Budweiser APAC Executive and Leadership Team

Bernardo Novick, the Chief Financial Officer at Budweiser APAC, directs all fiscal planning and capital allocation strategies across the diverse Asia Pacific markets. Overseeing financial reporting and investor relations, the Chief Financial Officer ensures rigorous adherence to corporate governance standards while optimizing cost structures for the production and distribution of premium beer brands. This leadership role involves managing complex investment portfolios and driving long-term value creation through disciplined capital management. By analyzing regional economic trends in China, South Korea, and India, Bernardo Novick directly impacts the financial health of the organization. The Chief Financial Officer maintains close collaboration with the Board to align fiscal objectives with broader market expansion goals. Ultimately, Novick secures the necessary resources to support the company's extensive supply chain and marketing initiatives, ensuring consistent profitability and operational efficiency throughout the entire regional footprint.

John Hsu, the President, High End Ventures at Budweiser APAC, directs the growth and development of premium and super-premium beverage categories across the Asia Pacific region. Overseeing the expansion of high-end brands, the President, High End Ventures identifies emerging market opportunities and crafts strategies to capture affluent consumer segments. This leadership role involves managing the lifecycle of specialty products, including craft beers and spirits, to diversify the company's revenue streams. By fostering innovation and exploring new distribution channels, John Hsu directly impacts the company's ability to compete in the premium segment. The President, High End Ventures coordinates with global brand teams to ensure local execution aligns with international quality standards. Through targeted investments and strategic brand building, Hsu accelerates the adoption of premium products in key markets like China and Vietnam. Ultimately, the President, High End Ventures drives the company's premiumization agenda to enhance overall brand prestige.

Matt Che, the Chief Marketing Officer at Budweiser APAC, architects brand positioning and consumer engagement strategies for a portfolio including Budweiser, Stella Artois, and Corona. Overseeing regional marketing campaigns, the Chief Marketing Officer drives brand equity and market penetration across diverse demographics in Asia. This leadership role involves managing multi-channel advertising, digital transformation, and experiential marketing to elevate the company's premium beer offerings. By analyzing consumer behavior and market shifts, Matt Che directly impacts the competitive standing of the organization. The Chief Marketing Officer collaborates with regional sales teams to ensure marketing initiatives translate into tangible volume growth and brand loyalty. Through innovative product launches and strategic partnerships, Che strengthens the market presence of the company. Ultimately, the Chief Marketing Officer fosters a culture of creativity and data-driven decision-making to maintain the company's status as a leader in the beverage industry.

Zhou Luke, the Chief Sales Officer (China) at Budweiser APAC, directs all sales operations and distribution networks within the critical Chinese market. Overseeing the execution of sales strategies, the Chief Sales Officer (China) ensures the effective placement of beer and non-beer beverages across retail and on-trade channels. This leadership role involves managing large-scale sales teams and optimizing logistics to maintain a robust supply chain throughout the region. By analyzing regional sales data and market demand, Zhou Luke directly impacts the company's revenue performance and market share. The Chief Sales Officer (China) collaborates with marketing and finance departments to align sales targets with broader corporate objectives. Through the implementation of efficient distribution models and strong retailer relationships, Luke drives consistent volume growth. Ultimately, the Chief Sales Officer (China) secures the company's competitive advantage by ensuring product availability and excellence in customer service across the vast Chinese landscape.