Cleber Executive and Leadership Team

June, 2026

Leadership Overview

Cleber has 4 executives leading key functions including strategy, technology, finance, and marketing.

Driven by innovation and trust, Cleber is dedicated to providing exceptional service and hospitality to automotive consumers, adapting to market needs with quality and exceeding customer expectations across the North and Northeast regions.

Leadership Roles at Cleber

  • Chief Executive Officer - Renè Becerra
  • Chief Financial Officer - Felipe Treviño
  • Chief Information Officer - David Cavazos
  • Jefe De Mercadotecnia - Cynthia Alejandra
  • Renè Becerra - Chief Executive Officer

    Renè Becerra, the Chief Executive Officer at Cleber, directs the overall strategic vision and operational execution for the multi-brand automotive group. Becerra guides the company's commitment to exceptional service and hospitality, ensuring customer expectations are consistently surpassed across the North and Northeast regions. This leadership involves adapting to evolving market demands through innovation, quality, and unwavering trust. Becerra's strategic direction ensures Cleber maintains its position representing 20 world-class automotive brands. The Chief Executive Officer fosters a culture of excellence, driving the company's mission to serve automotive consumers seeking reliable, high-quality vehicles. Renè Becerra's oversight guarantees the sustained growth and market leadership of the organization.

    Felipe Treviño - Chief Financial Officer

    Felipe Treviño, the Chief Financial Officer at Cleber, manages the financial health and strategic fiscal planning for the automotive group. Treviño oversees all financial operations, ensuring robust fiscal discipline and driving profitability across the North and Northeast regions. This leadership position is crucial for supporting the representation of 20 world-class automotive brands and maintaining the company's commitment to quality and trust. The Chief Financial Officer develops financial strategies that enable Cleber to adapt to market changes and invest in innovation. Treviño's expertise ensures the company's financial stability, supporting its mission to provide exceptional service to automotive consumers. Felipe Treviño's financial acumen is integral to sustaining the group's growth and operational excellence.
    Felipe Treviño

    David Cavazos - Chief Information Officer

    David Cavazos, the Chief Information Officer at Cleber, architects the technological infrastructure supporting the company's extensive operations. Cavazos drives the integration of innovative digital solutions to enhance customer service and operational efficiency across the North and Northeast regions. This role involves ensuring the reliability and security of all IT systems, which is critical for managing relationships with 20 world-class automotive brands. The Chief Information Officer spearheads initiatives that align technology with Cleber's commitment to quality and trust. Cavazos's leadership ensures the company remains agile in adapting to changing market needs, providing automotive consumers with seamless digital experiences. David Cavazos's strategic technology planning underpins the group's ability to deliver exceptional service and maintain market competitiveness.

    Cynthia Alejandra - Jefe De Mercadotecnia

    Cynthia Alejandra, the Jefe De Mercadotecnia at Cleber, directs all marketing and brand development initiatives for the multi-brand automotive group. Alejandra crafts and executes comprehensive marketing strategies to enhance brand visibility and customer engagement across the North and Northeast regions. This role is vital for promoting the 20 world-class automotive brands represented by Cleber, reinforcing the company's commitment to exceptional service and hospitality. The Jefe De Mercadotecnia spearheads campaigns that communicate innovation, quality, and trust to automotive consumers. Alejandra's leadership ensures marketing efforts align with Cleber's mission to exceed customer expectations and adapt to evolving market needs. Cynthia Alejandra's strategic marketing direction drives customer acquisition and loyalty, solidifying Cleber's market presence.

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    Frequently Asked Questions Regarding Cleber Top Executives and Leadership Team

    Who leads Cleber?
    Cleber is led by Renè Becerra (Chief Executive Officer), along with executives such as Felipe Treviño (Chief Financial Officer) and David Cavazos (Chief Information Officer).
    Who is part of Cleber’s executive team?
    The executive team of Cleber includes leaders such as Renè Becerra (Chief Executive Officer), Felipe Treviño (Chief Financial Officer), David Cavazos (Chief Information Officer) and other senior executives.
    How many executives does Cleber have?
    Cleber has 4 executives leading key business areas.
    What roles are included in Cleber’s leadership team?
    The leadership team of Cleber includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Information Officer, Jefe De Mercadotecnia.