Leadership Overview
Bergstrom Automotive has 4 executives leading key functions including strategy, technology, finance, and administration.
Driven by a commitment to exceptional customer service, Bergstrom Automotive offers Wisconsin's largest automotive marketplace, providing upfront pricing on new and used vehicles and expert car services, aiming to exceed expectations at every interaction.
Driven by a commitment to exceptional customer service, Bergstrom Automotive offers Wisconsin's largest automotive marketplace, providing upfront pricing on new and used vehicles and expert car services, aiming to exceed expectations at every interaction.
Leadership Roles at Bergstrom Automotive
Timothy Bergstrom - President & Chief Executive Officer
Timothy Bergstrom, the President & Chief Executive Officer at Bergstrom Automotive, directs the overarching strategy and operational execution for Wisconsin's largest automotive marketplace. Overseeing all facets of the business, Bergstrom ensures the company's commitment to exceptional customer service and transparent, upfront pricing is consistently upheld across new and used vehicle sales, leasing, and expert automotive services. This leadership role involves driving market expansion and maintaining the company's position as a premier automotive provider. By focusing on exceeding customer expectations, Timothy Bergstrom guides the organization toward sustained growth and industry leadership. The President & Chief Executive Officer's vision shapes the company's direction, ensuring alignment with its core mission of providing a superior automotive experience for all clients seeking to buy, lease, or service their vehicles.
David Thews - Vice President & Chief Financial Officer
David Thews, the Vice President & Chief Financial Officer at Bergstrom Automotive, manages the company's financial health and strategic fiscal planning. Overseeing all financial operations, Thews ensures robust financial controls and drives profitability across the extensive automotive marketplace. This leadership position is vital for maintaining the transparent pricing strategy and supporting the wide selection of new and used vehicles offered. David Thews guides investment in expert car services, including repairs and collision services, ensuring financial viability and growth. The Vice President & Chief Financial Officer's responsibilities include financial reporting, budgeting, and resource allocation to support the company's commitment to exceeding customer expectations. By optimizing financial performance, Thews directly contributes to Bergstrom Automotive's ability to provide exceptional value to clients seeking to buy, lease, or sell vehicles, solidifying the company's strong financial foundation.
Mark Baylor - Chief Technology Officer
Mark Baylor, the Chief Technology Officer at Bergstrom Automotive, architects and executes the company's technology strategy, ensuring seamless integration of digital solutions across all operations. Overseeing the development and maintenance of the automotive marketplace's technological infrastructure, Baylor drives innovation in customer-facing platforms and internal systems. This role is critical for enhancing the upfront pricing model and the efficiency of expert car services, including repairs and collision services. Mark Baylor ensures that technology supports the company's mission to provide exceptional customer service and a superior automotive experience. By optimizing digital tools and data management, the Chief Technology Officer directly impacts the company's ability to serve individuals looking to buy, lease, or sell vehicles, as well as those requiring automotive services across all makes and models. Baylor's leadership ensures Bergstrom Automotive remains at the forefront of technological advancement in the retail automotive sector.

Tami Van Straten - Chief Administrative Officer (CAO)
Tami Van Straten, the Chief Administrative Officer (CAO) at Bergstrom Automotive, directs the company's administrative functions and operational efficiency. Overseeing human resources, legal, and general business operations, Van Straten ensures a cohesive and productive work environment that supports the company's core values. This role is essential for upholding the commitment to exceptional customer service and facilitating the smooth operation of the automotive marketplace, from vehicle sales to expert car services. Tami Van Straten's leadership ensures that all administrative processes align with Bergstrom Automotive's mission to exceed customer expectations at every interaction. The Chief Administrative Officer (CAO) plays a crucial part in talent management and organizational development, fostering a culture that benefits both employees and the clientele looking to buy, lease, or sell vehicles. Van Straten's oversight guarantees operational excellence across all departments.

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