Champion Executive and Leadership Team

September, 2026

Leadership Overview

Champion has 10 executives leading key functions including strategy, financial oversight, operational scaling, and market expansion.

Focused on delivering authentic athletic heritage, Champion prioritizes the creation of durable, high-quality apparel that blends timeless style with modern performance requirements for a global consumer base.

Leadership Roles at Champion

  • Chief Executive Officer - H. Overbeeke
  • Chief Executive Officer & Founder - Elizabeth Bradley
  • Chairman & Chief Executive Officer - Rohan Mg
  • MD and Chief Executive Officer - Edafe Leleji
  • Chief Financial Officer - Dan Wentarmini
  • Chief Operating Officer - Kathleen Williams
  • President & Chief Operating Officer - Steve Alexa
  • President - Donald Fennell
  • President - Cruz Laguna
  • President - Garrick King
  • H. Overbeeke - Chief Executive Officer

    H. Overbeeke, the Chief Executive Officer at Champion, directs the overarching strategic vision for the brand. Overseeing the integration of athletic heritage into modern lifestyle apparel, the Chief Executive Officer ensures that product lines maintain the durability and comfort synonymous with the company. H. Overbeeke manages high-level relationships with global manufacturing partners to sustain supply chain integrity across North American and international markets. By aligning design innovation with consumer demand for functional activewear, the Chief Executive Officer drives long-term brand equity. This leadership role involves constant evaluation of market trends to keep the product portfolio competitive. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the company's position as a leader in the athletic apparel sector. H. Overbeeke maintains a focus on sustainable growth while upholding the authentic quality standards that define the brand identity.

    Elizabeth Bradley - Chief Executive Officer & Founder

    Elizabeth Bradley, the Chief Executive Officer & Founder at Champion, architects the foundational principles that guide the company's market approach. Focusing on the intersection of classic sportswear and contemporary fashion, the Chief Executive Officer & Founder ensures that every collection reflects the brand's commitment to authentic athletic performance. Elizabeth Bradley monitors the evolution of the apparel industry to identify new opportunities for product expansion, particularly within the diverse segments of men, women, and big & tall sizes. By fostering a culture of innovation, the Chief Executive Officer & Founder empowers design teams to push boundaries in fabric technology and garment construction. This leadership role requires balancing creative vision with the practical demands of a global retail business. Through strategic decision-making, the Chief Executive Officer & Founder sustains the company's reputation for excellence. Bradley continues to shape the long-term trajectory of the organization by prioritizing quality and consumer satisfaction.

    Rohan Mg - Chairman & Chief Executive Officer

    Rohan Mg, the Chairman & Chief Executive Officer at Champion, governs the strategic direction and board-level initiatives for the organization. Overseeing the alignment of corporate objectives with global market trends, the Chairman & Chief Executive Officer ensures that the brand remains a dominant force in the athletic apparel industry. Rohan Mg directs the expansion of the company's footprint, focusing on scaling operations to meet the needs of a diverse international clientele. By coordinating with other executive leaders, the Chairman & Chief Executive Officer optimizes the delivery of high-quality hoodies, sweatshirts, and performance gear. This leadership role involves managing complex stakeholder interests while maintaining the core values of the brand. Through disciplined financial and operational oversight, the Chairman & Chief Executive Officer drives consistent revenue growth. Mg secures the company's future by fostering a resilient business model that adapts to the shifting landscape of modern retail and activewear.
    Rohan Mg

    Edafe Leleji - MD and Chief Executive Officer

    Edafe Leleji, the MD and Chief Executive Officer at Champion, manages the day-to-day execution of corporate strategy across regional markets. Focusing on the operational efficiency of the manufacturing and distribution networks, the MD and Chief Executive Officer ensures that the brand's athletic apparel reaches consumers with consistent quality. Edafe Leleji oversees the implementation of performance-driven initiatives that enhance the durability and comfort of the product line. By collaborating with regional managers, the MD and Chief Executive Officer optimizes the supply chain to support the company's diverse sizing options, including big & tall segments. This leadership role involves streamlining internal processes to improve responsiveness to market shifts. Through active management of resources, the MD and Chief Executive Officer supports the company's growth objectives. Leleji maintains a commitment to operational excellence, ensuring that the brand continues to deliver authentic, high-quality apparel to a global audience.

    Dan Wentarmini - Chief Financial Officer

    Dan Wentarmini, the Chief Financial Officer at Champion, directs the financial health and fiscal planning of the organization. Overseeing capital allocation and budgetary discipline, the Chief Financial Officer ensures that the company maintains the resources necessary to support its athletic apparel manufacturing operations. Dan Wentarmini analyzes market data to forecast revenue trends and identify opportunities for cost optimization across the global supply chain. By providing critical financial insights to the executive team, the Chief Financial Officer supports strategic decisions regarding product development and market expansion. This leadership role involves managing investor relations and ensuring compliance with financial regulations. Through rigorous monitoring of performance metrics, the Chief Financial Officer drives profitability and long-term financial stability. Wentarmini secures the company's ability to invest in high-quality materials and innovative designs, ensuring that the brand remains competitive in the activewear market while delivering consistent value to stakeholders.

    Kathleen Williams - Chief Operating Officer

    Kathleen Williams, the Chief Operating Officer at Champion, manages the internal infrastructure and logistics required to produce and distribute athletic apparel. Focusing on the efficiency of the manufacturing process, the Chief Operating Officer ensures that the company's classic hoodies, sweatshirts, and joggers meet strict quality standards. Kathleen Williams oversees the integration of new technologies into the production cycle to enhance garment durability and comfort. By coordinating with supply chain partners, the Chief Operating Officer optimizes inventory management to support the diverse needs of the brand's clientele. This leadership role involves streamlining operational workflows to reduce lead times and improve service levels across regional markets. Through the implementation of scalable processes, the Chief Operating Officer supports the company's growth and market reach. Williams maintains a focus on operational excellence, ensuring that the brand's commitment to authentic athletic heritage is reflected in every product delivered to the consumer.

    Steve Alexa - President & Chief Operating Officer

    Steve Alexa, the President & Chief Operating Officer at Champion, directs the tactical execution of the company's business model. Focusing on the seamless operation of the retail and wholesale channels, the President & Chief Operating Officer ensures that the brand's performance gear is accessible to a wide range of consumers. Steve Alexa oversees the development of logistics strategies that support the company's diverse product offerings, including specialized sizing options. By aligning operational capabilities with the brand's strategic goals, the President & Chief Operating Officer drives efficiency and market penetration. This leadership role involves managing cross-functional teams to ensure that product launches and seasonal campaigns are executed effectively. Through the optimization of distribution networks, the President & Chief Operating Officer supports the company's commitment to quality and durability. Alexa secures the brand's operational success by fostering a culture of accountability and continuous improvement across all levels of the organization.
    Steve Alexa

    Donald Fennell - President

    Donald Fennell, the President at Champion, leads the strategic initiatives focused on brand positioning and market growth. Overseeing the development of lifestyle apparel collections, the President ensures that the brand maintains its status as a provider of authentic, high-quality sportswear. Donald Fennell directs the marketing and sales strategies that connect the company's athletic heritage with the needs of modern consumers. By collaborating with design and production teams, the President ensures that the product portfolio remains relevant and competitive. This leadership role involves identifying new market segments and expanding the brand's presence in key regions. Through the execution of targeted growth strategies, the President drives brand awareness and customer loyalty. Fennell secures the company's market position by prioritizing the delivery of functional and stylish activewear that meets the diverse requirements of the brand's clientele, ensuring long-term success in the apparel industry.

    Cruz Laguna - President

    Cruz Laguna, the President at Champion, manages the strategic expansion of the brand's retail footprint and consumer engagement initiatives. Focusing on the customer experience, the President ensures that the brand's athletic and lifestyle apparel resonates with a diverse global audience. Cruz Laguna directs the implementation of sales strategies that highlight the durability and comfort of the company's classic product lines. By analyzing consumer feedback and market trends, the President guides the development of new apparel options that cater to evolving lifestyle needs. This leadership role involves fostering partnerships with key retailers to enhance brand visibility and accessibility. Through the execution of effective market-facing programs, the President drives revenue growth and strengthens the brand's identity. Laguna secures the company's future by prioritizing innovation in product design and customer service, ensuring that the brand remains a preferred choice for those seeking functional and stylish activewear.

    Garrick King - President

    Garrick King, the President at Champion, oversees the strategic development of the company's performance gear division. Focusing on the technical aspects of athletic apparel, the President ensures that the brand's products provide the functionality and durability required by active individuals. Garrick King directs the research and development efforts that lead to the creation of innovative fabrics and garment designs. By collaborating with athletes and fitness experts, the President ensures that the company's gear meets the highest standards of performance. This leadership role involves managing the product lifecycle from concept to market, ensuring that each item aligns with the brand's athletic heritage. Through the execution of product-focused strategies, the President drives innovation and maintains the company's competitive edge. King secures the brand's reputation for excellence by prioritizing quality and performance in every piece of apparel, supporting the diverse needs of the company's global consumer base.

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    Frequently Asked Questions Regarding Champion Top Executives and Leadership Team

    Who leads Champion?
    Champion is led by H. Overbeeke (Chief Executive Officer), along with executives such as Elizabeth Bradley (Chief Executive Officer & Founder) and Rohan Mg (Chairman & Chief Executive Officer).
    Who is part of Champion’s executive team?
    The executive team of Champion includes leaders such as H. Overbeeke (Chief Executive Officer), Elizabeth Bradley (Chief Executive Officer & Founder), Rohan Mg (Chairman & Chief Executive Officer) and other senior executives.
    How many executives does Champion have?
    Champion has 10 executives leading key business areas.
    What roles are included in Champion’s leadership team?
    The leadership team of Champion includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chairman & Chief Executive Officer, MD and Chief Executive Officer, Chief Financial Officer.