Board International Executive and Leadership Team

May, 2026

Leadership Overview

Board International has 5 executives leading key functions including operations, marketing, finance, and strategy.

Driven by innovation, Board International is a business intelligence and corporate performance management software company dedicated to empowering organizations with actionable insights for superior decision-making and sustained growth.

Leadership Roles at Board International

  • Chief Financial Officer - Gordon Pothier
  • Chairperson, Chief Financial Officer - René van der Steeg
  • Chief Operating Officer - Tess Hales
  • President - Shirley Reeves
  • Chief Marketing Officer - Ross Daniels
  • Gordon Pothier - Chief Financial Officer

    Gordon Pothier, the Chief Financial Officer at Board International, directs all financial planning, management, and reporting activities. Overseeing the company's fiscal health, Pothier ensures robust financial controls, optimizes capital allocation, and drives profitability for the business intelligence and corporate performance management software operations. This strategic position involves managing investor relations, securing funding, and developing financial models that support long-term growth and stability. By providing critical financial insights, Gordon Pothier guides executive decision-making and ensures compliance with all financial regulations. Pothier's leadership is essential for maintaining the company's financial integrity and supporting its expansion into new markets.
    Gordon Pothier

    René van der Steeg - Chairperson, Chief Financial Officer

    René van der Steeg, the Chairperson, Chief Financial Officer at Board International, provides overarching financial leadership and strategic direction. Overseeing the company's financial operations and governance, van der Steeg ensures fiscal discipline and drives sustainable economic performance for the business intelligence and corporate performance management software business. This dual role involves guiding the board's financial oversight and managing the company's financial strategy, including budgeting, forecasting, and risk management. By championing sound financial practices, René van der Steeg supports the company's mission to deliver innovative software solutions. Van der Steeg's extensive experience contributes significantly to the company's financial stability and strategic planning.

    Tess Hales - Chief Operating Officer

    Tess Hales, the Chief Operating Officer at Board International, directs global operational strategy and execution. Overseeing day-to-day business functions, Hales ensures seamless integration of all operational units to support the company's growth objectives. This leadership role involves optimizing internal processes, managing resource allocation, and driving efficiency across departments. By focusing on scalable infrastructure and robust operational frameworks, Tess Hales directly contributes to the company's ability to deliver its business intelligence and corporate performance management software solutions effectively. Hales also collaborates with other executive leaders to align operational capabilities with market demands and strategic initiatives, ensuring the company maintains a competitive edge in the software industry.

    Shirley Reeves - President

    Shirley Reeves, the President at Board International, leads the overall strategic direction and operational execution of the company. Overseeing all business units, Reeves ensures alignment with the company's mission to provide cutting-edge business intelligence and corporate performance management software. This executive position involves driving growth initiatives, fostering a high-performance culture, and representing Board International to key stakeholders, including customers, partners, and the industry. By championing innovation and customer success, Shirley Reeves guides the company's expansion and market penetration. Reeves's leadership is pivotal in translating strategic vision into tangible business outcomes and solidifying Board International's position as a market leader.

    Ross Daniels - Chief Marketing Officer

    Ross Daniels, the Chief Marketing Officer at Board International, architects and executes the company's global marketing strategy. Overseeing all brand initiatives, demand generation, and product marketing efforts, Daniels drives market awareness and customer acquisition for Board International's business intelligence and corporate performance management software. This critical role involves translating complex software capabilities into compelling market narratives that resonate with target audiences across various industries. By leading integrated campaigns and digital marketing efforts, Ross Daniels ensures consistent brand messaging and strengthens the company's market position. Daniels also works closely with sales and product development teams to align marketing efforts with business goals, ultimately fueling revenue growth and expanding the company's reach.

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    Frequently Asked Questions Regarding Board International Top Executives and Leadership Team

    Who leads Board International?
    Board International is led by Gordon Pothier (Chief Financial Officer), along with executives such as René van der Steeg (Chairperson, Chief Financial Officer) and Tess Hales (Chief Operating Officer).
    Who is part of Board International’s executive team?
    The executive team of Board International includes leaders such as Gordon Pothier (Chief Financial Officer), René van der Steeg (Chairperson, Chief Financial Officer), Tess Hales (Chief Operating Officer) and other senior executives.
    How many executives does Board International have?
    Board International has 5 executives leading key business areas.
    What roles are included in Board International’s leadership team?
    The leadership team of Board International includes roles such as Chief Financial Officer, Chairperson, Chief Financial Officer, Chief Operating Officer, President, Chief Marketing Officer.