Booksy Executive and Leadership Team

July, 2026

Leadership Overview

Booksy has 4 executives leading key functions including strategy, operations, and company growth.

Driven by innovation, Booksy connects beauty, wellness, and health professionals with local customers, powering hundreds of millions of appointments annually and shaping the future of service-based commerce.

Leadership Roles at Booksy

  • Chief Executive Officer - Cindi Cheever
  • Principal Chief Executive Officer - Luz Díaz
  • Chief Operating Officer - Magorzata Szturmowicz
  • Co-Founder & President - Coco Gao
  • Cindi Cheever - Chief Executive Officer

    Cindi Cheever, the Chief Executive Officer at Booksy, directs the company's overall strategic vision and operational execution. Overseeing all business units, Cheever ensures Booksy maintains its position as the leading booking platform for beauty, wellness, and health professionals. This leadership involves driving market expansion and fostering innovation within the platform's core functionalities. By aligning departmental goals with the company's mission, Cheever guarantees the seamless connection between service providers and local customers. The Chief Executive Officer's focus remains on scaling operations and enhancing user experience to facilitate hundreds of millions of appointments annually. Cindi Cheever's strategic guidance is paramount to Booksy's continued growth and market dominance.
    Cindi Cheever

    Luz Díaz - Principal Chief Executive Officer

    Luz Díaz, the Principal Chief Executive Officer at Booksy, spearheads critical strategic initiatives and executive leadership alignment. Díaz's role involves guiding the company's long-term trajectory and ensuring robust governance across all operational facets. This position demands a deep understanding of market dynamics within the beauty, wellness, and health sectors to identify emerging opportunities and mitigate potential risks. The Principal Chief Executive Officer works closely with other senior leaders to optimize platform performance and customer engagement. By championing key growth strategies, Díaz contributes significantly to Booksy's objective of powering hundreds of millions of appointments each year. Luz Díaz's leadership ensures Booksy remains at the forefront of the appointment booking industry.

    Magorzata Szturmowicz - Chief Operating Officer

    Magorzata Szturmowicz, the Chief Operating Officer at Booksy, manages the day-to-day operational efficiency and scalability of the platform. Szturmowicz oversees the critical infrastructure that supports hundreds of millions of appointments annually, ensuring reliability and performance for beauty, wellness, and health professionals and their clients. This involves optimizing internal processes, managing cross-functional team collaboration, and implementing best practices to enhance service delivery. The Chief Operating Officer's responsibilities extend to streamlining operations for global expansion and maintaining high standards of customer support. By driving operational excellence, Magorzata Szturmowicz directly contributes to Booksy's mission of connecting professionals with local customers effectively. Szturmowicz's leadership ensures the platform operates smoothly and efficiently.

    Coco Gao - Co-Founder & President

    Coco Gao, the Co-Founder & President at Booksy, drives the company's strategic partnerships and overall business development initiatives. Gao's leadership focuses on expanding Booksy's market reach and strengthening its position within the beauty, wellness, and health industries. This role involves cultivating relationships with key stakeholders and identifying new avenues for growth and innovation. The Co-Founder & President plays a vital part in shaping the company's culture and ensuring alignment with its core mission of connecting professionals with local customers. By overseeing strategic planning and execution, Coco Gao ensures Booksy continues to power hundreds of millions of appointments annually. Gao's entrepreneurial vision is integral to Booksy's ongoing success and market leadership.

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    Frequently Asked Questions Regarding Booksy Top Executives and Leadership Team

    Who leads Booksy?
    Booksy is led by Cindi Cheever (Chief Executive Officer), along with executives such as Luz Díaz (Principal Chief Executive Officer) and Magorzata Szturmowicz (Chief Operating Officer).
    Who is part of Booksy’s executive team?
    The executive team of Booksy includes leaders such as Cindi Cheever (Chief Executive Officer), Luz Díaz (Principal Chief Executive Officer), Magorzata Szturmowicz (Chief Operating Officer) and other senior executives.
    How many executives does Booksy have?
    Booksy has 4 executives leading key business areas.
    What roles are included in Booksy’s leadership team?
    The leadership team of Booksy includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Operating Officer, Co-Founder & President.