Bridgestone Executive and Leadership Team

May, 2026

Leadership Overview

Bridgestone has 10 executives leading key functions including strategy, operations, people, and sales.

Driven by innovation, Bridgestone develops, manufactures, and markets tires and rubber products, impacting global mobility and sustainability through advanced material science and extensive market reach.

Leadership Roles at Bridgestone

  • Group President - America's Tire - Tj Higgins
  • President, Firestone Natural Rubber - Richard Burnett
  • President, Off The Road (North America) - Robert Seibert
  • President, Bridgestone Retail Operations - Marko Ibrahim
  • Chief Strategy Officer & Group President, West Retail - Craig Schnieider
  • Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) - Michael Martini
  • President, Consumer Replacement Tire - Erik Seidel
  • Business Operation Strategy & Commercial Truck Chief of Staff - Sanjay Nayakwadi
  • Director, West Retail Strategy and Chief of Staff, West Retail - Chloe Queener
  • Chief People Officer - Michele Herlein
  • Tj Higgins - Group President - America's Tire

    Tj Higgins, the Group President - America's Tire at Bridgestone, leads the comprehensive tire business across the Americas region. Higgins directs sales, marketing, and operational strategies to maximize market penetration and revenue growth for Bridgestone's tire products. This executive position involves overseeing diverse product lines, including passenger, truck, and specialty tires, ensuring alignment with market demands and company objectives. By fostering strong relationships with distribution partners and key accounts, Higgins drives expansion and strengthens Bridgestone's brand presence. The focus is on delivering superior tire solutions and enhancing customer satisfaction throughout the Americas. Tj Higgins's leadership is pivotal in navigating market complexities and achieving sustained growth in the tire sector.

    Richard Burnett - President, Firestone Natural Rubber

    Richard Burnett, the President, Firestone Natural Rubber at Bridgestone, manages the strategic sourcing and production of natural rubber for the Firestone brand. Burnett oversees all aspects of the natural rubber supply chain, from cultivation to processing, ensuring quality and sustainability standards are met. This leadership position is crucial for securing a stable and high-quality supply of natural rubber, a key component in tire manufacturing. By implementing advanced agricultural practices and fostering strong relationships with rubber farmers, Burnett drives efficiency and ethical sourcing. The focus is on optimizing natural rubber operations to support Bridgestone's manufacturing needs and sustainability goals. Richard Burnett's expertise is essential for maintaining the integrity and supply chain resilience of Firestone's natural rubber operations.

    Robert Seibert - President, Off The Road (North America)

    Robert Seibert, the President, Off The Road (North America) at Bridgestone, directs the strategic development and market expansion of off-the-road (OTR) tire solutions across North America. Seibert oversees operations focused on serving critical industries such as mining, construction, and agriculture, ensuring the delivery of high-performance OTR tires. This role involves managing product innovation, sales channels, and customer support to meet the demanding requirements of these sectors. By focusing on operational excellence and customer-centric strategies, Seibert aims to solidify Bridgestone's leadership in the North American OTR market. The objective is to provide durable and reliable tire solutions that enhance productivity and safety in challenging environments. Robert Seibert's leadership is key to driving growth and maintaining Bridgestone's competitive edge in the OTR segment.
    Robert Seibert

    Marko Ibrahim - President, Bridgestone Retail Operations

    Marko Ibrahim, the President, Bridgestone Retail Operations at Bridgestone, leads the extensive network of company-owned retail stores. Ibrahim directs strategies to enhance customer experience, drive sales, and optimize operational efficiency across all retail locations. This position involves overseeing service delivery, inventory management, and local market engagement to strengthen Bridgestone's direct-to-consumer presence. By focusing on service excellence and innovative retail solutions, Ibrahim aims to expand market share and customer loyalty. The objective is to ensure each retail touchpoint reflects Bridgestone's commitment to quality and customer satisfaction. Marko Ibrahim's leadership is instrumental in growing Bridgestone's retail footprint and enhancing its brand visibility through direct customer interaction.

    Craig Schnieider - Chief Strategy Officer & Group President, West Retail

    Craig Schnieider, the Chief Strategy Officer & Group President, West Retail at Bridgestone, drives the company's strategic vision and oversees retail operations in the western United States. Schnieider is responsible for developing and executing long-term strategies that align with Bridgestone's global objectives, while also leading the West Retail division to achieve its performance targets. This dual role involves identifying new market opportunities, fostering innovation, and ensuring operational excellence across the retail network. By integrating strategic planning with hands-on retail management, Schnieider enhances Bridgestone's market position and customer engagement. The focus is on driving sustainable growth and maximizing value for stakeholders. Craig Schnieider's leadership ensures strategic coherence and operational success in key retail markets.
    Craig Schnieider

    Michael Martini - Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada)

    Michael Martini, the Division President, Original Equipment Tire Sales U S & Consumer Tire Sales (Canada) at Bridgestone, leads sales initiatives for original equipment tires in the United States and consumer tire sales in Canada. Martini directs strategies to secure and grow partnerships with automotive manufacturers for OE tire placements, while also driving consumer tire sales performance in the Canadian market. This executive position involves managing complex sales cycles, fostering strong client relationships, and ensuring product alignment with market needs. By focusing on collaborative growth and market penetration, Martini aims to expand Bridgestone's influence in both the OE and Canadian consumer tire sectors. The objective is to deliver tailored tire solutions and exceptional service to automotive partners and Canadian consumers. Michael Martini's leadership is critical for achieving sales targets and strengthening Bridgestone's market presence.

    Erik Seidel - President, Consumer Replacement Tire

    Erik Seidel, the President, Consumer Replacement Tire at Bridgestone, directs the strategy and operations for the consumer replacement tire market. Seidel oversees the development, marketing, and distribution of tires for individual vehicle owners, focusing on enhancing product offerings and customer satisfaction. This leadership role involves analyzing market trends, identifying consumer needs, and implementing innovative solutions to drive sales and market share. By fostering strong relationships with distribution partners and retailers, Seidel ensures Bridgestone's consumer replacement tires are accessible and competitive. The focus is on delivering high-quality, reliable tire solutions that meet the diverse needs of consumers. Erik Seidel's leadership is essential for maintaining Bridgestone's strong position in the consumer replacement tire segment.

    Sanjay Nayakwadi - Business Operation Strategy & Commercial Truck Chief of Staff

    Sanjay Nayakwadi, the Business Operation Strategy & Commercial Truck Chief of Staff at Bridgestone, directs strategic initiatives and operational execution for the commercial truck sector. Nayakwadi oversees the alignment of business operations with overarching company goals, ensuring efficient resource allocation and process optimization. This leadership role involves close collaboration with cross-functional teams to enhance market responsiveness and drive commercial truck tire sales. By analyzing market trends and operational data, Nayakwadi identifies opportunities for strategic growth and efficiency improvements. The focus remains on strengthening Bridgestone's position in the commercial truck market through robust operational frameworks and strategic planning. Sanjay Nayakwadi's contributions are vital to optimizing the commercial truck business segment's performance and strategic direction.

    Chloe Queener - Director, West Retail Strategy and Chief of Staff, West Retail

    Chloe Queener, the Director, West Retail Strategy and Chief of Staff, West Retail at Bridgestone, architects strategic plans for the company's retail operations in the western United States. Queener spearheads initiatives to enhance customer experience and drive sales growth across the retail network. This role involves close coordination with retail leadership to implement strategic objectives and ensure operational excellence. By analyzing market dynamics and consumer behavior in the West, Queener develops targeted strategies to expand market share. The focus is on optimizing retail performance, fostering innovation in customer engagement, and ensuring seamless integration of strategic directives. Chloe Queener's leadership is critical for advancing Bridgestone's retail presence and effectiveness in key western markets.

    Michele Herlein - Chief People Officer

    Michele Herlein, the Chief People Officer at Bridgestone, directs all human capital strategies and organizational development initiatives. Herlein oversees talent acquisition, employee engagement, and leadership development programs designed to foster a high-performance culture. This critical role involves shaping the employee experience to align with Bridgestone's mission of innovation and sustainability. By championing diversity, equity, and inclusion, Herlein ensures a supportive and dynamic work environment across all operations. Strategic workforce planning and talent management are key components of this position, aimed at attracting and retaining top talent. Michele Herlein's leadership is fundamental to building a skilled and motivated workforce capable of driving Bridgestone's continued success and market leadership.

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    Frequently Asked Questions Regarding Bridgestone Top Executives and Leadership Team

    Who leads Bridgestone?
    Bridgestone is led by Tj Higgins (Group President - America's Tire), along with executives such as Richard Burnett (President, Firestone Natural Rubber) and Robert Seibert (President, Off The Road (North America)).
    Who is part of Bridgestone’s executive team?
    The executive team of Bridgestone includes leaders such as Tj Higgins (Group President - America's Tire), Richard Burnett (President, Firestone Natural Rubber), Robert Seibert (President, Off The Road (North America)) and other senior executives.
    How many executives does Bridgestone have?
    Bridgestone has 10 executives leading key business areas.
    What roles are included in Bridgestone’s leadership team?
    The leadership team of Bridgestone includes roles such as Group President - America's Tire, President, Firestone Natural Rubber, President, Off The Road (North America), President, Bridgestone Retail Operations, Chief Strategy Officer & Group President, West Retail.