City Brewing Executive and Leadership Team

Ross Sannes, the Chief Executive Officer at City Brewing, directs the overarching strategic vision for the contract beverage manufacturing enterprise. Overseeing long-term growth initiatives, the Chief Executive Officer ensures alignment between production capabilities and client requirements across the North American market. This leadership role involves managing complex relationships with major beverage brands while optimizing the internal manufacturing infrastructure. By prioritizing operational efficiency and quality control, Ross Sannes directly impacts the competitive positioning of the company within the beverage industry. Sannes maintains rigorous standards for all packaging and production lines, ensuring consistent output for diverse product portfolios. Through constant evaluation of market trends, the Chief Executive Officer drives innovation in beverage processing techniques. Ultimately, Sannes secures the financial health and market reputation of the organization by fostering a culture of precision and reliability in every manufacturing facility.

Pamela VandeBerg, the Interim Chief Financial Officer & Corporate Controller at City Brewing, manages the fiscal integrity and accounting operations of the beverage manufacturing firm. Overseeing capital allocation and financial reporting, the Interim Chief Financial Officer & Corporate Controller ensures compliance with industry regulations while supporting the expansion of production capacity. This leadership role involves coordinating with the executive team to analyze cost structures and optimize supply chain expenditures. By implementing robust financial controls, Pamela VandeBerg directly impacts the profitability and operational sustainability of the company. VandeBerg monitors cash flow across all manufacturing sites, providing critical data for strategic decision-making. Through meticulous oversight of corporate accounting, the Interim Chief Financial Officer & Corporate Controller maintains transparency and fiscal discipline. Ultimately, VandeBerg strengthens the balance sheet, enabling the organization to pursue long-term growth objectives within the competitive contract beverage sector.

Randy Smith, the President at City Brewing, directs the daily operational execution and manufacturing workflows for the beverage production business. Overseeing plant-level performance and logistics, the President ensures that all packaging and brewing processes meet strict client specifications. This leadership role involves managing cross-functional teams to improve throughput and reduce waste in the manufacturing cycle. By streamlining production schedules, Randy Smith directly impacts the operational efficiency and service delivery of the company. Smith coordinates with regional managers to maintain high standards across all facilities, ensuring consistent quality for teas, beers, and soft drinks. Through active management of production assets, the President drives continuous improvement in manufacturing output. Ultimately, Smith secures the operational success of the organization by aligning daily activities with the broader strategic goals established by the executive leadership team.

Tiffany Pellerin, the Presidentceo at City Brewing, architects the business development strategy and client acquisition framework for the contract beverage manufacturer. Overseeing market expansion and partnership development, the Presidentceo ensures that the company remains the preferred choice for beverage brands seeking high-volume production. This leadership role involves identifying new opportunities for service diversification and strengthening existing client relationships. By cultivating a robust pipeline of manufacturing contracts, Tiffany Pellerin directly impacts the revenue growth and market reach of the organization. Pellerin collaborates with the board to define the future trajectory of the business, focusing on scaling operations to meet rising demand. Through strategic planning and market analysis, the Presidentceo drives the competitive evolution of the firm. Ultimately, Pellerin secures the long-term viability of the company by positioning the brand as a leader in the beverage manufacturing and packaging industry.