Champion Executive and Leadership Team

May, 2026

Leadership Overview

Champion has 7 executives leading key functions including strategy, finance, operations, and technology.

Driven by authentic athletic heritage, Champion provides high-quality athletic and lifestyle apparel, embodying timeless sportswear for diverse clientele seeking functional and stylish activewear.

Leadership Roles at Champion

  • Chief Executive Officer - Magdalene Kwan
  • Chief Executive Officer & Founder - Jeffrey Reekers
  • Chairman & Chief Executive Officer - Rohan Mg
  • MD and Chief Executive Officer - Edafe Leleji
  • Chief Executive Officer & Founder - Elizabeth Bradley
  • Champion-Lawns Chief Executive Officer - Jonathan Halecki
  • Chief Financial Officer - Aaron Kratohvil
  • Chief Operating Officer - Kathleen Williams
  • President & Chief Operating Officer - Stephen Alexa
  • Chief Information Officer - Terry Alatalo
  • Magdalene Kwan - Chief Executive Officer

    Magdalene Kwan, the Chief Executive Officer at Champion, directs the overarching corporate strategy and operational execution. Kwan's leadership focuses on maintaining Champion's authentic athletic heritage while expanding its market presence in lifestyle apparel. Overseeing all departments, the Chief Executive Officer ensures product lines, including classic hoodies, sweatshirts, and performance gear, align with the company's commitment to comfort and durability. This executive role involves driving innovation in design and material sourcing to meet the demands of men, women, and big & tall consumers. Kwan's strategic vision guides the brand's evolution, ensuring it remains a leader in functional and stylish activewear. The Chief Executive Officer's responsibilities extend to fostering key partnerships and optimizing business development initiatives to elevate the brand's global impact and financial performance.

    Jeffrey Reekers - Chief Executive Officer & Founder

    Jeffrey Reekers, the Chief Executive Officer & Founder at Champion, establishes the foundational vision and long-term strategic direction for the company. Reekers' role as founder imbues the brand with its authentic athletic heritage, guiding the development of high-quality apparel. Overseeing the entire enterprise, the Chief Executive Officer & Founder ensures that classic hoodies, sweatshirts, and performance gear consistently deliver on comfort and durability. This leadership position involves championing the brand's commitment to timeless sportswear for men, women, and big & tall sizes. Jeffrey Reekers' influence extends to shaping the company culture and driving initiatives that resonate with a diverse clientele seeking functional and stylish activewear. The Chief Executive Officer & Founder's strategic oversight is critical for maintaining market relevance and fostering sustainable growth.
    Jeffrey Reekers

    Rohan Mg - Chairman & Chief Executive Officer

    Rohan Mg, the Chairman & Chief Executive Officer at Champion, presides over the board of directors and directs the company's strategic trajectory. Mg's leadership ensures Champion's authentic athletic heritage is preserved while driving expansion in the lifestyle apparel market. The Chairman & Chief Executive Officer oversees the creation and distribution of high-quality products, from classic hoodies to performance gear, emphasizing comfort and durability. This executive position involves guiding the brand's commitment to timeless sportswear for men, women, and big & tall consumers. Rohan Mg's strategic oversight is crucial for maintaining Champion's appeal to a diverse clientele seeking functional and stylish activewear. The Chairman & Chief Executive Officer's responsibilities include fostering strong corporate governance and ensuring alignment across all business units to achieve sustained market leadership.
    Rohan Mg

    Edafe Leleji - MD and Chief Executive Officer

    Edafe Leleji, the MD and Chief Executive Officer at Champion, manages the day-to-day operations and executes the strategic directives of the company. Leleji's focus is on ensuring the seamless delivery of authentic, high-quality athletic and lifestyle apparel, including classic hoodies and performance gear designed for comfort and durability. The MD and Chief Executive Officer oversees the operational aspects that uphold Champion's reputation for timeless sportswear. This leadership role involves optimizing supply chain logistics and production processes to cater effectively to men, women, and big & tall sizes. Edafe Leleji's operational expertise is vital for providing a wide range of workout and casual clothing options, supporting clients who seek to elevate their style with functional and stylish activewear. The MD and Chief Executive Officer's commitment to efficiency drives the brand's ability to meet market demands.

    Elizabeth Bradley - Chief Executive Officer & Founder

    Elizabeth Bradley, the Chief Executive Officer & Founder at Champion, established the brand's core ethos centered on authentic athletic heritage and quality. Bradley's foundational vision guides the company's commitment to producing high-quality athletic and lifestyle apparel, including classic hoodies and performance gear known for comfort and durability. As Chief Executive Officer & Founder, Elizabeth Bradley oversees the strategic initiatives that maintain Champion's status as a provider of timeless sportswear. This leadership position ensures the brand effectively caters to men, women, and big & tall sizes, offering a diverse range of workout and casual clothing. Bradley's influence is instrumental in shaping the brand's appeal to a clientele seeking functional and stylish activewear, reinforcing the company's enduring legacy.

    Jonathan Halecki - Champion-Lawns Chief Executive Officer

    Jonathan Halecki, the Champion-Lawns Chief Executive Officer at Champion, directs the strategic operations and market positioning for the Champion-Lawns division. Halecki's leadership focuses on integrating the brand's authentic athletic heritage with specialized lawn care solutions, ensuring high-quality product development. The Champion-Lawns Chief Executive Officer oversees the creation of durable and functional gear tailored for outdoor activities. This executive role involves driving innovation within the lawn care sector, aligning with Champion's broader commitment to comfort and performance. Jonathan Halecki's strategic direction ensures the division effectively serves its target market, providing specialized apparel and equipment. The Champion-Lawns Chief Executive Officer's responsibilities are key to expanding Champion's reach into niche markets while upholding brand integrity.

    Aaron Kratohvil - Chief Financial Officer

    Aaron Kratohvil, the Chief Financial Officer at Champion, directs all financial planning, risk management, and fiscal operations for the company. Kratohvil's expertise ensures the financial health and stability necessary to support Champion's production of authentic, high-quality athletic and lifestyle apparel. Overseeing budgeting and investment strategies, the Chief Financial Officer enables the continued development of classic hoodies, sweatshirts, and performance gear designed for comfort and durability. This critical role involves managing capital allocation to maintain Champion's commitment to timeless sportswear for men, women, and big & tall sizes. Aaron Kratohvil's financial acumen is vital for providing the resources needed to offer a wide range of workout and casual clothing options, supporting clients who seek functional and stylish activewear. The Chief Financial Officer's oversight is fundamental to the brand's sustained growth and market competitiveness.
    Aaron Kratohvil

    Kathleen Williams - Chief Operating Officer

    Kathleen Williams, the Chief Operating Officer at Champion, oversees the company's daily operational functions and supply chain management. Williams' leadership ensures the efficient production and delivery of authentic, high-quality athletic and lifestyle apparel, including classic hoodies and performance gear that prioritize comfort and durability. The Chief Operating Officer manages the intricate processes required to maintain Champion's reputation for timeless sportswear. This role involves optimizing manufacturing, logistics, and inventory management to effectively serve men, women, and big & tall sizes. Kathleen Williams' operational expertise is vital for providing a comprehensive range of workout and casual clothing options, supporting customers who value functional and stylish activewear. The Chief Operating Officer's commitment to operational excellence drives the brand's ability to meet market demands consistently.

    Stephen Alexa - President & Chief Operating Officer

    Stephen Alexa, the President & Chief Operating Officer at Champion, directs both the overall strategic direction and the comprehensive operational execution of the company. Alexa's dual role ensures seamless integration between high-level corporate objectives and the daily functions required for producing authentic, high-quality athletic and lifestyle apparel. The President & Chief Operating Officer oversees the entire value chain, from product development of classic hoodies and performance gear to their market delivery, emphasizing comfort and durability. This leadership position is pivotal in maintaining Champion's legacy of timeless sportswear for men, women, and big & tall sizes. Stephen Alexa's strategic and operational oversight is critical for providing a diverse range of functional and stylish activewear, reinforcing the brand's market leadership and commitment to customer satisfaction.
    Stephen Alexa

    Terry Alatalo - Chief Information Officer

    Terry Alatalo, the Chief Information Officer at Champion, leads the company's technology strategy, infrastructure, and digital transformation initiatives. Alatalo's role is crucial in supporting Champion's operations, from the design and manufacturing of authentic athletic and lifestyle apparel to its distribution. The Chief Information Officer ensures robust IT systems are in place to manage the production of classic hoodies, sweatshirts, and performance gear, emphasizing efficiency and quality control. This executive position involves leveraging technology to enhance the customer experience and streamline operations for men, women, and big & tall sizes. Terry Alatalo's focus on innovation supports Champion's ability to provide functional and stylish activewear, meeting the evolving needs of a diverse clientele. The Chief Information Officer's strategic technology investments are key to maintaining the brand's competitive edge.
    Terry Alatalo

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    Frequently Asked Questions Regarding Champion Top Executives and Leadership Team

    Who leads Champion?
    Champion is led by Magdalene Kwan (Chief Executive Officer), along with executives such as Jeffrey Reekers (Chief Executive Officer & Founder) and Rohan Mg (Chairman & Chief Executive Officer).
    Who is part of Champion’s executive team?
    The executive team of Champion includes leaders such as Magdalene Kwan (Chief Executive Officer), Jeffrey Reekers (Chief Executive Officer & Founder), Rohan Mg (Chairman & Chief Executive Officer) and other senior executives.
    How many executives does Champion have?
    Champion has 10 executives leading key business areas.
    What roles are included in Champion’s leadership team?
    The leadership team of Champion includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chairman & Chief Executive Officer, MD and Chief Executive Officer, Chief Executive Officer & Founder.