BFL Canada Executive and Leadership Team

August, 2026

Leadership Overview

BFL Canada has 10 executives leading key functions including strategy, financial oversight, technology, operations, human resources, and risk management.

Focused on delivering comprehensive insurance and risk mitigation solutions, BFL Canada maintains a commitment to excellence by providing customized consulting services and employee benefits programs to clients across North America.

Leadership Roles at BFL Canada

  • Chief Executive Officer & Founder - Barry Lorenzetti
  • Chief Financial Officer - Sandra Longchamps
  • Executive Vice President & Chief Financial Officer - Bertrand Lauzon
  • President and Chief Operating Officer - Lisa Giannone
  • Chief of Staff To the President and Chairman - Shahira Rhoualem
  • President - Thomas Guay
  • President, Bfl Realty (Canada) - Gareth McDonnell
  • President & Division Executive VP, Risk Management - Brian Parsons
  • Chief Information Officer - Christopher O'Sullivan
  • Chief Human Resources Officer - Tan Singh
  • Barry Lorenzetti - Chief Executive Officer & Founder

    Barry Lorenzetti, the Chief Executive Officer & Founder at BFL Canada, directs the overarching corporate strategy and long-term vision for the firm. Overseeing the expansion of insurance solutions across North American markets, the Chief Executive Officer & Founder ensures the organization maintains a competitive edge in risk management. This leadership role involves cultivating high-level partnerships and driving the firm toward sustainable growth within the insurance sector. By prioritizing client-centric service models, Barry Lorenzetti shapes the operational culture and strategic direction of the entire enterprise. The Chief Executive Officer & Founder monitors market trends to anticipate emerging risks, ensuring the company remains a leader in specialized consulting services. Through consistent focus on innovation and excellence, the firm achieves significant market impact while delivering tailored solutions to a diverse client base.
    Barry Lorenzetti

    Sandra Longchamps - Chief Financial Officer

    Sandra Longchamps, the Chief Financial Officer at BFL Canada, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reporting and budgetary planning, the Chief Financial Officer ensures the firm maintains robust liquidity to support ongoing operations and expansion. This role involves analyzing complex insurance market data to optimize revenue streams and mitigate financial exposure. By implementing rigorous internal controls, Sandra Longchamps safeguards the assets of the company while providing the board with actionable insights for strategic decision-making. The Chief Financial Officer coordinates with other executive leaders to align financial goals with the broader mission of providing superior risk management services. Through disciplined fiscal management, the firm sustains its position as a premier provider of insurance solutions, ensuring long-term stability and growth across all regional operations.

    Bertrand Lauzon - Executive Vice President & Chief Financial Officer

    Bertrand Lauzon, the Executive Vice President & Chief Financial Officer at BFL Canada, manages the strategic financial planning and investment activities for the firm. Overseeing the capital structure and long-term financial forecasting, the Executive Vice President & Chief Financial Officer ensures the organization remains well-positioned for market expansion and risk mitigation. This role involves evaluating investment opportunities and managing financial risks associated with the firm's diverse insurance portfolio. By providing critical financial analysis, Bertrand Lauzon supports the executive team in making informed decisions that drive profitability and operational efficiency. The Executive Vice President & Chief Financial Officer coordinates with external stakeholders and internal departments to ensure fiscal transparency and compliance. Through rigorous financial oversight, the firm sustains its market position, providing reliable and customized insurance solutions to a broad range of business and individual clients.

    Lisa Giannone - President and Chief Operating Officer

    Lisa Giannone, the President and Chief Operating Officer at BFL Canada, executes the daily operational strategies that drive the firm's service delivery. Overseeing the coordination between various departments, the President and Chief Operating Officer ensures that insurance solutions and risk management strategies meet the highest standards of quality. This role involves streamlining internal processes to enhance productivity and client satisfaction across the organization. By fostering collaboration among regional teams, Lisa Giannone maintains operational consistency and excellence in service execution. The President and Chief Operating Officer works closely with the executive leadership to translate corporate goals into actionable plans that support the firm's growth objectives. Through meticulous oversight of operational workflows, the firm delivers consistent value to business and individual clients, reinforcing its reputation as a leader in the insurance and consulting industry.

    Shahira Rhoualem - Chief of Staff To the President and Chairman

    Shahira Rhoualem, the Chief of Staff To the President and Chairman at BFL Canada, facilitates the strategic alignment of executive priorities and organizational initiatives. Overseeing the flow of information between the leadership team and the broader firm, the Chief of Staff To the President and Chairman ensures that corporate objectives are communicated and executed effectively. This role involves managing high-level projects and coordinating cross-functional efforts to support the firm's mission of providing comprehensive risk management. By streamlining executive decision-making processes, Shahira Rhoualem enhances the efficiency of the leadership team. The Chief of Staff To the President and Chairman works closely with the President and Chairman to monitor progress on key strategic goals and address emerging operational challenges. Through proactive management and coordination, the firm maintains a cohesive approach to delivering insurance solutions and specialized consulting services.

    Thomas Guay - President

    Thomas Guay, the President at BFL Canada, leads the execution of regional business strategies and market development initiatives. Overseeing the delivery of insurance solutions and risk management services, the President ensures the firm meets the specific needs of clients within the assigned operational scope. This role involves building strong relationships with key stakeholders and driving the expansion of the firm's service offerings. By focusing on market penetration and client retention, Thomas Guay contributes to the overall growth and success of the organization. The President collaborates with other executive leaders to ensure that regional operations align with the firm's core mission and values. Through dedicated leadership and a focus on client-centric service, the firm maintains its reputation for excellence, providing customized insurance and risk mitigation strategies to a diverse and growing client base.

    Gareth McDonnell - President, Bfl Realty (Canada)

    Gareth McDonnell, the President, Bfl Realty (Canada) at BFL Canada, directs the specialized insurance and risk management services tailored for the real estate sector. Overseeing the development of customized solutions for property owners and developers, the President, Bfl Realty (Canada) ensures the firm addresses the unique challenges of the real estate market. This role involves managing client relationships and providing expert consulting on risk mitigation strategies specific to property assets. By leveraging deep industry knowledge, Gareth McDonnell drives the growth of the realty division and enhances the firm's market presence. The President, Bfl Realty (Canada) works with the executive team to integrate real estate-focused services into the broader corporate strategy. Through targeted expertise and a commitment to client success, the firm delivers high-value insurance solutions that protect and optimize real estate investments across the country.
    Gareth McDonnell

    Brian Parsons - President & Division Executive VP, Risk Management

    Brian Parsons, the President & Division Executive VP, Risk Management at BFL Canada, leads the strategic development and implementation of advanced risk management frameworks. Overseeing the division responsible for complex risk mitigation, the President & Division Executive VP, Risk Management ensures the firm provides cutting-edge consulting services to address the evolving needs of business clients. This role involves analyzing systemic risks and designing comprehensive strategies that protect client assets and operations. By driving innovation in risk assessment methodologies, Brian Parsons enhances the firm's ability to deliver customized solutions that mitigate financial and operational exposure. The President & Division Executive VP, Risk Management collaborates with other executive leaders to ensure that risk management services remain central to the firm's value proposition. Through expert leadership, the firm maintains its position as a trusted partner for businesses seeking robust and effective risk mitigation strategies.
    Brian Parsons

    Christopher O'Sullivan - Chief Information Officer

    Christopher O'Sullivan, the Chief Information Officer at BFL Canada, architects the digital infrastructure and cybersecurity frameworks necessary for modern insurance operations. Overseeing the integration of advanced data analytics, the Chief Information Officer ensures the firm leverages technology to enhance risk assessment capabilities and client service delivery. This role involves managing complex IT systems that support the diverse needs of the organization, from employee benefits programs to specialized consulting platforms. By driving digital transformation initiatives, Christopher O'Sullivan improves operational efficiency and data security across all North American locations. The Chief Information Officer collaborates with the executive team to align technological investments with the core business mission of providing customized risk mitigation. Through the implementation of scalable software solutions, the firm maintains a technological advantage, ensuring seamless service delivery and robust protection for all client information.

    Tan Singh - Chief Human Resources Officer

    Tan Singh, the Chief Human Resources Officer at BFL Canada, directs the talent acquisition, development, and retention strategies that fuel the firm's success. Overseeing the cultivation of a high-performance culture, the Chief Human Resources Officer ensures the organization attracts top-tier professionals capable of delivering complex insurance and risk management services. This role involves designing comprehensive employee benefits programs and professional development initiatives that align with the company's mission. By fostering an inclusive and collaborative work environment, Tan Singh drives employee engagement and organizational health across all locations. The Chief Human Resources Officer collaborates with the executive team to ensure that human capital strategies support the firm's long-term growth and operational goals. Through the implementation of effective talent management practices, the firm maintains a competitive workforce, ensuring the delivery of superior consulting services to clients.

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    Frequently Asked Questions Regarding BFL Canada Top Executives and Leadership Team

    Who leads BFL Canada?
    BFL Canada is led by Barry Lorenzetti (Chief Executive Officer & Founder), along with executives such as Sandra Longchamps (Chief Financial Officer) and Bertrand Lauzon (Executive Vice President & Chief Financial Officer).
    Who is part of BFL Canada’s executive team?
    The executive team of BFL Canada includes leaders such as Barry Lorenzetti (Chief Executive Officer & Founder), Sandra Longchamps (Chief Financial Officer), Bertrand Lauzon (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does BFL Canada have?
    BFL Canada has 10 executives leading key business areas.
    What roles are included in BFL Canada’s leadership team?
    The leadership team of BFL Canada includes roles such as Chief Executive Officer & Founder, Chief Financial Officer, Executive Vice President & Chief Financial Officer, President and Chief Operating Officer, Chief of Staff To the President and Chairman.