Leadership Overview
BASIS Technologies has 10 executives leading key functions including strategy, finance, technology, operations, and marketing.
Driven by innovation, BASIS Technologies simplifies and automates digital media operations, driving profitability and efficiency for marketing organizations through its comprehensive media automation and intelligence platform.
Driven by innovation, BASIS Technologies simplifies and automates digital media operations, driving profitability and efficiency for marketing organizations through its comprehensive media automation and intelligence platform.
Leadership Roles at BASIS Technologies
Madyo Utomo - Chief Executive Officer
Madyo Utomo, the Chief Executive Officer at BASIS Technologies, directs the company's overarching strategy and market positioning. Utomo guides the executive team in executing the mission to simplify and automate digital media operations. This leadership ensures the continuous development and refinement of the industry's most comprehensive media automation and intelligence platform. Utomo's focus centers on driving profitability and efficiency for marketing organizations by consolidating planning, digital operations, reporting, and financial reconciliation across all media channels. The strategic direction set by Madyo Utomo propels BASIS Technologies forward, solidifying its role as a critical partner for businesses navigating the complexities of digital advertising. Utomo's vision ensures the platform remains at the forefront of technological advancement and market demand, fostering sustained growth and operational excellence.
Daniel Mehrpour - Chief Executive Officer & Founder
Daniel Mehrpour, the Chief Executive Officer & Founder at BASIS Technologies, establishes the foundational vision and long-term strategic direction for the company. Mehrpour drives the innovation that underpins the unified software and services designed to automate digital media operations. This leadership ensures BASIS Technologies remains the most comprehensive media automation and intelligence platform, integrating planning, digital operations, reporting, and financial reconciliation. Mehrpour's commitment as Founder is evident in the platform's ability to enhance profitability and efficiency for marketing organizations across programmatic, publisher-direct, search, and social channels. The strategic initiatives spearheaded by Daniel Mehrpour are critical to maintaining the company's competitive edge and expanding its market influence. Mehrpour's ongoing guidance ensures the platform evolves to meet emerging industry challenges and opportunities, reinforcing BASIS Technologies' leadership position.
Mark Drouse - Chief Financial Officer
Mark Drouse, the Chief Financial Officer at BASIS Technologies, oversees all financial operations and strategic financial planning. Drouse manages the company's fiscal health, ensuring robust financial controls and driving profitability through efficient resource allocation. This role is critical in supporting the company's mission to simplify and automate digital media operations for marketing organizations. Drouse's expertise ensures the financial integrity of the comprehensive media automation and intelligence platform, which consolidates planning, digital operations, reporting, and financial reconciliation. By optimizing financial processes, Mark Drouse directly contributes to the increased profitability and efficiency BASIS Technologies delivers to its clients. Drouse's strategic financial insights guide investment decisions and support the platform's expansion across programmatic, publisher-direct, search, and social media. The financial acumen provided by Mark Drouse is essential for sustained growth and operational excellence.
David Forell - Vice President & Chief Financial Officer
David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, supports the Chief Financial Officer in managing the company's financial health and strategic fiscal planning. Forell contributes to ensuring robust financial controls and optimizing resource allocation to drive profitability within the digital media operations sector. This role is integral to supporting the company's mission of simplifying and automating operations for marketing organizations. Forell's involvement ensures the financial integrity of the comprehensive media automation and intelligence platform, which consolidates planning, digital operations, reporting, and financial reconciliation. By assisting in the optimization of financial processes, David Forell directly contributes to the increased profitability and efficiency BASIS Technologies delivers to its clients. Forell's support for strategic financial insights guides investment decisions and aids the platform's expansion across programmatic, publisher-direct, search, and social media. The financial support provided by David Forell is essential for sustained growth.
Megan Ferloni - Chief Operating Officer
Megan Ferloni, the Chief Operating Officer at BASIS Technologies, directs the operational execution and efficiency of the company's service delivery. Ferloni ensures the seamless functioning of the unified software and services that simplify and automate digital media operations for marketing organizations. This leadership is vital for maximizing profitability and efficiency across all client engagements. Ferloni oversees the integration of planning, digital operations, reporting, and financial reconciliation within the comprehensive media automation and intelligence platform. By optimizing internal processes and workflows, Megan Ferloni directly enhances the client experience and the platform's overall effectiveness. Ferloni's operational strategies support the company's growth and its ability to deliver consistent value across programmatic, publisher-direct, search, and social media. The operational excellence championed by Megan Ferloni is fundamental to BASIS Technologies' reputation and client satisfaction.
Regina Ocwieja - Chief Operating Officer & Co-Founder
Regina Ocwieja, the Chief Operating Officer & Co-Founder at BASIS Technologies, provides critical operational leadership and strategic guidance, leveraging deep experience from the company's inception. Ocwieja ensures the efficient delivery of the unified software and services that automate digital media operations, directly contributing to enhanced profitability and efficiency for marketing organizations. This dual role focuses on optimizing the comprehensive media automation and intelligence platform's operational aspects, including planning, digital operations, reporting, and financial reconciliation. Ocwieja's co-founding perspective informs strategic decisions, ensuring operational alignment with the company's core mission. By refining internal processes and fostering a culture of operational excellence, Regina Ocwieja supports the platform's robust performance across programmatic, publisher-direct, search, and social channels. The operational insights provided by Regina Ocwieja are vital for sustained growth and client success.

Michael Freiman - Chief Technology Officer
Michael Freiman, the Chief Technology Officer at BASIS Technologies, architects the technological vision and infrastructure that powers the company's unified software and services. Freiman leads the development and enhancement of the comprehensive media automation and intelligence platform, ensuring its scalability, security, and performance. This role is central to simplifying and automating digital media operations, driving increased profitability and efficiency for marketing organizations. Freiman's technical leadership ensures seamless integration across programmatic, publisher-direct, search, and social channels, optimizing planning, digital operations, reporting, and financial reconciliation. The innovative solutions developed under Michael Freiman's guidance are key to maintaining BASIS Technologies' position as an industry leader. Freiman's strategic technology roadmap supports the platform's evolution, enabling clients to achieve superior results in their digital media endeavors. The technological advancements driven by Michael Freiman are fundamental to the company's success.
Eduardo Cervantes - Chief Marketing Officer
Eduardo Cervantes, the Chief Marketing Officer at BASIS Technologies, shapes and executes the company's global marketing strategy. Cervantes drives brand awareness and market penetration, highlighting the value of the unified software and services that simplify and automate digital media operations. This role is crucial for communicating the platform's ability to increase profitability and efficiency for marketing organizations. Cervantes leads initiatives that showcase the comprehensive media automation and intelligence platform's capabilities in consolidating planning, digital operations, reporting, and financial reconciliation. By developing compelling market narratives, Eduardo Cervantes ensures BASIS Technologies resonates with its target audience across programmatic, publisher-direct, search, and social channels. Cervantes's strategic marketing direction fuels client acquisition and retention, reinforcing the company's leadership position. The marketing vision set forth by Eduardo Cervantes is instrumental in expanding the company's reach and impact.
Katie Risch - Chief Marketing Officer & Head, Commercial Enablement
Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, drives integrated marketing strategies and empowers the commercial teams. Risch focuses on enhancing market presence and ensuring sales teams possess the tools and knowledge to effectively communicate the value of the unified software and services. This dual responsibility is key to simplifying and automating digital media operations, thereby increasing profitability and efficiency for marketing organizations. Risch oversees initiatives that highlight the comprehensive media automation and intelligence platform's capabilities in planning, digital operations, reporting, and financial reconciliation. By bridging marketing and sales, Katie Risch ensures a cohesive go-to-market strategy across programmatic, publisher-direct, search, and social channels. Risch's leadership in commercial enablement directly supports client acquisition and revenue growth, reinforcing BASIS Technologies' market leadership. The strategic marketing and enablement efforts led by Katie Risch are crucial for sustained business development.

Brandon Scordino - Digital Sales Chief Information Officer & Vice President
Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, leads the strategic integration of technology within digital sales operations. Scordino ensures that technology solutions directly support and enhance the company's sales objectives and client engagement strategies. This role is critical for driving efficiency and profitability by leveraging technology to streamline digital media operations. Scordino oversees the technological aspects of the comprehensive media automation and intelligence platform, focusing on its application in sales processes, including planning, digital operations, reporting, and financial reconciliation. By aligning technology with sales initiatives, Brandon Scordino directly contributes to increased revenue and client satisfaction across programmatic, publisher-direct, search, and social channels. Scordino's expertise in digital sales technology ensures BASIS Technologies remains at the forefront of innovation, providing clients with cutting-edge solutions. The technological leadership provided by Brandon Scordino is vital for sales performance and market competitiveness.
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