Bank Audi Lebanon Executive and Leadership Team

Lina Salem, the Chief Executive Officer at Bank Audi Lebanon, directs the strategic vision and overall performance of the institution. Salem oversees the execution of corporate objectives, ensuring alignment with market demands and regulatory frameworks. This leadership role involves driving innovation across all banking sectors, from corporate and commercial to retail and personal services. Salem's focus extends to enhancing customer engagement and expanding the company's footprint within the financial services landscape. By championing operational efficiency, Lina Salem ensures the bank's sustained growth and market leadership. The Chief Executive Officer's mandate includes fostering a culture of excellence and integrity throughout the organization, directly impacting the bank's reputation and financial health. Salem's strategic direction guides the development of new financial products and services, catering to diverse client needs and market opportunities.

Khalil Debs, the Group Chief Executive Officer at Bank Audi Lebanon, architects the overarching strategy for the entire Bank Audi Group. Debs guides the group's expansion initiatives and oversees the integration of diverse financial services, including capital market activities and factoring. This executive position demands a comprehensive understanding of global financial trends and regional market dynamics. Khalil Debs is responsible for ensuring robust governance and compliance across all group entities, maintaining the highest standards of financial integrity. The Group Chief Executive Officer's purview includes optimizing group-wide operations and resource allocation to maximize shareholder value. By fostering strategic partnerships and alliances, Debs strengthens the group's competitive position. The leadership of Khalil Debs is critical in navigating complex economic environments and driving sustainable, long-term growth for the Bank Audi Group.

Mohamed Bedier, the Chief Financial Officer at Bank Audi Lebanon, manages the institution's financial health and strategic fiscal planning. Bedier oversees all financial operations, including accounting, budgeting, and financial reporting, ensuring compliance with Lebanese financial regulations. This role is pivotal in managing the company's capital structure and optimizing its investment strategies. Mohamed Bedier's responsibilities include developing financial models to support business growth and profitability across corporate, commercial, and retail banking segments. The Chief Financial Officer also plays a key part in securing funding and managing relationships with financial institutions and investors. By providing critical financial insights, Bedier enables informed decision-making at the executive level. The financial acumen of Mohamed Bedier is essential for maintaining the bank's stability and driving its expansion in the competitive financial services market.

Marc Fahl, the Deputy Chief Financial Officer at Bank Audi Lebanon, supports the Chief Financial Officer in managing the institution's financial operations and strategic initiatives. Fahl assists in the development and execution of financial plans, including budgeting, forecasting, and financial analysis, ensuring accuracy and compliance. This role involves close collaboration with various departments to monitor financial performance and identify areas for improvement across all banking services. Marc Fahl contributes to the management of the company's liquidity, capital adequacy, and profitability. The Deputy Chief Financial Officer plays a crucial part in financial reporting and in liaising with internal and external auditors. By providing detailed financial insights, Marc Fahl aids in strategic decision-making and the effective allocation of financial resources to support Bank Audi Lebanon's objectives.

Yehia Youssef, the Chief Operating Officer at Bank Audi Lebanon, directs the day-to-day operational efficiency and service delivery across all banking channels. Youssef oversees the implementation of operational strategies designed to enhance customer experience and streamline processes within corporate, commercial, and retail banking. This executive function involves managing technology infrastructure, risk management protocols, and business continuity planning to ensure seamless service provision. Yehia Youssef is responsible for optimizing resource utilization and driving productivity improvements throughout the organization. The Chief Operating Officer's mandate includes ensuring that operational frameworks support the company's growth objectives and maintain high standards of service quality. By focusing on operational excellence, Yehia Youssef contributes significantly to the bank's overall performance and market competitiveness.

Toni Zoghbi, the Senior Chief Marketing Officer at Bank Audi Lebanon, leads the development and execution of comprehensive marketing strategies to enhance brand visibility and customer acquisition. Zoghbi oversees all marketing campaigns and initiatives across corporate, commercial, retail, and personal banking segments, driving market penetration and customer loyalty. This executive position requires a deep understanding of market trends and consumer behavior to craft effective promotional activities. Toni Zoghbi is responsible for managing the marketing budget, analyzing campaign performance, and optimizing strategies for maximum return on investment. The Senior Chief Marketing Officer's role includes shaping the bank's brand identity and ensuring consistent messaging across all communication channels. By driving innovative marketing approaches, Toni Zoghbi strengthens Bank Audi Lebanon's competitive edge and market presence.

Peggy Baz, the Chief Legal Officer at Bank Audi Lebanon, provides expert legal counsel and oversees all legal affairs for the institution. Baz ensures compliance with all applicable laws and regulations governing the banking and financial services sector in Lebanon and relevant international jurisdictions. This critical role involves managing legal risks, drafting and reviewing contracts, and representing the company in legal proceedings. Peggy Baz's responsibilities extend to advising the board of directors and senior management on legal implications of business decisions and strategic initiatives. The Chief Legal Officer plays a vital part in corporate governance and in safeguarding the company's legal interests. By maintaining a strong legal framework, Peggy Baz supports the integrity and stability of Bank Audi Lebanon's operations and its commitment to ethical business practices.