Leadership Overview
Bronson Healthcare has 10 executives leading key functions including strategy, clinical operations, financial management, marketing, and administrative oversight.
Committed to delivering high-quality patient care across southwest Michigan and Northern Indiana, Bronson Healthcare maintains a robust network of tertiary services while prioritizing community health outcomes and operational excellence through a mission-driven, not-for-profit framework.
Committed to delivering high-quality patient care across southwest Michigan and Northern Indiana, Bronson Healthcare maintains a robust network of tertiary services while prioritizing community health outcomes and operational excellence through a mission-driven, not-for-profit framework.
Leadership Roles at Bronson Healthcare
Bill Manns - President & Chief Executive Officer
Bill Manns, the President & Chief Executive Officer at Bronson Healthcare, directs the overarching strategic vision for the entire tertiary healthcare system. Overseeing the integration of primary care and advanced critical care services, the President & Chief Executive Officer ensures that all regional facilities maintain high standards of patient safety and clinical efficacy. This leadership role involves constant collaboration with the Board to align long-term growth initiatives with the evolving needs of the southwest Michigan and Northern Indiana populations. By fostering a culture of continuous improvement, Bill Manns drives the organization toward sustainable excellence in medical service delivery. Manns manages complex stakeholder relationships to secure the financial and operational health of the system, ultimately ensuring that the mission of providing accessible, high-quality care remains the central focus of every strategic decision made across the enterprise.
Rebecca East - Chief Financial Officer
Rebecca East, the Chief Financial Officer at Bronson Healthcare, manages the fiscal health and long-term economic sustainability of the not-for-profit system. Overseeing capital allocation, revenue cycle management, and budgetary planning, the Chief Financial Officer ensures that resources remain directed toward essential clinical infrastructure and advanced medical technology. This leadership role involves analyzing market trends across southwest Michigan to optimize financial performance while maintaining the organization's commitment to community-based care. By implementing robust financial controls, Rebecca East supports the expansion of critical care services and the maintenance of multiple service locations. East collaborates with other executives to balance fiscal responsibility with the mission of providing high-quality healthcare. Through strategic financial planning, the Chief Financial Officer secures the necessary funding to sustain the system's growth and operational stability, ensuring that the organization remains a reliable provider of medical services for the entire region.
Katie Harrelson - Senior Vice President, Chief Operating Officer
Katie Harrelson, the Senior Vice President, Chief Operating Officer at Bronson Healthcare, directs the internal scaling and daily operational efficiency of the hospital system. Overseeing the integration of clinical workflows and facility management, the Senior Vice President, Chief Operating Officer ensures that all service locations operate at peak performance. This role involves optimizing the delivery of primary and critical care services to meet the high demand across the Michigan and Indiana regions. By streamlining administrative and clinical processes, Katie Harrelson supports the organization's mission to provide seamless patient experiences. Harrelson works closely with department heads to implement standardized protocols that improve care quality and operational throughput. Through rigorous oversight of day-to-day activities, the Senior Vice President, Chief Operating Officer maintains the structural integrity of the system, ensuring that every facility remains equipped to handle the diverse medical needs of the communities served by the organization.
Kimberly Cenp - Chief Operating Officer & Senior VP, System
Kimberly Cenp, the Chief Operating Officer & Senior VP, System at Bronson Healthcare, manages the supply chain logistics and resource distribution across the entire tertiary system. Overseeing the procurement of medical supplies and the management of inventory, the Chief Operating Officer & Senior VP, System ensures that all facilities possess the necessary equipment to deliver advanced critical care. This role involves coordinating with vendors and internal departments to maintain a reliable supply chain that supports the organization's operational scale. By optimizing logistics, Kimberly Cenp drives cost-efficiency and ensures that clinical teams have uninterrupted access to essential resources. Cenp works with other executives to align supply chain strategies with the broader mission of the healthcare system. Through the management of complex logistical networks, the Chief Operating Officer & Senior VP, System maintains the operational readiness required to serve the diverse medical needs of the southwest Michigan and Northern Indiana populations.
William Workman - Chief of Staff
William Workman, the Chief of Staff at Bronson Healthcare, coordinates executive communications and facilitates the execution of high-priority organizational initiatives. Managing the flow of information between the C-suite and clinical leadership, the Chief of Staff ensures that strategic objectives receive consistent attention across all service locations. This role involves streamlining internal processes to improve administrative efficiency and supporting the alignment of departmental goals with the broader mission of the healthcare system. By optimizing executive workflows, William Workman enables the leadership team to focus on critical patient care outcomes and regional expansion efforts. Workman maintains rigorous oversight of internal governance, ensuring that all operational activities adhere to the standards set by the organization. Through proactive management of complex projects, the Chief of Staff strengthens the operational foundation required to support the diverse medical services offered throughout the Michigan and Indiana service areas.
Michele Szczypka - Chief Marketing Officer
Michele Szczypka, the Chief Marketing Officer at Bronson Healthcare, architects the brand strategy and public engagement initiatives for the entire tertiary system. Overseeing market positioning and patient communication, the Chief Marketing Officer ensures that the organization effectively reaches communities across southwest Michigan and Northern Indiana. This role involves developing comprehensive outreach campaigns that highlight the full range of services, from primary care to advanced critical care. By leveraging data-driven insights, Michele Szczypka drives patient acquisition and strengthens the reputation of the system as a leader in regional healthcare. Szczypka collaborates with clinical leaders to translate complex medical offerings into accessible information for the public. Through strategic brand management, the Chief Marketing Officer enhances the visibility of the organization, ensuring that the community understands the value and scope of the care provided at every service location within the network.
Ryan Horn - Senior Vice President and Chief Revenue Officer
Ryan Horn, the Senior Vice President and Chief Revenue Officer at Bronson Healthcare, manages the revenue generation strategies and billing operations for the entire system. Overseeing the optimization of the revenue cycle, the Senior Vice President and Chief Revenue Officer ensures that the organization maintains the financial capacity to support its extensive clinical services. This role involves analyzing reimbursement models and improving collection processes to maximize efficiency across all service locations. By implementing advanced revenue management techniques, Ryan Horn drives the financial performance necessary to sustain the system's not-for-profit mission. Horn collaborates with financial and clinical leadership to ensure that revenue streams align with the strategic goals of the organization. Through meticulous oversight of billing and collections, the Senior Vice President and Chief Revenue Officer secures the resources required to provide high-quality care to patients throughout the southwest Michigan and Northern Indiana service areas.
Ashutosh Goel - Senior Vice President, Chief Information Officer
Ashutosh Goel, the Senior Vice President, Chief Information Officer at Bronson Healthcare, architects the digital infrastructure and health information systems that support clinical and administrative operations. Overseeing the implementation of electronic health records and cybersecurity protocols, the Senior Vice President, Chief Information Officer ensures that patient data remains secure and accessible across all service locations. This role involves driving digital transformation initiatives that improve the efficiency of care delivery and enhance communication between medical teams. By integrating advanced technology into the healthcare environment, Ashutosh Goel supports the organization's commitment to innovation and patient safety. Goel collaborates with the C-suite to align technological investments with the long-term strategic goals of the system. Through the management of complex IT systems, the Senior Vice President, Chief Information Officer enables the organization to provide high-quality, data-informed care to the communities throughout the Michigan and Indiana regions.
Mark Montross - Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group
Mark Montross, the Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group at Bronson Healthcare, manages the administrative functions and physician practice operations for the medical group. Overseeing the daily management of medical offices and staff, the Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group ensures that the group operates efficiently to support the broader healthcare system. This role involves coordinating administrative workflows and supporting the integration of physician services into the tertiary care network. By optimizing practice management, Mark Montross drives the operational success of the medical group, ensuring that patients receive timely and effective care. Montross collaborates with clinical leadership to align administrative goals with the mission of the organization. Through the management of the medical group's administrative infrastructure, the Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group maintains the high standards of service expected across the Michigan and Indiana regions.
Laurel Barber - Healthcare Executive
Laurel Barber, the Healthcare Executive at Bronson Healthcare, directs specialized clinical programs and oversees the quality assurance initiatives for the system. Managing the implementation of evidence-based practices, the Healthcare Executive ensures that patient care standards remain consistent across all service locations. This role involves evaluating clinical outcomes and identifying opportunities for improvement in the delivery of primary and tertiary care. By fostering collaboration between medical staff and administrative leadership, Laurel Barber drives the organization's commitment to excellence in patient health. Barber monitors regulatory compliance and safety protocols to ensure that the system meets the highest standards of care. Through the oversight of clinical programs, the Healthcare Executive supports the organization's mission to provide high-quality, compassionate medical services to the communities throughout the Michigan and Indiana regions, ensuring that every patient receives the best possible care during their treatment.
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Frequently Asked Questions Regarding Bronson Healthcare Top Executives and Leadership Team
