Bridgestone Executive and Leadership Team

October, 2026

Leadership Overview

Bridgestone has 10 executives leading key functions including business operations, retail strategy, human resources, and tire sales.

Focused on advancing mobility solutions, Bridgestone delivers high-performance tire and rubber products while maintaining a commitment to sustainable manufacturing and global market leadership.

Leadership Roles at Bridgestone

  • Group President, Employee Resource Bbold - Donald Frost
  • Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) - Michael Martini
  • President, Off The Road (North America) - Rob Seibert
  • President, Firestone Natural Rubber - Richard Burnett
  • President, Consumer Tires - David Colletti
  • President & Chief Sales Officer - Riccardo Cichi
  • President, Consumer Replacement (North America) - Mirella Cielo
  • Business Operation Strategy & Commercial Truck Chief of Staff - Sanjay Nayakwadi
  • Director, West Retail Strategy and Chief of Staff, West Retail - Chloe Queener
  • Chief People Officer - Michele Herlein
  • Donald Frost - Group President, Employee Resource Bbold

    Donald Frost, the Group President, Employee Resource Bbold at Bridgestone, directs initiatives focused on fostering an inclusive and supportive workplace environment. Overseeing the development of employee resource groups, the Group President ensures that diverse perspectives contribute to the company's overarching business goals. This leadership role involves championing internal programs that enhance employee well-being and professional development across the manufacturing and corporate sectors. By facilitating open communication channels, Donald Frost drives the integration of inclusive practices into the daily operations of the organization. The Group President collaborates with leadership to align resource allocation with the company's commitment to social responsibility and workforce empowerment. Through the promotion of a collaborative culture, Frost strengthens the internal fabric of the company, ensuring that all employees feel equipped to contribute to the production and marketing of high-quality tire and rubber products on a global scale.

    Michael Martini - Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)

    Michael Martini, the Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) at Bridgestone, directs the strategic sales operations for original equipment and consumer tire segments across North America. Overseeing relationships with major automotive manufacturers, the Division President ensures that the company's tire technology remains the preferred choice for new vehicle production. This leadership role involves managing complex sales cycles and aligning product availability with the manufacturing schedules of automotive partners. By analyzing market demand in both the United States and Canada, Michael Martini drives the expansion of consumer tire market share through targeted distribution strategies. The Division President coordinates with regional sales teams to optimize inventory management and service delivery. Through consistent engagement with key industry stakeholders, Martini secures long-term partnerships that solidify the company's position as a leader in the automotive and consumer tire sectors.

    Rob Seibert - President, Off The Road (North America)

    Rob Seibert, the President, Off The Road (North America) at Bridgestone, directs the specialized sales and service operations for heavy-duty tires used in mining, construction, and industrial applications. Overseeing the North American market, the President ensures that the company's off-the-road product line meets the extreme durability requirements of industrial clients. This leadership role involves managing complex supply chains and providing technical support to ensure maximum equipment uptime for customers. By identifying emerging trends in the industrial sector, Rob Seibert drives the development of innovative tire solutions that enhance operational efficiency for clients. The President coordinates with manufacturing teams to align production capacity with the specific needs of the mining and construction industries. Through strategic market analysis, Seibert secures the company's dominance in the off-the-road segment, ensuring that industrial partners receive reliable, high-performance products that withstand the most challenging environments.
    Rob Seibert

    Richard Burnett - President, Firestone Natural Rubber

    Richard Burnett, the President, Firestone Natural Rubber at Bridgestone, directs the sustainable sourcing and production of natural rubber, a critical raw material for the company's manufacturing operations. Overseeing the agricultural and processing aspects of the supply chain, the President ensures that raw material procurement aligns with the company's commitment to environmental stewardship and quality standards. This leadership role involves managing large-scale agricultural operations and implementing innovative processing techniques to improve yield and consistency. By monitoring global commodity markets, Richard Burnett drives the strategic acquisition of natural rubber to support the company's diverse tire production lines. The President coordinates with sustainability teams to ensure that all sourcing practices meet rigorous ethical and environmental benchmarks. Through the optimization of the natural rubber supply chain, Burnett secures the essential inputs required for the company to maintain its reputation for high-quality tire manufacturing.
    Richard Burnett

    David Colletti - President, Consumer Tires

    David Colletti, the President, Consumer Tires at Bridgestone, directs the overall strategy and market performance for the passenger and light truck tire segments. Overseeing the product lifecycle from development to market launch, the President ensures that the consumer tire portfolio addresses the evolving needs of drivers across North America. This leadership role involves managing brand positioning and coordinating with marketing teams to drive consumer demand. By analyzing competitive landscapes and consumer behavior, David Colletti drives the implementation of sales strategies that increase market share in the retail and wholesale channels. The President collaborates with research and development teams to integrate advanced tire technology into the consumer product line. Through consistent focus on quality and performance, Colletti secures the company's status as a premier provider of consumer tires, ensuring that the brand remains synonymous with safety and reliability for everyday motorists.
    David Colletti

    Riccardo Cichi - President & Chief Sales Officer

    Riccardo Cichi, the President & Chief Sales Officer at Bridgestone, directs the comprehensive sales strategy and revenue generation efforts across all business units. Overseeing the integration of sales operations, the President & Chief Sales Officer ensures that the company's diverse tire and rubber products reach target markets with maximum efficiency. This leadership role involves setting ambitious sales targets and aligning regional teams to achieve consistent growth. By fostering strong relationships with key distributors and commercial partners, Riccardo Cichi drives the expansion of the company's footprint in both established and emerging markets. The President & Chief Sales Officer coordinates with the executive leadership team to refine pricing strategies and promotional activities. Through the application of advanced sales analytics, Cichi optimizes the revenue pipeline, ensuring that the organization maintains its competitive advantage and achieves long-term financial objectives within the global tire industry.
    Riccardo Cichi

    Mirella Cielo - President, Consumer Replacement (North America)

    Mirella Cielo, the President, Consumer Replacement (North America) at Bridgestone, directs the strategy for the aftermarket tire segment, focusing on the replacement needs of passenger vehicle owners. Overseeing the distribution network and retail partnerships, the President ensures that the company's replacement tire offerings are readily available and competitively positioned. This leadership role involves managing the supply chain for replacement products and implementing marketing campaigns that highlight the value of the company's tire technology. By analyzing regional replacement demand, Mirella Cielo drives the optimization of inventory levels to meet consumer needs across North America. The President coordinates with retail operations to enhance the customer service experience at the point of sale. Through strategic planning and execution, Cielo secures the company's leadership in the replacement market, ensuring that drivers have access to high-quality, reliable tire solutions for their vehicles.
    Mirella Cielo

    Sanjay Nayakwadi - Business Operation Strategy & Commercial Truck Chief of Staff

    Sanjay Nayakwadi, the Business Operation Strategy & Commercial Truck Chief of Staff at Bridgestone, directs the alignment of commercial trucking initiatives with broader corporate objectives. Overseeing complex operational workflows, the Chief of Staff ensures that manufacturing output meets the rigorous demands of the North American logistics sector. This leadership role involves synthesizing data-driven insights to optimize supply chain efficiency for heavy-duty tire applications. By coordinating cross-functional teams, Sanjay Nayakwadi drives the execution of strategic projects that enhance market competitiveness. The Chief of Staff maintains constant communication with senior leadership to refine operational roadmaps, ensuring that commercial truck product lines remain at the forefront of industry innovation. Through rigorous analysis and process improvement, Nayakwadi secures operational excellence across all commercial segments, ultimately supporting the long-term growth and stability of the organization within the competitive rubber manufacturing landscape.

    Chloe Queener - Director, West Retail Strategy and Chief of Staff, West Retail

    Chloe Queener, the Director, West Retail Strategy and Chief of Staff, West Retail at Bridgestone, architects the expansion and performance optimization of retail networks across the western region. Overseeing regional market penetration, the Director ensures that consumer-facing tire and service centers align with the company's high standards for quality and customer experience. This leadership role involves managing complex retail operations and implementing strategic initiatives that boost local market share. By analyzing regional consumer trends, Chloe Queener drives the development of targeted sales programs that maximize profitability. The Chief of Staff coordinates with internal stakeholders to streamline administrative functions, allowing retail teams to focus on service delivery. Through consistent monitoring of regional performance metrics, Queener fosters a culture of operational efficiency, ensuring that the western retail footprint remains a robust contributor to the overall success of the company's diverse product portfolio.

    Michele Herlein - Chief People Officer

    Michele Herlein, the Chief People Officer at Bridgestone, directs the global human capital strategy to support the company's manufacturing and marketing workforce. Overseeing talent acquisition, organizational development, and employee engagement, the Chief People Officer ensures that the corporate culture remains aligned with the mission of delivering innovative mobility solutions. This leadership role involves designing comprehensive programs that foster professional growth and operational excellence across all departments. By implementing robust performance management systems, Michele Herlein drives the retention of top-tier talent necessary for maintaining a competitive edge in the rubber industry. The Chief People Officer collaborates with the executive team to cultivate an inclusive environment that promotes safety and productivity. Through strategic workforce planning, Herlein ensures that the organization possesses the human capital required to navigate the evolving demands of the global tire market, ultimately strengthening the company's internal foundation for sustained success.

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    Frequently Asked Questions Regarding Bridgestone Top Executives and Leadership Team

    Who leads Bridgestone?
    Bridgestone is led by Donald Frost (Group President, Employee Resource Bbold), along with executives such as Michael Martini (Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)) and Rob Seibert (President, Off The Road (North America)).
    Who is part of Bridgestone’s executive team?
    The executive team of Bridgestone includes leaders such as Donald Frost (Group President, Employee Resource Bbold), Michael Martini (Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)), Rob Seibert (President, Off The Road (North America)) and other senior executives.
    How many executives does Bridgestone have?
    Bridgestone has 10 executives leading key business areas.
    What roles are included in Bridgestone’s leadership team?
    The leadership team of Bridgestone includes roles such as Group President, Employee Resource Bbold, Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada), President, Off The Road (North America), President, Firestone Natural Rubber, President, Consumer Tires.