BSA Health System Executive and Leadership Team

Michael Cruz, the Chief Executive Officer at BSA Health System, directs the overarching strategic vision and clinical excellence initiatives across the entire healthcare network. Cruz architects long-term growth plans while ensuring the alignment of surgical and primary care services with regional health demands. By fostering collaboration among the executive leadership team, the Chief Executive Officer maintains high standards of patient safety and operational efficiency. Michael Cruz monitors financial performance and resource allocation to support the expansion of clinic capabilities throughout the Texas market. This leadership role involves constant engagement with the Board to refine service delivery models and improve community health outcomes. Through rigorous oversight of clinical quality metrics, the Chief Executive Officer drives the organization toward sustainable excellence. Ultimately, Cruz secures the future of the system by balancing fiscal responsibility with the delivery of advanced medical care to the diverse patient populations served by the organization.

Jerome Brooks, the Senior Vice President and Chief Operating Officer at BSA Health System, manages the daily operational functions of all clinics and surgical facilities. Brooks architects efficient workflows that optimize patient throughput and resource utilization across the entire healthcare network. By overseeing supply chain logistics and facility maintenance, the Senior Vice President and Chief Operating Officer ensures that medical teams possess the necessary tools to deliver high-quality care. Jerome Brooks coordinates with clinical directors to streamline administrative processes and reduce wait times in urgent care settings. This leadership role involves monitoring operational performance metrics to identify areas for improvement and cost reduction. Through the execution of strategic operational plans, the Senior Vice President and Chief Operating Officer drives the organization toward greater productivity and service reliability. Brooks maintains a focus on operational excellence to support the system's mission of providing accessible and effective medical services to the community.

Ronald Coots, the Chief Information Officer at BSA Health System, manages the digital infrastructure and health information technology systems essential for modern clinical operations. Coots architects secure data frameworks that facilitate seamless communication between urgent care facilities and surgical departments. By implementing advanced electronic health record solutions, the Chief Information Officer enhances diagnostic accuracy and patient data accessibility for medical staff. Ronald Coots oversees cybersecurity protocols to protect sensitive health information across the entire network. This role requires constant coordination with clinical leaders to integrate new medical technologies that streamline patient intake and treatment workflows. Through the optimization of digital platforms, the Chief Information Officer drives operational efficiency and supports the broader mission of providing high-quality care. Coots ensures that the technological backbone of the organization remains resilient, scalable, and capable of meeting the evolving demands of the healthcare industry in the region.

Iris Hicks, the Chief Human Resources Officer at BSA Health System, directs talent acquisition, workforce development, and organizational culture initiatives. Hicks architects comprehensive recruitment strategies to attract top-tier medical professionals and support staff to the various clinics and surgical centers. By overseeing employee engagement programs, the Chief Human Resources Officer ensures a high-performance environment focused on patient satisfaction and clinical excellence. Iris Hicks manages complex labor relations and benefits administration to maintain a stable and motivated workforce. This leadership role involves collaborating with department heads to align staffing levels with the fluctuating demands of primary and urgent care services. Through the implementation of professional development pathways, the Chief Human Resources Officer drives retention and fosters a culture of continuous learning. Hicks maintains organizational compliance with healthcare labor regulations while promoting a workplace culture that values diversity, safety, and professional growth across the entire system.