Leadership Overview
City Brewing has 4 executives leading key functions including strategy, finance, operations, and commercial leadership.
Driven by a legacy of beverage production, City Brewing is dedicated to manufacturing and packaging a diverse range of beers, teas, and soft drinks, upholding a commitment to quality and client satisfaction.
Driven by a legacy of beverage production, City Brewing is dedicated to manufacturing and packaging a diverse range of beers, teas, and soft drinks, upholding a commitment to quality and client satisfaction.
Leadership Roles at City Brewing
Ross Sannes - Chief Executive Officer
Ross Sannes, the Chief Executive Officer at City Brewing, directs the company's overall strategic vision and operational execution. Overseeing all major business units, Sannes ensures alignment with the company's founding principles of quality beverage manufacturing and packaging. This leadership role involves driving growth initiatives and maintaining strong client relationships within the contract beverage production sector. By optimizing resource allocation and fostering innovation, Ross Sannes directly impacts the company's market position and long-term sustainability. The Chief Executive Officer's purview extends to guiding the company's expansion into new product categories and geographic markets, ensuring City Brewing remains a leader in the industry. Sannes's strategic direction ensures the efficient production of beers, teas, and soft drinks, meeting diverse client needs across North America.

Pamela VandeBerg - Interim Chief Financial Officer & Corporate Controller
Pamela VandeBerg, the Interim Chief Financial Officer & Corporate Controller at City Brewing, manages all financial operations and reporting. Overseeing accounting, budgeting, and financial planning, VandeBerg ensures fiscal integrity and compliance across the organization. This critical role involves safeguarding company assets and optimizing financial performance to support manufacturing and packaging activities. By implementing robust financial controls and driving cost-efficiency measures, Pamela VandeBerg directly contributes to the company's profitability and operational stability. The Interim Chief Financial Officer & Corporate Controller's responsibilities include managing cash flow, securing necessary funding for expansion, and providing accurate financial insights to guide strategic decisions. VandeBerg's expertise ensures the financial health of City Brewing as it continues its legacy of producing quality beverages.
Randy Smith - President
Randy Smith, the President at City Brewing, drives the company's operational excellence and commercial strategy. Overseeing production facilities and supply chain logistics, Smith ensures the efficient manufacturing and packaging of beers, teas, and soft drinks. This leadership position involves fostering a culture of continuous improvement and maintaining high standards in product quality. By optimizing operational workflows and managing key supplier relationships, Randy Smith directly enhances the company's capacity and responsiveness to market demands. The President's focus extends to exploring new technological advancements in beverage production and packaging to maintain a competitive edge. Smith's dedication to operational efficiency underpins City Brewing's reputation as a reliable contract beverage producer.
Tiffany Pellerin - Presidentceo
Tiffany Pellerin, the Presidentceo at City Brewing, spearheads the company's overarching business development and market expansion efforts. Overseeing commercial partnerships and strategic alliances, Pellerin drives revenue growth and enhances City Brewing's market presence in the contract beverage sector. This executive role involves identifying new opportunities for manufacturing and packaging diverse beverages, including beers, teas, and soft drinks. By cultivating strong relationships with clients and stakeholders, Tiffany Pellerin ensures the company's continued success and adaptation to evolving industry trends. The Presidentceo's strategic vision guides the company's long-term trajectory, focusing on innovation and client satisfaction. Pellerin's leadership is pivotal in maintaining City Brewing's position as a premier beverage producer.
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