Booksy Executive and Leadership Team

August, 2026

Leadership Overview

Booksy has 4 executives leading key functions including strategy, executive management, operations, and business development.

Focused on revolutionizing the beauty and wellness industry, Booksy empowers professionals through a robust booking platform that facilitates millions of appointments annually while fostering seamless connections between service providers and local clients.

Leadership Roles at Booksy

  • Chief Executive Officer - Rh Booksy
  • Principal Chief Executive Officer - Luz Díaz
  • Chief Operating Officer - Magorzata Szturmowicz
  • Co-Founder & President - Coco Gao
  • Rh Booksy - Chief Executive Officer

    Rh Booksy, the Chief Executive Officer at Booksy, directs the overarching corporate strategy and long-term vision for the global booking platform. By prioritizing scalable growth, the Chief Executive Officer ensures the platform maintains market dominance within the beauty and wellness sectors. Rh Booksy oversees the alignment of product development with the evolving needs of health professionals and local customers. This leadership role involves constant evaluation of market trends to maintain a competitive edge in the software space. Through rigorous analysis of appointment data, the Chief Executive Officer drives efficiency across all international markets. By fostering a culture of innovation, the Chief Executive Officer secures the company's position as the premier solution for service-based businesses. Ultimately, the Chief Executive Officer maintains the integrity of the platform while expanding the reach of the booking ecosystem to new regions.

    Luz Díaz - Principal Chief Executive Officer

    Luz Díaz, the Principal Chief Executive Officer at Booksy, architects the high-level governance frameworks and strategic partnerships necessary for sustained enterprise expansion. Focusing on the intersection of technology and wellness, the Principal Chief Executive Officer manages relationships with key stakeholders to ensure the platform remains the industry standard. Luz Díaz drives the execution of complex business initiatives that support the company's mission of connecting professionals with local customers. By optimizing organizational structures, the Principal Chief Executive Officer enhances the agility of the leadership team. This role requires deep engagement with market dynamics to identify new opportunities for service integration. Through the implementation of robust management protocols, the Principal Chief Executive Officer ensures operational excellence across all departments. Ultimately, the Principal Chief Executive Officer stabilizes the company's trajectory by aligning internal resources with the broader goals of the booking platform.

    Magorzata Szturmowicz - Chief Operating Officer

    Magorzata Szturmowicz, the Chief Operating Officer at Booksy, manages the daily operational workflows and internal processes that power the booking platform. Overseeing the technical infrastructure and customer support systems, the Chief Operating Officer ensures that millions of appointments proceed without friction. Magorzata Szturmowicz drives the optimization of internal software tools to improve the experience for beauty and wellness professionals. This leadership role involves coordinating cross-functional teams to maintain high service standards across diverse geographic markets. By streamlining administrative functions, the Chief Operating Officer increases the overall efficiency of the organization. The Chief Operating Officer also monitors performance metrics to identify areas for process improvement. Through the diligent application of operational best practices, the Chief Operating Officer supports the company's rapid growth. Ultimately, the Chief Operating Officer maintains the stability of the platform's core services while scaling operations to meet increasing global demand.

    Coco Gao - Co-Founder & President

    Coco Gao, the Co-Founder & President at Booksy, drives the expansion of the brand and the development of new market opportunities within the wellness industry. As the Co-Founder & President, the executive focuses on building the company's reputation and fostering community engagement among health professionals. Coco Gao oversees the strategic direction of marketing and outreach initiatives to attract new users to the platform. This leadership role involves collaborating with the executive team to refine the product roadmap and ensure alignment with the company's core mission. By identifying emerging trends in the beauty sector, the Co-Founder & President secures the platform's relevance in a crowded marketplace. The Co-Founder & President also manages high-level networking to strengthen the company's presence in key regions. Ultimately, the Co-Founder & President ensures the long-term viability of the business by cultivating strong relationships with both service providers and the broader professional community.

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    Frequently Asked Questions Regarding Booksy Top Executives and Leadership Team

    Who leads Booksy?
    Booksy is led by Rh Booksy (Chief Executive Officer), along with executives such as Luz Díaz (Principal Chief Executive Officer) and Magorzata Szturmowicz (Chief Operating Officer).
    Who is part of Booksy’s executive team?
    The executive team of Booksy includes leaders such as Rh Booksy (Chief Executive Officer), Luz Díaz (Principal Chief Executive Officer), Magorzata Szturmowicz (Chief Operating Officer) and other senior executives.
    How many executives does Booksy have?
    Booksy has 4 executives leading key business areas.
    What roles are included in Booksy’s leadership team?
    The leadership team of Booksy includes roles such as Chief Executive Officer, Principal Chief Executive Officer, Chief Operating Officer, Co-Founder & President.