Leadership Overview
Bronson Healthcare has 10 executives leading key functions including strategy, clinical operations, financial management, technology, and marketing.
Committed to excellence in patient care, Bronson Healthcare delivers comprehensive medical services across southwest Michigan and Northern Indiana while maintaining a focus on community health outcomes and advanced clinical innovation.
Committed to excellence in patient care, Bronson Healthcare delivers comprehensive medical services across southwest Michigan and Northern Indiana while maintaining a focus on community health outcomes and advanced clinical innovation.
Leadership Roles at Bronson Healthcare
Bill Manns - President & Chief Executive Officer
Bill Manns, the President & Chief Executive Officer at Bronson Healthcare, directs the overarching strategic vision for the entire tertiary healthcare system. Manns oversees the integration of primary care and advanced critical care services across all regional facilities in Michigan and Indiana. By aligning clinical goals with long-term financial sustainability, the President & Chief Executive Officer ensures the organization meets the evolving needs of the community. This leadership role involves constant collaboration with the Board to refine service delivery models and expand access to specialized medical treatments. Bill Manns actively monitors performance metrics to maintain high standards of patient safety and operational efficiency. Through this dedicated focus on system-wide excellence, the President & Chief Executive Officer drives the mission of providing high-quality, accessible healthcare to the diverse populations served by the network.
Rebecca East - Chief Financial Officer
Rebecca East, the Chief Financial Officer at Bronson Healthcare, manages the fiscal health and long-term financial planning for the not-for-profit system. East oversees budgeting, capital investments, and revenue cycle management to ensure the organization maintains the resources required for high-quality patient care. By monitoring financial performance across all service locations, the Chief Financial Officer identifies opportunities for cost optimization and operational efficiency. This leadership role involves working closely with the executive team to align financial strategies with the mission of expanding access to medical services. Rebecca East ensures compliance with regulatory standards while maintaining the financial stability necessary for future growth. Through rigorous fiscal oversight, the Chief Financial Officer supports the continued investment in advanced medical technology and facility improvements across the Michigan and Indiana service areas.
Kimberly Cenp - Chief Operating Officer & Senior VP, System
Kimberly Cenp, the Chief Operating Officer & Senior VP, System at Bronson Healthcare, directs the daily operational activities and system-wide performance standards. Cenp oversees the integration of clinical workflows and administrative processes to ensure consistent service delivery across all hospital locations. By focusing on operational excellence, the Chief Operating Officer & Senior VP, System optimizes resource utilization and patient throughput. This leadership role involves coordinating with department heads to implement best practices in care delivery and facility management. Kimberly Cenp monitors key performance indicators to drive improvements in patient satisfaction and clinical outcomes. Through the management of complex system operations, the Chief Operating Officer & Senior VP, System ensures that the organization maintains its commitment to providing high-quality, efficient healthcare services throughout the regional network.
Katie Harrelson - Senior Vice President, Chief Operating Officer
Katie Harrelson, the Senior Vice President, Chief Operating Officer at Bronson Healthcare, manages the logistical and supply chain operations that support clinical service delivery. Harrelson oversees the procurement of medical supplies and the management of facility resources to ensure that all departments operate without interruption. By focusing on supply chain resilience and inventory management, the Senior Vice President, Chief Operating Officer maintains the availability of critical equipment and medications. This leadership role involves streamlining internal processes to reduce waste and improve the efficiency of hospital operations. Katie Harrelson collaborates with clinical staff to ensure that operational support aligns with the needs of patient care teams. Through the management of essential logistics, the Senior Vice President, Chief Operating Officer ensures that the system remains prepared to handle the diverse medical needs of the community.
William Workman - Chief of Staff
William Workman, the Chief of Staff at Bronson Healthcare, manages the administrative flow and executive communication channels within the leadership team. Workman coordinates complex projects that span multiple departments, ensuring that strategic initiatives receive proper oversight and resource allocation. The Chief of Staff facilitates alignment between the executive office and clinical leadership to streamline decision-making processes. By managing internal governance and organizational priorities, William Workman supports the effective execution of the system's mission. This role requires deep engagement with various stakeholders to resolve operational bottlenecks and foster a culture of transparency. The Chief of Staff maintains a focus on organizational health, ensuring that all administrative functions support the broader goal of delivering superior patient care across the Michigan and Indiana service regions.
Darrell C - Chief Technology Officer
Darrell C, the Chief Technology Officer at Bronson Healthcare, architects the digital infrastructure necessary to support advanced clinical and administrative operations. C oversees the implementation of secure data systems and health information platforms that connect various service locations throughout the region. By prioritizing cybersecurity and system interoperability, the Chief Technology Officer ensures that medical staff access critical patient information with speed and accuracy. This leadership role involves evaluating emerging technologies to enhance diagnostic capabilities and patient engagement tools. Darrell C collaborates with clinical leaders to integrate digital solutions that improve workflow efficiency and reduce administrative burdens. Through the deployment of robust technological frameworks, the Chief Technology Officer enables the organization to maintain its position as a leader in tertiary healthcare delivery across the Midwest.
Michele Szczypka - Chief Marketing Officer
Michele Szczypka, the Chief Marketing Officer at Bronson Healthcare, drives the brand strategy and community outreach initiatives for the entire health system. Szczypka oversees the development of communication campaigns that highlight the range of services from primary care to advanced critical care. By analyzing market trends and patient demographics, the Chief Marketing Officer ensures that the organization effectively reaches communities across southwest Michigan and Northern Indiana. This leadership role involves managing public relations and digital presence to build trust and awareness among patients and providers. Michele Szczypka collaborates with clinical departments to promote new service lines and health programs. Through strategic messaging and engagement, the Chief Marketing Officer strengthens the reputation of the system as a premier provider of comprehensive medical care.
Ashutosh Goel - Senior Vice President, Chief Information Officer
Ashutosh Goel, the Senior Vice President, Chief Information Officer at Bronson Healthcare, leads the strategic development of information systems and data analytics capabilities. Goel oversees the management of electronic health records and the digital transformation of clinical processes to enhance patient care. By ensuring the reliability and security of information technology assets, the Senior Vice President, Chief Information Officer supports the data-driven decision-making needs of the entire health system. This leadership role involves collaborating with clinical and administrative teams to implement innovative software solutions that improve diagnostic accuracy and operational speed. Ashutosh Goel focuses on scaling digital infrastructure to meet the growing demands of the regional healthcare market. Through the optimization of information systems, the Senior Vice President, Chief Information Officer enables the organization to deliver seamless and integrated care across all service locations.
Ryan Horn - Senior Vice President and Chief Revenue Officer
Ryan Horn, the Senior Vice President and Chief Revenue Officer at Bronson Healthcare, directs the revenue cycle and billing operations to ensure the financial viability of the health system. Horn oversees the processes related to patient billing, insurance reimbursement, and revenue integrity. By optimizing these financial workflows, the Senior Vice President and Chief Revenue Officer ensures that the organization captures revenue accurately and efficiently. This leadership role involves analyzing reimbursement trends and working with payers to maintain favorable contract terms. Ryan Horn collaborates with the finance department to forecast revenue and support the overall financial strategy of the system. Through the management of revenue-generating activities, the Senior Vice President and Chief Revenue Officer enables the organization to continue investing in advanced medical services and community health initiatives across the region.
Matthew Dommer - Chief Medical Officer
Matthew Dommer, the Chief Medical Officer at Bronson Healthcare, leads the clinical quality and medical staff governance for the entire health system. Dommer oversees the implementation of evidence-based medicine and clinical protocols to ensure the highest standards of patient safety. By managing the performance and professional development of the medical staff, the Chief Medical Officer fosters a culture of clinical excellence and continuous improvement. This leadership role involves collaborating with other executives to integrate medical expertise into strategic planning and service expansion. Matthew Dommer monitors clinical outcomes and patient satisfaction metrics to drive improvements in care delivery. Through the oversight of medical operations, the Chief Medical Officer ensures that the organization provides high-quality, compassionate care across all primary and critical care service locations in the region.
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Frequently Asked Questions Regarding Bronson Healthcare Top Executives and Leadership Team
