City Brewing Executive and Leadership Team

May, 2026

Leadership Overview

City Brewing has 4 executives leading key functions including strategy, finance, operations, and business development.

Driven by a legacy of beverage production, City Brewing is dedicated to manufacturing and packaging a diverse range of beers, teas, and soft drinks, impacting the beverage industry through its comprehensive contract production services.

Leadership Roles at City Brewing

  • Chief Executive Officer - Ross Sannes
  • Chief Financial Officer - Gerald Long
  • President - Randy Smith
  • Presidentceo - Tiffany Pellerin
  • Ross Sannes - Chief Executive Officer

    Ross Sannes, the Chief Executive Officer at City Brewing, directs the company's overall strategic vision and operational execution. Sannes guides the expansion of manufacturing capabilities for beers, teas, and other soft drinks, ensuring City Brewing maintains its position as a leading contract beverage producer. This leadership role involves optimizing production processes and fostering innovation within the company's La Crosse, Wisconsin facilities. Sannes drives market penetration by aligning production schedules with client demands and anticipating industry trends. The Chief Executive Officer ensures robust financial health and sustainable growth, overseeing all departments to achieve corporate objectives. By focusing on operational excellence, Ross Sannes solidifies City Brewing's reputation for quality and reliability in the competitive beverage manufacturing sector.
    Ross Sannes

    Gerald Long - Chief Financial Officer

    Gerald Long, the Chief Financial Officer at City Brewing, manages all financial operations and fiscal strategy. Long oversees budgeting, financial planning, and risk management, ensuring the company's economic stability and profitability. This role involves analyzing financial data to support strategic decision-making and resource allocation across manufacturing and packaging operations. The Chief Financial Officer works closely with other executives to secure funding, manage investor relations, and optimize capital structure. Gerald Long drives financial performance by implementing cost-control measures and identifying opportunities for revenue enhancement in the contract beverage production market. By maintaining stringent financial controls, Long ensures compliance with all regulatory requirements and supports the long-term financial health of City Brewing.

    Randy Smith - President

    Randy Smith, the President at City Brewing, oversees the company's extensive manufacturing and packaging operations. Smith directs the day-to-day execution of production strategies, ensuring the efficient and high-quality output of beers, teas, and other soft drinks. This leadership position involves managing supply chain logistics, optimizing plant efficiency, and maintaining rigorous quality control standards across all product lines. The President collaborates with the sales and marketing teams to meet client demands and expand the company's contract beverage production services. Randy Smith drives operational excellence by implementing best practices in manufacturing and fostering a culture of continuous improvement. By focusing on streamlined processes, Smith ensures City Brewing consistently delivers value and reliability to its diverse client base.

    Tiffany Pellerin - Presidentceo

    Tiffany Pellerin, the Presidentceo at City Brewing, leads the company's strategic growth and business development initiatives. Pellerin spearheads efforts to expand City Brewing's contract beverage production services, focusing on new market opportunities and client acquisition. This executive role involves forging key partnerships and driving innovation in manufacturing and packaging technologies for beers, teas, and soft drinks. The Presidentceo works to enhance the company's competitive edge by identifying emerging trends and adapting operational strategies accordingly. Tiffany Pellerin oversees the integration of new product lines and ensures alignment between production capabilities and market demand. By championing strategic vision, Pellerin guides City Brewing toward sustained expansion and increased market share in the beverage industry.

    Explore Leadership Teams in Food & Beverage

    Frequently Asked Questions Regarding City Brewing Top Executives and Leadership Team

    Who leads City Brewing?
    City Brewing is led by Ross Sannes (Chief Executive Officer), along with executives such as Gerald Long (Chief Financial Officer) and Randy Smith (President).
    Who is part of City Brewing’s executive team?
    The executive team of City Brewing includes leaders such as Ross Sannes (Chief Executive Officer), Gerald Long (Chief Financial Officer), Randy Smith (President) and other senior executives.
    How many executives does City Brewing have?
    City Brewing has 4 executives leading key business areas.
    What roles are included in City Brewing’s leadership team?
    The leadership team of City Brewing includes roles such as Chief Executive Officer, Chief Financial Officer, President, Presidentceo.