BSA Health System Executive and Leadership Team

Michael Cruz, the Chief Executive Officer at BSA Health System, directs the overarching strategic vision for the entire healthcare network. By aligning clinical outcomes with operational efficiency, the Chief Executive Officer ensures that all primary care, urgent care, and surgical facilities maintain high standards of patient safety. Michael Cruz manages relationships with the Board to secure long-term financial health and sustainable growth. This leadership role involves overseeing the integration of new medical technologies to improve service delivery across the Texas market. Through constant evaluation of market trends, the Chief Executive Officer identifies opportunities for expanding the reach of the system. By fostering a culture of accountability and excellence, Cruz drives the organization toward achieving superior health metrics. The Chief Executive Officer remains focused on optimizing resource allocation to support the mission of providing accessible, high-quality medical care to the community.

Jerome Brooks, the Senior Vice President and Chief Operating Officer at BSA Health System, executes the daily operational strategies that keep clinics and surgical units functioning at peak capacity. Overseeing the logistics of patient flow and facility management, the Senior Vice President and Chief Operating Officer ensures that resources reach the departments requiring immediate support. Jerome Brooks manages the coordination between various medical specialties to maintain consistent service quality. This leadership role involves optimizing supply chain processes to reduce waste and improve cost-efficiency across the Texas network. By monitoring performance metrics, the Senior Vice President and Chief Operating Officer identifies bottlenecks in service delivery and implements corrective actions. Brooks collaborates with the executive team to translate strategic goals into actionable operational plans. Through rigorous oversight of facility standards, the Senior Vice President and Chief Operating Officer guarantees that every patient receives timely and effective care.

Ronald Coots, the Chief Information Officer at BSA Health System, architects the digital infrastructure necessary for modern healthcare delivery. Overseeing the implementation of electronic health records and cybersecurity protocols, the Chief Information Officer ensures data integrity across all clinics and surgical centers. Ronald Coots manages the technical teams responsible for maintaining seamless connectivity between primary care providers and administrative staff. This leadership role involves evaluating emerging software solutions to enhance diagnostic accuracy and patient engagement. By streamlining digital workflows, the Chief Information Officer reduces administrative burdens on medical personnel. Coots coordinates with other C-suite leaders to align technology investments with the broader goals of the organization. Through the deployment of robust network systems, the Chief Information Officer supports the operational scale of the entire system. Coots maintains a focus on digital transformation to keep the organization at the forefront of medical technology.

Iris Hicks, the Chief Human Resources Officer at BSA Health System, directs the talent acquisition and workforce development strategies essential for maintaining a high-performing medical staff. Overseeing recruitment for primary care, urgent care, and surgical departments, the Chief Human Resources Officer ensures that the organization attracts top-tier clinical talent. Iris Hicks manages employee relations, benefits administration, and professional development programs to foster a supportive work environment. This leadership role involves designing retention strategies that reduce turnover and maintain continuity of care for patients. By aligning human capital initiatives with the mission of the organization, the Chief Human Resources Officer supports the overall growth of the system. Hicks collaborates with department heads to address staffing needs and improve workplace culture. Through the implementation of comprehensive training programs, the Chief Human Resources Officer ensures that all staff members remain proficient in the latest medical standards and patient care protocols.

Amy Walker, the Interim Chief Information Officer at BSA Health System, manages the immediate stability and security of the information systems supporting the healthcare network. Overseeing the maintenance of existing digital platforms, the Interim Chief Information Officer ensures that clinical data remains accessible and secure for all medical providers. Amy Walker coordinates with technical teams to resolve system vulnerabilities and optimize software performance across the various clinics. This leadership role involves bridging the gap between current IT operations and future digital initiatives. By prioritizing system uptime and reliability, the Interim Chief Information Officer supports the seamless delivery of primary and surgical care. Walker works closely with the executive team to ensure that technology remains aligned with the evolving needs of the organization. Through proactive monitoring of network health, the Interim Chief Information Officer maintains the integrity of the digital environment, ensuring that all staff members possess the tools required for effective patient management.