Cellcom Executive and Leadership Team

Rubensmilson Bihum, the Chief Executive Officer at Cellcom, directs the overarching corporate strategy and long-term vision for the wireless service provider. By aligning operational goals with the evolving demands of the telecommunications market, the Chief Executive Officer ensures consistent growth across Wisconsin and Michigan. Rubensmilson Bihum manages high-level relationships with stakeholders and the board to maintain competitive positioning. This leadership role involves evaluating emerging technologies to enhance service delivery and network reliability. Through rigorous oversight of organizational performance, the Chief Executive Officer drives efficiency and fosters a culture of innovation. The executive maintains a focus on expanding market reach while upholding the quality standards established since 1987. By prioritizing sustainable business practices, the Chief Executive Officer secures the future trajectory of the organization within the highly competitive wireless landscape.

Shlomi Fruhling, the Chief Financial Officer at Cellcom, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures the company maintains a robust balance sheet to support ongoing infrastructure investments. Shlomi Fruhling collaborates with executive leadership to optimize resource distribution across regional operations in Wisconsin and Michigan. This role involves monitoring market trends to mitigate financial exposure while identifying opportunities for revenue enhancement. By implementing stringent budgetary controls, the Chief Financial Officer drives operational efficiency and supports the long-term sustainability of the wireless service model. The executive provides critical data-driven insights that inform strategic decision-making at the board level. Through precise financial stewardship, the Chief Financial Officer strengthens the market position of the company against industry competitors.

Ron Nuland, the Chief Financial Officer & Treasurer at Cellcom, manages corporate treasury functions and liquidity strategies. Overseeing cash management, investment portfolios, and debt structures, the Chief Financial Officer & Treasurer ensures the company maintains optimal financial flexibility. Ron Nuland collaborates with the finance department to execute capital projects that support network expansion and service upgrades. This role involves monitoring interest rate risks and managing banking relationships to secure favorable financing terms. By providing accurate financial forecasting, the Chief Financial Officer & Treasurer supports the strategic planning efforts of the executive team. The executive ensures compliance with financial regulations and maintains transparency in all fiscal reporting. Through disciplined treasury management, the Chief Financial Officer & Treasurer protects the assets of the company and supports long-term growth initiatives across the Wisconsin and Michigan markets.

Sadat Hasan, the President at Cellcom, oversees the daily operational execution and business performance of the wireless service provider. By driving cross-functional collaboration, the President ensures that all departments remain aligned with the core mission of delivering superior connectivity. Sadat Hasan manages the implementation of strategic initiatives that enhance service quality across Wisconsin and Michigan. This leadership role involves monitoring operational metrics to identify areas for improvement and efficiency gains. By fostering a culture of accountability, the President supports the achievement of corporate goals and performance targets. The executive works closely with the CEO to translate high-level strategy into actionable operational plans. Through consistent leadership, the President maintains the focus of the organization on customer satisfaction and market growth. By streamlining internal processes, the President ensures the company remains agile and responsive to the evolving needs of the telecommunications industry.

Dafna Agassi, the Chief Marketing Officer at Cellcom, architects the brand strategy and customer acquisition initiatives for the wireless service provider. By analyzing consumer behavior and market dynamics, the Chief Marketing Officer develops targeted campaigns that resonate with audiences throughout Wisconsin and Michigan. Dafna Agassi oversees product positioning and promotional activities to increase market share and brand loyalty. This leadership role involves coordinating with sales teams to ensure alignment between marketing messaging and service offerings. By leveraging data analytics, the Chief Marketing Officer optimizes advertising spend and enhances the overall customer experience. The executive drives engagement through innovative digital and traditional channels, ensuring the company remains a preferred choice for wireless connectivity. Through strategic brand management, the Chief Marketing Officer sustains the competitive edge of the organization in a crowded telecommunications marketplace.

Avi Grinman, the Chief Technology Officer & Vice President, Engineering at Cellcom, directs the development and maintenance of the core wireless network infrastructure. Overseeing engineering teams, the Chief Technology Officer & Vice President, Engineering ensures the deployment of scalable and reliable connectivity solutions across the service footprint. Avi Grinman manages the integration of advanced telecommunications hardware to support high-speed data and voice services. This role involves collaborating with other C-suite leaders to align technical capabilities with business growth objectives. By prioritizing network stability and performance, the Chief Technology Officer & Vice President, Engineering drives the technical evolution of the company. The executive monitors emerging industry standards to maintain a modern and efficient infrastructure. Through technical leadership, the Chief Technology Officer & Vice President, Engineering supports the delivery of high-quality wireless services to customers in Wisconsin and Michigan.

Lipa Ogman, the Chief Technology Officer, Cellcom (Israel) at Cellcom, leads specialized technical initiatives and international technology partnerships. Focusing on the unique requirements of the Israeli market, the Chief Technology Officer, Cellcom (Israel) architects solutions that enhance service delivery and operational efficiency. Lipa Ogman manages complex technical projects that support the broader organizational goals of the company. This role involves evaluating global telecommunications trends to identify opportunities for innovation and infrastructure improvement. By coordinating with engineering teams, the Chief Technology Officer, Cellcom (Israel) ensures the seamless integration of new technologies into existing systems. The executive drives technical excellence and supports the overall mission of providing reliable wireless services. Through strategic oversight of technical operations, the Chief Technology Officer, Cellcom (Israel) contributes to the global technical capabilities and competitive standing of the organization.

Gil Hershberg, the Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom at Cellcom, directs the technical strategy for television services and physical network infrastructure. Overseeing the deployment of media delivery platforms, the Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom ensures high-quality content distribution. Gil Hershberg manages the physical assets and infrastructure projects that underpin the wireless and television service offerings. This role involves coordinating with engineering and operations teams to maintain network integrity and service availability. By optimizing infrastructure performance, the Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom drives operational efficiency and supports the expansion of service capabilities. The executive monitors technical performance metrics to ensure alignment with customer expectations. Through focused infrastructure management, the Chief Technology Officer, Cellcom Television & Director, Infrastructure Cellcom sustains the reliability of the company's diverse service portfolio.