BASIS Technologies Executive and Leadership Team

John Chu, the Chief Executive Officer at BASIS Technologies, directs the overarching corporate strategy and long-term vision for the platform. By aligning product development with evolving market demands, the Chief Executive Officer ensures the company maintains a competitive edge in the digital media automation sector. John Chu monitors global market trends to identify expansion opportunities, while simultaneously fostering a culture of innovation across all departments. This leadership role involves constant collaboration with the Board to secure sustainable growth and financial health. Through the implementation of high-level operational frameworks, the Chief Executive Officer drives the organization toward achieving its mission of simplifying complex media buying processes. Ultimately, the strategic decisions made by Chu solidify the company's position as a leader in media intelligence and programmatic software solutions.

Mark Drouse, the Chief Financial Officer at BASIS Technologies, manages the fiscal health and capital allocation strategies of the organization. Overseeing financial planning, reporting, and risk management, the Chief Financial Officer ensures that all budgetary resources support the company's core mission of automating digital media operations. Mark Drouse directs the financial reconciliation processes that allow marketing organizations to track profitability with precision. By analyzing revenue streams and operational costs, the Chief Financial Officer provides the data-driven insights necessary for executive decision-making. This role involves maintaining rigorous compliance standards while optimizing the capital structure to fuel ongoing platform development. Through disciplined fiscal oversight, Drouse secures the financial stability required to scale the business across diverse international markets and maintain the company's reputation for excellence in media technology.

David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, executes the tactical financial operations and internal audit functions. While the primary Chief Financial Officer focuses on high-level capital strategy, the Vice President & Chief Financial Officer manages the day-to-day financial reporting and operational accounting processes. David Forell ensures that the company's internal financial systems accurately reflect the performance of the media automation platform. This leadership role involves coordinating with department heads to monitor departmental spending and ensure alignment with corporate profitability goals. By streamlining financial reconciliation workflows, the Vice President & Chief Financial Officer enhances the efficiency of the organization's internal operations. Through meticulous attention to financial detail, Forell supports the broader executive team in maintaining transparency and fiscal discipline across all business units.

Ed Kelly, the President at BASIS Technologies, oversees the strategic execution of the company's business units and market expansion efforts. Focusing on the growth of the programmatic and social media segments, the President drives the development of partnerships that enhance the platform's reach. Ed Kelly coordinates with other C-suite leaders to ensure that the company's product offerings remain aligned with the needs of large-scale marketing organizations. This leadership role involves managing the organizational structure to foster agility and responsiveness in a fast-paced industry. By identifying new market segments and driving the adoption of the platform, the President ensures that the company maintains its competitive advantage. Through the leadership of key business divisions, Kelly supports the overall mission of driving profitability and efficiency for clients across the digital advertising ecosystem.

Jamie Giellis, the President at BASIS Technologies, manages the strategic initiatives related to corporate development and long-term market positioning. While other leadership roles focus on specific product or operational segments, the President concentrates on the broader organizational impact and the integration of new business capabilities. Jamie Giellis oversees the alignment of the company's services with the evolving requirements of the digital media landscape. This leadership role involves fostering relationships with key industry stakeholders and driving the company's influence within the marketing technology sector. By analyzing market shifts and guiding the organization's response, the President ensures that the company remains a comprehensive solution for media automation. Through the oversight of strategic projects, Giellis contributes to the company's mission of providing unified software that simplifies complex media operations.

Michael Freiman, the Chief Technology Officer at BASIS Technologies, architects the technical infrastructure that powers the company's comprehensive media automation platform. Leading the engineering and development teams, the Chief Technology Officer drives the creation of scalable software solutions that consolidate planning, digital operations, and reporting. Michael Freiman oversees the integration of programmatic, search, and social media tools into a single, cohesive interface. This leadership role requires constant innovation to ensure the platform remains at the forefront of industry intelligence and automation capabilities. By prioritizing system reliability and performance, the Chief Technology Officer enables marketing organizations to achieve greater efficiency in their daily workflows. Through the continuous refinement of the technical roadmap, Freiman ensures that the platform evolves to meet the sophisticated needs of modern digital advertisers.

Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, directs the brand strategy and commercial growth initiatives. By crafting messaging that highlights the platform's ability to simplify digital media operations, the Chief Marketing Officer & Head, Commercial Enablement ensures that the value proposition resonates with global marketing teams. Katie Risch oversees the alignment of marketing campaigns with sales enablement efforts to drive customer acquisition and retention. This leadership role involves managing the company's market presence and positioning the platform as the industry standard for media intelligence. Through the development of educational resources and commercial tools, the Chief Marketing Officer & Head, Commercial Enablement empowers clients to maximize the utility of the software. Risch drives the strategic narrative that connects the company's technological advancements to tangible business outcomes for users.

Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, manages the intersection of sales technology and digital infrastructure. By optimizing the information systems that support the sales force, the Digital Sales Chief Information Officer & Vice President ensures that the team has access to real-time data and actionable intelligence. Brandon Scordino oversees the deployment of tools that facilitate programmatic and publisher-direct sales, driving increased efficiency for the commercial organization. This leadership role involves bridging the gap between technical capabilities and sales performance to accelerate revenue growth. Through the implementation of advanced data analytics, the Digital Sales Chief Information Officer & Vice President enables the sales team to identify and capture new market opportunities. Scordino ensures that the company's digital sales infrastructure remains robust and responsive to client needs.

Peggy Lewis, the Chief Operations Officer at BASIS Technologies, directs the internal processes and service delivery models that support the company's media automation platform. Overseeing the operational efficiency of the organization, the Chief Operations Officer ensures that all service teams are aligned with the company's mission to simplify digital media operations. Peggy Lewis manages the cross-functional workflows that connect planning, digital operations, and reporting, ensuring seamless execution for clients. This leadership role involves refining operational procedures to reduce friction and increase productivity across the enterprise. By monitoring service quality and operational metrics, the Chief Operations Officer drives continuous improvement in how the company delivers value to marketing organizations. Through the implementation of scalable operational frameworks, Lewis supports the company's growth and maintains high standards of service excellence.