Leadership Overview
Bergstrom Automotive has 4 executives leading key functions including strategic operations, technology infrastructure, financial management, and administrative oversight.
Focused on delivering transparent vehicle purchasing experiences, Bergstrom Automotive maintains a commitment to exceptional customer service and operational excellence across the entire Wisconsin automotive marketplace.
Focused on delivering transparent vehicle purchasing experiences, Bergstrom Automotive maintains a commitment to exceptional customer service and operational excellence across the entire Wisconsin automotive marketplace.
Leadership Roles at Bergstrom Automotive
Gabriele Mazzotta - Chief Executive Officer & President
Gabriele Mazzotta, the Chief Executive Officer & President at Bergstrom Automotive, directs the overarching strategic vision for the largest automotive marketplace in Wisconsin. Mazzotta architects long-term growth initiatives while ensuring the organization maintains transparent pricing models across all new and used vehicle inventories. By aligning departmental goals with the core mission of exceeding customer expectations, the Chief Executive Officer & President fosters a culture of service excellence. Gabriele Mazzotta monitors regional market trends to identify expansion opportunities within the automotive retail sector. This leadership role involves constant collaboration with the Board to optimize operational efficiency and maintain competitive advantages. Through rigorous oversight of sales performance and service quality, the Chief Executive Officer & President secures the company's position as a market leader. Ultimately, Mazzotta drives the strategic direction necessary to sustain high-volume vehicle transactions and superior client satisfaction across the entire enterprise.
David Thews - Vice President & Chief Financial Officer
David Thews, the Vice President & Chief Financial Officer at Bergstrom Automotive, governs the fiscal health and capital allocation strategies for the organization. Thews architects comprehensive financial planning models that support the company's expansive retail operations and service center growth. By analyzing revenue streams from vehicle sales, leasing, and repair services, the Vice President & Chief Financial Officer ensures optimal resource distribution across all departments. David Thews manages complex budgeting processes to maintain the company's competitive pricing structure while maximizing profitability. This leadership role involves frequent reporting to the executive team regarding economic performance and long-term financial stability. Through the rigorous monitoring of market fluctuations and operational costs, the Vice President & Chief Financial Officer mitigates fiscal risk. Thews drives the financial strategy that enables the company to invest in new inventory and facility upgrades, ultimately securing the financial foundation required to maintain a dominant presence in the Wisconsin automotive market.
Mark Baylor - Chief Technology Officer
Mark Baylor, the Chief Technology Officer at Bergstrom Automotive, manages the digital infrastructure supporting the company's extensive vehicle marketplace. Baylor architects scalable software solutions that facilitate seamless online browsing and upfront pricing for customers across the region. By integrating advanced data analytics into the sales process, the Chief Technology Officer enhances the efficiency of inventory management and customer relationship systems. Mark Baylor oversees the cybersecurity protocols protecting sensitive client information during vehicle transactions and service appointments. This role requires constant innovation to modernize the digital interface, ensuring that the automotive retail experience remains intuitive and accessible. Through the implementation of robust technical frameworks, the Chief Technology Officer supports the broader business goal of providing transparent, high-quality service. Baylor drives the digital transformation strategy, ensuring that all technological assets align with the operational needs of the dealership network and the evolving demands of the modern automotive consumer.

Tami Van Straten - Chief Administrative Officer (CAO)
Tami Van Straten, the Chief Administrative Officer (CAO) at Bergstrom Automotive, directs the internal organizational processes that sustain high-level service delivery. Van Straten architects efficient workflows across human resources, facility management, and corporate compliance to ensure seamless operations within the dealership network. By standardizing administrative procedures, the Chief Administrative Officer (CAO) supports the company's commitment to exceptional customer service at every interaction. Tami Van Straten oversees the development of internal policies that align with the company's mission of transparency and professional integrity. This leadership role involves coordinating cross-departmental initiatives to improve employee engagement and operational productivity. Through the management of corporate infrastructure, the Chief Administrative Officer (CAO) ensures that all service centers and sales floors operate with maximum efficiency. Van Straten drives the administrative strategy that empowers the workforce to exceed customer expectations, maintaining the company's reputation as a premier automotive service provider throughout the region.

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