BASIS Technologies Executive and Leadership Team

Madyo Utomo, the Chief Executive Officer at BASIS Technologies, directs the overarching strategic vision for the company. By aligning the unified software platform with evolving market demands, the Chief Executive Officer ensures that marketing organizations achieve greater profitability through automation. This leadership role involves constant evaluation of the competitive landscape to maintain the platform's status as the most comprehensive media intelligence tool available. Madyo Utomo drives the expansion of programmatic, search, and social media capabilities to consolidate fragmented digital operations into a single, efficient workflow. Through rigorous focus on long-term growth and innovation, the Chief Executive Officer fosters a culture of excellence that permeates every department. Ultimately, the Chief Executive Officer secures the company's position as a leader in the digital media technology sector by prioritizing client success and technological advancement.

Mark Drouse, the Chief Financial Officer at BASIS Technologies, manages the fiscal health and capital allocation strategies for the organization. Overseeing financial reconciliation processes, the Chief Financial Officer ensures that the platform provides accurate reporting for complex digital media campaigns. This role involves maintaining robust financial controls to support the company's mission of simplifying media operations. Mark Drouse drives initiatives that optimize revenue streams across programmatic and publisher-direct channels, ensuring that the business model remains sustainable and scalable. By collaborating with other executive leaders, the Chief Financial Officer aligns budgetary priorities with the company's long-term growth objectives. Through precise financial planning and analysis, the Chief Financial Officer mitigates risk while enabling the company to invest in cutting-edge software development that benefits marketing clients globally.

David Forell, the Vice President & Chief Financial Officer at BASIS Technologies, executes financial strategies focused on operational efficiency and market expansion. By analyzing performance metrics across programmatic and search advertising, the Vice President & Chief Financial Officer identifies opportunities to improve profitability for the company's diverse client base. This role involves managing the financial reporting infrastructure to ensure transparency and accuracy in media reconciliation. David Forell drives cross-departmental collaboration to align resource allocation with the company's core mission of automating digital media operations. Through rigorous oversight of financial systems, the Vice President & Chief Financial Officer supports the company's ability to deliver a unified platform that simplifies complex marketing tasks. Ultimately, the Vice President & Chief Financial Officer ensures that the organization maintains a strong financial foundation to support ongoing innovation and global market reach.

Ed Kelly, the President at BASIS Technologies, directs the execution of the company's business model and operational strategy. Overseeing the expansion of the platform's reach, the President ensures that marketing organizations successfully consolidate their planning and reporting functions. This role involves driving the company's growth in the programmatic and social media sectors by fostering high-level industry relationships. Ed Kelly executes initiatives that align the company's software capabilities with the specific needs of large-scale marketing organizations. By focusing on the integration of publisher-direct and search advertising, the President ensures that the platform remains the most comprehensive solution in the industry. Through strategic leadership, the President supports the company's mission to automate digital media operations and increase profitability. Ed Kelly maintains a focus on long-term market impact, ensuring that the organization continues to deliver value through its unified intelligence platform.

Jamie Giellis, the President at BASIS Technologies, directs the strategic development of the company's service offerings and market presence. Overseeing the implementation of the platform's intelligence features, the President ensures that marketing organizations achieve greater efficiency in their digital media operations. This role involves driving the adoption of the unified platform across diverse media channels, including programmatic and search. Jamie Giellis executes operational improvements that allow the company to better serve its clients and maintain its position as an industry leader. By collaborating with other executives, the President aligns the company's product roadmap with the goal of simplifying complex media workflows. Through a focus on market-driven innovation, the President supports the company's mission to provide a comprehensive solution for digital media management. Jamie Giellis ensures that the organization remains agile and responsive to the changing needs of the global marketing landscape.

Michael Freiman, the Chief Technology Officer at BASIS Technologies, architects the technical infrastructure that powers the company's comprehensive media automation platform. Overseeing the engineering teams, the Chief Technology Officer ensures that the software seamlessly integrates planning, digital operations, and reporting across diverse media channels. This leadership role involves driving innovation in programmatic and social media technology to maintain a competitive edge in the industry. Michael Freiman executes complex development roadmaps that enhance platform stability and user efficiency for marketing organizations. By prioritizing scalable architecture, the Chief Technology Officer enables the platform to handle massive data volumes while maintaining high performance. Through continuous technological refinement, the Chief Technology Officer supports the company's goal of consolidating fragmented media workflows into a single, unified intelligence solution.

Brandon Scordino, the Digital Sales Chief Information Officer & Vice President at BASIS Technologies, directs the integration of sales data and information systems to optimize client acquisition. Overseeing the digital sales infrastructure, the Digital Sales Chief Information Officer & Vice President ensures that marketing organizations leverage the platform's full capabilities to drive profitability. This role involves aligning information technology with sales objectives to streamline the adoption of programmatic and publisher-direct solutions. Brandon Scordino drives the implementation of data-driven strategies that enhance the efficiency of digital media operations for clients. By bridging the gap between technical platform features and commercial needs, the Digital Sales Chief Information Officer & Vice President fosters long-term partnerships. Through constant refinement of sales intelligence tools, the Digital Sales Chief Information Officer & Vice President supports the company's mission to provide the most comprehensive media automation platform in the industry.

Katie Risch, the Chief Marketing Officer & Head, Commercial Enablement at BASIS Technologies, directs the brand strategy and commercial growth initiatives. Overseeing the market positioning of the unified platform, the Chief Marketing Officer & Head, Commercial Enablement ensures that marketing organizations understand the value of consolidating planning, operations, and reporting. This role involves driving commercial enablement programs that equip teams to sell and support the company's software solutions effectively. Katie Risch executes campaigns that highlight the platform's ability to automate complex media workflows and increase profitability. By fostering strong connections with industry partners, the Chief Marketing Officer & Head, Commercial Enablement expands the company's influence across programmatic, search, and social channels. Through strategic communication and market engagement, the Chief Marketing Officer & Head, Commercial Enablement reinforces the company's reputation as the industry leader in media intelligence.

Peggy Lewis, the Chief Operations Officer at BASIS Technologies, directs the internal processes that support the company's unified software and services. Overseeing the operational workflows, the Chief Operations Officer ensures that the platform delivers consistent efficiency for marketing organizations. This role involves optimizing the delivery of services across programmatic, publisher-direct, search, and social media channels. Peggy Lewis executes strategies that streamline digital media operations, allowing the company to scale effectively while maintaining high service standards. By coordinating between technical and client-facing teams, the Chief Operations Officer ensures that the platform's intelligence features meet the evolving needs of the market. Through rigorous management of operational resources, the Chief Operations Officer supports the company's mission to simplify media operations and drive profitability for clients globally. The Chief Operations Officer maintains a focus on continuous improvement to sustain the company's competitive advantage.