Breakthru Executive and Leadership Team

Paul Stiff, the Chief Executive Officer at Breakthru, directs the company's overall strategic vision and operational execution. Stiff guides the organization's expansion across 13 states and the District of Columbia, ensuring alignment with the core mission of wholesaling and distributing beverages to a diverse client base. This leadership role involves optimizing market penetration and fostering strong relationships with retailers, bars, and restaurants. By focusing on sustainable growth and market leadership, Paul Stiff ensures Breakthru maintains its competitive edge in the beverage distribution industry. The Chief Executive Officer's purview encompasses all facets of the business, from supply chain efficiency to client acquisition strategies, driving the company's success.

Cazzy Jordan, the President & Master & Trainer at Breakthru, leads initiatives focused on talent development and operational excellence within the beverage distribution sector. Jordan is instrumental in shaping the company's training programs, ensuring that all personnel possess the expertise required for effective beverage wholesaling and distribution across 13 states and the District of Columbia. This dual role emphasizes both strategic leadership and hands-on skill development for clients and internal teams. By fostering a culture of continuous learning and mastery, Cazzy Jordan enhances the service quality provided to retailers, bars, and restaurants. The President & Master & Trainer's dedication to expertise directly contributes to Breakthru's market standing and client satisfaction.

Gean Martinez, the Co-Founder & Chief Technology Officer at Breakthru, architects the technological infrastructure that supports the company's extensive beverage distribution network. Martinez spearheads the development and implementation of innovative technology solutions, enhancing operational efficiency and data management across 13 states and the District of Columbia. This role is critical in streamlining the wholesale and distribution processes for retailers, bars, and restaurants. By leveraging cutting-edge technology, Gean Martinez ensures Breakthru maintains a robust and scalable platform, facilitating seamless transactions and inventory management. The Chief Technology Officer's strategic direction in technology directly impacts the company's ability to adapt to market demands and maintain its leadership position.

Peta Maskell, the Chief Operations Officer at Breakthru, oversees the day-to-day operational activities that ensure efficient beverage wholesaling and distribution. Maskell manages the complex logistics and supply chain operations across 13 states and the District of Columbia, guaranteeing timely delivery to retailers, bars, and restaurants. This leadership position involves optimizing resource allocation and implementing best practices to enhance productivity and service quality. By focusing on operational excellence, Peta Maskell drives the effectiveness of Breakthru's distribution network. The Chief Operations Officer's responsibilities are central to maintaining the company's reputation for reliability and service, directly supporting the business's growth objectives.