Booker Executive and Leadership Team

July, 2026

Leadership Overview

Booker has 5 executives leading key functions including strategy, revenue, operations, finance, and sales.

Driven by a commitment to serving diverse businesses, Booker operates as a vital food wholesale provider, supplying essential branded and private-label goods to independent retailers, grocers, pubs, and restaurants across the United Kingdom and beyond.

Leadership Roles at Booker

  • Chief Executive Officer - Dmitriy Bova
  • Chief Financial Officer, Wholesales Business (Thailand & International) - Rattaya Ngernbumroong
  • Chief Operating Officer - Uea-angkun Tanvisut
  • Chief Revenue Officer - Masego Tlou
  • Chief Revenue Officer (Sales Man) - Fhatuwani Innocent
  • Dmitriy Bova - Chief Executive Officer

    Dmitriy Bova, the Chief Executive Officer at Booker, directs the overarching strategy and operational execution for the food wholesale business. Bova guides the company's expansion and market positioning, ensuring Booker effectively serves its broad customer base of independent convenience stores, grocers, pubs, and restaurants. This leadership involves optimizing the supply chain and product assortment to meet evolving market demands. Overseeing all major business units, Dmitriy Bova ensures alignment with the company's mission to provide essential goods. The Chief Executive Officer's role encompasses driving profitability and sustainable growth across all operational facets. Bova's strategic direction ensures Booker maintains its significant presence in the food wholesale sector, adapting to competitive pressures and customer needs. This executive leadership focuses on enhancing operational efficiencies and expanding market reach through strategic initiatives.

    Rattaya Ngernbumroong - Chief Financial Officer, Wholesales Business (Thailand & International)

    Rattaya Ngernbumroong, the Chief Financial Officer, Wholesales Business (Thailand & International) at Booker, directs financial strategy and management for the wholesale operations, with a specific focus on Thailand and international markets. Ngernbumroong oversees financial planning, budgeting, and reporting, ensuring fiscal health and compliance across these regions. This leadership involves managing financial risks and optimizing capital allocation to support business growth and profitability. Ensuring sound financial practices, Rattaya Ngernbumroong provides critical insights for strategic decision-making. The Chief Financial Officer's role is essential for guiding the financial direction of Booker's international wholesale ventures. Ngernbumroong's financial acumen supports the expansion and operational efficiency of the business in diverse markets, contributing significantly to Booker's global financial performance.

    Uea-angkun Tanvisut - Chief Operating Officer

    Uea-angkun Tanvisut, the Chief Operating Officer at Booker, manages the day-to-day operational activities and ensures efficiency across the wholesale network. Tanvisut oversees logistics, supply chain management, and warehouse operations, critical functions for delivering branded and private-label goods to customers. This leadership role involves optimizing operational processes to reduce costs and improve service delivery for independent convenience stores, grocers, pubs, and restaurants. Ensuring seamless execution of business strategies, Uea-angkun Tanvisut drives operational excellence throughout the company. The Chief Operating Officer's focus is on maintaining high standards of product availability and timely distribution. Tanvisut's operational oversight is key to Booker's ability to meet customer demands effectively and maintain its competitive edge in the wholesale market. This executive directs the complex network supporting Booker's extensive product offerings.

    Masego Tlou - Chief Revenue Officer

    Masego Tlou, the Chief Revenue Officer at Booker, spearheads revenue generation and commercial strategy across the organization. Tlou focuses on maximizing sales performance and identifying new revenue streams within the food wholesale market. This involves developing and implementing effective sales strategies to support Booker's diverse customer segments, including independent retailers and hospitality businesses. Overseeing the sales force and key account management, Masego Tlou ensures consistent revenue growth and customer retention. The Chief Revenue Officer's responsibilities include analyzing market trends and adapting commercial approaches to enhance profitability. Tlou's leadership drives the financial performance of the sales divisions, directly impacting Booker's overall market share and economic success. This executive ensures robust commercial operations and strategic partnerships.

    Fhatuwani Innocent - Chief Revenue Officer (Sales Man)

    Fhatuwani Innocent, the Chief Revenue Officer (Sales Man) at Booker, drives sales initiatives and expands market penetration for the wholesale business. Innocent focuses on direct sales efforts and customer acquisition, particularly targeting independent retailers and hospitality venues. This role involves developing targeted sales campaigns and managing relationships with key clients to boost revenue. Overseeing the sales team's performance, Fhatuwani Innocent ensures the achievement of ambitious sales targets. The Chief Revenue Officer (Sales Man)'s responsibilities include identifying growth opportunities and enhancing the sales funnel. Innocent's strategic approach to sales is vital for increasing Booker's customer base and revenue streams. This executive's efforts directly contribute to the company's commercial success and market presence.

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    Frequently Asked Questions Regarding Booker Top Executives and Leadership Team

    Who leads Booker?
    Booker is led by Dmitriy Bova (Chief Executive Officer), along with executives such as Rattaya Ngernbumroong (Chief Financial Officer, Wholesales Business (Thailand & International)) and Uea-angkun Tanvisut (Chief Operating Officer).
    Who is part of Booker’s executive team?
    The executive team of Booker includes leaders such as Dmitriy Bova (Chief Executive Officer), Rattaya Ngernbumroong (Chief Financial Officer, Wholesales Business (Thailand & International)), Uea-angkun Tanvisut (Chief Operating Officer) and other senior executives.
    How many executives does Booker have?
    Booker has 5 executives leading key business areas.
    What roles are included in Booker’s leadership team?
    The leadership team of Booker includes roles such as Chief Executive Officer, Chief Financial Officer, Wholesales Business (Thailand & International), Chief Operating Officer, Chief Revenue Officer, Chief Revenue Officer (Sales Man).