BASIS Technologies Executive and Leadership Team

Yuki Tanaka, the Chief Executive Officer at BASIS Technologies, directs the company's overarching strategy and market positioning. Tanaka guides the executive team in executing the mission to simplify and automate digital media operations, ensuring BASIS Technologies remains the industry's most comprehensive media automation and intelligence platform. This leadership involves aligning all departments toward driving increased profitability and greater efficiency for marketing organizations. Tanaka's strategic vision ensures the platform's continued evolution, integrating planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. The Chief Executive Officer's focus remains on expanding market reach and solidifying the company's leadership in the ad-tech sector. Yuki Tanaka's role is central to fostering innovation and maintaining the company's competitive edge in a dynamic industry.

Daniel Mehrpour, the Chief Executive Officer & Founder at BASIS Technologies, establishes the foundational vision and strategic direction for the company. Mehrpour drives the core mission of simplifying and automating digital media operations, leveraging decades of industry insight to enhance profitability and efficiency for marketing organizations. The Founder's leadership ensures BASIS Technologies maintains its position as the most comprehensive media automation and intelligence platform, consolidating critical functions like planning, digital operations, reporting, and financial reconciliation. This involves overseeing the integration of programmatic, publisher-direct, search, and social media capabilities. Daniel Mehrpour's commitment to innovation fuels the platform's development, addressing the evolving needs of the ad-tech landscape. The Chief Executive Officer & Founder's influence extends to shaping the company culture and driving long-term growth initiatives.

Jay Wiley, the Chief Financial Officer at BASIS Technologies, oversees all financial operations and strategic fiscal planning. Wiley manages the company's financial health, ensuring robust profitability and efficient resource allocation across all departments. This role involves detailed financial reporting, budgeting, forecasting, and managing investor relations to support the company's growth objectives. The Chief Financial Officer's expertise is critical in analyzing market trends and identifying opportunities for financial optimization within the digital media operations sector. Jay Wiley's leadership ensures that BASIS Technologies maintains a strong financial foundation, enabling continued investment in its comprehensive media automation and intelligence platform. Wiley's responsibilities include driving financial strategies that enhance efficiency and profitability for marketing organizations utilizing the platform.

David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, supports the financial strategy and operational oversight of the company. Forell collaborates with the Chief Financial Officer to manage fiscal planning, budgeting, and financial reporting, ensuring the company's financial stability and growth. This role involves analyzing financial data to identify key performance indicators and areas for operational improvement, contributing to increased profitability and efficiency for marketing organizations. The Vice President & Chief Financial Officer plays a part in optimizing financial processes related to the media automation and intelligence platform. David Forell's contributions are vital in maintaining financial discipline and supporting strategic investments that advance BASIS Technologies' market position. Forell assists in ensuring compliance and managing financial risks.

Megan Ferloni, the Chief Operating Officer at BASIS Technologies, manages the day-to-day operational execution and efficiency of the company. Ferloni oversees the integration and optimization of the media automation and intelligence platform, ensuring seamless delivery of services to marketing organizations. This involves streamlining processes across planning, digital operations, reporting, and financial reconciliation to maximize profitability and efficiency. The Chief Operating Officer's focus is on enhancing operational scalability and ensuring the platform's reliability and performance. Megan Ferloni works closely with other executive leaders to implement strategic initiatives that support the company's mission of simplifying complex digital media operations. Ferloni's leadership drives operational excellence and supports the continuous improvement of the BASIS Technologies platform.

Regina Ocwieja, the Chief Operating Officer & Co-Founder at BASIS Technologies, provides critical operational leadership and strategic guidance. Ocwieja contributes to the company's mission of simplifying and automating digital media operations, focusing on enhancing efficiency and profitability for marketing organizations. The Chief Operating Officer & Co-Founder plays a key part in refining the operational framework of the comprehensive media automation and intelligence platform. This involves overseeing the integration of planning, digital operations, reporting, and financial reconciliation processes. Regina Ocwieja's deep understanding of the company's origins informs operational strategies, ensuring alignment with the founding vision. Ocwieja's leadership supports the continuous improvement of operational workflows and the delivery of exceptional service to clients. This role is integral to maintaining the platform's effectiveness and market competitiveness.

Eduardo Cervantes, the Chief Marketing Officer at BASIS Technologies, directs all marketing strategies and brand initiatives. Cervantes leads efforts to communicate the value proposition of BASIS Technologies' unified software and services, emphasizing increased profitability and greater efficiency for marketing organizations. The Chief Marketing Officer is responsible for developing and executing campaigns that highlight the platform's comprehensive capabilities, including planning, digital operations, reporting, and financial reconciliation across various media channels. Eduardo Cervantes's role involves understanding market dynamics and positioning BASIS Technologies as the industry leader in media automation and intelligence. This includes driving lead generation, enhancing brand awareness, and supporting sales enablement through targeted marketing efforts. Cervantes ensures marketing activities align with the company's overall business objectives.

Michael Freiman, the Chief Technology Officer at BASIS Technologies, leads the company's technology vision and product development. Freiman is responsible for architecting and advancing the media automation and intelligence platform, ensuring it remains at the forefront of innovation in digital media operations. This involves overseeing the development of robust solutions for planning, digital operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. The Chief Technology Officer drives technological strategies that enhance platform capabilities, improve user experience, and ensure data security and integrity. Michael Freiman's expertise is crucial in translating market needs into cutting-edge technological solutions, supporting increased profitability and efficiency for marketing organizations. Freiman guides the engineering teams in delivering scalable and high-performance technology.

Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, drives integrated marketing strategies and enhances sales team effectiveness. Risch leads initiatives focused on communicating the value of BASIS Technologies' unified software and services, emphasizing increased profitability and efficiency for marketing organizations. The Chief Marketing Officer & Head, Commercial Enablement is responsible for developing marketing campaigns and enablement programs that support revenue growth and market penetration across programmatic, publisher-direct, search, and social channels. Katie Risch's role involves bridging marketing efforts with sales execution, ensuring alignment and maximizing the impact of commercial activities. Risch's leadership focuses on empowering the sales force with the tools and insights needed to succeed in the digital media landscape. This dual focus ensures cohesive go-to-market strategies.

Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, leads the intersection of sales strategy and information technology. Scordino drives initiatives to leverage technology for optimizing digital sales operations and enhancing client engagement, contributing to increased profitability and efficiency for marketing organizations. The Digital Sales Chief Information Officer & Vice President oversees the technological infrastructure supporting sales, ensuring seamless integration of the media automation and intelligence platform. Brandon Scordino's role involves translating sales objectives into technological solutions and ensuring data-driven decision-making across the sales function. Scordino's expertise is crucial in aligning technology roadmaps with the company's commercial goals, supporting the effective delivery of programmatic, publisher-direct, search, and social capabilities. This position ensures technology empowers sales performance.