Bay Alarm Executive and Leadership Team

June, 2026

Leadership Overview

Bay Alarm has 4 executives leading key functions including strategy, technology, finance, and human resources.

Driven by a legacy of family leadership, Bay Alarm is dedicated to providing comprehensive security solutions, maintaining its position as the largest independently owned alarm company in the United States through continuous innovation and customer focus.

Leadership Roles at Bay Alarm

  • Chief Executive Officer - Roger Westphal
  • Chief Financial Officer - Johnathan Surridge
  • Chief Technology Officer - Andrew Conrad
  • Chief Human Resources Officer - Julia Keevey
  • Roger Westphal - Chief Executive Officer

    Roger Westphal, the Chief Executive Officer at Bay Alarm, directs the company's overall strategic vision and operational execution. Westphal guides the organization's expansion efforts, building upon its foundation as the largest independently owned alarm company in the United States. Overseeing all major business units, Roger Westphal ensures alignment with the company's long-standing commitment to family leadership and customer service, principles established since its founding in 1946. This leadership role involves fostering a culture of continuous improvement and adapting to evolving market demands within the security industry. Westphal's strategic direction is crucial for maintaining the company's competitive edge and driving sustained growth across its extensive service areas. The Chief Executive Officer's purview encompasses all aspects of the business, from market penetration to operational efficiency, ensuring the company's enduring success.

    Johnathan Surridge - Chief Financial Officer

    Johnathan Surridge, the Chief Financial Officer at Bay Alarm, manages the company's financial health and strategic fiscal planning. Surridge oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring the company's sustained profitability and growth. Directing the finance and accounting departments, Johnathan Surridge ensures compliance with all regulatory requirements and optimizes financial performance across the organization. This critical role involves analyzing market trends and economic conditions to inform strategic decision-making, supporting Bay Alarm's position as the largest independently owned alarm company. The Chief Financial Officer's expertise is essential for maintaining financial stability and driving the company's long-term objectives. Surridge's fiscal oversight is fundamental to the company's operational integrity and its ability to invest in future expansion and technological advancements.
    Johnathan Surridge

    Andrew Conrad - Chief Technology Officer

    Andrew Conrad, the Chief Technology Officer at Bay Alarm, architects the company's technological infrastructure and innovation roadmap. Conrad spearheads the development and implementation of cutting-edge security technologies, ensuring Bay Alarm remains at the forefront of the industry. Overseeing all aspects of research and development, Andrew Conrad drives the integration of advanced systems that enhance customer safety and operational efficiency. This role involves managing the technology teams responsible for software development, network security, and system deployment across the United States. By focusing on scalable and reliable technological solutions, Conrad supports the company's mission to provide superior security services. The Chief Technology Officer's strategic initiatives are vital for maintaining the company's market leadership and adapting to the rapid advancements in the security technology landscape.
    Andrew Conrad

    Julia Keevey - Chief Human Resources Officer

    Julia Keevey, the Chief Human Resources Officer at Bay Alarm, leads the company's talent management and organizational development strategies. Keevey oversees all human resources functions, including recruitment, employee relations, compensation, and benefits, ensuring a robust and supportive work environment. Directing the HR department, Julia Keevey cultivates a strong company culture that reflects Bay Alarm's legacy of family leadership and commitment to its employees across the United States. This position is vital for attracting and retaining top talent, essential for maintaining the company's operational excellence and market leadership. The Chief Human Resources Officer's focus on employee engagement and professional development directly contributes to the company's overall success and its ability to deliver exceptional service to its customers.

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    Frequently Asked Questions Regarding Bay Alarm Top Executives and Leadership Team

    Who leads Bay Alarm?
    Bay Alarm is led by Roger Westphal (Chief Executive Officer), along with executives such as Johnathan Surridge (Chief Financial Officer) and Andrew Conrad (Chief Technology Officer).
    Who is part of Bay Alarm’s executive team?
    The executive team of Bay Alarm includes leaders such as Roger Westphal (Chief Executive Officer), Johnathan Surridge (Chief Financial Officer), Andrew Conrad (Chief Technology Officer) and other senior executives.
    How many executives does Bay Alarm have?
    Bay Alarm has 4 executives leading key business areas.
    What roles are included in Bay Alarm’s leadership team?
    The leadership team of Bay Alarm includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Technology Officer, Chief Human Resources Officer.