BASIS Technologies Executive and Leadership Team

Madyo Utomo, the Chief Executive Officer at BASIS Technologies, directs the overarching strategic vision for the organization. By prioritizing the development of unified software solutions, Utomo ensures the platform remains the most comprehensive tool for digital media automation. This leadership role involves constant engagement with the Board to align product innovation with market demands. Madyo Utomo maintains a focus on scaling the business to support marketing organizations across diverse global markets. Through the integration of programmatic, search, and social media capabilities, the Chief Executive Officer drives profitability and operational excellence. The executive maintains a rigorous standard for platform intelligence, ensuring that all software services simplify complex media operations. By fostering a culture of continuous improvement, the Chief Executive Officer positions the company as a leader in the competitive landscape of digital advertising technology.

Mark Drouse, the Chief Financial Officer at BASIS Technologies, manages the financial health and fiscal strategy of the organization. Overseeing all aspects of financial planning, reporting, and reconciliation, the Chief Financial Officer ensures that the company maintains a strong position to support its software development initiatives. Mark Drouse directs the allocation of capital to drive growth and operational efficiency across the platform. This role involves close collaboration with the executive team to ensure that financial objectives align with the company's mission of automating digital media operations. By implementing robust financial controls, Drouse provides the stability necessary for the company to innovate within the programmatic and social media sectors. The Chief Financial Officer monitors market trends to inform long-term investment strategies. Through meticulous financial oversight, Drouse supports the company's commitment to delivering increased profitability for marketing organizations worldwide.

David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, leads the financial operations and strategic fiscal planning for the company. By managing the budgetary requirements of the media automation platform, the Vice President & Chief Financial Officer ensures that resources are directed toward high-impact software development. David Forell oversees the financial reconciliation processes that are central to the company's value proposition for marketing organizations. This role involves analyzing market data to support the company's expansion into new digital advertising segments. Through the coordination of financial reporting, Forell provides the transparency needed for informed executive decision-making. The Vice President & Chief Financial Officer works to optimize the company's cost structure, thereby enhancing overall profitability. By maintaining a focus on fiscal discipline, Forell ensures that the organization remains well-positioned to continue providing comprehensive intelligence and automation tools to the industry.

Manny Balabis, the Chief Operating Officer at BASIS Technologies, manages the internal processes that sustain the company's digital media automation platform. Overseeing the execution of daily business functions, the Chief Operating Officer ensures that all departments operate with maximum efficiency. Manny Balabis coordinates cross-functional teams to streamline the delivery of software services to marketing clients. This role requires deep involvement in optimizing the internal infrastructure that supports programmatic and publisher-direct operations. By refining operational workflows, Balabis directly contributes to the company's ability to provide comprehensive media intelligence. The Chief Operating Officer monitors performance metrics to ensure that service delivery meets the high standards required by modern marketing organizations. Through strategic oversight of internal resources, Balabis maintains the stability of the platform, allowing the company to scale effectively while delivering consistent value to a broad client base.

Jamie Giellis, the President at BASIS Technologies, leads the strategic expansion and organizational development of the company. By overseeing the execution of the company's business model, the President ensures that the platform continues to provide comprehensive solutions for digital media operations. Jamie Giellis directs the efforts to scale the business, focusing on market penetration and the adoption of the company's automation tools. This role involves coordinating with the executive team to align departmental goals with the company's overarching mission. By fostering partnerships and driving growth, Giellis strengthens the company's position in the competitive software industry. The President monitors the effectiveness of the platform in driving profitability for marketing organizations. Through strategic leadership, Giellis ensures that the company remains agile and responsive to the evolving needs of the digital advertising landscape, ultimately supporting the long-term success of the organization.

Ed Kelly, the President at BASIS Technologies, manages the strategic initiatives that drive the company's market presence and operational success. By focusing on the integration of programmatic and publisher-direct services, the President ensures that the platform delivers maximum value to marketing organizations. Ed Kelly directs the efforts to optimize the company's service offerings, ensuring that they remain the most comprehensive in the industry. This role involves working closely with the executive team to refine the company's approach to digital media automation. By overseeing the implementation of strategic projects, Kelly supports the company's mission of driving efficiency and profitability. The President monitors the performance of the platform across various media channels to ensure consistent quality. Through the leadership of key business functions, Kelly contributes to the company's growth and its ability to provide innovative solutions to the complex challenges faced by modern marketing organizations.

Michael Freiman, the Chief Technology Officer at BASIS Technologies, architects the technical framework of the company's media automation and intelligence platform. Leading the engineering teams, the Chief Technology Officer drives the development of software that consolidates planning, digital operations, and reporting. Michael Freiman ensures that the platform remains at the forefront of industry innovation by integrating advanced programmatic and social media capabilities. This leadership role involves setting the technical roadmap to support the company's mission of simplifying complex media workflows. By overseeing the security and scalability of the software, Freiman guarantees that marketing organizations receive reliable and efficient data insights. The Chief Technology Officer collaborates with other executive leaders to align technical capabilities with long-term business goals. Through the continuous refinement of the platform's architecture, Freiman supports the company's objective of driving profitability for clients across the global digital advertising ecosystem.

Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, directs the brand strategy and commercial growth initiatives. By overseeing the marketing efforts that promote the company's media automation platform, the Chief Marketing Officer & Head, Commercial Enablement ensures that the value of the software is clearly communicated to the market. Katie Risch leads the commercial enablement teams to support sales and client success across programmatic, search, and social channels. This role involves developing campaigns that highlight the platform's ability to simplify digital media operations and drive efficiency. By aligning marketing messaging with the company's core mission, Risch strengthens the brand's position as a leader in media intelligence. The Chief Marketing Officer & Head, Commercial Enablement collaborates with other executives to ensure that commercial strategies support the company's growth objectives. Through strategic market engagement, Risch drives adoption of the platform among marketing organizations.

Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, manages the intersection of sales technology and digital operations. By overseeing the information systems that support the sales force, the Digital Sales Chief Information Officer & Vice President ensures that the team has the data necessary to drive revenue. Brandon Scordino directs the implementation of tools that automate the sales process, aligning with the company's broader mission of efficiency. This role involves optimizing the digital infrastructure to support programmatic and publisher-direct sales efforts. By leveraging data-driven insights, Scordino enhances the company's ability to serve marketing organizations effectively. The Digital Sales Chief Information Officer & Vice President collaborates with the technology team to ensure that sales tools remain integrated with the core platform. Through the strategic use of information technology, Scordino supports the company's goal of increasing profitability for clients.

Peggy Lewis, the Chief Operations Officer at BASIS Technologies, focuses on the execution of service delivery and client-facing operations. By managing the operational teams that support the platform's users, the Chief Operations Officer ensures that marketing organizations receive seamless service across all media channels. Peggy Lewis directs the processes that facilitate digital media planning and reporting, ensuring that the platform's intelligence is fully utilized by clients. This role involves refining the operational workflows that support programmatic and social media campaigns. By overseeing the day-to-day service delivery, Lewis maintains the high standards of efficiency that define the company's reputation. The Chief Operations Officer collaborates with the technology and product teams to ensure that operational feedback informs future software updates. Through the management of service operations, Lewis supports the company's mission of simplifying complex media workflows for a global client base.