Champion Executive and Leadership Team

July, 2026

Leadership Overview

Champion has 10 executives leading key functions including strategy, operations, finance, and product development.

Driven by authentic athletic heritage, Champion provides high-quality athletic and lifestyle apparel, embodying timeless sportswear for diverse clientele seeking functional and stylish activewear.

Leadership Roles at Champion

  • Chief Executive Officer - Deepak Gupta
  • MD and Chief Executive Officer - Edafe Leleji
  • Chief Executive Officer & Founder - Elizabeth Bradley
  • Chief Executive Officer & Founder - Jeffrey Reekers
  • Chairman & Chief Executive Officer - Rohan Mg
  • Chief Financial Officer - Aaron Kratohvil
  • Chief Operating Officer - Kathleen Williams
  • President & Chief Operating Officer - Stephen Alexa
  • President - Donald Fennell
  • Chief Information Officer - Terry Alatalo
  • Deepak Gupta - Chief Executive Officer

    Deepak Gupta, the Chief Executive Officer at Champion, directs the overarching corporate strategy and operational execution. Gupta guides the company's vision, ensuring alignment with its authentic athletic heritage and commitment to quality. This leadership role involves driving market expansion and maintaining brand integrity across all product lines, from classic hoodies to performance gear. Gupta's focus remains on elevating the brand's presence and ensuring Champion continues to cater effectively to men, women, and big & tall sizes. The Chief Executive Officer's mandate includes fostering innovation in product development and enhancing customer engagement through durable, functional, and stylish activewear. Deepak Gupta's strategic direction ensures the company's continued success in the competitive apparel market.

    Edafe Leleji - MD and Chief Executive Officer

    Edafe Leleji, the MD and Chief Executive Officer at Champion, spearheads the company's strategic direction and day-to-day management. Leleji oversees the integration of operational efficiencies with market demands, ensuring Champion's authentic athletic heritage resonates with a diverse clientele. This executive guides the expansion of product offerings, including classic hoodies, sweatshirts, joggers, and performance gear, emphasizing comfort and durability. The MD and Chief Executive Officer's responsibilities encompass driving growth across men's, women's, and big & tall sizes, solidifying Champion's position as a provider of functional and stylish activewear. Edafe Leleji's leadership ensures the brand's commitment to quality and timeless sportswear design remains paramount.

    Elizabeth Bradley - Chief Executive Officer & Founder

    Elizabeth Bradley, the Chief Executive Officer & Founder at Champion, established the brand's foundation rooted in authentic athletic heritage. Bradley's vision centers on delivering high-quality athletic and lifestyle apparel, including classic hoodies, sweatshirts, and joggers, designed for both comfort and durability. This leadership role involves guiding the company's strategic direction, ensuring its timeless sportswear embodies authentic athletic values. Bradley oversees the brand's commitment to catering to a diverse clientele, offering a wide range of workout and casual clothing options for men, women, and big & tall sizes. The Chief Executive Officer & Founder's ongoing influence ensures Champion products elevate style while providing functional and stylish activewear. Elizabeth Bradley's foundational principles continue to shape the brand's enduring appeal.

    Jeffrey Reekers - Chief Executive Officer & Founder

    Jeffrey Reekers, the Chief Executive Officer & Founder at Champion, drives the company's strategic vision and operational framework. Reekers' leadership ensures Champion's commitment to authentic athletic heritage and high-quality apparel, including classic hoodies, sweatshirts, and performance gear, remains central. This role involves overseeing the brand's market positioning and product development, focusing on comfort, durability, and timeless style. The Chief Executive Officer & Founder guides the expansion of offerings for men, women, and big & tall sizes, ensuring functional and stylish activewear solutions. Jeffrey Reekers' foundational principles continue to shape Champion's dedication to embodying authentic athletic values and meeting diverse customer needs.
    Jeffrey Reekers

    Rohan Mg - Chairman & Chief Executive Officer

    Rohan Mg, the Chairman & Chief Executive Officer at Champion, directs the company's strategic initiatives and governance. Mg's leadership ensures Champion's authentic athletic heritage is preserved while driving innovation in high-quality athletic and lifestyle apparel. This executive oversees the brand's commitment to comfort and durability in products like classic hoodies, sweatshirts, and joggers. The Chairman & Chief Executive Officer's purview includes expanding market reach for men, women, and big & tall sizes, providing functional and stylish activewear. Rohan Mg's strategic oversight guarantees Champion's timeless sportswear continues to resonate with consumers seeking elevated style and authentic athletic performance.
    Rohan Mg

    Aaron Kratohvil - Chief Financial Officer

    Aaron Kratohvil, the Chief Financial Officer at Champion, manages the company's financial health and strategic investment planning. Kratohvil ensures robust financial controls are in place to support the production and distribution of Champion's authentic, high-quality athletic and lifestyle apparel. This executive oversees budgeting, forecasting, and financial reporting, directly impacting the brand's ability to offer durable and comfortable products like classic hoodies and performance gear. The Chief Financial Officer's responsibilities include optimizing resource allocation to support market expansion for men, women, and big & tall sizes, ensuring profitability while delivering functional and stylish activewear. Aaron Kratohvil's financial acumen underpins Champion's sustained growth and market presence.
    Aaron Kratohvil

    Kathleen Williams - Chief Operating Officer

    Kathleen Williams, the Chief Operating Officer at Champion, directs the operational execution and supply chain management for the company's athletic and lifestyle apparel. Williams ensures the efficient production and delivery of high-quality products, including classic hoodies, sweatshirts, and performance gear, emphasizing comfort and durability. This leadership role involves optimizing manufacturing processes and logistics to meet market demand across men's, women's, and big & tall sizes. The Chief Operating Officer's focus is on enhancing operational efficiency to support Champion's commitment to providing functional and stylish activewear. Kathleen Williams' oversight guarantees the seamless integration of production and distribution, reinforcing the brand's authentic athletic heritage.

    Stephen Alexa - President & Chief Operating Officer

    Stephen Alexa, the President & Chief Operating Officer at Champion, oversees the comprehensive operational strategy and execution of the company's apparel lines. Alexa ensures the seamless integration of manufacturing, logistics, and distribution for Champion's high-quality athletic and lifestyle apparel, including classic hoodies, sweatshirts, and performance gear, prioritizing comfort and durability. This executive's mandate includes driving operational excellence to support market expansion for men, women, and big & tall sizes, ensuring the delivery of functional and stylish activewear. The President & Chief Operating Officer's leadership reinforces Champion's authentic athletic heritage and commitment to timeless sportswear. Stephen Alexa's strategic operational management is critical to the brand's consistent product availability and market responsiveness.
    Stephen Alexa

    Donald Fennell - President

    Donald Fennell, the President at Champion, leads strategic initiatives and drives business development for the company's athletic and lifestyle apparel. Fennell focuses on expanding Champion's market presence and enhancing brand value, ensuring the delivery of high-quality products like classic hoodies, sweatshirts, and performance gear known for comfort and durability. This leadership role involves fostering key partnerships and overseeing market strategies to cater to a diverse clientele, including men, women, and big & tall sizes. The President's objective is to champion the brand's authentic athletic heritage while promoting functional and stylish activewear. Donald Fennell's vision guides Champion's continued evolution in the sportswear industry.

    Terry Alatalo - Chief Information Officer

    Terry Alatalo, the Chief Information Officer at Champion, architects the company's technology infrastructure and digital strategy. Alatalo ensures that information systems support Champion's commitment to high-quality athletic and lifestyle apparel, enhancing operational efficiency and customer experience. This leadership role involves overseeing the implementation of technology solutions that bolster the durability and comfort of products like classic hoodies and performance gear. The Chief Information Officer's focus extends to leveraging data analytics for market insights and product innovation, supporting the brand's diverse clientele across men's, women's, and big & tall sizes. Terry Alatalo drives the digital transformation necessary for Champion's continued success in providing functional and stylish activewear.
    Terry Alatalo

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    Frequently Asked Questions Regarding Champion Top Executives and Leadership Team

    Who leads Champion?
    Champion is led by Deepak Gupta (Chief Executive Officer), along with executives such as Edafe Leleji (MD and Chief Executive Officer) and Elizabeth Bradley (Chief Executive Officer & Founder).
    Who is part of Champion’s executive team?
    The executive team of Champion includes leaders such as Deepak Gupta (Chief Executive Officer), Edafe Leleji (MD and Chief Executive Officer), Elizabeth Bradley (Chief Executive Officer & Founder) and other senior executives.
    How many executives does Champion have?
    Champion has 10 executives leading key business areas.
    What roles are included in Champion’s leadership team?
    The leadership team of Champion includes roles such as Chief Executive Officer, MD and Chief Executive Officer, Chief Executive Officer & Founder, Chief Executive Officer & Founder, Chairman & Chief Executive Officer.