Bronson Healthcare Executive and Leadership Team

Bill Manns, the President & Chief Executive Officer at Bronson Healthcare, directs the overarching strategic vision for the entire tertiary healthcare system. Manns oversees the integration of primary care and advanced critical care services across southwest Michigan and Northern Indiana. By aligning clinical excellence with operational efficiency, the President & Chief Executive Officer ensures the organization maintains high standards of patient safety and community health outcomes. Manns collaborates with the Board to navigate complex regulatory environments and drive long-term sustainability for the not-for-profit system. Through the implementation of innovative care models, the President & Chief Executive Officer strengthens the market position of the network. Bill Manns fosters a culture of continuous improvement, ensuring that all service locations remain responsive to the evolving medical needs of the regional population while maintaining fiscal responsibility and operational integrity across the entire healthcare enterprise.

Rebecca East, the Chief Financial Officer at Bronson Healthcare, manages the fiscal health and capital allocation strategies for the not-for-profit system. East oversees financial planning, budgeting, and revenue cycle management to ensure the organization maintains the resources necessary for high-quality patient care. The Chief Financial Officer monitors economic performance across all service locations in Michigan and Indiana, providing the data-driven insights required for strategic expansion. By optimizing cost structures and investment portfolios, the Chief Financial Officer secures the financial foundation of the healthcare group. Rebecca East collaborates with the executive team to evaluate the feasibility of new medical technologies and facility upgrades. This role involves maintaining rigorous compliance with healthcare financial regulations while driving operational efficiency. Through disciplined fiscal oversight, the Chief Financial Officer supports the mission of the organization, ensuring that capital is effectively deployed to meet the evolving healthcare demands of the regional population.

Kimberly Cenp, the Chief Operating Officer & Senior VP, System at Bronson Healthcare, manages the day-to-day operational performance of the entire health system. Cenp oversees the integration of clinical workflows and facility management to ensure seamless patient care delivery across all service locations. The Chief Operating Officer & Senior VP, System drives initiatives to improve operational throughput and reduce wait times in critical care units. By standardizing processes across the Michigan and Indiana regions, the Chief Operating Officer & Senior VP, System enhances the overall efficiency of the healthcare network. Kimberly Cenp collaborates with department heads to implement lean management practices and optimize resource utilization. This role involves overseeing large-scale operational projects that support the strategic goals of the organization. Through rigorous performance monitoring, the Chief Operating Officer & Senior VP, System ensures that the system maintains high standards of service quality and operational excellence.

Joanne Schroeder, the Vice President and Chief Operating Officer and CNO-Administration at Bronson Healthcare, directs the nursing administration and clinical operations for specific service lines. Schroeder oversees the professional development of nursing staff and ensures that clinical protocols align with the highest standards of patient safety. The Vice President and Chief Operating Officer and CNO-Administration manages the operational logistics of nursing departments to support the delivery of tertiary care. By fostering a collaborative environment between clinical and administrative teams, the Vice President and Chief Operating Officer and CNO-Administration improves patient outcomes and staff retention. Joanne Schroeder monitors clinical performance metrics to identify areas for improvement in care delivery. This role involves balancing the administrative requirements of the hospital system with the practical needs of the nursing workforce. Through effective leadership, the Vice President and Chief Operating Officer and CNO-Administration ensures that clinical operations remain efficient and patient-centered.

Katie Harrelson, the Senior Vice President, Chief Operating Officer at Bronson Healthcare, leads the strategic scaling of hospital operations and infrastructure development. Harrelson oversees the expansion of service capacity and the modernization of medical facilities to meet the growing needs of the Michigan and Indiana communities. The Senior Vice President, Chief Operating Officer manages the supply chain and logistics operations to ensure that clinical teams have the necessary resources for advanced critical care. By optimizing the physical and technological infrastructure, the Senior Vice President, Chief Operating Officer drives improvements in operational agility. Katie Harrelson collaborates with the executive team to align facility growth with the long-term mission of the healthcare system. This role involves managing complex operational transitions and ensuring that all service locations operate at peak performance. Through strategic oversight of hospital infrastructure, the Senior Vice President, Chief Operating Officer supports the delivery of high-quality, accessible healthcare services.

Frank Sardone, the President Emeritus at Bronson Healthcare, provides strategic counsel and historical context to the current executive leadership team. Sardone supports the long-term mission of the organization by advising on governance and community engagement initiatives. The President Emeritus maintains deep connections with regional stakeholders, facilitating partnerships that strengthen the healthcare system. By offering insights into the evolution of the tertiary care network, the President Emeritus assists in navigating complex strategic transitions. Frank Sardone contributes to the continuity of the organizational culture, ensuring that the values of the health system remain central to all decision-making processes. This role involves participating in high-level discussions regarding the future direction of the healthcare group. Through the application of extensive industry experience, the President Emeritus supports the current leadership in achieving sustainable growth and maintaining the reputation of the organization as a leader in patient care across Michigan and Indiana.

William Workman, the Chief of Staff at Bronson Healthcare, coordinates executive communications and facilitates strategic alignment across the leadership team. Workman manages the flow of information between the office of the President and various clinical departments to ensure operational cohesion. The Chief of Staff monitors the execution of key organizational initiatives, providing critical support for the delivery of tertiary healthcare services throughout the Michigan and Indiana regions. By streamlining administrative processes, the Chief of Staff enhances the efficiency of the executive decision-making cycle. William Workman maintains rigorous oversight of internal governance protocols, ensuring that all departments adhere to the mission of the healthcare system. This role involves managing complex projects that impact the broader patient care infrastructure. Through proactive engagement with department heads, the Chief of Staff drives organizational agility and supports the successful implementation of system-wide health strategies.

Michele Szczypka, the Chief Marketing Officer at Bronson Healthcare, architects the brand strategy and public engagement initiatives for the entire health system. Szczypka drives market awareness for the full range of services, from primary care to advanced critical care, across the southwest Michigan and Northern Indiana service areas. The Chief Marketing Officer manages digital outreach and community relations to ensure patients understand the breadth of available medical expertise. By analyzing market trends and patient demographics, the Chief Marketing Officer optimizes communication channels to increase service utilization. Michele Szczypka collaborates with clinical leaders to promote new programs and facility expansions, ensuring consistent messaging across all touchpoints. This leadership role involves building trust within the community and reinforcing the reputation of the organization as a premier healthcare provider. Through strategic brand positioning, the Chief Marketing Officer supports the growth and long-term viability of the regional network.

Ryan Horn, the Senior Vice President and Chief Revenue Officer at Bronson Healthcare, directs the revenue generation strategies and payer relations for the health system. Horn oversees the optimization of billing processes and contract negotiations to ensure the financial sustainability of the tertiary care network. The Senior Vice President and Chief Revenue Officer analyzes reimbursement trends across the Michigan and Indiana markets to maximize operational income. By refining the revenue cycle, the Senior Vice President and Chief Revenue Officer improves the efficiency of financial operations and supports the expansion of clinical services. Ryan Horn collaborates with the finance department to align revenue goals with the broader mission of the organization. This leadership role involves managing relationships with insurance providers and ensuring accurate financial reporting. Through the implementation of advanced revenue management systems, the Senior Vice President and Chief Revenue Officer drives the fiscal growth required to sustain high-level patient care initiatives.

Mark Montross, the Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group at Bronson Healthcare, directs the administrative functions and practice management for the medical group. Montross oversees the recruitment and retention of physicians and clinical staff to ensure the continuity of primary and specialty care services. The Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group manages the operational budget and administrative policies for the medical group locations. By streamlining practice workflows, the Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group enhances the efficiency of patient scheduling and clinical documentation. Mark Montross collaborates with the broader health system leadership to integrate medical group operations with the tertiary care network. This role involves managing the administrative complexities of a large physician group while maintaining high standards of patient satisfaction. Through effective administrative leadership, the Interim Vice President and Chief Administrative Officer (CAO) Bronson Medical Group supports the overall mission of the organization.