Bridgestone Executive and Leadership Team

June, 2026

Leadership Overview

Bridgestone has 10 executives leading key functions including strategy, finance, operations, and people management.

Driven by innovation, Bridgestone develops, manufactures, and markets tires and rubber products, impacting global mobility and sustainability.

Leadership Roles at Bridgestone

  • Head Chief Financial Officer, LA of Finance (South) & Director - Roberta Guerra
  • Group President - America's Tire - Tj Higgins
  • President, Off The Road (North America) - Robert Seibert
  • Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) - Michael Martini
  • Chief Strategy Officer & Group President, West Retail - Craig Schnieider
  • President, Bridgestone Retail Operations - Marko Ibrahim
  • Group President (North America) - Robert Johnson
  • Director, West Retail Strategy and Chief of Staff, West Retail - Chloe Queener
  • Business Operation Strategy & Commercial Truck Chief of Staff - Sanjay Nayakwadi
  • Chief People Officer - Michele Herlein
  • Roberta Guerra - Head Chief Financial Officer, LA of Finance (South) & Director

    Roberta Guerra, the Head Chief Financial Officer, LA of Finance (South) & Director at Bridgestone, manages the financial operations for the southern region. Overseeing all aspects of fiscal planning and management, Guerra ensures robust financial health and strategic resource allocation. This critical position involves directing budgeting, forecasting, and financial reporting to support business objectives. By implementing stringent financial controls and driving efficiency, Roberta Guerra safeguards the company's assets and optimizes profitability. The role demands a deep understanding of regional market dynamics and their impact on financial performance. Guerra's leadership ensures sustainable financial growth and supports Bridgestone's expansion initiatives.

    Tj Higgins - Group President - America's Tire

    Tj Higgins, the Group President - America's Tire at Bridgestone, leads the comprehensive tire business across the Americas. Overseeing sales, marketing, and product development, Higgins drives market share growth and customer satisfaction. This executive position involves setting strategic direction for the tire division, ensuring alignment with global objectives. By fostering innovation and operational excellence, Tj Higgins enhances Bridgestone's product portfolio and market penetration. The focus remains on delivering superior tire solutions that meet diverse customer needs. Higgins's leadership is instrumental in maintaining Bridgestone's dominant position in the North American tire market.

    Robert Seibert - President, Off The Road (North America)

    Robert Seibert, the President, Off The Road (North America) at Bridgestone, commands the strategic direction and operational execution for the off-the-road tire segment in North America. Overseeing product innovation, market development, and customer relations, Seibert ensures Bridgestone's dominance in demanding industrial applications. This leadership role involves driving growth through advanced tire technologies and tailored solutions for sectors such as mining, construction, and agriculture. By fostering strong partnerships and understanding unique client needs, Robert Seibert enhances market penetration and customer loyalty. Seibert's focus is on delivering unparalleled performance and reliability in challenging environments, solidifying Bridgestone's position as the premier OTR tire provider.
    Robert Seibert

    Michael Martini - Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)

    Michael Martini, the Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) at Bridgestone, directs sales strategies for original equipment tires in the U.S. and consumer tires in Canada. Overseeing key account management and market expansion, Martini ensures robust partnerships with automotive manufacturers and retail channels. This executive role involves driving revenue growth and market share by delivering tailored tire solutions. By understanding evolving automotive trends and consumer preferences, Michael Martini shapes product offerings and sales approaches. Martini's leadership focuses on strengthening Bridgestone's presence in both the OEM and consumer tire markets, ensuring sustained commercial success.

    Craig Schnieider - Chief Strategy Officer & Group President, West Retail

    Craig Schnieider, the Chief Strategy Officer & Group President, West Retail at Bridgestone, architects the company's strategic vision and leads the western retail operations. Overseeing market analysis, long-term planning, and retail execution, Schnieider drives sustainable growth and competitive advantage. This dual role involves identifying new market opportunities and optimizing existing retail channels across the western United States. By fostering cross-functional collaboration, Craig Schnieider ensures strategic initiatives are effectively implemented. Schnieider's leadership focuses on enhancing customer experience and expanding Bridgestone's retail footprint, reinforcing its market leadership.
    Craig Schnieider

    Marko Ibrahim - President, Bridgestone Retail Operations

    Marko Ibrahim, the President, Bridgestone Retail Operations at Bridgestone, leads the extensive network of retail stores and service centers. Overseeing daily operations, customer service, and business development, Ibrahim ensures a consistent and high-quality customer experience. This critical role involves driving operational efficiency and profitability across all retail locations. By implementing innovative service models and enhancing store performance, Marko Ibrahim strengthens Bridgestone's direct-to-consumer engagement. Ibrahim's focus is on expanding market reach and solidifying customer loyalty through exceptional service and product offerings.

    Robert Johnson - Group President (North America)

    Robert Johnson, the Group President (North America) at Bridgestone, directs overarching business strategy and operational oversight for the North American market. Overseeing multiple divisions, Johnson ensures cohesive execution of corporate objectives and drives market expansion. This senior leadership position involves fostering synergy across business units to maximize performance and profitability. By championing innovation and operational excellence, Robert Johnson enhances Bridgestone's competitive standing. Johnson's strategic guidance is crucial for navigating market complexities and achieving sustained growth across the continent.

    Chloe Queener - Director, West Retail Strategy and Chief of Staff, West Retail

    Chloe Queener, the Director, West Retail Strategy and Chief of Staff, West Retail at Bridgestone, directs strategic initiatives for the western retail markets. Overseeing key operational functions, Queener ensures alignment between strategic planning and day-to-day execution within the retail division. This leadership role involves optimizing market penetration and customer engagement across the western United States. By analyzing market trends and competitive landscapes, Chloe Queener drives the development of innovative retail strategies. The focus remains on enhancing brand presence and driving revenue growth through targeted operational improvements. Queener's contributions are vital to expanding Bridgestone's footprint in critical consumer segments.

    Sanjay Nayakwadi - Business Operation Strategy & Commercial Truck Chief of Staff

    Sanjay Nayakwadi, the Business Operation Strategy & Commercial Truck Chief of Staff at Bridgestone, spearheads operational strategy for the commercial truck sector. Overseeing critical business functions, Nayakwadi drives efficiency and innovation in manufacturing and distribution processes. This role involves close collaboration with executive leadership to refine operational frameworks and enhance market competitiveness. By analyzing complex operational data, Sanjay Nayakwadi identifies opportunities for process improvement and cost optimization. The focus is on ensuring seamless integration of strategic goals with operational execution. Nayakwadi's expertise is crucial for maintaining Bridgestone's leadership in the commercial tire market.

    Michele Herlein - Chief People Officer

    Michele Herlein, the Chief People Officer at Bridgestone, directs all human capital strategies and organizational development initiatives. Overseeing talent acquisition, employee engagement, and leadership development, Herlein cultivates a high-performance culture. This pivotal role involves shaping policies and programs that attract, retain, and empower a diverse workforce. By fostering an environment of continuous learning and growth, Michele Herlein ensures that Bridgestone's talent pool remains competitive. The focus is on aligning people strategies with the company's overarching business objectives and market expansion goals. Herlein's leadership is fundamental to building a resilient and motivated team.

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    Frequently Asked Questions Regarding Bridgestone Top Executives and Leadership Team

    Who leads Bridgestone?
    Bridgestone is led by Roberta Guerra (Head Chief Financial Officer, LA of Finance (South) & Director), along with executives such as Tj Higgins (Group President - America's Tire) and Robert Seibert (President, Off The Road (North America)).
    Who is part of Bridgestone’s executive team?
    The executive team of Bridgestone includes leaders such as Roberta Guerra (Head Chief Financial Officer, LA of Finance (South) & Director), Tj Higgins (Group President - America's Tire), Robert Seibert (President, Off The Road (North America)) and other senior executives.
    How many executives does Bridgestone have?
    Bridgestone has 10 executives leading key business areas.
    What roles are included in Bridgestone’s leadership team?
    The leadership team of Bridgestone includes roles such as Head Chief Financial Officer, LA of Finance (South) & Director, Group President - America's Tire, President, Off The Road (North America), Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada), Chief Strategy Officer & Group President, West Retail.