Booksy Executive and Leadership Team

June, 2026

Leadership Overview

Booksy has 5 executives leading key functions including strategy, operations, finance, and co-founder roles.

Driven by innovation, Booksy connects beauty, wellness, and health professionals with local customers, powering hundreds of millions of appointments annually and shaping the future of service-based commerce.

Leadership Roles at Booksy

  • Chief Executive Officer - Rh Booksy
  • Principal Chief Executive Officer - Luz Díaz
  • Chief Financial Officer - Kristina Salen
  • Chief Operating Officer - Magorzata Szturmowicz
  • Co-Founder & President - Coco Gao
  • Rh Booksy - Chief Executive Officer

    Rh Booksy, the Chief Executive Officer at Booksy, directs the company's overarching strategy and vision. This leadership role involves guiding Booksy's expansion within the beauty, wellness, and health sectors, ensuring the platform effectively connects professionals with local customers. Rh Booksy oversees the execution of initiatives that drive the booking of hundreds of millions of appointments annually. The Chief Executive Officer's focus remains on fostering innovation and maintaining Booksy's position as the fastest-growing booking platform. This involves strategic partnerships and market penetration efforts across key regions. Rh Booksy ensures operational alignment with the company's mission to empower service professionals and simplify customer bookings. The Chief Executive Officer's responsibilities extend to cultivating a high-performance culture and driving sustainable growth for the organization.

    Luz Díaz - Principal Chief Executive Officer

    Luz Díaz, the Principal Chief Executive Officer at Booksy, spearheads critical strategic decisions and operational frameworks. This executive function involves setting the direction for Booksy's market leadership and its role in facilitating hundreds of millions of appointments each year. Luz Díaz's oversight ensures the platform's continued growth and its impact on the beauty, wellness, and health industries. The Principal Chief Executive Officer drives initiatives that enhance the connection between service providers and consumers, solidifying Booksy's status as the premier booking solution. Luz Díaz's leadership focuses on optimizing the user experience and expanding the platform's reach. This involves strategic planning for technological advancements and market expansion. Luz Díaz is dedicated to reinforcing Booksy's commitment to empowering professionals and simplifying appointment scheduling.

    Kristina Salen - Chief Financial Officer

    Kristina Salen, the Chief Financial Officer at Booksy, directs the company's financial strategy and fiscal management. This executive function is vital for supporting Booksy's rapid growth and its role in powering hundreds of millions of appointments annually. Kristina Salen oversees all financial operations, including budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and stability. The Chief Financial Officer's responsibilities extend to managing investments, optimizing capital allocation, and driving profitability across the platform. Kristina Salen plays a key part in securing funding and managing relationships with financial institutions. This leadership ensures Booksy has the resources to continue its expansion in the beauty, wellness, and health sectors. Kristina Salen's strategic financial guidance supports Booksy's mission to empower professionals and connect them with customers effectively.
    Kristina Salen

    Magorzata Szturmowicz - Chief Operating Officer

    Magorzata Szturmowicz, the Chief Operating Officer at Booksy, manages the day-to-day operations and ensures the efficient functioning of the booking platform. This role is critical in supporting the hundreds of millions of appointments facilitated annually by Booksy. Magorzata Szturmowicz oversees the operational infrastructure that connects beauty, wellness, and health professionals with their clientele. The Chief Operating Officer's responsibilities include optimizing service delivery, enhancing platform scalability, and ensuring seamless user experiences for both professionals and customers. Magorzata Szturmowicz drives operational excellence across all departments, focusing on process improvement and resource allocation. This leadership ensures Booksy maintains its position as the fastest-growing booking platform. Magorzata Szturmowicz's strategic focus is on operational efficiency to support Booksy's rapid expansion and market dominance.

    Coco Gao - Co-Founder & President

    Coco Gao, the Co-Founder & President at Booksy, contributes significantly to the company's strategic direction and operational leadership. This role involves driving Booksy's mission to connect beauty, wellness, and health professionals with local customers, facilitating hundreds of millions of appointments each year. Coco Gao's influence shapes the platform's growth trajectory and market presence. As Co-Founder & President, Coco Gao oversees key initiatives that enhance the platform's value proposition for both service providers and consumers. This leadership ensures Booksy remains at the forefront of the booking technology landscape. Coco Gao's responsibilities include fostering strategic partnerships and driving innovation within the company. The Co-Founder & President is dedicated to empowering professionals and simplifying the appointment booking process, reinforcing Booksy's position as a leader in the industry.

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    Frequently Asked Questions Regarding Booksy Top Executives and Leadership Team

    Who leads Booksy?
    Booksy is led by Rh Booksy (Chief Executive Officer), along with executives such as Luz Díaz (Principal Chief Executive Officer) and Kristina Salen (Chief Financial Officer).
    Who is part of Booksy’s executive team?
    The executive team of Booksy includes leaders such as Rh Booksy (Chief Executive Officer), Luz Díaz (Principal Chief Executive Officer), Kristina Salen (Chief Financial Officer) and other senior executives.
    How many executives does Booksy have?
    Booksy has 5 executives leading key business areas.
    What roles are included in Booksy’s leadership team?
    The leadership team of Booksy includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Co-Founder & President.