Cash Converters Executive and Leadership Team

May, 2026

Leadership Overview

Cash Converters has 4 executives leading key functions including strategy, operations, product, and regional management.

Driven by a commitment to affordability and sustainability, Cash Converters provides essential financial services and a marketplace for pre-owned goods, fostering a circular economy across the UK.

Leadership Roles at Cash Converters

  • Chief Executive Officer & Managing Director - Sam Budiselik
  • Chief Executive Officer (Australia & New Zealand) - Brodie Cumins
  • Chief Operating Officer - Lisa Stedman
  • Head Chief Information Officer, Product - James Miles
  • Sam Budiselik - Chief Executive Officer & Managing Director

    Sam Budiselik, the Chief Executive Officer & Managing Director at Cash Converters, directs the overarching corporate strategy and operational execution across the United Kingdom. This leadership role involves setting the vision for the company's expansion in pawnbroking and second-hand retail, ensuring alignment with market demands for affordable goods and financial services. Budiselik oversees the integration of the company's extensive store network and online presence, driving initiatives that enhance customer accessibility and service delivery. The Chief Executive Officer & Managing Director also manages key stakeholder relationships, including investor communications and strategic partnerships, crucial for maintaining the company's market leadership. By focusing on operational efficiency and customer-centric solutions, Sam Budiselik ensures Cash Converters continues to make life more affordable for its diverse clientele while promoting responsible recycling and item circulation.

    Brodie Cumins - Chief Executive Officer (Australia & New Zealand)

    Brodie Cumins, the Chief Executive Officer (Australia & New Zealand) at Cash Converters, spearheads the strategic direction and operational oversight for the company's markets in Australia and New Zealand. This executive leadership focuses on adapting the core business model of buying and selling second-hand goods, alongside pawnbroking and buyback services, to regional consumer needs and economic conditions. Cumins directs initiatives to expand market reach and enhance service offerings, ensuring the company remains a leading provider of affordable goods and financial solutions in these territories. The Chief Executive Officer (Australia & New Zealand) also cultivates strategic partnerships and manages relationships with franchisees and key business associates to drive growth and operational excellence. Through focused leadership, Brodie Cumins ensures the sustained success and market relevance of Cash Converters across Australia and New Zealand, reinforcing the brand's commitment to customer affordability and sustainability.

    Lisa Stedman - Chief Operating Officer

    Lisa Stedman, the Chief Operating Officer at Cash Converters, manages the day-to-day operations of the company's extensive retail and service network. This involves optimizing store performance, streamlining buyback and pawnbroking processes, and ensuring consistent service delivery across over 180 UK locations. Stedman drives operational improvements aimed at enhancing efficiency and customer satisfaction, directly supporting the company's mission to provide instant cash and affordable second-hand goods. The Chief Operating Officer also oversees supply chain logistics and inventory management for the vast online and in-store product offerings, ensuring a seamless customer experience. By implementing best practices in retail management and financial services, Lisa Stedman ensures the effective functioning of all operational departments, contributing significantly to the company's profitability and its role in promoting item circulation and recycling.

    James Miles - Head Chief Information Officer, Product

    James Miles, the Head Chief Information Officer, Product at Cash Converters, architects the technological infrastructure and product development strategies that underpin the company's operations. This critical role involves overseeing the integration of digital platforms, enhancing the online inventory system, and developing innovative product features that improve customer engagement and service accessibility. Miles drives the digital transformation initiatives, ensuring the company's technology stack supports both its retail and financial service offerings, including pawnbroking and buyback services. The Head Chief Information Officer, Product also leads the product roadmap, focusing on creating user-friendly interfaces and efficient systems that cater to a diverse clientele seeking quality second-hand items and instant cash solutions. By championing technological advancement, James Miles ensures Cash Converters maintains a competitive edge and continues to promote recycling by keeping items in circulation through robust digital channels.

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    Frequently Asked Questions Regarding Cash Converters Top Executives and Leadership Team

    Who leads Cash Converters?
    Cash Converters is led by Sam Budiselik (Chief Executive Officer & Managing Director), along with executives such as Brodie Cumins (Chief Executive Officer (Australia & New Zealand)) and Lisa Stedman (Chief Operating Officer).
    Who is part of Cash Converters’s executive team?
    The executive team of Cash Converters includes leaders such as Sam Budiselik (Chief Executive Officer & Managing Director), Brodie Cumins (Chief Executive Officer (Australia & New Zealand)), Lisa Stedman (Chief Operating Officer) and other senior executives.
    How many executives does Cash Converters have?
    Cash Converters has 4 executives leading key business areas.
    What roles are included in Cash Converters’s leadership team?
    The leadership team of Cash Converters includes roles such as Chief Executive Officer & Managing Director, Chief Executive Officer (Australia & New Zealand), Chief Operating Officer, Head Chief Information Officer, Product.