Champion Executive and Leadership Team

June, 2026

Leadership Overview

Champion has 11 executives leading key functions including strategy, finance, operations, and technology.

Driven by a commitment to authentic athletic heritage, Champion provides high-quality athletic and lifestyle apparel, embodying timeless sportswear for diverse clientele and elevating activewear with functional style.

Leadership Roles at Champion

  • Chief Executive Officer - Magdalene Kwan
  • Chief Executive Officer & Founder - Elizabeth Bradley
  • Champion-Lawns Chief Executive Officer - Jonathan Halecki
  • Chief Executive Officer & Founder - Jeffrey Reekers
  • MD and Chief Executive Officer - Edafe Leleji
  • Chairman & Chief Executive Officer - Rohan Mg
  • Chief Financial Officer - Dan Wentarmini
  • Chief Operating Officer - Kathleen Williams
  • President & Chief Operating Officer - Stephen Alexa
  • Chief Information Officer - Terry Alatalo
  • Magdalene Kwan - Chief Executive Officer

    Magdalene Kwan, the Chief Executive Officer at Champion, directs the overarching corporate strategy and market positioning. Kwan oversees the development and execution of initiatives that reinforce Champion's identity as a provider of authentic, high-quality athletic and lifestyle apparel. This leadership involves guiding the brand's expansion into new markets and product categories, ensuring alignment with the company's core values of comfort and durability. Kwan's strategic direction ensures Champion maintains its reputation for timeless sportswear that embodies authentic athletic heritage. The Chief Executive Officer's role is critical in driving innovation across all departments, from design to distribution, to meet the evolving needs of men, women, and big & tall consumers. By focusing on functional and stylish activewear, Kwan solidifies Champion's appeal to those seeking to elevate their everyday style. This executive's leadership ensures the brand's continued relevance and growth in the competitive apparel industry.

    Elizabeth Bradley - Chief Executive Officer & Founder

    Elizabeth Bradley, the Chief Executive Officer & Founder at Champion, established the brand's foundational principles of authentic athletic heritage and enduring quality. Bradley's vision guides the company's commitment to offering high-quality athletic and lifestyle apparel, including classic hoodies, sweatshirts, and joggers. This leadership role involves maintaining the brand's legacy while fostering innovation in performance gear designed for comfort and durability. The Chief Executive Officer & Founder's influence extends to ensuring Champion caters to a diverse clientele, encompassing men, women, and big & tall sizes. Bradley's strategic oversight ensures the product range consistently provides functional and stylish activewear options. By championing the brand's core identity, Elizabeth Bradley continues to inspire the development of apparel that elevates style and embodies authentic athletic spirit. This executive's dedication to quality and heritage remains central to Champion's market presence.

    Jonathan Halecki - Champion-Lawns Chief Executive Officer

    Jonathan Halecki, the Champion-Lawns Chief Executive Officer at Champion, spearheads the strategic direction and operational execution for the Champion-Lawns division. Halecki's leadership focuses on enhancing the brand's presence within the lawn care and landscaping sector, ensuring the development of specialized apparel that meets the unique demands of this market. This role involves driving innovation in durable, comfortable, and functional gear tailored for outdoor professionals. The Champion-Lawns Chief Executive Officer oversees the integration of Champion's core values of quality and athletic heritage into this specific product line. Jonathan Halecki's responsibilities include expanding market reach and solidifying Champion-Lawns as a trusted name for workwear. By focusing on the specific needs of lawn care professionals, Halecki ensures the division offers apparel that supports both performance and style in demanding environments. This executive's efforts are key to the division's growth and brand integrity.

    Jeffrey Reekers - Chief Executive Officer & Founder

    Jeffrey Reekers, the Chief Executive Officer & Founder at Champion, established the company's enduring commitment to authentic athletic heritage and superior quality. Reekers' foundational vision drives the continuous offering of high-quality athletic and lifestyle apparel, including iconic hoodies, sweatshirts, and joggers designed for ultimate comfort and durability. This executive's leadership ensures the brand's legacy is preserved while actively pursuing innovation in performance gear. The Chief Executive Officer & Founder's influence is paramount in maintaining Champion's appeal to a broad demographic, including men, women, and big & tall consumers, by providing versatile workout and casual clothing. Jeffrey Reekers' strategic guidance ensures that Champion's products consistently elevate style and functionality, making them ideal for active lifestyles. This executive's dedication to the brand's core principles remains a driving force behind its market success.
    Jeffrey Reekers

    Edafe Leleji - MD and Chief Executive Officer

    Edafe Leleji, the MD and Chief Executive Officer at Champion, directs the company's strategic operations and market development, particularly focusing on international expansion and regional growth initiatives. Leleji's leadership emphasizes the delivery of authentic, high-quality athletic and lifestyle apparel, ensuring Champion's global presence aligns with its core values of comfort and durability. This role involves overseeing the adaptation of product lines, including classic hoodies, sweatshirts, and joggers, to meet diverse international consumer preferences. The MD and Chief Executive Officer's responsibilities include fostering key partnerships and optimizing supply chain logistics to enhance global reach. Edafe Leleji's strategic vision aims to strengthen Champion's brand recognition worldwide, providing functional and stylish activewear to a broader clientele. This executive's focus on operational excellence and market penetration is crucial for Champion's sustained global success.

    Rohan Mg - Chairman & Chief Executive Officer

    Rohan Mg, the Chairman & Chief Executive Officer at Champion, provides strategic oversight and leadership across the organization, reinforcing the brand's commitment to authentic athletic heritage. Mg's governance ensures the continued production of high-quality athletic and lifestyle apparel, including essential items like hoodies, sweatshirts, and joggers, all designed for exceptional comfort and durability. This executive's role involves setting the long-term vision for Champion, guiding innovation in performance gear and sportswear that embodies timeless style. The Chairman & Chief Executive Officer's influence extends to maintaining Champion's reputation for catering to a diverse customer base, offering functional and stylish activewear for men, women, and big & tall sizes. Rohan Mg's leadership ensures the brand remains a benchmark for those seeking to elevate their active lifestyle with reliable and fashionable clothing. This executive's strategic direction is vital for Champion's sustained market leadership.
    Rohan Mg

    Dan Wentarmini - Chief Financial Officer

    Dan Wentarmini, the Chief Financial Officer at Champion, directs all financial operations and strategic fiscal planning for the company. Wentarmini oversees budgeting, forecasting, and financial reporting, ensuring the fiscal health and stability necessary to support Champion's production of high-quality athletic and lifestyle apparel. This leadership role involves managing investments in product development, including classic hoodies, sweatshirts, and joggers, and optimizing resource allocation for performance gear designed for comfort and durability. The Chief Financial Officer's responsibilities include analyzing market trends and financial performance to guide strategic decisions that reinforce Champion's authentic athletic heritage. Dan Wentarmini's fiscal management ensures the company can effectively cater to a diverse clientele, including men, women, and big & tall sizes, by providing functional and stylish activewear. This executive's expertise is critical for sustaining growth and profitability.

    Kathleen Williams - Chief Operating Officer

    Kathleen Williams, the Chief Operating Officer at Champion, directs the company's day-to-day operational activities, ensuring seamless production and distribution of its apparel lines. Williams oversees manufacturing processes, supply chain management, and logistical operations, guaranteeing the consistent delivery of authentic, high-quality athletic and lifestyle apparel. This leadership role focuses on optimizing efficiency and maintaining the standards of comfort and durability for products such as classic hoodies, sweatshirts, and joggers. The Chief Operating Officer's responsibilities include implementing operational strategies that uphold Champion's reputation for timeless sportswear and authentic athletic heritage. Kathleen Williams' operational expertise ensures the company can effectively serve a diverse clientele, including men, women, and big & tall sizes, by providing functional and stylish activewear. This executive's commitment to operational excellence drives the brand's ability to meet market demands.

    Stephen Alexa - President & Chief Operating Officer

    Stephen Alexa, the President & Chief Operating Officer at Champion, holds comprehensive responsibility for the company's operational execution and overall business strategy. Alexa oversees all aspects of production, supply chain, and distribution, ensuring the consistent delivery of authentic, high-quality athletic and lifestyle apparel. This executive's leadership focuses on enhancing operational efficiency and upholding the brand's commitment to comfort and durability in products like classic hoodies, sweatshirts, and joggers. The President & Chief Operating Officer's role involves driving strategic initiatives that reinforce Champion's authentic athletic heritage and market position. Stephen Alexa's oversight ensures the company effectively caters to a diverse clientele, including men, women, and big & tall sizes, by providing functional and stylish activewear. This executive's dual focus on presidential leadership and operational management is critical for Champion's sustained success and market responsiveness.
    Stephen Alexa

    Terry Alatalo - Chief Information Officer

    Terry Alatalo, the Chief Information Officer at Champion, leads the company's technology strategy and digital infrastructure, ensuring robust support for all business operations. Alatalo oversees the implementation and management of IT systems that enhance the efficiency of producing and distributing Champion's authentic, high-quality athletic and lifestyle apparel. This role involves driving digital transformation initiatives that improve customer experience and streamline the supply chain for products like classic hoodies, sweatshirts, and joggers. The Chief Information Officer's responsibilities include safeguarding data security and leveraging technology to foster innovation in performance gear designed for comfort and durability. Terry Alatalo's strategic technology vision supports Champion's commitment to its athletic heritage and its ability to cater to a diverse clientele with functional and stylish activewear. This executive's focus on technological advancement is key to maintaining competitive advantage.
    Terry Alatalo

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    Frequently Asked Questions Regarding Champion Top Executives and Leadership Team

    Who leads Champion?
    Champion is led by Magdalene Kwan (Chief Executive Officer), along with executives such as Elizabeth Bradley (Chief Executive Officer & Founder) and Jonathan Halecki (Champion-Lawns Chief Executive Officer).
    Who is part of Champion’s executive team?
    The executive team of Champion includes leaders such as Magdalene Kwan (Chief Executive Officer), Elizabeth Bradley (Chief Executive Officer & Founder), Jonathan Halecki (Champion-Lawns Chief Executive Officer) and other senior executives.
    How many executives does Champion have?
    Champion has 10 executives leading key business areas.
    What roles are included in Champion’s leadership team?
    The leadership team of Champion includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Champion-Lawns Chief Executive Officer, Chief Executive Officer & Founder, MD and Chief Executive Officer.