Leadership Overview
BASIS Technologies has 10 executives leading key functions including strategy, finance, technology, operations, marketing, sales, and commercial enablement.
Driven by continuous innovation, BASIS Technologies is dedicated to simplifying and automating digital media operations, driving increased profitability and greater efficiency for marketing organizations through its comprehensive media automation and intelligence platform.
Driven by continuous innovation, BASIS Technologies is dedicated to simplifying and automating digital media operations, driving increased profitability and greater efficiency for marketing organizations through its comprehensive media automation and intelligence platform.
Leadership Roles at BASIS Technologies
Madyo Utomo - Chief Executive Officer
Madyo Utomo, the Chief Executive Officer at BASIS Technologies, directs the overarching corporate strategy and vision. Utomo guides the company's expansion and market positioning, ensuring alignment with the mission to simplify and automate digital media operations. This leadership role involves fostering innovation across all departments, particularly in enhancing the comprehensive media automation and intelligence platform. Utomo's strategic direction focuses on driving profitability and efficiency for marketing organizations, leveraging the platform's capabilities in programmatic, publisher-direct, search, and social media. The Chief Executive Officer ensures that BASIS Technologies remains at the forefront of the industry by anticipating market shifts and adapting the company's offerings to meet evolving client needs. Madyo Utomo's executive oversight guarantees the sustained growth and competitive advantage of BASIS Technologies in the dynamic digital media landscape.
Mark Drouse - Chief Financial Officer
Mark Drouse, the Chief Financial Officer at BASIS Technologies, manages all financial operations and strategic financial planning. Drouse oversees budgeting, forecasting, and financial reporting, ensuring fiscal responsibility and driving profitability across the organization. This role is critical in supporting the company's mission to enhance efficiency for marketing organizations by providing robust financial insights. The Chief Financial Officer works closely with other executives to allocate resources effectively, supporting the development and expansion of the media automation and intelligence platform. Drouse's expertise ensures the financial health of BASIS Technologies, enabling investments in innovation and market growth. By maintaining strong financial controls and identifying opportunities for cost optimization, Mark Drouse directly contributes to the company's sustained success and its ability to deliver value to clients through streamlined digital media operations.
David Forell - Vice President & Chief Financial Officer
David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, supports the financial strategy and operational integrity of the organization. Forell collaborates with the Chief Financial Officer to manage financial planning, analysis, and reporting, ensuring robust fiscal management. This role is essential in maintaining the financial health of BASIS Technologies, enabling strategic investments in technology and market expansion. The Vice President & Chief Financial Officer contributes to optimizing resource allocation and driving profitability across the company's digital media operations. David Forell's involvement ensures that financial controls are rigorously applied, supporting the company's commitment to efficiency and profitability for its marketing organization clients.
Megan Ferloni - Chief Operating Officer
Megan Ferloni, the Chief Operating Officer at BASIS Technologies, directs the operational execution and service delivery that underpins the company's unified software and services. Ferloni oversees the day-to-day functions critical to simplifying and automating digital media operations, ensuring maximum efficiency and profitability for marketing organizations. This leadership position involves optimizing internal processes and workflows to support the comprehensive media automation and intelligence platform. The Chief Operating Officer collaborates with technology and commercial teams to ensure seamless client experiences and operational excellence across all facets of the business. Megan Ferloni's focus on operational refinement directly enhances the platform's ability to integrate planning, digital operations, reporting, and financial reconciliation, solidifying BASIS Technologies' market leadership.
Regina Ocwieja - Chief Operating Officer & Co-Founder
Regina Ocwieja, the Chief Operating Officer & Co-Founder at BASIS Technologies, provides foundational operational leadership and strategic guidance. Ocwieja's role involves overseeing key operational functions that ensure the seamless delivery of software and services designed to simplify and automate digital media operations. As a Co-Founder, Regina Ocwieja brings deep institutional knowledge to driving efficiency and profitability for marketing organizations. This leadership position focuses on refining operational processes and enhancing the overall client experience with the comprehensive media automation and intelligence platform. The Chief Operating Officer & Co-Founder works to maintain the company's core values while adapting to market demands, ensuring BASIS Technologies continues its legacy of innovation and operational excellence.

Ed Kelly - President
Ed Kelly, the President at BASIS Technologies, provides executive leadership and strategic direction across the organization. Kelly works to advance the company's mission of simplifying and automating digital media operations, driving profitability and efficiency for marketing organizations. This role involves overseeing key business functions and ensuring alignment with the overall corporate strategy. The President plays a crucial part in fostering a culture of innovation and operational excellence, supporting the development and deployment of the comprehensive media automation and intelligence platform. Ed Kelly's leadership ensures that BASIS Technologies continues to meet and exceed industry standards, solidifying its position as a leader in media technology solutions.
Michael Freiman - Chief Technology Officer
Michael Freiman, the Chief Technology Officer at BASIS Technologies, architects the technological vision and infrastructure that powers the company's comprehensive media automation and intelligence platform. Freiman leads the engineering and development teams, focusing on innovation and the seamless integration of programmatic, publisher-direct, search, and social capabilities. This role is pivotal in ensuring the platform's scalability, reliability, and advanced functionality, directly supporting BASIS Technologies' objective to drive profitability and efficiency for marketing organizations. The Chief Technology Officer oversees the continuous improvement of the software and services, ensuring they meet the evolving demands of the digital media landscape. Michael Freiman's leadership ensures that BASIS Technologies maintains a technological edge, providing clients with cutting-edge solutions that simplify complex media operations and deliver measurable results.
Katie Risch - Chief Marketing Officer & Head, Commercial Enablement
Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, drives market strategy and empowers the commercial teams to achieve their objectives. Risch oversees all marketing initiatives, brand positioning, and lead generation efforts, ensuring BASIS Technologies' value proposition resonates with marketing organizations. This dual role also focuses on equipping sales and client-facing teams with the tools, training, and resources necessary for success, directly supporting the company's mission to simplify and automate digital media operations. The Chief Marketing Officer & Head, Commercial Enablement ensures that the comprehensive media automation and intelligence platform is effectively communicated to the market. Katie Risch's leadership enhances client acquisition and retention by fostering strong market presence and enabling commercial success.

Brandon Scordino - Digital Sales Chief Information Officer & Vice President
Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, bridges the gap between technology solutions and sales performance. Scordino leads initiatives that enhance the digital sales process, ensuring that the company's technology offerings effectively support revenue generation and client success. This role is critical in aligning the comprehensive media automation and intelligence platform with the needs of the sales organization and its clients. The Digital Sales Chief Information Officer & Vice President focuses on leveraging technology to drive efficiency and profitability within the sales function, directly contributing to the company's mission. Brandon Scordino's leadership ensures that BASIS Technologies' digital sales strategies are technologically advanced and highly effective.
Peggy Lewis - Chief Operations Officer
Peggy Lewis, the Chief Operations Officer at BASIS Technologies, directs the strategic execution of operational initiatives to enhance efficiency and service delivery. Lewis oversees critical operational departments, ensuring the smooth functioning of the software and services that simplify and automate digital media operations for marketing organizations. This leadership role is vital in optimizing workflows and processes to support the comprehensive media automation and intelligence platform, driving increased profitability. The Chief Operations Officer collaborates across teams to ensure operational excellence and client satisfaction, reinforcing BASIS Technologies' commitment to efficiency. Peggy Lewis's operational oversight guarantees that the company consistently delivers high-quality solutions and maintains its competitive edge in the industry.

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