Bronson Healthcare Executive and Leadership Team

William Manns, the President & Chief Executive Officer at Bronson Healthcare, directs the overall strategic vision and operational execution for the not-for-profit healthcare system. Manns guides the organization's mission to provide comprehensive care across southwest Michigan and Northern Indiana, ensuring alignment with community health needs and advanced medical practices. This leadership role involves fostering innovation in patient care delivery and managing relationships with key stakeholders, including the board of directors and community partners. William Manns drives the expansion of services, from primary care to critical care, maintaining the system's commitment to quality and accessibility. The President & Chief Executive Officer ensures financial sustainability and operational efficiency across all Bronson Healthcare facilities, positioning the organization for continued growth and impact in the region.

Rebecca East, the Chief Financial Officer at Bronson Healthcare, directs all financial operations, planning, and reporting for the not-for-profit healthcare system. East manages the organization's financial health, overseeing budgeting, revenue cycle management, and capital allocation to support Bronson Healthcare's extensive service offerings. This executive position involves ensuring fiscal responsibility and sustainability across all facilities serving southwest Michigan and Northern Indiana. Rebecca East plays a key role in financial strategy development, guiding investments in advanced medical technology and infrastructure to maintain high standards of care. The Chief Financial Officer collaborates with leadership to optimize financial performance and ensure compliance with all regulatory requirements, supporting the delivery of primary and critical care services.

Joseph Du Lac, the Senior Vice President, System & Chief Operating Officer, Bronson Battle Creek at Bronson Healthcare, oversees the operational management and strategic development of the Bronson Battle Creek facility and contributes to system-wide operational initiatives. Du Lac ensures the delivery of high-quality patient care and efficient service operations, aligning with Bronson Healthcare's broader mission. This leadership position involves managing departmental functions, optimizing resource allocation, and driving performance improvements within the Battle Creek market and across the system. Joseph Du Lac focuses on enhancing patient experience and clinical outcomes, supporting the provision of comprehensive healthcare services. The Senior Vice President, System & Chief Operating Officer, Bronson Battle Creek collaborates with system leaders to advance operational excellence and strategic growth throughout the region.

Kimberly Hatchel, the Chief Operating Officer & Senior VP, System at Bronson Healthcare, drives operational excellence and strategic execution across the entire healthcare system. Hatchel oversees the day-to-day operations of multiple facilities, ensuring efficient delivery of patient care and adherence to quality standards. This leadership role involves managing cross-functional teams, optimizing resource allocation, and implementing process improvements to enhance patient experience and clinical outcomes. Kimberly Hatchel collaborates with executive leadership to develop and implement strategic initiatives that support Bronson Healthcare's growth and mission throughout southwest Michigan and Northern Indiana. The Chief Operating Officer & Senior VP, System focuses on streamlining operations and fostering a culture of continuous improvement to advance the organization's healthcare services.

Katie Harrelson, the Senior Vice President, Chief Operating Officer at Bronson Healthcare, leads operational strategies and execution to ensure efficient and high-quality patient care delivery across the system. Harrelson oversees key operational functions, driving process improvements and resource optimization to support Bronson Healthcare's comprehensive service offerings. This position involves close collaboration with clinical departments and administrative leaders to enhance patient satisfaction and clinical outcomes. Katie Harrelson focuses on implementing best practices in healthcare operations, ensuring compliance with regulatory standards and advancing the organization's mission throughout southwest Michigan and Northern Indiana. The Senior Vice President, Chief Operating Officer contributes to strategic planning and operational decision-making to maintain Bronson Healthcare's position as a leading healthcare provider.

Michele Szczypka, the Chief Marketing Officer at Bronson Healthcare, architects and executes comprehensive marketing and communication strategies to enhance brand visibility and patient engagement. Szczypka oversees all aspects of brand management, public relations, and digital marketing initiatives, ensuring consistent messaging across the healthcare system's multiple service locations. This leadership position involves analyzing market trends and patient demographics to develop targeted campaigns that promote Bronson Healthcare's full range of services, from primary care to advanced critical care. Michele Szczypka drives initiatives to strengthen community relationships and patient loyalty, directly supporting the organization's not-for-profit mission. The Chief Marketing Officer collaborates with clinical and administrative leaders to communicate the value and impact of Bronson Healthcare's offerings throughout southwest Michigan and Northern Indiana.

Darrell Keeling, the Chief Technology Officer at Bronson Healthcare, leads the strategic development and implementation of all technology infrastructure and digital solutions. Keeling oversees the integration of advanced technological systems to support patient care, operational efficiency, and data security across the healthcare network. This critical role involves managing IT operations, cybersecurity measures, and the adoption of innovative health technologies that enhance service delivery. Darrell Keeling drives initiatives to ensure the reliability and scalability of the technology platforms, supporting Bronson Healthcare's mission to provide advanced critical care and primary services. The Chief Technology Officer collaborates with executive leadership to align technology investments with the organization's long-term strategic goals and operational needs throughout southwest Michigan and Northern Indiana.

William Workman, the Chief of Staff at Bronson Healthcare, serves as a strategic advisor and operational liaison to the President & Chief Executive Officer. Workman facilitates the execution of key initiatives and ensures effective communication and coordination across executive leadership and departments. This role involves managing special projects, driving strategic planning processes, and optimizing organizational effectiveness. William Workman supports the CEO in navigating complex challenges and opportunities within the healthcare landscape, ensuring alignment with Bronson Healthcare's mission across southwest Michigan and Northern Indiana. The Chief of Staff enhances operational efficiency by streamlining decision-making processes and fostering collaboration among senior leaders, contributing to the delivery of comprehensive primary and critical care services.

Ryan Horn, the Senior Vice President and Chief Revenue Officer at Bronson Healthcare, directs strategies to optimize revenue generation and financial performance across the healthcare system. Horn oversees all revenue cycle management processes, including patient billing, collections, and payer relations, ensuring maximum financial efficiency. This executive role involves analyzing market dynamics and service utilization to identify opportunities for revenue growth and cost containment. Ryan Horn collaborates with clinical and operational leaders to align revenue strategies with patient care delivery and service expansion initiatives throughout southwest Michigan and Northern Indiana. The Senior Vice President and Chief Revenue Officer ensures the financial viability of Bronson Healthcare, supporting its mission to provide accessible and advanced medical services.

Ash Goel, the Senior Vice President, Chief Information Officer at Bronson Healthcare, directs the strategic planning and implementation of information technology systems to support patient care and operational efficiency. Goel oversees the management of electronic health records, data analytics, and cybersecurity measures, ensuring the integrity and accessibility of critical health information. This leadership role involves aligning technology initiatives with Bronson Healthcare's mission to provide advanced medical services across southwest Michigan and Northern Indiana. Ash Goel drives innovation in digital health solutions, enhancing patient engagement and clinical decision-making. The Senior Vice President, Chief Information Officer collaborates with executive leadership to ensure robust IT infrastructure and support for all organizational objectives.