Leadership Overview
Bay Alarm has 4 executives leading key functions including strategy, technology, finance, and human resources.
Dedicated to protecting families and businesses across the nation, Bay Alarm maintains a legacy of security excellence while driving innovation in alarm monitoring and life safety systems to ensure community peace of mind.
Dedicated to protecting families and businesses across the nation, Bay Alarm maintains a legacy of security excellence while driving innovation in alarm monitoring and life safety systems to ensure community peace of mind.
Leadership Roles at Bay Alarm
Roger Westphal - Chief Executive Officer
Roger Westphal, the Chief Executive Officer at Bay Alarm, directs the overarching strategic vision for the largest independently owned alarm company in the United States. Westphal manages the transition of family leadership while overseeing the expansion of security services across North American markets. By prioritizing long-term stability and operational excellence, the Chief Executive Officer ensures that the organization maintains its competitive edge in the alarm industry. This leadership role involves constant evaluation of market trends to refine the company's service offerings. Roger Westphal directly influences the corporate culture, fostering a commitment to safety and reliability that defines the brand. Through rigorous oversight of executive operations, Westphal secures the company's position as a leader in life safety, ensuring that every department aligns with the core mission of protecting clients through advanced, dependable security solutions.
Jonathan Surridge - Chief Financial Officer
Jonathan Surridge, the Chief Financial Officer at Bay Alarm, manages the fiscal health and capital allocation strategies for the organization. Surridge oversees all financial planning, budgeting, and reporting processes to support the company's growth as the largest independently owned alarm provider. By optimizing revenue streams and controlling operational costs, the Chief Financial Officer ensures the financial sustainability required for long-term market expansion. This leadership role involves working closely with the executive team to evaluate investment opportunities in new security technologies and regional service capabilities. Jonathan Surridge directly influences the company's ability to scale operations while maintaining the high standards of service expected by clients. Through disciplined financial management, Surridge secures the resources necessary for the company to continue its legacy of protection, ensuring that every dollar invested contributes to the overall mission of safety.

Andrew Conrad - Chief Technology Officer
Andrew Conrad, the Chief Technology Officer at Bay Alarm, architects the digital infrastructure and monitoring systems that power the company's security network. Conrad oversees the integration of advanced alarm technologies, ensuring that all hardware and software solutions meet the highest standards of reliability for clients across the United States. By driving the adoption of modern security platforms, the Chief Technology Officer enhances the efficiency of alarm response protocols. This role requires constant collaboration with engineering teams to innovate within the competitive security landscape. Andrew Conrad directly impacts the technical capabilities of the organization, ensuring that the infrastructure remains resilient against emerging threats. Through the implementation of cutting-edge monitoring tools, Conrad maintains the technological superiority of the company, providing customers with seamless protection and real-time data accuracy in every security deployment.

Julia Keevey - Chief Human Resources Officer
Julia Keevey, the Chief Human Resources Officer at Bay Alarm, directs the talent acquisition, employee development, and organizational culture initiatives for the company. Keevey oversees the recruitment of skilled professionals who maintain the high standards of service required in the security industry. By fostering a workplace environment centered on professional growth and safety, the Chief Human Resources Officer ensures that the workforce remains aligned with the company's mission of protecting families and businesses. This role involves designing comprehensive training programs that equip staff with the expertise needed to handle complex security challenges. Julia Keevey directly impacts the company's operational success by building a high-performing team capable of delivering consistent, reliable service across all regions. Through strategic workforce planning, Keevey strengthens the organizational foundation, ensuring that the company retains the talent necessary to lead the security market.
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