Cetera Executive and Leadership Team

Elyssa Lamoureux, the Initiatives Vice President, Engagement & Chief Executive Officer, Office of at Cetera, directs high-level strategic initiatives and manages the executive office operations. This leadership role involves coordinating cross-functional engagement programs that align with the broader mission of supporting independent financial advisors. By streamlining communication channels and optimizing internal workflows, Lamoureux ensures that the executive team maintains focus on long-term growth objectives. Elyssa Lamoureux also oversees the implementation of firm-wide engagement strategies designed to enhance advisor productivity and client satisfaction. Through rigorous oversight of corporate initiatives, the Initiatives Vice President, Engagement & Chief Executive Officer, Office of drives organizational efficiency and fosters a culture of excellence. This position requires constant collaboration with other senior leaders to refine the service model for financial institutions, ultimately strengthening the market position of the firm across the country.

Edward O'Brien, the Chief Operating Officer at Cetera, manages the daily business operations and infrastructure supporting the network of independent financial firms. O'Brien directs the execution of operational strategies that enable advisors to deliver professional financial advice to families and retirement plans. By optimizing internal processes and technology platforms, the Chief Operating Officer ensures that the firm maintains a scalable foundation for national expansion. Edward O'Brien also monitors performance metrics to drive efficiency and mitigate risks within the financial services ecosystem. This leadership role involves close coordination with the executive team to align operational capacity with the evolving needs of financial institutions. Through the implementation of robust operational frameworks, O'Brien supports the firm's commitment to providing high-quality service. The Chief Operating Officer consistently evaluates market trends to refine the operational model, ensuring that the organization remains competitive and responsive to the complex requirements of the modern wealth management landscape.

Lorraine Christie, the Chief of Staff & Chief Marketing Officer, (Previously To The & Chief Operating Officer, Csso) at Cetera, directs the firm's marketing strategy and internal coordination efforts. Christie oversees brand positioning and communication initiatives that highlight the value of independent financial advice to individuals and retirement plans. By integrating marketing campaigns with operational goals, the Chief of Staff & Chief Marketing Officer, (Previously To The & Chief Operating Officer, Csso) drives brand awareness and advisor recruitment across the national network. Lorraine Christie also manages the strategic alignment of marketing resources to support the growth of financial institutions. This leadership role involves collaborating with other executives to ensure that the firm's messaging remains consistent and impactful. Through the development of targeted outreach programs, Christie strengthens the market presence of the organization. The Chief of Staff & Chief Marketing Officer, (Previously To The & Chief Operating Officer, Csso) continuously evaluates market feedback to refine the firm's value proposition and enhance client engagement.

John Soto, the Group President, Esq Financial at Cetera, oversees the strategic direction and performance of the Esq Financial division. Soto directs the delivery of specialized financial services and advice to individuals and retirement plans within this specific business unit. By managing the growth and profitability of the division, the Group President, Esq Financial ensures that the firm meets its financial targets while maintaining high standards of service. John Soto also leads the development of new service offerings that address the unique needs of the firm's client base. This leadership role involves collaborating with other senior executives to integrate the division's activities into the broader corporate strategy. Through the effective management of the Esq Financial team, Soto drives market expansion and strengthens the firm's reputation for professional advice. The Group President, Esq Financial consistently evaluates the competitive landscape to identify new opportunities for service enhancement and client acquisition across the national network.

Steve Napier, the President & Registered Representative at Cetera, leads the strategic operations and client-facing activities for the firm's advisory services. Napier directs the implementation of wealth management strategies that support individuals and families in achieving their financial goals. By maintaining a focus on regulatory compliance and service quality, the President & Registered Representative ensures that the firm upholds its commitment to professional financial advice. Steve Napier also manages relationships with key financial institutions to expand the firm's reach across the country. This leadership role involves mentoring advisors and fostering a culture of client-centric service. Through the oversight of advisory operations, Napier drives revenue growth and enhances the firm's market position. The President & Registered Representative continuously monitors market conditions to provide timely and relevant guidance to the firm's network of advisors, ensuring that the organization remains a leader in the financial services industry.

Jennifer Hanau, the President, Ria & Branches Channel at Cetera, oversees the growth and strategic development of the Registered Investment Advisor and branch channels. Hanau directs the expansion of these channels by providing advisors with the tools and support necessary to deliver high-quality financial advice. By managing the channel's performance and identifying new market opportunities, the President, Ria & Branches Channel ensures that the firm maintains a competitive edge in the wealth management sector. Jennifer Hanau also collaborates with other senior leaders to align channel strategies with the firm's overall mission of supporting independent financial firms. This leadership role involves overseeing the recruitment and retention of top-tier advisors across the country. Through the effective management of the Ria & Branches Channel, Hanau drives operational success and enhances the firm's service capabilities. The President, Ria & Branches Channel consistently evaluates industry trends to refine the firm's approach to serving independent financial professionals and their clients.

Amy Morrison, the Chief of Staff at Cetera, coordinates strategic priorities and facilitates communication across the executive leadership team. Morrison manages the flow of information to ensure that organizational goals remain aligned with the firm's mission of supporting independent financial advice. By overseeing special projects and cross-departmental initiatives, the Chief of Staff drives operational cohesion and supports the execution of key business objectives. Amy Morrison also acts as a primary liaison for the executive office, managing complex schedules and high-priority tasks that impact the entire network of firms. This leadership role involves analyzing performance data to provide actionable insights for senior management. Through the effective management of internal resources and strategic planning, Morrison enhances the overall productivity of the leadership team. The Chief of Staff maintains a focus on organizational health, ensuring that the firm continues to deliver value to financial advisors and their clients across the country.

Corey Dyckman, the Ria & Branches Channel Chief of Staff at Cetera, manages the operational support and strategic planning for the Registered Investment Advisor and branch channels. Dyckman directs the implementation of channel-specific initiatives that enhance the service delivery for financial advisors operating within these segments. By coordinating between the channel leadership and corporate departments, the Ria & Branches Channel Chief of Staff ensures that advisors receive the necessary resources to serve their clients effectively. Corey Dyckman also monitors channel performance and identifies opportunities for process improvements that drive growth. This leadership role involves managing complex projects that support the expansion of the firm's footprint across the country. Through the oversight of channel operations, Dyckman facilitates the alignment of business practices with the firm's overarching mission. The Ria & Branches Channel Chief of Staff maintains a focus on operational excellence, ensuring that the firm remains a preferred partner for independent financial professionals.