Cellcom Executive and Leadership Team

July, 2026

Leadership Overview

Cellcom has 8 executives leading key functions including strategy, finance, marketing, technology, and operations.

Driven by nationwide wireless service provision, Cellcom is dedicated to connecting customers across Wisconsin and Michigan, upholding a philosophy of reliable communication and market expansion since its inception.

Leadership Roles at Cellcom

  • Chief Executive Officer - Savannah Rogers
  • Chief Financial Officer - Shlomi Fruhling
  • Chief Financial Officer & Treasurer - Ron Nuland
  • President - Sadat Hasan
  • Chief Marketing Officer - Dafna Agassi
  • Chief Technology Officer, Cellcom (Israel) - Lipa Ogman
  • Chief Technology Officer & Vice President, Engineering - Avi Grinman
  • Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom - Gil Hershberg
  • Savannah Rogers - Chief Executive Officer

    Savannah Rogers, the Chief Executive Officer at Cellcom, directs the company's overall strategic vision and operational execution. Rogers guides the enterprise through its nationwide wireless service provision, ensuring alignment with market demands in Wisconsin and Michigan. This leadership role involves fostering innovation and optimizing service delivery to enhance customer connectivity. By focusing on sustainable growth, Savannah Rogers drives the company's expansion and reinforces its position as a key telecom provider. The Chief Executive Officer's purview encompasses all departments, ensuring cohesive strategy implementation and robust financial performance across the organization.

    Shlomi Fruhling - Chief Financial Officer

    Shlomi Fruhling, the Chief Financial Officer at Cellcom, manages the company's financial health and strategic fiscal planning. Fruhling oversees all financial operations, including budgeting, forecasting, and capital allocation, critical for supporting Cellcom's nationwide wireless services in Wisconsin and Michigan. This executive ensures robust financial controls and drives initiatives to optimize profitability and shareholder value. By meticulously analyzing market trends and financial data, Shlomi Fruhling provides essential insights for executive decision-making, directly impacting the company's growth trajectory and operational efficiency. The Chief Financial Officer's responsibilities extend to managing investor relations and securing funding for strategic projects.

    Ron Nuland - Chief Financial Officer & Treasurer

    Ron Nuland, the Chief Financial Officer & Treasurer at Cellcom, directs the company's comprehensive financial management and treasury operations. Nuland oversees cash flow, liquidity, and investment strategies, ensuring financial stability for Cellcom's nationwide wireless services across Wisconsin and Michigan. This executive manages banking relationships and optimizes the company's capital structure. By implementing stringent financial controls and risk management protocols, Ron Nuland safeguards company assets and supports long-term financial objectives. The Chief Financial Officer & Treasurer's expertise is crucial for navigating complex financial markets and driving sustainable economic performance for the organization.

    Sadat Hasan - President

    Sadat Hasan, the President at Cellcom, oversees the company's strategic direction and operational management, ensuring alignment with its mission of providing nationwide wireless services. Hasan directs key initiatives aimed at enhancing customer satisfaction and expanding market reach within Wisconsin and Michigan. This executive role involves fostering a culture of excellence and driving performance across all business units. By championing strategic partnerships and operational improvements, Sadat Hasan contributes significantly to Cellcom's sustained growth and market leadership. The President's leadership ensures cohesive execution of corporate objectives and reinforces the company's commitment to reliable communication solutions.

    Dafna Agassi - Chief Marketing Officer

    Dafna Agassi, the Chief Marketing Officer at Cellcom, spearheads all marketing strategies and brand development initiatives. Agassi directs campaigns to enhance Cellcom's market presence across Wisconsin and Michigan, focusing on customer acquisition and retention for nationwide wireless services. This role involves deep market analysis to identify growth opportunities and refine customer engagement. By crafting compelling brand narratives, Dafna Agassi ensures the company resonates with its target audience and maintains a competitive edge. The Chief Marketing Officer's leadership drives revenue growth through innovative promotional activities and strategic partnerships, solidifying Cellcom's connection with its customer base.

    Lipa Ogman - Chief Technology Officer, Cellcom (Israel)

    Lipa Ogman, the Chief Technology Officer, Cellcom (Israel) at Cellcom, leads the technological direction and innovation for the Israeli operations. Ogman is responsible for developing and implementing advanced technology strategies that support the company's broader service offerings. This role involves overseeing the integration of new technologies to enhance network performance and customer experience. By driving technological advancements, Lipa Ogman ensures Cellcom remains at the forefront of the telecommunications industry. The Chief Technology Officer's focus on cutting-edge solutions contributes significantly to the company's competitive advantage and operational excellence in its respective markets.

    Avi Grinman - Chief Technology Officer & Vice President, Engineering

    Avi Grinman, the Chief Technology Officer & Vice President, Engineering at Cellcom, architects the company's technological infrastructure and engineering initiatives. Grinman directs the development and deployment of robust network solutions, ensuring the reliability and scalability of Cellcom's nationwide wireless services in Wisconsin and Michigan. This leadership position involves managing engineering teams to drive innovation and operational efficiency. By overseeing critical infrastructure projects, Avi Grinman ensures seamless service delivery and technological superiority. The Chief Technology Officer & Vice President, Engineering's strategic guidance is fundamental to maintaining Cellcom's competitive technological edge and supporting future service expansions.
    Avi Grinman

    Gil Hershberg - Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom

    Gil Hershberg, the Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom at Cellcom, leads the technological strategy for Cellcom Television and oversees critical infrastructure development. Hershberg directs the innovation and implementation of advanced systems supporting television services and ensures the robustness of the company's core infrastructure. This dual role involves managing technology roadmaps for media delivery and maintaining the integrity of network assets across its service areas. By focusing on cutting-edge solutions, Gil Hershberg enhances the customer viewing experience and strengthens the foundation for Cellcom's operational capabilities. The Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom's leadership is vital for technological advancement and service reliability.
    Gil Hershberg

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    Frequently Asked Questions Regarding Cellcom Top Executives and Leadership Team

    Who leads Cellcom?
    Cellcom is led by Savannah Rogers (Chief Executive Officer), along with executives such as Shlomi Fruhling (Chief Financial Officer) and Ron Nuland (Chief Financial Officer & Treasurer).
    Who is part of Cellcom’s executive team?
    The executive team of Cellcom includes leaders such as Savannah Rogers (Chief Executive Officer), Shlomi Fruhling (Chief Financial Officer), Ron Nuland (Chief Financial Officer & Treasurer) and other senior executives.
    How many executives does Cellcom have?
    Cellcom has 8 executives leading key business areas.
    What roles are included in Cellcom’s leadership team?
    The leadership team of Cellcom includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Financial Officer & Treasurer, President, Chief Marketing Officer.