BASIS Technologies Executive and Leadership Team

Yuki Tanaka, the Chief Executive Officer at BASIS Technologies, directs the overarching corporate strategy and vision. Tanaka guides the company's expansion and market positioning within the digital media operations sector. This leadership role involves aligning all departments toward achieving enhanced profitability and operational efficiency for marketing organizations. Tanaka's strategic direction ensures the continuous development and integration of the Basis platform's capabilities across programmatic, publisher-direct, search, and social channels. The Chief Executive Officer's focus remains on driving innovation and maintaining BASIS Technologies' competitive edge in a rapidly evolving industry. Yuki Tanaka's executive oversight ensures the company consistently delivers on its promise of simplifying and automating complex digital media workflows for its clients.

Jay W., the Chief Financial Officer at BASIS Technologies, manages all financial operations and fiscal strategy. This executive oversees budgeting, forecasting, and financial reporting, ensuring the company's fiscal health and sustainable growth. Jay W. plays a critical part in financial planning and analysis, supporting strategic decision-making across the organization. The Chief Financial Officer's responsibilities extend to managing investor relations and capital allocation to drive profitability and efficiency. Jay W. ensures compliance with all financial regulations and standards, safeguarding the company's assets. This role is fundamental to maintaining the operational integrity and financial stability that underpins BASIS Technologies' comprehensive media automation and intelligence platform.

David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, supports the Chief Financial Officer in managing the company's financial health. Forell contributes to financial planning, analysis, and reporting, ensuring accuracy and compliance across all fiscal activities. This role involves assisting in the development of budgets and forecasts that align with strategic business objectives. David Forell's responsibilities include monitoring financial performance and identifying opportunities for cost optimization and revenue enhancement. The Vice President & Chief Financial Officer's support is crucial for maintaining the financial integrity of BASIS Technologies' operations. David Forell's contributions help drive profitability and efficiency by ensuring sound financial management practices.

Megan Ferloni, the Chief Operating Officer at BASIS Technologies, oversees the day-to-day operational execution and service delivery. Ferloni ensures the seamless integration and efficient functioning of the Basis platform across all client engagements. This executive manages cross-functional teams to optimize operational workflows, enhance client satisfaction, and drive greater efficiency. Megan Ferloni's role is vital in streamlining processes related to digital media operations, including planning, execution, and financial reconciliation. The Chief Operating Officer's leadership ensures that BASIS Technologies consistently delivers on its promise of simplifying complex media operations. Megan Ferloni's strategic oversight contributes directly to the platform's ability to increase profitability for marketing organizations.

Regina Ocwieja, the Chief Operating Officer & Co-Founder at BASIS Technologies, provides foundational operational leadership and strategic guidance. Ocwieja contributes to the continuous refinement of the company's operational processes, ensuring maximum efficiency and effectiveness in service delivery. This role involves overseeing key aspects of the business that support the unified software and services offered to marketing organizations. Regina Ocwieja's deep understanding of the industry's operational demands is integral to simplifying and automating digital media workflows. The Chief Operating Officer & Co-Founder's commitment to operational excellence drives increased profitability and greater efficiency for clients. Regina Ocwieja's ongoing involvement ensures the company's core operational principles remain robust.

Jamie Giellis, the President at BASIS Technologies, provides executive leadership and strategic direction for the company's overall business operations. Giellis works to advance the company's mission of simplifying and automating digital media operations, driving increased profitability and efficiency for marketing organizations. This role involves fostering strong relationships with clients, partners, and stakeholders to ensure alignment with corporate goals. Jamie Giellis's leadership focuses on enhancing the comprehensive nature of the Basis media automation and intelligence platform. The President's oversight ensures that all facets of the business contribute to delivering exceptional value and driving market leadership. Jamie Giellis's strategic vision guides the company's continued success and innovation.

Michael Freiman, the Chief Technology Officer at BASIS Technologies, architects the company's technological roadmap and innovation pipeline. Freiman directs the development and maintenance of the Basis media automation and intelligence platform, ensuring its scalability, security, and performance. This leadership position involves overseeing all aspects of software engineering, infrastructure, and data science. Michael Freiman's expertise is crucial for integrating new technologies and enhancing the platform's capabilities across programmatic, search, and social media operations. The Chief Technology Officer's focus is on driving technological advancements that simplify and automate digital media workflows, thereby increasing profitability and efficiency for marketing organizations. Michael Freiman ensures the platform remains at the forefront of industry innovation.

Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, drives market strategy and sales support initiatives. Risch leads all marketing efforts, focusing on brand positioning, lead generation, and customer acquisition within the digital media industry. This dual role also encompasses commercial enablement, ensuring sales teams possess the necessary tools, training, and resources to effectively serve clients. Katie Risch's leadership enhances the company's market presence and supports revenue growth by aligning marketing activities with sales objectives. The Chief Marketing Officer's strategic vision ensures that BASIS Technologies' value proposition is clearly communicated to target audiences. Katie Risch's efforts directly contribute to driving profitability and efficiency for marketing organizations utilizing the Basis platform.

Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, leads the integration of technology within the digital sales division. Scordino ensures that sales operations are optimized through advanced technological solutions, enhancing efficiency and driving revenue. This executive's focus is on leveraging IT to support sales strategies and improve client engagement across programmatic, search, and social channels. Brandon Scordino's role is critical in aligning technology initiatives with the company's sales objectives, facilitating the automation of sales processes. The Digital Sales Chief Information Officer & Vice President's leadership ensures that sales teams have the technological tools necessary to maximize performance. Brandon Scordino's expertise directly contributes to increasing profitability for marketing organizations.

Peggy Lewis, the Chief Operations Officer at BASIS Technologies, directs the execution of operational strategies to enhance service delivery and client support. Lewis oversees the complex workflows involved in managing digital media operations, ensuring seamless integration of planning, execution, and financial reconciliation. This leadership position focuses on optimizing internal processes to drive efficiency and client satisfaction across programmatic, publisher-direct, search, and social platforms. Peggy Lewis's expertise is vital in maintaining the high standards of performance expected from the Basis platform. The Chief Operations Officer's role is instrumental in simplifying and automating media operations, thereby increasing profitability for marketing organizations. Peggy Lewis ensures operational excellence supports the company's growth objectives.