BAADER Executive and Leadership Team

June, 2026

Leadership Overview

BAADER has 4 executives leading key functions including strategy, finance, and operations.

Driven by a commitment to innovation, BAADER is dedicated to advancing safe, efficient, and sustainable food processing solutions globally, impacting every stage from raw materials to finished products.

Leadership Roles at BAADER

  • Chief Executive Officer - Marcel Franz
  • Chief Executive Officer & Founder - Jesse Ayala
  • Chief Executive Officer, Baader Food Systems, Inc. (USA) - Oliver Hahn
  • Chief Financial Officer - Karen Brady
  • Marcel Franz - Chief Executive Officer

    Marcel Franz, the Chief Executive Officer at BAADER, directs the company's overarching strategy and global operations. Franz oversees the integration of all business units, ensuring alignment with BAADER's mission to provide safe, efficient, and sustainable food processing solutions. This leadership role involves driving innovation in engineering and design, particularly for handling live and raw protein materials through to finished food products. Franz's strategic vision guides the company's expansion and market penetration across key global regions. The Chief Executive Officer ensures that BAADER maintains its position as a leader in the food processing machinery sector. Marcel Franz's executive decisions impact the company's long-term growth and operational excellence.

    Jesse Ayala - Chief Executive Officer & Founder

    Jesse Ayala, the Chief Executive Officer & Founder at BAADER, established the company's foundational principles and continues to shape its strategic direction. Ayala's leadership focuses on maintaining the core values of safety, efficiency, and sustainability in all food processing solutions offered by BAADER. This involves guiding the engineering and design teams to develop cutting-edge technologies for handling protein materials from live and raw stages to final product. The Founder's insight is critical in navigating market dynamics and fostering a culture of continuous improvement. Jesse Ayala's influence extends to global market strategies, ensuring BAADER's solutions meet diverse international food processing needs. The Chief Executive Officer & Founder's role is pivotal in upholding the company's legacy and pioneering future advancements in the industry.

    Oliver Hahn - Chief Executive Officer, Baader Food Systems, Inc. (USA)

    Oliver Hahn, the Chief Executive Officer, Baader Food Systems, Inc. (USA) at BAADER, leads the company's operations and strategic initiatives within the United States market. Hahn directs the implementation of BAADER's advanced food processing solutions, focusing on enhancing safety, efficiency, and sustainability for North American clients. This executive role involves overseeing the sales, service, and engineering support for a diverse range of protein handling technologies. The Chief Executive Officer, Baader Food Systems, Inc. (USA) ensures that BAADER's global standards are met while adapting to specific regional market demands. Oliver Hahn's leadership drives the company's growth and market presence in the critical US sector, reinforcing BAADER's commitment to serving the global food industry.

    Karen Brady - Chief Financial Officer

    Karen Brady, the Chief Financial Officer at BAADER, manages the company's financial health and strategic fiscal planning. Brady oversees all financial operations, including budgeting, forecasting, and investment strategies, ensuring BAADER's resources support its global expansion and innovation initiatives. This executive role is crucial for maintaining financial stability while driving growth in the food processing solutions sector. The Chief Financial Officer works closely with other leadership to allocate capital effectively towards developing safe, efficient, and sustainable processing technologies. Karen Brady's expertise guides financial decision-making across all departments, from engineering to sales. By optimizing financial performance, Brady ensures BAADER can continue its mission of advancing food processing worldwide.

    Explore Leadership Teams in Industrial Machinery & Equipment

    Frequently Asked Questions Regarding BAADER Top Executives and Leadership Team

    Who leads BAADER?
    BAADER is led by Marcel Franz (Chief Executive Officer), along with executives such as Jesse Ayala (Chief Executive Officer & Founder) and Oliver Hahn (Chief Executive Officer, Baader Food Systems, Inc. (USA)).
    Who is part of BAADER’s executive team?
    The executive team of BAADER includes leaders such as Marcel Franz (Chief Executive Officer), Jesse Ayala (Chief Executive Officer & Founder), Oliver Hahn (Chief Executive Officer, Baader Food Systems, Inc. (USA)) and other senior executives.
    How many executives does BAADER have?
    BAADER has 4 executives leading key business areas.
    What roles are included in BAADER’s leadership team?
    The leadership team of BAADER includes roles such as Chief Executive Officer, Chief Executive Officer & Founder, Chief Executive Officer, Baader Food Systems, Inc. (USA), Chief Financial Officer.