Cetera Executive and Leadership Team

Elyssa Lamoureux, the Initiatives Vice President, Engagement & Chief Executive Officer, Office of at Cetera, directs high-level strategic engagement programs across the national network. Overseeing the Office of the Chief Executive Officer, Lamoureux ensures seamless communication between executive leadership and the broader advisor community. This role involves architecting engagement frameworks that support independent financial advisors in delivering professional advice to families and retirement plans. By aligning internal initiatives with the overarching mission of Cetera, the Initiatives Vice President, Engagement & Chief Executive Officer, Office of drives organizational cohesion and operational excellence. Elyssa Lamoureux maintains focus on scaling advisor support systems to enhance service delivery standards. Through rigorous management of executive priorities, the Office of the Chief Executive Officer facilitates long-term growth and strengthens the firm's market position as a premier provider of independent financial guidance across the country.

Edward O'Brien, the Chief Operating Officer at Cetera, directs the firm's internal infrastructure and operational systems to support a vast network of independent financial advisors. Overseeing the execution of business processes, the Chief Operating Officer ensures that financial institutions receive the necessary resources to provide high-quality advice to individuals and retirement plans. Edward O'Brien architects scalable solutions that improve service delivery and operational efficiency across the national footprint. This role involves collaborating with other C-suite leaders to integrate technology and compliance standards into the daily operations of the firm. By focusing on the optimization of internal workflows, the Chief Operating Officer drives sustainable growth and maintains the firm's competitive edge in the finance industry. O'Brien monitors operational performance metrics to ensure alignment with corporate objectives, ultimately securing the reliability and quality of the services provided to clients throughout the country.

Lorraine Christie, the Chief of Staff & Chief Marketing Officer, (Previously To The & Chief Operating Officer, Csso) at Cetera, leads the firm's brand strategy and internal coordination efforts. Driving marketing initiatives, the Chief Marketing Officer develops campaigns that highlight the value of independent financial advice for families and retirement plans. Lorraine Christie oversees the alignment of marketing messaging with the firm's broader strategic goals, ensuring consistent communication across all channels. This role involves managing the intersection of operational efficiency and brand positioning to attract and retain top-tier financial advisors. By leveraging market insights, the Chief Marketing Officer strengthens the firm's presence in the financial services sector. Christie coordinates with other executive leaders to ensure that marketing efforts support the overall growth trajectory of the organization. Through strategic brand management, the Chief of Staff & Chief Marketing Officer, (Previously To The & Chief Operating Officer, Csso) enhances the firm's reputation and market impact.

John Soto, the Group President, Esq Financial at Cetera, directs the strategic growth and service delivery for the Esq Financial division. Overseeing the operations of this specialized group, the Group President ensures that financial advisors provide high-quality advice to individuals and retirement plans. John Soto architects business strategies that expand the firm's reach and enhance the value proposition for clients within this channel. This role involves collaborating with other executive leaders to integrate Esq Financial into the broader Cetera network. By focusing on market expansion and advisor support, the Group President drives revenue growth and operational excellence. Soto monitors industry trends to adapt service offerings and maintain a competitive advantage in the financial services landscape. Through effective leadership of the Esq Financial division, the Group President secures the firm's position as a leader in providing independent financial advice across the country.

Steve Napier, the President & Registered Representative at Cetera, leads the firm's efforts in maintaining high standards of professional financial advice through direct advisor engagement. Overseeing the activities of registered representatives, the President ensures compliance and service quality across the national network. Steve Napier architects programs that support advisors in managing retirement plans and individual wealth portfolios. This role involves fostering a culture of excellence and accountability among the advisor base to ensure consistent client outcomes. By aligning advisor practices with the firm's mission, the President & Registered Representative drives growth and strengthens the firm's reputation in the finance industry. Napier collaborates with other leaders to refine service models and improve the overall advisor experience. Through active management and industry expertise, the President & Registered Representative secures the firm's commitment to delivering professional financial advice to families and individuals throughout the country.

Jennifer Hanau, the President, Ria & Branches Channel at Cetera, directs the strategic vision and operational performance of the Registered Investment Advisor and branch networks. Overseeing the growth of these channels, the President ensures that advisors have the tools and resources necessary to provide comprehensive financial advice. Jennifer Hanau architects initiatives that enhance advisor productivity and client satisfaction within these specific segments. This role involves managing the expansion of the Ria and branch footprint to reach more individuals and retirement plans across the country. By focusing on channel-specific strategies, the President, Ria & Branches Channel drives revenue and strengthens the firm's market position. Hanau collaborates with other executive leaders to ensure that the Ria and branch channels remain aligned with the firm's overall mission. Through dedicated leadership, the President, Ria & Branches Channel secures the long-term success and operational stability of these vital business units.

Amy Morrison, the Chief of Staff at Cetera, manages the daily operational flow and strategic priorities for the executive leadership team. Coordinating cross-functional projects, the Chief of Staff ensures that organizational goals align with the firm's commitment to independent financial advice. Amy Morrison facilitates communication between departments to streamline decision-making processes and improve efficiency across the national network. This leadership role involves monitoring key performance indicators and adjusting internal workflows to support the evolving needs of financial advisors and institutions. By optimizing the executive agenda, the Chief of Staff enables the leadership team to focus on long-term growth and market expansion. Morrison maintains a clear view of operational bottlenecks, implementing solutions that enhance the overall effectiveness of the firm. Through diligent oversight of internal initiatives, the Chief of Staff secures the stability and agility required to serve diverse client bases effectively.

Corey Dyckman, the Ria & Branches Channel Chief of Staff at Cetera, coordinates the strategic operations for the Registered Investment Advisor and branch channels. Overseeing the administrative and operational needs of these specific business units, the Chief of Staff ensures that advisors have the support required to deliver professional financial advice. Corey Dyckman facilitates communication between channel leadership and the broader firm to ensure alignment with corporate objectives. This role involves managing project timelines and resource allocation to optimize the performance of the Ria and branch networks. By streamlining internal processes, the Chief of Staff supports the growth and retention of advisors within these critical channels. Dyckman monitors channel-specific metrics to identify opportunities for improvement and efficiency. Through dedicated oversight, the Ria & Branches Channel Chief of Staff contributes to the overall success of the firm's national network and its ability to serve diverse client needs.