Cars.com Executive and Leadership Team

June, 2026

Leadership Overview

Cars.com has 8 executives leading key functions including strategy, finance, communications, operations, and market expansion.

Driven by innovation, Cars.com provides a comprehensive digital marketplace connecting shoppers with dealers, serving as a vital data and resource provider to the automotive industry.

Leadership Roles at Cars.com

  • Chief Executive Officer - Alex Vetter
  • Chief Financial Officer - Sonia Jain
  • President - Elaine Richards
  • President - Leticia Davis
  • President - Roger Lippelmann
  • President - Kristen Cox
  • Chief Communications Officer - Marita Thomas
  • Chief Operations Officer - Tami Jones
  • Alex Vetter - Chief Executive Officer

    Alex Vetter, the Chief Executive Officer at Cars.com, directs the company's overall strategic vision and operational execution. Overseeing all business units, Vetter ensures alignment with the core mission of connecting vehicle shoppers with dealers through a robust digital marketplace. This leadership role involves driving innovation in data and tool provision for the automotive industry, enhancing Cars.com's position as a critical resource. By optimizing market strategies, Alex Vetter directly impacts the company's growth and its ability to serve both consumers and automotive partners effectively. The Chief Executive Officer's focus remains on expanding market reach and solidifying the company's digital footprint across North America.
    Alex Vetter

    Sonia Jain - Chief Financial Officer

    Sonia Jain, the Chief Financial Officer at Cars.com, manages all financial operations and strategic fiscal planning. Overseeing budgeting, forecasting, and financial reporting, Jain ensures the company's fiscal health and supports its growth initiatives within the automotive digital marketplace. This critical role involves optimizing capital allocation and driving financial efficiency across all departments. By analyzing market trends and financial performance, Sonia Jain provides key insights to guide executive decision-making and maintain investor confidence. The Chief Financial Officer's responsibilities extend to managing risk and ensuring compliance with all financial regulations, supporting Cars.com's mission as a data and resource provider.
    Sonia Jain

    Elaine Richards - President

    Elaine Richards, the President at Cars.com, drives strategic initiatives and business development across key market segments. Overseeing significant operational areas, Richards focuses on expanding the company's digital footprint and enhancing its value proposition for automotive dealers and consumers. This leadership role involves fostering partnerships and identifying new growth opportunities within the evolving automotive landscape. By championing innovation and market penetration strategies, Elaine Richards directly supports Cars.com's mission as a premier data and resource provider. The President's efforts are instrumental in navigating market dynamics and ensuring sustained competitive advantage for the company.

    Leticia Davis - President

    Leticia Davis, the President at Cars.com, spearheads critical business unit strategies and market engagement. Directing efforts to optimize the digital marketplace experience, Davis ensures Cars.com effectively connects shoppers with dealers and provides essential industry tools. This executive function involves driving operational excellence and fostering cross-functional collaboration to achieve company objectives. By focusing on customer acquisition and retention, Leticia Davis directly impacts revenue growth and market share expansion. The President's leadership is key to enhancing the company's role as a leading data and resource provider in the automotive sector.

    Roger Lippelmann - President

    Roger Lippelmann, the President at Cars.com, leads strategic planning and execution for core business operations. Overseeing the development and deployment of innovative digital solutions, Lippelmann ensures Cars.com remains at the forefront of connecting vehicle buyers and sellers. This executive role involves driving efficiency and effectiveness across the platform, enhancing its utility as a data and tool provider for the automotive industry. By focusing on technological advancements and market responsiveness, Roger Lippelmann directly contributes to the company's competitive edge. The President's guidance is essential for maintaining Cars.com's position as a trusted marketplace.

    Kristen Cox - President

    Kristen Cox, the President at Cars.com, directs strategic growth initiatives and market expansion efforts. Overseeing key business segments, Cox focuses on strengthening Cars.com's position as a leading digital marketplace for vehicle sales and a vital resource for the automotive industry. This leadership function involves cultivating strategic alliances and driving product innovation to meet evolving consumer and dealer needs. By enhancing the platform's capabilities and reach, Kristen Cox directly supports the company's mission to connect shoppers with dealers effectively. The President's strategic vision is crucial for navigating the competitive landscape and ensuring long-term success.

    Marita Thomas - Chief Communications Officer

    Marita Thomas, the Chief Communications Officer at Cars.com, directs all internal and external communication strategies. Overseeing public relations, corporate messaging, and stakeholder engagement, Thomas ensures a consistent and impactful brand narrative for the digital marketplace. This leadership position involves shaping the company's voice and enhancing its reputation within the automotive industry and among consumers. By managing media relations and corporate announcements, Marita Thomas supports Cars.com's mission to connect shoppers with dealers and provide essential industry resources. The Chief Communications Officer's efforts are crucial for building trust and fostering strong relationships across all audiences, reinforcing the company's market presence.
    Marita Thomas

    Tami Jones - Chief Operations Officer

    Tami Jones, the Chief Operations Officer at Cars.com, oversees the day-to-day operational efficiency of the digital marketplace. Directing key functions related to service delivery and platform management, Jones ensures seamless connections between vehicle shoppers and dealers. This role is vital for maintaining the integrity and performance of Cars.com's data and tool offerings to the automotive industry. By optimizing operational processes, Tami Jones directly contributes to the company's ability to provide a reliable and user-friendly experience. The Chief Operations Officer's focus includes enhancing scalability and driving continuous improvement across all operational facets, supporting Cars.com's strategic objectives.

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    Frequently Asked Questions Regarding Cars.com Top Executives and Leadership Team

    Who leads Cars.com?
    Cars.com is led by Alex Vetter (Chief Executive Officer), along with executives such as Sonia Jain (Chief Financial Officer) and Elaine Richards (President).
    Who is part of Cars.com’s executive team?
    The executive team of Cars.com includes leaders such as Alex Vetter (Chief Executive Officer), Sonia Jain (Chief Financial Officer), Elaine Richards (President) and other senior executives.
    How many executives does Cars.com have?
    Cars.com has 8 executives leading key business areas.
    What roles are included in Cars.com’s leadership team?
    The leadership team of Cars.com includes roles such as Chief Executive Officer, Chief Financial Officer, President, President, President.