Cencosud Executive and Leadership Team

September, 2026

Leadership Overview

Cencosud has 10 executives leading key functions including corporate strategy, regional retail operations, revenue growth, human capital, and information technology.

Focused on delivering multi-format retail excellence across South America, Cencosud maintains a commitment to quality and customer-centric service through its diverse portfolio of supermarkets, department stores, and financial services.

Leadership Roles at Cencosud

  • Chief Executive Officer - Rodrigo Kaplan
  • Chief Executive Officer, At Cencosud Cash & Carry Brasil - Marcelo Pinheiro
  • Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics - Raúl Porras Sandoval
  • Global Chief Human Resources Officer - Luis Silva Bejarano
  • Global Chief Information Officer - Marcelo Menchaca
  • Gerente De Personas - Jumbo - María Franzani
  • Jefe De Personal - Verònika Zegarra Castañeda
  • Jefe De Personal - Julio Tiravantti
  • Jefe De Personal - Irma Velasquez
  • Jefe De Personal - Karol Nuñez
  • Rodrigo Kaplan - Chief Executive Officer

    Rodrigo Kaplan, the Chief Executive Officer at Cencosud, directs the overarching strategic vision for this multi-format retail enterprise. Overseeing operations across Argentina, Brazil, Chile, Colombia, and Peru, the Chief Executive Officer ensures that the company maintains a competitive edge in diverse markets. Kaplan architects long-term growth initiatives by aligning the supermarket, home improvement, and department store divisions with evolving consumer demands. By managing the commercial office in China, the Chief Executive Officer optimizes global supply chains to enhance product quality and pricing efficiency. This leadership role involves constant collaboration with the Board to drive financial performance and market expansion. Through rigorous oversight of the shopping center and financial services segments, Rodrigo Kaplan secures the company's position as a dominant force in the regional retail landscape, consistently delivering value to stakeholders while fostering operational excellence across all international business units.
    Rodrigo Kaplan

    Marcelo Pinheiro - Chief Executive Officer, At Cencosud Cash & Carry Brasil

    Marcelo Pinheiro, the Chief Executive Officer, At Cencosud Cash & Carry Brasil at Cencosud, manages the expansion and operational efficiency of the wholesale retail segment within the Brazilian market. Focusing on the Cash & Carry model, the Chief Executive Officer, At Cencosud Cash & Carry Brasil drives high-volume sales strategies that cater to both professional and individual customers. Pinheiro optimizes inventory management and supply chain logistics to ensure competitive pricing and product availability across the vast Brazilian territory. By analyzing regional market trends, the Chief Executive Officer, At Cencosud Cash & Carry Brasil adapts the store format to meet local consumer preferences, thereby increasing market share. This role requires close coordination with the broader corporate leadership to ensure alignment with the company's overarching retail mission. Through disciplined execution of growth strategies, Marcelo Pinheiro strengthens the brand presence in Brazil, ensuring that the Cash & Carry division remains a primary contributor to the company's total revenue.

    Raúl Porras Sandoval - Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics

    Raúl Porras Sandoval, the Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics at Cencosud, architects the company's omnichannel revenue strategies by integrating advanced data analytics with marketing initiatives. The Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics drives customer engagement through personalized digital campaigns that span the supermarket and department store divisions. By leveraging consumer insights, Porras Sandoval optimizes pricing models and promotional activities to maximize profitability across all regional operations. This leadership role involves collaborating with the technology teams to refine the digital shopping experience, ensuring seamless transitions between physical and online platforms. Through the application of sophisticated analytics, the Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics identifies emerging market opportunities and adjusts revenue streams to capture greater wallet share. Raúl Porras Sandoval ensures that marketing efforts directly translate into measurable financial growth, reinforcing the company's commitment to meeting the diverse needs of its extensive customer base.

    Luis Silva Bejarano - Global Chief Human Resources Officer

    Luis Silva Bejarano, the Global Chief Human Resources Officer at Cencosud, directs the talent management and organizational development strategies for the entire international workforce. Overseeing human capital initiatives across Argentina, Brazil, Chile, Colombia, and Peru, the Global Chief Human Resources Officer ensures that the company attracts and retains top-tier talent to support its multi-format retail operations. Bejarano architects comprehensive training programs that align with the company's service standards, fostering a culture of excellence and professional growth. This leadership role involves managing labor relations and ensuring compliance with diverse regional employment regulations. By implementing performance management systems, the Global Chief Human Resources Officer drives employee engagement and productivity, which directly impacts the quality of customer service provided in stores. Luis Silva Bejarano ensures that the organizational structure remains agile and capable of supporting the company's ambitious growth objectives, ultimately securing a high-performing workforce that sustains the company's market leadership.

    Marcelo Menchaca - Global Chief Information Officer

    Marcelo Menchaca, the Global Chief Information Officer at Cencosud, architects the digital infrastructure and technological roadmap that powers the company's multi-format retail operations. Overseeing the integration of enterprise-wide systems, the Global Chief Information Officer ensures that data flows seamlessly between the supermarket, home improvement, and financial services divisions. Menchaca drives the adoption of innovative retail technologies, including cloud-based inventory management and secure payment processing, to enhance operational efficiency across all international markets. This leadership role involves collaborating with the C-suite to align technology investments with the company's strategic goals for digital transformation. By securing the company's digital assets and optimizing IT performance, the Global Chief Information Officer supports the delivery of a superior customer experience. Marcelo Menchaca ensures that the technological foundation remains robust and scalable, enabling the company to adapt quickly to the rapidly changing demands of the modern retail landscape.

    María Franzani - Gerente De Personas - Jumbo

    María Franzani, the Gerente De Personas - Jumbo at Cencosud, directs the human resources strategy specifically for the Jumbo supermarket division. Overseeing personnel development and labor operations, the Gerente De Personas - Jumbo ensures that the workforce maintains the high service standards expected by the brand's customers. Franzani architects recruitment and retention programs that focus on building a skilled team capable of managing the complexities of large-scale supermarket operations. This leadership role involves coordinating with regional managers to address staffing needs and foster a positive work environment that promotes operational efficiency. By implementing performance-based incentives, the Gerente De Personas - Jumbo drives employee commitment and service quality, which are critical to the success of the Jumbo brand. María Franzani ensures that the human resources function remains aligned with the broader corporate objectives, contributing to the overall growth and stability of the company's supermarket segment.

    Verònika Zegarra Castañeda - Jefe De Personal

    Verònika Zegarra Castañeda, the Jefe De Personal at Cencosud, manages the daily administrative and operational personnel functions within the assigned retail division. Focusing on workforce scheduling and compliance, the Jefe De Personal ensures that store operations run smoothly and efficiently to meet customer demand. Zegarra Castañeda architects local staffing solutions that optimize labor costs while maintaining high service levels in the department store and supermarket sectors. This leadership role involves resolving personnel issues and ensuring that all staff members adhere to company policies and safety standards. By monitoring attendance and performance metrics, the Jefe De Personal supports the store management team in achieving operational targets. Verònika Zegarra Castañeda ensures that the human resources processes at the store level are executed with precision, contributing to the overall productivity and success of the company's retail operations in the region.

    Julio Tiravantti - Jefe De Personal

    Julio Tiravantti, the Jefe De Personal at Cencosud, oversees the implementation of human resources policies and personnel management within the company's home improvement division. Focusing on the development of specialized staff, the Jefe De Personal ensures that employees possess the technical knowledge required to assist customers effectively. Tiravantti architects training initiatives that improve product expertise and sales performance, directly impacting the division's revenue growth. This leadership role involves managing employee relations and ensuring that the workplace environment supports the company's commitment to quality and service. By streamlining administrative tasks and personnel documentation, the Jefe De Personal enhances operational efficiency at the store level. Julio Tiravantti ensures that the workforce remains motivated and aligned with the company's strategic goals, contributing to the sustained success of the home improvement segment in the competitive retail market.

    Irma Velasquez - Jefe De Personal

    Irma Velasquez, the Jefe De Personal at Cencosud, directs the personnel management and administrative functions for the company's financial services division. Focusing on the recruitment of specialized financial staff, the Jefe De Personal ensures that the team is equipped to handle customer inquiries and service requests with professionalism. Velasquez architects internal communication strategies that keep the staff informed of new financial products and regulatory changes. This leadership role involves managing performance evaluations and ensuring that the team meets its service level agreements. By fostering a culture of accuracy and efficiency, the Jefe De Personal supports the division's goal of providing high-quality financial services to the company's broad customer base. Irma Velasquez ensures that the human resources operations are seamlessly integrated with the financial services business model, contributing to the overall growth and reliability of this critical segment.

    Karol Nuñez - Jefe De Personal

    Karol Nuñez, the Jefe De Personal at Cencosud, manages the personnel operations and workforce planning for the company's shopping center division. Focusing on the unique staffing requirements of large-scale commercial properties, the Jefe De Personal ensures that security, maintenance, and administrative teams are fully staffed and trained. Nuñez architects scheduling systems that optimize coverage during peak shopping hours, enhancing the overall visitor experience. This leadership role involves coordinating with property managers to address personnel needs and ensure compliance with safety and operational standards. By maintaining a focus on employee engagement and professional development, the Jefe De Personal supports the division's objective of creating vibrant and well-managed shopping environments. Karol Nuñez ensures that the human resources function effectively supports the operational demands of the shopping center portfolio, contributing to the company's reputation for excellence in retail property management.

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    Frequently Asked Questions Regarding Cencosud Top Executives and Leadership Team

    Who leads Cencosud?
    Cencosud is led by Rodrigo Kaplan (Chief Executive Officer), along with executives such as Marcelo Pinheiro (Chief Executive Officer, At Cencosud Cash & Carry Brasil) and Raúl Porras Sandoval (Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics).
    Who is part of Cencosud’s executive team?
    The executive team of Cencosud includes leaders such as Rodrigo Kaplan (Chief Executive Officer), Marcelo Pinheiro (Chief Executive Officer, At Cencosud Cash & Carry Brasil), Raúl Porras Sandoval (Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics) and other senior executives.
    How many executives does Cencosud have?
    Cencosud has 10 executives leading key business areas.
    What roles are included in Cencosud’s leadership team?
    The leadership team of Cencosud includes roles such as Chief Executive Officer, Chief Executive Officer, At Cencosud Cash & Carry Brasil, Chief Revenue Officer, Profesional Omnicanal Marketing Y Analytics, Global Chief Human Resources Officer, Global Chief Information Officer.