BASIS Technologies Executive and Leadership Team

Madyo Utomo, the Chief Executive Officer at BASIS Technologies, directs the overarching corporate strategy and long-term vision for the platform. By aligning product development with market demands, the Chief Executive Officer ensures the company maintains a competitive edge in the digital media automation sector. Madyo Utomo oversees the integration of programmatic, search, and social media tools into a single, cohesive ecosystem. This leadership role involves constant engagement with the Board to drive sustainable growth and market expansion across North American and international territories. Through rigorous analysis of industry trends, the Chief Executive Officer optimizes internal resources to support client profitability. The executive maintains a focus on scaling the platform to meet the evolving needs of modern marketing organizations. By fostering a culture of innovation, the Chief Executive Officer secures the company's position as a leader in media intelligence and operational efficiency.

Jay W., the Chief Financial Officer at BASIS Technologies, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial planning and analysis, the Chief Financial Officer ensures that investments in software development align with revenue targets and long-term profitability goals. Jay W. directs the financial reconciliation processes that form a core component of the platform's value proposition for marketing clients. This role requires close collaboration with other C-suite leaders to evaluate the economic impact of new product features and market expansion initiatives. By maintaining robust financial controls, the Chief Financial Officer supports the company's ability to scale operations efficiently across diverse digital media channels. The executive monitors global market conditions to mitigate risks and identify opportunities for capital growth. Through precise financial oversight, the Chief Financial Officer provides the stability necessary for the company to continue innovating within the competitive media automation landscape.

David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, oversees the financial reporting and strategic budgeting processes that support the company's growth. Managing the fiscal integrity of the organization, the Vice President & Chief Financial Officer ensures that all financial operations align with the company's broader mission of automating digital media. David Forell directs the analysis of revenue streams and cost structures to improve overall profitability for the business. This role involves providing the executive team with the financial insights required to make informed decisions regarding product development and market expansion. By maintaining rigorous compliance and reporting standards, the Vice President & Chief Financial Officer supports the company's reputation for transparency and operational excellence. The executive monitors the financial performance of various business units to ensure alignment with corporate goals. Through disciplined financial management, the Vice President & Chief Financial Officer enables the company to invest in the technologies that define the modern media landscape.

Manny Balabis, the Chief Operating Officer at BASIS Technologies, architects the internal processes that drive digital media operations and service delivery. Overseeing the execution of cross-functional workflows, the Chief Operating Officer ensures that the platform's planning and reporting tools function seamlessly for marketing organizations. Manny Balabis directs the implementation of operational strategies that enhance efficiency across programmatic and publisher-direct channels. This leadership role involves streamlining internal systems to support rapid growth and high-volume client demands. By coordinating between technical teams and client-facing departments, the Chief Operating Officer maintains high standards of service quality and platform reliability. The executive focuses on optimizing the infrastructure that powers the company's media automation capabilities. Through continuous process improvement, the Chief Operating Officer enables the organization to deliver consistent value to clients while maintaining a lean and agile operational framework that supports long-term business objectives.

Ed Kelly, the President at BASIS Technologies, oversees the execution of the company's business strategy and the management of key organizational functions. Directing the daily operations of the business, the President ensures that all departments remain aligned with the company's mission to automate digital media operations. Ed Kelly manages the relationships with key stakeholders and partners to support the company's market position. This leadership role involves driving the strategic initiatives that allow the platform to consolidate planning, digital operations, and financial reconciliation. By fostering a culture of accountability and performance, the President supports the company's goal of increasing profitability for marketing organizations. The executive monitors the competitive landscape to identify opportunities for growth and innovation. Through effective leadership and strategic oversight, the President ensures that the company continues to deliver a comprehensive media automation platform that meets the complex needs of the modern advertising industry.

Jamie Giellis, the President at BASIS Technologies, leads the strategic development and implementation of initiatives that expand the company's market reach. Overseeing the execution of corporate goals, the President ensures that the platform's capabilities are effectively communicated and deployed to meet client needs. Jamie Giellis directs the efforts to integrate new technologies and services into the existing media automation ecosystem. This leadership role involves collaborating with the executive team to refine the company's business model and enhance its competitive advantage. By focusing on the development of new market opportunities, the President supports the company's mission to drive greater efficiency for marketing organizations. The executive manages the alignment of internal resources with external market demands to ensure sustainable growth. Through strategic vision and operational focus, the President contributes to the company's success in providing a comprehensive platform for digital media operations, reporting, and financial reconciliation.

Michael Freiman, the Chief Technology Officer at BASIS Technologies, leads the engineering and development teams responsible for the company's comprehensive media automation platform. Overseeing the technical roadmap, the Chief Technology Officer ensures the software remains at the forefront of digital media intelligence and automation. Michael Freiman directs the integration of complex data sets across programmatic, search, and social channels to provide actionable insights for marketing organizations. This role involves architecting scalable cloud infrastructure that supports the high-performance requirements of modern advertising operations. By collaborating with product management, the Chief Technology Officer translates market needs into robust technical solutions that drive profitability for clients. The executive manages the lifecycle of software development, from initial design to deployment and maintenance. Through technical innovation, the Chief Technology Officer secures the platform's status as the industry standard for consolidating digital operations and financial reconciliation.

Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, manages the intersection of sales strategy and information technology to drive revenue growth. Overseeing the digital sales infrastructure, the Digital Sales Chief Information Officer & Vice President ensures that the sales team possesses the data and tools necessary to capture market share effectively. Brandon Scordino directs the implementation of information systems that track client interactions and optimize the sales funnel for programmatic and social media services. This leadership role involves aligning technical capabilities with commercial objectives to enhance the overall customer experience. By leveraging data analytics, the Digital Sales Chief Information Officer & Vice President identifies new opportunities for market penetration and client acquisition. The executive coordinates with marketing and product teams to ensure that sales initiatives reflect the platform's core value proposition. Through strategic technology deployment, the Digital Sales Chief Information Officer & Vice President supports the company's mission to simplify digital media operations.

Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, directs the brand strategy and commercial growth initiatives for the platform. Overseeing the marketing department, the Chief Marketing Officer & Head, Commercial Enablement ensures that the company's value proposition reaches target audiences effectively across the digital media industry. Katie Risch leads the commercial enablement efforts, providing the sales and service teams with the resources needed to drive adoption of the automation platform. This role involves crafting messaging that highlights the platform's ability to consolidate planning, operations, and reporting. By aligning marketing campaigns with product updates, the Chief Marketing Officer & Head, Commercial Enablement supports the company's goal of increasing profitability for marketing organizations. The executive manages the brand's presence in the market, ensuring consistency and impact. Through strategic communication and enablement, the Chief Marketing Officer & Head, Commercial Enablement drives the company's market position and client engagement.

Peggy Lewis, the Chief Operations Officer at BASIS Technologies, manages the logistical and administrative frameworks that support the company's regional operations. Overseeing the day-to-day execution of business processes, the Chief Operations Officer ensures that the organization maintains high levels of efficiency and service delivery. Peggy Lewis directs the implementation of operational policies that facilitate seamless collaboration between departments. This leadership role involves optimizing the internal systems that support the company's media automation platform, particularly in the context of regional market requirements. By focusing on operational excellence, the Chief Operations Officer enables the company to scale its services effectively while maintaining quality standards. The executive coordinates with other leaders to ensure that operational capacity aligns with the company's growth trajectory. Through meticulous management of resources and processes, the Chief Operations Officer supports the company's mission to simplify digital media operations and drive greater efficiency for marketing organizations across the board.