Broadway Bank Executive and Leadership Team

September, 2026

Leadership Overview

Broadway Bank has 6 executives leading key functions including strategic direction, financial management, human resources, and regional commercial banking operations.

Committed to fostering long-term financial prosperity, Broadway Bank delivers comprehensive business banking, private banking, and wealth management solutions across south-central Texas to empower local economic growth.

Leadership Roles at Broadway Bank

  • Chief Executive Officer - James Goudge
  • Chief Executive Officer & President - Harvey Hartenstine
  • Executive Vice President & Chief Financial Officer - Brett McCord
  • President & Market & Commercial Banking Chief (SAN Antonio) & Officer - Joshua Loden
  • President, San Antonio Region - Pamela Parish
  • Senior Executive Vice President, Chief Human Resources Officer - Samantha Price
  • James Goudge - Chief Executive Officer

    James Goudge, the Chief Executive Officer at Broadway Bank, directs the overarching strategic vision for the financial services organization. Goudge oversees the alignment of business banking and wealth management divisions to ensure consistent market performance across south-central Texas. By coordinating with the board, the Chief Executive Officer maintains institutional stability while pursuing expansion opportunities within the competitive banking landscape. James Goudge prioritizes the integration of client-focused financial solutions that define the company's market position. This leadership role involves monitoring macroeconomic trends to adjust corporate policy, thereby securing the long-term viability of the institution. Through rigorous oversight of operational standards, the Chief Executive Officer drives efficiency across all departments. Goudge fosters a culture of excellence, ensuring that the organization meets the complex needs of private and commercial clients. Ultimately, the Chief Executive Officer secures the financial health of the firm through disciplined capital allocation and strategic market engagement.
    James Goudge

    Harvey Hartenstine - Chief Executive Officer & President

    Harvey Hartenstine, the Chief Executive Officer & President at Broadway Bank, manages the daily execution of corporate objectives and organizational growth. Hartenstine directs the implementation of banking initiatives that support the firm's mission of providing specialized financial services. As the Chief Executive Officer & President, Hartenstine coordinates cross-functional teams to optimize service delivery in the south-central Texas market. This leadership position requires constant evaluation of internal processes to enhance client satisfaction and operational agility. Harvey Hartenstine monitors the competitive landscape to identify emerging opportunities in private banking and wealth management. By aligning departmental goals with the broader corporate strategy, the Chief Executive Officer & President ensures that the organization remains a leader in the regional financial sector. Hartenstine drives innovation in service offerings, maintaining a focus on sustainable growth and risk management. Through consistent leadership, the Chief Executive Officer & President strengthens the company's reputation for reliability and professional excellence.
    Harvey Hartenstine

    Brett McCord - Executive Vice President & Chief Financial Officer

    Brett McCord, the Executive Vice President & Chief Financial Officer at Broadway Bank, manages the fiscal integrity and capital structure of the organization. McCord oversees financial reporting, budgeting, and treasury functions to support the company's extensive banking operations. As the Executive Vice President & Chief Financial Officer, McCord directs the analysis of market risks and investment opportunities within the south-central Texas region. This leadership role involves providing the board with precise data to inform strategic decisions regarding wealth management and commercial banking expansion. Brett McCord ensures compliance with regulatory standards while optimizing the balance sheet for long-term profitability. By monitoring liquidity and capital adequacy, the Executive Vice President & Chief Financial Officer secures the firm's financial foundation. McCord coordinates with other C-suite leaders to align fiscal resources with the company's growth objectives. Through disciplined financial oversight, the Executive Vice President & Chief Financial Officer maintains the stability required to serve a diverse client base.

    Joshua Loden - President & Market & Commercial Banking Chief (SAN Antonio) & Officer

    Joshua Loden, the President & Market & Commercial Banking Chief (SAN Antonio) & Officer at Broadway Bank, directs the commercial banking strategy within the primary headquarters market. Loden oversees the expansion of business banking portfolios, ensuring that local enterprises receive tailored financial solutions. As the President & Market & Commercial Banking Chief (SAN Antonio) & Officer, Loden manages relationships with key corporate clients to drive revenue growth and market penetration. This leadership role involves analyzing regional economic conditions to adapt service offerings for the San Antonio business community. Joshua Loden coordinates with the broader executive team to ensure that commercial banking initiatives align with the firm's overall wealth management goals. By fostering strong local partnerships, the President & Market & Commercial Banking Chief (SAN Antonio) & Officer strengthens the company's presence in the competitive financial landscape. Loden drives operational excellence in commercial lending, ensuring that the organization remains the preferred partner for regional businesses.

    Pamela Parish - President, San Antonio Region

    Pamela Parish, the President, San Antonio Region at Broadway Bank, oversees the operational success and client engagement strategies within the San Antonio market. Parish directs the delivery of private banking and wealth management services to ensure high-touch support for the region's affluent clientele. As the President, San Antonio Region, Parish manages the local branch network and ensures that service standards remain consistent with the company's 1941 heritage. This leadership role involves identifying regional market trends to tailor financial products for local needs. Pamela Parish coordinates with commercial banking teams to provide integrated solutions for high-net-worth individuals and business owners. By driving local growth initiatives, the President, San Antonio Region strengthens the firm's market share in south-central Texas. Parish monitors regional performance metrics to ensure that the organization meets its strategic objectives. Through dedicated leadership, the President, San Antonio Region maintains the company's reputation for personalized financial service and community commitment.

    Samantha Price - Senior Executive Vice President, Chief Human Resources Officer

    Samantha Price, the Senior Executive Vice President, Chief Human Resources Officer at Broadway Bank, architects the talent acquisition and organizational development strategies necessary for a premier financial services firm. Price oversees the cultivation of a high-performance workforce capable of delivering specialized business and private banking solutions. As the Senior Executive Vice President, Chief Human Resources Officer, Price manages internal culture initiatives that align with the company's long-standing commitment to excellence. This role involves designing comprehensive compensation and benefits structures to attract top-tier financial talent across south-central Texas. Samantha Price drives leadership development programs, ensuring that the organization maintains a robust pipeline of future executives. By optimizing human capital management, the Senior Executive Vice President, Chief Human Resources Officer directly impacts the firm's ability to provide superior wealth management services. Price fosters an environment of professional growth, ensuring that every employee contributes effectively to the overarching mission of the institution.

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    Frequently Asked Questions Regarding Broadway Bank Top Executives and Leadership Team

    Who leads Broadway Bank?
    Broadway Bank is led by James Goudge (Chief Executive Officer), along with executives such as Harvey Hartenstine (Chief Executive Officer & President) and Brett McCord (Executive Vice President & Chief Financial Officer).
    Who is part of Broadway Bank’s executive team?
    The executive team of Broadway Bank includes leaders such as James Goudge (Chief Executive Officer), Harvey Hartenstine (Chief Executive Officer & President), Brett McCord (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does Broadway Bank have?
    Broadway Bank has 6 executives leading key business areas.
    What roles are included in Broadway Bank’s leadership team?
    The leadership team of Broadway Bank includes roles such as Chief Executive Officer, Chief Executive Officer & President, Executive Vice President & Chief Financial Officer, President & Market & Commercial Banking Chief (SAN Antonio) & Officer, President, San Antonio Region.