AvMed Executive and Leadership Team

September, 2026

Leadership Overview

AvMed has 5 executives leading key functions including strategy, financial oversight, information technology, and operational management.

Focused on delivering high-quality health coverage across Florida, AvMed prioritizes member wellness through accessible Medicare Advantage, individual, and employer-based insurance plans while maintaining a commitment to community-centered health outcomes.

Leadership Roles at AvMed

  • Chief Executive Officer - Douglas Cueny
  • Founder & Chief Executive Officer, Amp - Kusserow Paul
  • Chief Financial Officer - Monique Diaz
  • President & Chief Operating Officer - James Repp
  • Vice President, Chief Information Officer and CSSO - John Higbee
  • Douglas Cueny - Chief Executive Officer

    Douglas Cueny, the Chief Executive Officer at AvMed, directs the overarching strategic vision for this Florida-based not-for-profit health organization. Cueny architects long-term growth initiatives while ensuring the alignment of Medicare Advantage and employer group coverage with regional healthcare needs. By fostering partnerships across the state, the Chief Executive Officer drives operational excellence and maintains the financial integrity of the health plans. Douglas Cueny monitors market trends in Broward and Miami-Dade counties to refine service delivery models. This leadership role involves constant collaboration with the Board to uphold the mission of providing comprehensive insurance solutions. Through rigorous oversight of organizational performance, the Chief Executive Officer secures the stability of the company. Cueny champions member-centric policies that enhance the quality of care for diverse populations. Ultimately, the Chief Executive Officer sustains the competitive position of the organization within the complex insurance landscape.
    Douglas Cueny

    Kusserow Paul - Founder & Chief Executive Officer, Amp

    Kusserow Paul, the Founder & Chief Executive Officer, Amp at AvMed, leads specialized initiatives focused on innovative health plan delivery and market expansion. Paul architects unique frameworks for Medicare Advantage coverage, ensuring that the organization meets the evolving demands of beneficiaries in South Florida. By analyzing regional health data, the Founder & Chief Executive Officer, Amp optimizes the distribution of individual and family coverage across key counties. This role requires deep engagement with external stakeholders to advance the mission of accessible healthcare. Kusserow Paul drives the development of new service models that improve member outcomes and operational efficiency. Through strategic planning, the Founder & Chief Executive Officer, Amp aligns internal resources with the broader goals of the company. This leadership position demands constant innovation to maintain relevance in the competitive insurance sector. Paul secures the future of the organization by implementing forward-thinking solutions that address the specific needs of Florida residents.

    Monique Diaz - Chief Financial Officer

    Monique Diaz, the Chief Financial Officer at AvMed, manages the fiscal health and capital allocation strategies for the entire organization. Diaz architects robust financial models that support the delivery of Medicare Advantage and employer group insurance plans across Florida. By overseeing budgetary compliance and risk management, the Chief Financial Officer ensures the long-term sustainability of the not-for-profit model. Monique Diaz directs the financial reporting processes, providing transparency to the Board and regulatory bodies. This leadership role involves optimizing revenue cycles and controlling operational costs to maximize value for members in Miami-Dade, Broward, and Palm Beach counties. Through precise financial forecasting, the Chief Financial Officer enables the company to invest in critical infrastructure and service improvements. Diaz maintains rigorous standards of fiscal accountability while supporting the strategic objectives of the executive team. Ultimately, the Chief Financial Officer protects the financial assets of the organization to ensure consistent service delivery.

    James Repp - President & Chief Operating Officer

    James Repp, the President & Chief Operating Officer at AvMed, executes the daily operational strategies that drive the delivery of health insurance across Florida. Repp architects efficient workflows for Medicare Advantage and individual coverage programs, ensuring that service standards remain high in Miami-Dade, Broward, and Palm Beach counties. By managing cross-functional teams, the President & Chief Operating Officer optimizes the internal processes that support employer group plans. James Repp directs the implementation of operational policies that align with the mission of the organization. This leadership role involves coordinating with other executives to streamline service delivery and improve member satisfaction. Through continuous process improvement, the President & Chief Operating Officer enhances the agility of the company in a changing market. Repp monitors performance metrics to ensure that all operational goals are met with precision. Ultimately, the President & Chief Operating Officer maintains the operational excellence required to serve the diverse healthcare needs of the state.

    John Higbee - Vice President, Chief Information Officer and CSSO

    John Higbee, the Vice President, Chief Information Officer and CSSO at AvMed, directs the digital transformation and cybersecurity posture of the company. Higbee architects secure cloud infrastructure and data management systems that support the administration of health plans across Florida. By implementing advanced information technology solutions, the Vice President, Chief Information Officer and CSSO ensures the protection of sensitive member data while maintaining seamless access to insurance services. John Higbee oversees the integration of digital platforms that facilitate efficient communication between providers and members. This leadership role involves managing complex technical projects that enhance the reliability of Medicare Advantage and employer group coverage systems. Through proactive threat assessment and mitigation, the Vice President, Chief Information Officer and CSSO safeguards the digital assets of the organization. Higbee drives innovation in health informatics to improve operational efficiency. Ultimately, the Vice President, Chief Information Officer and CSSO maintains the technological foundation necessary for high-quality healthcare delivery.
    John Higbee

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    Frequently Asked Questions Regarding AvMed Top Executives and Leadership Team

    Who leads AvMed?
    AvMed is led by Douglas Cueny (Chief Executive Officer), along with executives such as Kusserow Paul (Founder & Chief Executive Officer, Amp) and Monique Diaz (Chief Financial Officer).
    Who is part of AvMed’s executive team?
    The executive team of AvMed includes leaders such as Douglas Cueny (Chief Executive Officer), Kusserow Paul (Founder & Chief Executive Officer, Amp), Monique Diaz (Chief Financial Officer) and other senior executives.
    How many executives does AvMed have?
    AvMed has 5 executives leading key business areas.
    What roles are included in AvMed’s leadership team?
    The leadership team of AvMed includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Amp, Chief Financial Officer, President & Chief Operating Officer, Vice President, Chief Information Officer and CSSO.