Charlotte Hornets Executive and Leadership Team

Rodney Higgins, the President, Basketball Operations at Charlotte Hornets, guides the strategic direction of the team's on-court performance. Overseeing player personnel and coaching staff, Higgins ensures the roster is competitive and aligned with the team's long-term vision. This critical role involves talent acquisition, player development, and strategic roster management. By fostering a culture of excellence and accountability, Rodney Higgins directly impacts the team's competitive standing. Ultimately, Higgins drives the pursuit of championship success for the Charlotte Hornets.

Shelly Cayette, the President, Business Operations, Hornets Sports & Entertainment (Health, Charlotte) at Charlotte Hornets, manages the comprehensive business strategy for the organization. Overseeing revenue generation, operational efficiency, and strategic partnerships, Cayette ensures the financial health and growth of the franchise. This leadership position involves directing sales, marketing, finance, and administrative functions. By cultivating strong relationships with sponsors and stakeholders, Shelly Cayette directly contributes to the team's market viability and expansion. Ultimately, Cayette drives sustainable business success and enhances the fan experience through robust operational frameworks.

Mitchell Kupchak, the President, Basketball Operations & General Manager at Charlotte Hornets, directs all facets of basketball strategy and team management. Overseeing player recruitment, contract negotiations, and coaching appointments, Kupchak shapes the team's competitive roster and on-court philosophy. This pivotal role involves making critical decisions regarding player development and long-term team building. By leveraging extensive industry experience, Mitchell Kupchak directly influences the team's performance and championship aspirations. Ultimately, Kupchak ensures the Charlotte Hornets maintain a strong presence in the league through strategic basketball operations.

Tyrel Kirkham, the Chief Marketing Officer at Charlotte Hornets, directs all marketing initiatives. Overseeing brand strategy and fan engagement, Kirkham ensures the Hornets' market presence resonates with the Charlotte community and broader fan base. This leadership role involves developing innovative campaigns to drive ticket sales and merchandise revenue. By optimizing digital outreach and partnership activations, Tyrel Kirkham directly enhances the team's commercial success. Ultimately, Kirkham secures sustained brand loyalty and market growth for the organization.

Michael Cristaldi, the Chief Communications Officer (Cco) at Charlotte Hornets, leads all internal and external communication strategies. Overseeing public relations, media relations, and corporate messaging, Cristaldi ensures consistent and effective communication across all platforms. This role involves managing the team's brand narrative and stakeholder engagement. By developing strategic communication plans, Michael Cristaldi directly supports the organization's reputation and public image. Ultimately, Cristaldi fosters positive relationships with media, fans, and the broader community, reinforcing the Charlotte Hornets' brand integrity.