Leadership Overview
C&F Bank has 7 executives leading key functions including technology, finance, human resources, and regional operations.
Driven by a commitment to community and financial stability, C&F Bank provides comprehensive banking services, fostering growth through diverse financial products and digital accessibility across North America and Asia Pacific.
Driven by a commitment to community and financial stability, C&F Bank provides comprehensive banking services, fostering growth through diverse financial products and digital accessibility across North America and Asia Pacific.
Leadership Roles at C&F Bank
Jason Long - Executive Vice President & Chief Financial Officer, At C & F Financial Corporation
Jason Long, the Executive Vice President & Chief Financial Officer, At C & F Financial Corporation at C&F Bank, manages the financial health and strategic fiscal planning for the organization. Overseeing all financial operations, Jason Long ensures robust management of assets and liabilities, driving profitability across the Retail Banking, Mortgage Banking, and Consumer Finance segments. This critical role involves detailed financial analysis, capital allocation, and risk management to support the bank's diverse product offerings, from real estate financing to installment loans. By maintaining strong relationships with financial stakeholders and regulatory bodies, the Chief Financial Officer safeguards the bank's financial integrity and facilitates its expansion into new markets. Jason Long's expertise is pivotal in guiding C&F Bank's financial strategy, ensuring sustainable growth and operational efficiency throughout its North American and Asia Pacific service areas.
Thomas Cherry - Executive Vice President & Chief Financial Officer
Thomas Cherry, the Executive Vice President & Chief Financial Officer at C&F Bank, spearheads the financial strategy and operational fiscal management of the institution. Guiding all financial departments, Thomas Cherry ensures the prudent management of C&F Bank's extensive portfolio, encompassing retail banking, mortgage services, and consumer finance products. This executive function involves rigorous financial oversight, budget development, and strategic investment planning to support the bank's wide array of offerings, including development loans and home equity options. By fostering financial discipline and optimizing resource allocation, the Chief Financial Officer directly contributes to the bank's stability and expansion across its service regions. Thomas Cherry's leadership ensures that financial decisions align with the bank's long-term objectives and commitment to serving both individual and business clients effectively.
Dusty Crone - President
Dusty Crone, the President at C&F Bank, provides overarching leadership and strategic direction for the entire organization. Guiding all business units, Dusty Crone ensures alignment with the bank's foundational mission established in 1927, driving growth across its retail banking, mortgage banking, and consumer finance segments. This executive role involves setting the strategic vision for product development, market expansion, and customer service excellence, impacting the bank's comprehensive range of financial products from checking accounts to development loans. By fostering a culture of innovation and operational efficiency, the President directly supports C&F Bank's commitment to serving both individuals and businesses. Dusty Crone's leadership is instrumental in navigating the competitive financial landscape and reinforcing the bank's strong presence throughout North America and the Asia Pacific regions.
Matthew Hubbard - Regional President, Southwest Virginia
Matthew Hubbard, the Regional President, Southwest Virginia at C&F Bank, spearheads market development and client relations within the Southwest Virginia territory. Overseeing regional operations, Matthew Hubbard ensures the effective delivery of C&F Bank's comprehensive financial services, including checking and savings accounts, business loans, and real estate financing, to the local community. This leadership role involves cultivating strategic partnerships and driving business growth initiatives tailored to the specific economic landscape of Southwest Virginia. By championing the bank's commitment to personalized service, the Regional President directly enhances customer satisfaction and expands market penetration. Matthew Hubbard's focus on regional success contributes significantly to the overall strength and reach of C&F Bank's operations across North America.
William Krebs - Regional President, Central Virginia
William Krebs, the Regional President, Central Virginia at C&F Bank, leads market strategy and client engagement across the Central Virginia region. Directing regional business development, William Krebs ensures the seamless provision of C&F Bank's extensive financial products, such as mortgage services, home equity options, and installment loans, to individuals and businesses in the area. This executive responsibility includes fostering strong community ties and identifying opportunities for service expansion within Central Virginia. By promoting the bank's dedication to financial accessibility and support, the Regional President directly strengthens customer loyalty and drives regional economic contribution. William Krebs's leadership is vital to C&F Bank's localized success and its broader operational footprint throughout North America.
Rodney Overby - Executive Vice President & Chief Information Officer
Rodney Overby, the Executive Vice President & Chief Information Officer at C&F Bank, directs the institution's technology strategy and digital infrastructure. Overseeing all IT operations, Rodney Overby ensures the seamless integration of advanced technological solutions that support C&F Bank's comprehensive banking services for individuals and businesses. This leadership role involves managing cybersecurity protocols, enhancing the mobile banking app, and driving innovation in financial technology to maintain the bank's competitive edge across North America and Asia Pacific regions. By optimizing system performance and data security, the Chief Information Officer directly supports the bank's mission of providing reliable financial products, including checking and savings accounts, business loans, and mortgage services. Rodney Overby's strategic vision ensures the bank's technological capabilities align with its growth objectives and commitment to customer service.

Maria Sullivan - Senior Vice President, Chief Human Resources Officer
Maria Sullivan, the Senior Vice President, Chief Human Resources Officer at C&F Bank, directs the strategic management of the bank's workforce and organizational development. Overseeing all human resources functions, Maria Sullivan cultivates a high-performance culture that supports C&F Bank's mission of providing comprehensive financial services. This leadership position involves talent acquisition, employee engagement, and professional development initiatives designed to attract and retain top talent across the bank's operations. By ensuring a skilled and motivated team, the Chief Human Resources Officer directly enhances the customer experience and operational efficiency of the bank's retail banking, mortgage banking, and consumer finance segments. Maria Sullivan's focus on human capital development is integral to C&F Bank's sustained growth and its ability to adapt to evolving market demands in North America and Asia Pacific.
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