Blackhawk Network Executive and Leadership Team

June, 2026

Leadership Overview

Blackhawk Network has 4 executives leading key functions including strategy, finance, marketing, and revenue generation.

Driven by innovation in branded payments, Blackhawk Network connects brands and people through prepaid products, technologies, and networks, fostering loyalty and revenue growth across global markets.

Leadership Roles at Blackhawk Network

  • President & Chief Executive Officer - Talbott Roche
  • Chief Financial Officer - David McLaughlin
  • Chief Marketing Officer - Jay Jaffin
  • Chief Revenue Officer - Brett Narlinger
  • Talbott Roche - President & Chief Executive Officer

    Talbott Roche, the President & Chief Executive Officer at Blackhawk Network, directs the company's overarching strategy and global operations. Overseeing all business segments, including United States Retail, International, and Incentives and Rewards, Roche ensures alignment with the company's mission to innovate branded payment solutions. This leadership role involves translating market trends into actionable strategies that enhance brand reach, customer loyalty, and revenue streams. By driving strategic partnerships and fostering a culture of innovation, Talbott Roche solidifies Blackhawk Network's position as a leader in the branded payments industry. The executive's focus remains on expanding the company's product portfolio, which includes gift cards, prepaid telecom and financial products, and digital commerce solutions, to meet evolving consumer demands and maintain market leadership.
    Talbott Roche

    David McLaughlin - Chief Financial Officer

    David McLaughlin, the Chief Financial Officer at Blackhawk Network, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations across the United States Retail, International, and Incentives and Rewards segments, McLaughlin ensures robust financial controls and drives profitability. This critical role involves managing capital allocation, optimizing financial performance, and supporting strategic growth initiatives through sound financial management. By providing insightful financial analysis and forecasting, David McLaughlin enables informed decision-making across the organization, directly impacting revenue generation and operational efficiency. The executive's responsibilities extend to investor relations and ensuring compliance with all financial regulations, thereby safeguarding the company's financial integrity and supporting its long-term market expansion.
    David McLaughlin

    Jay Jaffin - Chief Marketing Officer

    Jay Jaffin, the Chief Marketing Officer at Blackhawk Network, spearheads all marketing initiatives and brand strategy globally. Overseeing the development and execution of marketing campaigns across the company's diverse product portfolio, including gift cards, prepaid financial products, and digital commerce solutions, Jaffin drives brand awareness and customer engagement. This leadership position involves identifying market opportunities, understanding consumer behavior, and translating insights into impactful marketing strategies that enhance customer loyalty and revenue. By fostering strong brand positioning and executing innovative promotional activities, Jay Jaffin ensures Blackhawk Network's offerings resonate with target audiences across retail, dining, and entertainment sectors. The executive's efforts are crucial in expanding market reach and solidifying the company's reputation for delivering exceptional branded payment experiences.
    Jay Jaffin

    Brett Narlinger - Chief Revenue Officer

    Brett Narlinger, the Chief Revenue Officer at Blackhawk Network, directs all revenue-generating activities and sales strategies across global markets. Overseeing the sales teams and developing strategic partnerships, Narlinger focuses on expanding the company's market share and driving consistent revenue growth through its comprehensive branded payment solutions. This role involves identifying new business opportunities, optimizing sales processes, and ensuring seamless collaboration between sales, marketing, and product development teams. By cultivating strong client relationships and implementing effective sales tactics, Brett Narlinger directly contributes to the company's financial success and its ability to deliver innovative solutions in the prepaid and digital commerce spaces. The executive's strategic vision is essential for maximizing revenue streams from gift cards, rewards programs, and other financial products.

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    Frequently Asked Questions Regarding Blackhawk Network Top Executives and Leadership Team

    Who leads Blackhawk Network?
    Blackhawk Network is led by Talbott Roche (President & Chief Executive Officer), along with executives such as David McLaughlin (Chief Financial Officer) and Jay Jaffin (Chief Marketing Officer).
    Who is part of Blackhawk Network’s executive team?
    The executive team of Blackhawk Network includes leaders such as Talbott Roche (President & Chief Executive Officer), David McLaughlin (Chief Financial Officer), Jay Jaffin (Chief Marketing Officer) and other senior executives.
    How many executives does Blackhawk Network have?
    Blackhawk Network has 4 executives leading key business areas.
    What roles are included in Blackhawk Network’s leadership team?
    The leadership team of Blackhawk Network includes roles such as President & Chief Executive Officer, Chief Financial Officer, Chief Marketing Officer, Chief Revenue Officer.