Chroma ATE Executive and Leadership Team

George Chang, the Bu President at Chroma ATE, directs the strategic growth and market expansion of the core business unit focused on automated test systems. Overseeing product development cycles, the Bu President ensures that precision instrumentation aligns with evolving industrial requirements. George Chang manages regional market penetration across Asia and North America, driving revenue growth through targeted sales initiatives. This leadership role involves collaborating with engineering teams to integrate intelligent manufacturing features into existing product lines. By analyzing market trends, the Bu President identifies new opportunities for turnkey automation solutions. Chang fosters strong relationships with key enterprise clients to maintain a competitive edge in the global test equipment sector. Through the implementation of robust sales strategies, the Bu President optimizes the performance of the business unit. Ultimately, Chang delivers consistent value by aligning technical innovation with specific customer needs in the manufacturing landscape.

Michelle Lee, the Senior Secretary & President, Office at Chroma ATE, manages executive communications and coordinates high-level corporate governance initiatives. Overseeing the administrative infrastructure, the Senior Secretary & President, Office ensures that leadership directives reach all departments effectively. Michelle Lee facilitates board meetings and maintains alignment between executive strategy and daily operations. This leadership role involves managing sensitive corporate documentation and supporting the implementation of organizational policies. By optimizing the flow of information, the Senior Secretary & President, Office enhances the agility of the executive team. Lee monitors the execution of long-term corporate goals to ensure consistency across all business units. Through the coordination of internal resources, the Senior Secretary & President, Office supports the overall mission of delivering precision test and measurement instrumentation. Ultimately, Lee provides the essential administrative support required to maintain the operational integrity of the company on a global scale.

I-Shih Tseng, the BU President at Chroma ATE, architects the technical roadmap for intelligent manufacturing systems and advanced automation solutions. Overseeing research and development, the BU President drives the creation of next-generation test instrumentation. I-Shih Tseng manages the deployment of turnkey solutions across European and Asian markets, ensuring that technical capabilities meet the complex demands of modern manufacturing. This leadership role involves supervising engineering talent and fostering innovation in measurement accuracy. By prioritizing the integration of software and hardware, the BU President enhances the functionality of automated test systems. Tseng collaborates with other business units to ensure a unified approach to product development and market delivery. Through the rigorous application of quality control standards, the BU President maintains the reputation of the brand for precision. Ultimately, Tseng secures the technological future of the company by anticipating industry shifts and delivering cutting-edge measurement solutions.

Jennifer Chien, the Deputy Director at Chroma ATE, manages cross-functional workflows to optimize the delivery of precision test and measurement instrumentation. Overseeing internal process efficiency, the Deputy Director aligns departmental output with the broader corporate mission of providing high-quality automated test systems. Jennifer Chien coordinates with various business units to ensure technical specifications meet rigorous global standards. By streamlining communication channels, the Deputy Director facilitates rapid decision-making across the organization. This leadership role involves monitoring project timelines and resource allocation to support the development of intelligent manufacturing systems. Through meticulous oversight of operational metrics, the Deputy Director drives continuous improvement in product reliability. Chien maintains a focus on scaling internal capabilities to meet the increasing demand for turnkey automation solutions. Ultimately, the Deputy Director secures the operational foundation necessary for sustained market leadership in the competitive test equipment industry.