Bridgestone Executive and Leadership Team

July, 2026

Leadership Overview

Bridgestone has 10 executives leading key functions including strategy, sales, and operations.

Driven by innovation, Bridgestone develops, manufactures, and markets tires and rubber products, impacting global mobility and sustainability through advanced material science and a commitment to customer satisfaction.

Leadership Roles at Bridgestone

  • Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) - Michael Martini
  • Group President - America's Tire - Tj Higgins
  • President, Consumer Replacement Tire - Erik Seidel
  • President, Off The Road (North America) - Robert Seibert
  • President, Firestone Natural Rubber - Richard Burnett
  • President & Chief Sales Officer - Riccardo Cichi
  • Group President, Employee Resource Bbold - Donald Frost
  • President, Bridgestone Retail Operations - Marko Ibrahim
  • Business Operation Strategy & Commercial Truck Chief of Staff - Sanjay Nayakwadi
  • Director, West Retail Strategy and Chief of Staff, West Retail - Chloe Queener
  • Michael Martini - Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)

    Michael Martini, the Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) at Bridgestone, leads critical sales divisions for original equipment tires in the U.S. and consumer tires in Canada. This executive role involves forging strong partnerships with automotive manufacturers to supply original equipment tires, ensuring Bridgestone's presence in new vehicle production. Martini also drives consumer tire sales strategies across Canada, expanding market reach and revenue. The position requires extensive negotiation skills and a deep understanding of automotive industry demands. Michael Martini's leadership directly impacts Bridgestone's market position by securing key original equipment contracts and optimizing consumer sales performance. This dual focus ensures comprehensive market coverage and sustained sales growth across North America.

    Tj Higgins - Group President - America's Tire

    Tj Higgins, the Group President - America's Tire at Bridgestone, directs the overarching strategy and operations for Bridgestone's tire business across the Americas. This senior leadership position encompasses a broad scope of responsibilities, including driving market growth, enhancing operational efficiency, and ensuring product innovation. Higgins oversees multiple divisions, coordinating efforts to meet diverse market demands for passenger, truck, and specialty tires. The executive's focus is on strengthening Bridgestone's brand presence and market share throughout North and South America. Tj Higgins plays a pivotal role in shaping the company's strategic direction, ensuring alignment with global objectives and fostering a culture of continuous improvement. This leadership ensures Bridgestone remains a dominant force in the tire industry across the Americas.

    Erik Seidel - President, Consumer Replacement Tire

    Erik Seidel, the President, Consumer Replacement Tire at Bridgestone, spearheads the strategy and execution for the consumer replacement tire market. This executive role involves driving sales, marketing, and product development initiatives to meet the evolving needs of individual vehicle owners. Seidel focuses on expanding Bridgestone's market share by enhancing product performance, customer satisfaction, and distribution networks. The position requires a comprehensive understanding of consumer purchasing behaviors and market trends. Erik Seidel's leadership ensures that Bridgestone's consumer replacement tire offerings remain competitive and meet the highest standards of quality and reliability. This strategic oversight is crucial for maintaining Bridgestone's strong position in the aftermarket tire sector.

    Robert Seibert - President, Off The Road (North America)

    Robert Seibert, the President, Off The Road (North America) at Bridgestone, commands the strategic direction and operational performance for the off-the-road tire segment across North America. This critical role involves overseeing the development, manufacturing, and sales of specialized tires for heavy-duty applications in mining, construction, and agriculture. Seibert focuses on driving innovation in tire technology to enhance durability, performance, and safety in demanding environments. The executive's responsibilities include expanding market reach and strengthening customer relationships within these key industrial sectors. Robert Seibert's leadership ensures Bridgestone meets the rigorous demands of off-the-road operations, reinforcing the company's commitment to providing robust and reliable solutions for industrial clients.
    Robert Seibert

    Richard Burnett - President, Firestone Natural Rubber

    Richard Burnett, the President, Firestone Natural Rubber at Bridgestone, directs the strategic sourcing and management of natural rubber for the Firestone brand. This executive role is vital for ensuring a sustainable and high-quality supply chain for a key raw material. Burnett oversees operations related to natural rubber plantations and processing, focusing on ethical sourcing and environmental responsibility. The position requires expertise in agricultural management and global supply chain logistics. Richard Burnett's leadership ensures the consistent availability of premium natural rubber, supporting Bridgestone's commitment to producing top-tier tires. This focus on natural rubber supply chain integrity is fundamental to the quality and performance of Firestone products.

    Riccardo Cichi - President & Chief Sales Officer

    Riccardo Cichi, the President & Chief Sales Officer at Bridgestone, drives the global sales strategy and revenue generation across all markets. This executive role involves leading the sales organization, fostering key client relationships, and identifying new business opportunities to expand Bridgestone's market presence. Cichi oversees the development and implementation of sales initiatives, ensuring alignment with the company's overall growth objectives. The position demands exceptional leadership in sales management and a deep understanding of diverse market dynamics. Riccardo Cichi's strategic vision and sales acumen are instrumental in achieving Bridgestone's commercial targets and strengthening its position as a leading tire manufacturer worldwide. This leadership ensures robust sales performance and sustained market expansion.
    Riccardo Cichi

    Donald Frost - Group President, Employee Resource Bbold

    Donald Frost, the Group President, Employee Resource Bbold at Bridgestone, champions initiatives related to employee resource groups and organizational development. This executive role focuses on fostering an inclusive and supportive work environment, enhancing employee engagement, and promoting diversity across the company. Frost oversees programs designed to empower employees and cultivate a strong corporate culture. The position requires a strategic approach to human capital management and a commitment to diversity and inclusion principles. Donald Frost's leadership contributes to Bridgestone's reputation as an employer of choice, ensuring a motivated and engaged workforce. This focus on employee well-being and development is integral to the company's long-term success and operational excellence.

    Marko Ibrahim - President, Bridgestone Retail Operations

    Marko Ibrahim, the President, Bridgestone Retail Operations at Bridgestone, directs the strategic management and expansion of the company's retail tire and service network. This executive role involves overseeing all aspects of retail operations, including customer service, store performance, and market penetration strategies. Ibrahim focuses on enhancing the customer experience and driving sales growth across Bridgestone's extensive retail footprint. The position requires strong leadership in operational management and a deep understanding of the automotive service industry. Marko Ibrahim's leadership ensures that Bridgestone's retail locations provide high-quality products and exceptional service, reinforcing brand loyalty and market leadership. This strategic oversight is crucial for the success of Bridgestone's direct-to-consumer business.

    Sanjay Nayakwadi - Business Operation Strategy & Commercial Truck Chief of Staff

    Sanjay Nayakwadi, the Business Operation Strategy & Commercial Truck Chief of Staff at Bridgestone, directs strategic initiatives for commercial truck operations. This leadership role involves aligning business objectives with operational execution, ensuring seamless integration of strategy across departments. Nayakwadi focuses on optimizing commercial truck tire sales channels and enhancing market penetration. The executive drives efficiency in business operations, supporting the company's broader mission of developing and marketing advanced rubber products. Sanjay Nayakwadi's oversight extends to critical commercial truck segments, ensuring Bridgestone maintains its competitive edge in this vital market. This position requires a deep understanding of market dynamics and strategic planning to achieve sustained growth and operational excellence within the commercial sector.

    Chloe Queener - Director, West Retail Strategy and Chief of Staff, West Retail

    Chloe Queener, the Director, West Retail Strategy and Chief of Staff, West Retail at Bridgestone, architects retail strategy for the western United States. This executive role involves developing and implementing innovative retail approaches to drive consumer tire sales and enhance customer experience. Queener's responsibilities include overseeing strategic planning for Bridgestone's retail footprint in the West, ensuring alignment with overall company objectives. The position demands a keen focus on market trends and consumer behavior to optimize product offerings and service delivery. Chloe Queener's leadership supports Bridgestone's commitment to providing high-quality tires and rubber products across its extensive retail network. This strategic direction is crucial for expanding market share and reinforcing brand loyalty within the consumer tire segment.

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    Frequently Asked Questions Regarding Bridgestone Top Executives and Leadership Team

    Who leads Bridgestone?
    Bridgestone is led by Michael Martini (Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)), along with executives such as Tj Higgins (Group President - America's Tire) and Erik Seidel (President, Consumer Replacement Tire).
    Who is part of Bridgestone’s executive team?
    The executive team of Bridgestone includes leaders such as Michael Martini (Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)), Tj Higgins (Group President - America's Tire), Erik Seidel (President, Consumer Replacement Tire) and other senior executives.
    How many executives does Bridgestone have?
    Bridgestone has 10 executives leading key business areas.
    What roles are included in Bridgestone’s leadership team?
    The leadership team of Bridgestone includes roles such as Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada), Group President - America's Tire, President, Consumer Replacement Tire, President, Off The Road (North America), President, Firestone Natural Rubber.