Leadership Overview
Ceer Motors has 4 executives leading key functions including strategy, financial operations, organizational leadership, and legal compliance.
Focused on advancing sustainable mobility, Ceer Motors drives the transformation of the automotive landscape in Saudi Arabia. This mission supports economic diversification goals while establishing a robust national manufacturing ecosystem for innovative electric vehicles.
Focused on advancing sustainable mobility, Ceer Motors drives the transformation of the automotive landscape in Saudi Arabia. This mission supports economic diversification goals while establishing a robust national manufacturing ecosystem for innovative electric vehicles.
Leadership Roles at Ceer Motors
James DeLuca - Chief Executive Officer
James DeLuca, the Chief Executive Officer at Ceer Motors, directs the overarching strategic vision for the first electric vehicle brand in Saudi Arabia. Overseeing the partnership with Foxconn and BMW, the Chief Executive Officer ensures the integration of advanced manufacturing technologies into the local production framework. This leadership role involves aligning corporate objectives with the broader goals of Vision 2030 to stimulate the national economy. By managing high-level stakeholder relationships and operational roadmaps, James DeLuca secures the necessary resources for scaling electric vehicle production. The Chief Executive Officer maintains a focus on long-term sustainability and connectivity, ensuring that every vehicle meets global standards while contributing to regional industrial growth. Through rigorous oversight of the manufacturing sector, DeLuca positions the company as a primary catalyst for economic diversification and technological advancement within the Kingdom.

Joerg Schuessler - Chief Financial Officer
Joerg Schuessler, the Chief Financial Officer at Ceer Motors, manages the fiscal health and capital allocation strategies required to build a sustainable automotive manufacturing sector. Overseeing complex financial modeling and investment planning, the Chief Financial Officer ensures that capital flows support the development of innovative electric vehicle platforms. This leadership role involves coordinating with international partners to optimize cost structures and maximize operational efficiency across the supply chain. By monitoring market trends and economic indicators, Joerg Schuessler provides the financial intelligence necessary for informed decision-making at the executive level. The Chief Financial Officer maintains strict adherence to budgetary targets while fostering growth in the local economy. Through disciplined financial governance, Schuessler secures the fiscal stability required to transform the automotive landscape and achieve the long-term objectives defined by the company's commitment to regional economic diversification.
Ricardo Bonett - President
Ricardo Bonett, the President at Ceer Motors, directs the day-to-day operational execution and organizational development required to establish a premier electric vehicle brand. Overseeing the integration of manufacturing processes and cross-functional team performance, the President ensures that production milestones align with the company's ambitious growth targets. This leadership role involves bridging the gap between technical engineering requirements and commercial market entry strategies. By fostering a culture of innovation and operational excellence, Ricardo Bonett drives the development of sustainable mobility solutions that emphasize connectivity. The President maintains a focus on scaling internal capabilities to meet the demands of the evolving automotive market in Saudi Arabia. Through the coordination of departmental efforts and the implementation of efficient workflows, Bonett supports the broader mission of creating significant employment opportunities and establishing a competitive national automotive industry that resonates on a global scale.
Amir Hassan - Chief Legal & Compliance Officer
Amir Hassan, the Chief Legal & Compliance Officer at Ceer Motors, governs the regulatory framework and legal integrity of the company's operations within the Saudi automotive sector. Overseeing complex contractual agreements with international partners like Foxconn and BMW, the Chief Legal & Compliance Officer ensures that all manufacturing activities remain compliant with national and international standards. This leadership role involves mitigating risk through proactive policy development and rigorous oversight of corporate governance protocols. By navigating the intricate legal landscape of the electric vehicle industry, Amir Hassan protects the intellectual property and strategic interests of the organization. The Chief Legal & Compliance Officer maintains a focus on ethical business practices that support the company's alignment with Vision 2030. Through the management of legal affairs and regulatory reporting, Hassan provides the foundational security necessary for the company to innovate and expand its footprint across the region.
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