Leadership Overview
Bond has 4 executives leading key functions including strategy, technology, finance, and client engagement.
Driven by a commitment to customer loyalty, Bond architects impactful brand experiences through integrated digital marketing, web design, CRM, and advanced marketing analytics, shaping market dynamics.
Driven by a commitment to customer loyalty, Bond architects impactful brand experiences through integrated digital marketing, web design, CRM, and advanced marketing analytics, shaping market dynamics.
Leadership Roles at Bond
Morana Bakula - President & Chief Executive Officer
Morana Bakula, the President & Chief Executive Officer at Bond, directs the overarching corporate strategy and operational execution. Bakula guides the firm's expansion in customer engagement and brand loyalty solutions, ensuring alignment with market demands. This leadership involves refining the company's service offerings, which encompass digital marketing consulting, web media design, CRM implementation, and sophisticated marketing analytics. Overseeing global operations, Bakula drives initiatives to enhance client retention and acquisition through innovative loyalty programs. The President & Chief Executive Officer ensures the company's strategic vision translates into tangible business outcomes, solidifying Bond's position as a leader in the customer engagement sector. Bakula's focus remains on fostering sustainable growth and maximizing shareholder value by delivering exceptional client results across North America and beyond.
Kirk Drummond - Co-Founder & Chief Executive Officer
Kirk Drummond, the Co-Founder & Chief Executive Officer at Bond, established the company's foundational principles in customer engagement and brand loyalty. Drummond shapes the strategic direction, focusing on innovation within digital marketing consulting, web media design, and CRM solutions. The Co-Founder & Chief Executive Officer champions the development of advanced marketing analytics and meeting planning services, ensuring they meet evolving client needs. Drummond's leadership cultivates a culture of excellence and client-centricity, driving the firm's mission to build lasting customer relationships. Overseeing key strategic partnerships, Drummond ensures Bond's offerings remain at the forefront of the industry. This executive's vision guides the company's growth trajectory, emphasizing data-driven insights and transformative loyalty programs that deliver measurable impact for clients across diverse markets.

Michael Valeriati - Chief Financial Officer
Michael Valeriati, the Chief Financial Officer at Bond, directs the company's financial strategy and fiscal operations, ensuring robust economic health. Valeriati oversees budgeting, financial planning, and risk management across all service areas, including digital marketing consulting, web media design, and CRM implementation. The Chief Financial Officer manages investor relations and capital allocation, supporting the firm's growth initiatives and operational efficiency. Valeriati's expertise is crucial in analyzing the financial performance of marketing analytics projects and loyalty program investments. This executive ensures compliance with financial regulations and drives profitability by optimizing resource utilization. Michael Valeriati's strategic financial oversight is fundamental to Bond's sustained success and its ability to deliver value through innovative customer engagement solutions.
Aaron Worsham - Chief Technology Officer
Aaron Worsham, the Chief Technology Officer at Bond, architects the technological infrastructure supporting the company's comprehensive suite of customer engagement solutions. Worsham drives innovation in digital marketing platforms, web media design tools, and CRM systems, ensuring scalability and security. The Chief Technology Officer oversees the development and implementation of advanced marketing analytics capabilities, leveraging data to provide actionable insights for clients. Worsham's responsibilities include managing the IT department, guiding the integration of new technologies, and ensuring the robustness of the company's digital assets. This leadership role is critical in maintaining Bond's competitive edge by enhancing the technological foundation of its loyalty programs and consulting services. Aaron Worsham ensures that the company's technology strategy directly supports its mission to deliver superior customer experiences and drive measurable business results.