational efficiency across all service offerings. The President's leadership ensures Cohera maintains its standing as the largest destination management company in the United States, consistently exceeding client expectations through innovative event solutions.
    Shelly Archer

    Explore Leadership Teams in Hospitality

    Frequently Asked Questions Regarding Cohera Top Executives and Leadership Team

    Who leads Cohera?
    Cohera is led by Trevor Hanks (Chief Executive Officer), along with executives such as Alex Michail (Chief Financial Officer) and Peter Samulewicz (President).
    Who is part of Cohera’s executive team?
    The executive team of Cohera includes leaders such as Trevor Hanks (Chief Executive Officer), Alex Michail (Chief Financial Officer), Peter Samulewicz (President) and other senior executives.
    How many executives does Cohera have?
    Cohera has 5 executives leading key business areas.
    What roles are included in Cohera’s leadership team?
    The leadership team of Cohera includes roles such as Chief Executive Officer, Chief Financial Officer, President, President & Principal, President.