Cleber Executive and Leadership Team

May, 2026

Leadership Overview

Cleber has 4 executives leading key functions including strategy, information technology, finance, and marketing.

Driven by innovation and trust, Cleber is committed to providing exceptional service and hospitality to automotive consumers, consistently exceeding expectations with quality vehicles and adapting to evolving market needs.

Leadership Roles at Cleber

  • Chief Executive Officer - Renè Becerra
  • Chief Financial Officer - Felipe Treviño
  • Chief Information Officer - David Cavazos
  • Jefe De Mercadotecnia - Cynthia Alejandra
  • Renè Becerra - Chief Executive Officer

    Renè Becerra, the Chief Executive Officer at Cleber, directs the overall strategic vision and operational execution for the multi-brand automotive group. Becerra guides the company's commitment to exceptional service and hospitality, ensuring customer expectations are consistently surpassed across the North and Northeast regions. This leadership role involves navigating market shifts through innovation, quality, and trust, solidifying Cleber's position as a premier automotive retailer representing 20 world-class brands. Becerra's strategic oversight ensures alignment with the company's mission to serve automotive consumers seeking reliable, high-quality vehicles. The Chief Executive Officer's focus remains on sustainable growth and market leadership within the competitive automotive landscape. Renè Becerra drives the company's expansion and operational excellence, maintaining a keen focus on long-term value creation for stakeholders and customers alike.

    Felipe Treviño - Chief Financial Officer

    Felipe Treviño, the Chief Financial Officer at Cleber, directs the financial strategy and fiscal management for the multi-brand automotive group. Treviño ensures financial stability and profitability, supporting Cleber's commitment to providing exceptional service and hospitality by allocating resources effectively. Overseeing all financial operations, the Chief Financial Officer drives the company's ability to adapt to market needs with innovation, quality, and trust, managing the financial aspects of representing 20 world-class brands. Felipe Treviño's expertise is crucial in maintaining the financial health required to serve automotive consumers seeking reliable vehicles in the North and Northeast regions. The Chief Financial Officer's role involves rigorous financial planning, risk management, and ensuring compliance with all fiscal regulations. Treviño's leadership guarantees sound financial practices that underpin Cleber's sustained growth and market presence.
    Felipe Treviño

    David Cavazos - Chief Information Officer

    David Cavazos, the Chief Information Officer at Cleber, architects and manages the technological infrastructure that supports the company's extensive multi-brand automotive operations. Cavazos ensures that Cleber's digital systems facilitate exceptional service and hospitality, enhancing the customer experience across all touchpoints. Overseeing information technology, the Chief Information Officer drives innovation in how Cleber adapts to changing market needs, leveraging technology to maintain quality and trust. Cavazos's responsibilities include implementing robust IT solutions that support the representation of 20 world-class brands and serve automotive consumers seeking reliable vehicles. David Cavazos plays a critical part in optimizing operational efficiency and data security, enabling the company to effectively serve clients in the North and Northeast regions. The Chief Information Officer's strategic initiatives focus on digital transformation and enhancing the overall business model through advanced technological capabilities.

    Cynthia Alejandra - Jefe De Mercadotecnia

    Cynthia Alejandra, the Jefe De Mercadotecnia at Cleber, spearheads marketing initiatives and brand strategy for the multi-brand automotive group. Alejandra drives customer engagement and market penetration, reinforcing Cleber's commitment to exceptional service and hospitality through targeted campaigns. Overseeing all marketing efforts, the Jefe De Mercadotecnia ensures the company's message of innovation, quality, and trust resonates with automotive consumers seeking reliable vehicles. Cynthia Alejandra's strategic direction is vital for promoting the 20 world-class brands Cleber represents across the North and Northeast regions. The Jefe De Mercadotecnia's responsibilities include developing and executing comprehensive marketing plans that enhance brand visibility and customer loyalty. Alejandra's leadership ensures that Cleber effectively communicates its value proposition and adapts to evolving consumer preferences in the dynamic automotive market.

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    Frequently Asked Questions Regarding Cleber Top Executives and Leadership Team

    Who leads Cleber?
    Cleber is led by Renè Becerra (Chief Executive Officer), along with executives such as Felipe Treviño (Chief Financial Officer) and David Cavazos (Chief Information Officer).
    Who is part of Cleber’s executive team?
    The executive team of Cleber includes leaders such as Renè Becerra (Chief Executive Officer), Felipe Treviño (Chief Financial Officer), David Cavazos (Chief Information Officer) and other senior executives.
    How many executives does Cleber have?
    Cleber has 4 executives leading key business areas.
    What roles are included in Cleber’s leadership team?
    The leadership team of Cleber includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Jefe De Mercadotecnia.