Leadership Overview
BRP has 7 executives leading key functions including marketing, operations, finance, information technology, powersports, legal, and executive administration.
Focused on engineering high-performance powersports vehicles, BRP delivers innovative propulsion systems and recreational products to global markets. This leadership team drives the company mission to provide exhilarating experiences through advanced manufacturing and design excellence.
Focused on engineering high-performance powersports vehicles, BRP delivers innovative propulsion systems and recreational products to global markets. This leadership team drives the company mission to provide exhilarating experiences through advanced manufacturing and design excellence.
Leadership Roles at BRP
Minh Tran - Chief Financial Officer
Minh Tran, the Chief Financial Officer at BRP, directs the financial strategy, capital allocation, and fiscal reporting for the entire organization. Tran architects robust financial frameworks that support the development and distribution of powersports vehicles and marine propulsion systems. By overseeing budgeting, forecasting, and investor relations, the Chief Financial Officer ensures the company maintains a strong balance sheet to fund ongoing innovation in Rotax engine technology. This leadership role involves evaluating investment opportunities in new markets and managing the financial risks associated with global manufacturing operations. Minh Tran drives profitability by identifying cost-saving initiatives and optimizing capital structure to maximize shareholder value. Through rigorous financial oversight, the Chief Financial Officer provides the necessary resources for the company to expand its product portfolio. Ultimately, Tran secures the financial health of the organization, enabling sustained investment in the next generation of recreational products.
Jean Michael - Chief Operating Officer
Jean Michael, the Chief Operating Officer at BRP, manages the end-to-end manufacturing and distribution processes for all powersports vehicles and propulsion systems. Michael oversees the operational efficiency of production facilities, ensuring that the assembly of Ski-Doo and Can-Am units meets rigorous quality standards. By streamlining supply chain logistics and optimizing manufacturing workflows, the Chief Operating Officer maintains high output levels to satisfy global demand. This role requires constant coordination with engineering departments to integrate Rotax engine technology into the broader product lineup. Jean Michael drives operational excellence by implementing lean manufacturing principles across all production sites. Through the management of complex logistics networks, the Chief Operating Officer ensures timely delivery of products to international markets. Ultimately, Michael secures the operational stability required to support the company's long-term manufacturing goals and maintains the high performance associated with the BRP brand.
Sandy Scullion - President Powersports
Sandy Scullion, the President Powersports at BRP, directs the strategic growth and market expansion of the company's core powersports division, including Ski-Doo, Lynx, and Can-Am brands. Scullion architects product roadmaps that align with evolving consumer preferences in the recreational vehicle sector. By overseeing the sales, distribution, and market development teams, the President Powersports ensures that the company maintains a dominant position in both on-road and off-road segments. This leadership role involves working closely with the executive team to translate engineering breakthroughs into successful commercial products. Sandy Scullion drives revenue growth by identifying new market opportunities and strengthening dealer relationships across North America and international regions. Through the management of the powersports portfolio, the President Powersports ensures that every vehicle delivers the performance and reliability expected by enthusiasts. Ultimately, Scullion secures the long-term market leadership of the company's most iconic recreational brands.
Sandra Dairain - Adjointe Executive Au President Et Chef De La Direction
Sandra Dairain, the Adjointe Executive Au President Et Chef De La Direction at BRP, directs the administrative operations and strategic coordination for the office of the President and Chief Executive Officer. Dairain architects efficient workflows that facilitate communication between the executive leadership team and the broader organization. By managing high-level priorities, scheduling, and internal communications, the Adjointe Executive Au President Et Chef De La Direction ensures that the CEO remains focused on the company's core mission of powersports innovation. This leadership role involves coordinating cross-functional projects and ensuring that executive decisions are effectively disseminated across all departments. Sandra Dairain drives organizational alignment by maintaining clear channels of communication and supporting the execution of strategic initiatives. Through the management of executive office functions, the Adjointe Executive Au President Et Chef De La Direction enhances the overall productivity of the leadership team. Ultimately, Dairain secures the operational continuity required for the company to achieve its long-term strategic objectives.
Josée Perreault - Chief Marketing Officer
Josée Perreault, the Chief Marketing Officer at BRP, directs global brand strategy and consumer engagement initiatives across the entire powersports portfolio. Perreault architects comprehensive marketing campaigns that elevate the market presence of Ski-Doo, Sea-Doo, and Can-Am products. By analyzing consumer behavior and market trends, the Chief Marketing Officer optimizes brand positioning to capture greater market share in North American and international territories. This leadership role involves close collaboration with product development teams to ensure marketing narratives align with the technical capabilities of Rotax engines and marine propulsion systems. Josée Perreault drives the digital transformation of customer touchpoints, enhancing the overall brand experience for recreational enthusiasts. Through strategic media planning and creative execution, the Chief Marketing Officer strengthens the competitive advantage of the company, ensuring consistent growth and brand loyalty in the highly dynamic powersports industry.
Stephane Bilodeau - Executive Vice President & Chief Information Officer
Stephane Bilodeau, the Executive Vice President & Chief Information Officer at BRP, directs the digital infrastructure and information technology strategy that powers the company's manufacturing and distribution networks. Bilodeau architects secure, scalable systems that support the design and production of Ski-Doo, Lynx, and Can-Am vehicles. By overseeing cybersecurity, data analytics, and enterprise software integration, the Chief Information Officer ensures that all operational data remains protected and accessible for decision-making. This leadership role involves collaborating with the C-suite to implement advanced technologies that enhance product connectivity and customer service platforms. Stephane Bilodeau drives the digital transformation of internal processes, improving efficiency across the global supply chain. Through the deployment of cutting-edge IT solutions, the Chief Information Officer supports the company's commitment to innovation in powersports. Ultimately, Bilodeau maintains the technological backbone required to sustain the company's competitive edge in the global marketplace.
Martin Langelier - Chief Legal Officer, Corporate Services
Martin Langelier, the Chief Legal Officer, Corporate Services at BRP, directs all legal affairs, regulatory compliance, and corporate governance initiatives. Langelier architects legal strategies that protect the company's intellectual property, including the proprietary designs of Rotax engines and marine propulsion systems. By overseeing contract negotiations, litigation management, and international trade compliance, the Chief Legal Officer ensures that the company operates within the legal frameworks of every market served. This leadership role involves advising the Board and executive team on complex legal risks associated with global manufacturing and distribution. Martin Langelier drives corporate integrity by implementing robust compliance programs that uphold the company's reputation. Through the management of corporate services, the Chief Legal Officer supports the organization's expansion efforts while mitigating potential liabilities. Ultimately, Langelier secures the legal foundation necessary for the company to innovate and grow within the highly regulated powersports industry.
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Frequently Asked Questions Regarding BRP Top Executives and Leadership Team
