Leadership Overview
Cencosud has 10 executives leading key functions including strategy, information technology, human resources, revenue growth, and personnel management.
Focused on delivering multi-format retail excellence across South America, Cencosud maintains a commitment to high-quality consumer experiences through its diverse portfolio of supermarkets, home improvement centers, and financial services divisions.
Focused on delivering multi-format retail excellence across South America, Cencosud maintains a commitment to high-quality consumer experiences through its diverse portfolio of supermarkets, home improvement centers, and financial services divisions.
Leadership Roles at Cencosud
Rodrigo Kaplan - Chief Executive Officer
Rodrigo Kaplan, the Chief Executive Officer at Cencosud, directs the overarching strategic vision for this multi-format retail enterprise. Overseeing operations across Argentina, Brazil, Chile, Colombia, and Peru, the Chief Executive Officer ensures that the company maintains a competitive edge in diverse market segments. Kaplan architects long-term growth initiatives by aligning the supermarket, home improvement, and department store divisions with evolving consumer demands. By coordinating with the Board and senior leadership, the Chief Executive Officer optimizes the organizational structure to support regional expansion and operational efficiency. This leadership role involves constant monitoring of market trends to refine the company's value proposition. Rodrigo Kaplan drives the execution of corporate goals, ensuring that every business unit delivers consistent quality and value to the customer base. Ultimately, Kaplan secures the financial health and market position of the organization through disciplined management and strategic foresight.

Marcelo Menchaca - Global Chief Information Officer
Marcelo Menchaca, the Global Chief Information Officer at Cencosud, manages the digital infrastructure supporting retail operations across South America and the commercial office in China. Overseeing the integration of advanced technology into supermarket and department store systems, the Global Chief Information Officer ensures seamless data flow and operational efficiency. Menchaca architects scalable IT solutions that enhance the customer experience and support the company's omnichannel strategy. By collaborating with other C-suite leaders, the Global Chief Information Officer aligns technological investments with the broader business objectives of the organization. This leadership role involves securing critical data assets and driving digital transformation initiatives that improve supply chain visibility and retail performance. Marcelo Menchaca drives the modernization of internal platforms, ensuring that the company remains agile in a rapidly evolving digital landscape. Ultimately, Menchaca provides the technical foundation necessary for sustained growth and innovation.
Luis Silva Bejarano - Global Chief Human Resources Officer
Luis Silva Bejarano, the Global Chief Human Resources Officer at Cencosud, directs the talent strategy for a workforce spanning multiple countries and retail formats. Overseeing organizational development and employee engagement, the Global Chief Human Resources Officer ensures that the company attracts and retains top-tier talent to support its diverse business divisions. Bejarano architects comprehensive training programs that align with the company's commitment to quality service and operational excellence. By partnering with executive leadership, the Global Chief Human Resources Officer fosters a corporate culture that promotes productivity and professional growth across all regional operations. This leadership role involves managing complex labor relations and implementing human capital policies that drive performance and efficiency. Luis Silva Bejarano drives the execution of talent management initiatives, ensuring that the workforce remains capable of meeting the demands of the competitive retail market. Ultimately, Bejarano secures the human capital foundation required for long-term success.
Raúl Porras Sandoval - Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics
Raúl Porras Sandoval, the Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics at Cencosud, directs revenue growth strategies through advanced data analytics and omnichannel marketing initiatives. Overseeing the alignment of marketing efforts with consumer behavior across supermarkets and shopping centers, the Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics ensures that the company maximizes its market reach. Sandoval architects data-driven campaigns that optimize pricing and product placement to meet the specific demands of customers in diverse regions. By collaborating with the broader leadership team, the Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics integrates analytics into every facet of the revenue cycle to improve profitability. This leadership role involves leveraging consumer insights to refine the company's multi-format retail approach. Raúl Porras Sandoval drives the execution of revenue-generating strategies, ensuring that marketing investments yield measurable business outcomes. Ultimately, Sandoval secures the company's financial performance through precise market targeting and analytical rigor.
Sandra Huependo - Jefe De Personal
Sandra Huependo, the Jefe De Personal at Cencosud, directs the administrative and operational personnel functions within the company's retail divisions. Overseeing daily staff management and compliance with internal labor policies, the Jefe De Personal ensures that the workforce remains aligned with the company's service standards. Huependo architects efficient scheduling and personnel deployment strategies that support the high-volume demands of the supermarket and department store sectors. By coordinating with regional management, the Jefe De Personal maintains a stable and productive work environment across the company's operational footprint. This leadership role involves managing employee records, payroll coordination, and internal communication to ensure operational continuity. Sandra Huependo drives the execution of personnel policies, ensuring that staff members are equipped to deliver the quality and value expected by customers. Ultimately, Huependo secures the operational efficiency of the workforce through diligent management and consistent application of corporate standards.
Verònika Zegarra Castañeda - Jefe De Personal
Verònika Zegarra Castañeda, the Jefe De Personal at Cencosud, directs the strategic oversight of personnel development and internal organizational health for specific retail units. Overseeing the implementation of performance management systems, the Jefe De Personal ensures that individual contributions align with the company's broader retail objectives. Zegarra Castañeda architects initiatives focused on improving employee retention and workplace safety within the shopping center and financial services divisions. By collaborating with department heads, the Jefe De Personal fosters a culture of accountability and excellence. This leadership role involves analyzing personnel data to identify opportunities for operational improvement and cost-effective staffing solutions. Verònika Zegarra Castañeda drives the execution of human capital strategies, ensuring that the organization maintains a high-performing team capable of meeting diverse consumer needs. Ultimately, Zegarra Castañeda secures the operational stability of the business through proactive personnel management and effective resource allocation.
Erika Carrasco - Jefe De Personal
Erika Carrasco, the Jefe De Personal at Cencosud, directs the logistical and administrative aspects of personnel management for the company's home improvement division. Overseeing the recruitment and onboarding processes, the Jefe De Personal ensures that the organization maintains a robust pipeline of skilled staff. Carrasco architects training modules that focus on product knowledge and customer service excellence, directly supporting the company's market position. By working closely with operational managers, the Jefe De Personal ensures that staffing levels are optimized to meet seasonal demand fluctuations. This leadership role involves managing employee benefits and ensuring strict adherence to labor regulations across all regional operations. Erika Carrasco drives the execution of personnel-related projects, ensuring that the workforce remains motivated and aligned with the company's mission. Ultimately, Carrasco secures the operational readiness of the home improvement division through meticulous personnel oversight and strategic planning.
Irma Velasquez - Jefe De Personal
Irma Velasquez, the Jefe De Personal at Cencosud, directs the personnel support functions for the company's financial services division. Overseeing the management of specialized staff, the Jefe De Personal ensures that the team possesses the necessary expertise to handle complex financial products and customer interactions. Velasquez architects internal communication strategies that keep the workforce informed of corporate policy changes and service updates. By collaborating with the financial services leadership, the Jefe De Personal aligns personnel activities with the company's revenue and compliance goals. This leadership role involves monitoring staff performance metrics and implementing development plans to enhance service quality. Irma Velasquez drives the execution of personnel initiatives, ensuring that the financial services team operates with high efficiency and professionalism. Ultimately, Velasquez secures the operational integrity of the financial services division through focused personnel management and consistent support of corporate objectives.
Sandra Ortiz Farias - Jefe De Personal
Sandra Ortiz Farias, the Jefe De Personal at Cencosud, directs the personnel management and administrative support for the company's supermarket operations. Overseeing the daily coordination of store-level staff, the Jefe De Personal ensures that operational workflows remain uninterrupted and efficient. Farias architects programs that focus on improving staff productivity and customer service delivery in high-traffic retail environments. By working with store managers, the Jefe De Personal ensures that personnel policies are applied consistently to maintain a high standard of service. This leadership role involves managing labor costs and optimizing shift schedules to align with peak shopping hours. Sandra Ortiz Farias drives the execution of personnel strategies, ensuring that the supermarket workforce is prepared to meet the daily demands of a wide range of customers. Ultimately, Farias secures the operational success of the supermarket division through effective personnel oversight and commitment to service quality.
María Franzani - Gerente De Personas - Jumbo
María Franzani, the Gerente De Personas - Jumbo at Cencosud, directs the human resources strategy specifically for the Jumbo brand. Overseeing the talent lifecycle for this key supermarket banner, the Gerente De Personas - Jumbo ensures that the workforce reflects the brand's commitment to quality and customer satisfaction. Franzani architects specialized development programs that enhance the skills of store personnel, directly impacting the brand's market performance. By collaborating with the Jumbo leadership team, the Gerente De Personas - Jumbo aligns personnel initiatives with the brand's growth and revenue targets. This leadership role involves managing organizational change and fostering a culture of excellence within the Jumbo retail network. María Franzani drives the execution of human capital strategies, ensuring that the brand remains a leader in the competitive supermarket sector. Ultimately, Franzani secures the operational and cultural strength of the Jumbo brand through dedicated personnel leadership and strategic alignment.
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