AvMed Executive and Leadership Team

June, 2026

Leadership Overview

AvMed has 6 executives leading key functions including strategy, finance, operations, and information technology.

Driven by a commitment to member well-being, AvMed provides comprehensive health plan solutions across Florida, focusing on delivering accessible and quality care to diverse populations and employer groups.

Leadership Roles at AvMed

  • Chief Executive Officer - Douglas Cueny
  • Founder & Chief Executive Officer, Amp - Kusserow Paul
  • Chief Financial Officer - Monique Diaz
  • President & Chief Operating Officer - James Repp
  • President - John Freitas
  • Vice President, Chief Information Officer and CSSO - John Higbee
  • Douglas Cueny - Chief Executive Officer

    Douglas Cueny, the Chief Executive Officer at AvMed, directs the overall strategic vision and operational execution for the not-for-profit health plan. Cueny guides AvMed's mission to provide accessible and quality health coverage across Florida, encompassing Medicare Advantage, individual and family plans, and employer group offerings. Overseeing all executive functions, Douglas Cueny ensures alignment with market demands and regulatory requirements, driving growth and member satisfaction. This leadership role involves fostering innovation in healthcare delivery and maintaining the financial integrity of the organization. Cueny's strategic direction shapes AvMed's market position and its commitment to serving the health needs of communities in Broward, Miami-Dade, Palm Beach, and beyond.
    Douglas Cueny

    Kusserow Paul - Founder & Chief Executive Officer, Amp

    Kusserow Paul, the Founder & Chief Executive Officer, Amp at AvMed, establishes the foundational principles and innovative strategies for the organization's ventures. Paul's leadership focuses on pioneering new approaches within the health insurance landscape, driving the development and implementation of advanced solutions. Overseeing the strategic direction of Amp, Kusserow Paul ensures that new initiatives align with AvMed's core mission of enhancing member health and accessibility. This executive position involves cultivating partnerships and exploring emerging technologies to redefine healthcare services. Paul's entrepreneurial vision guides the expansion of AvMed's impact, particularly in developing cutting-edge programs that address evolving healthcare needs across Florida.

    Monique Diaz - Chief Financial Officer

    Monique Diaz, the Chief Financial Officer at AvMed, manages the organization's financial health and strategic fiscal planning. Diaz oversees all financial operations, including budgeting, forecasting, and investment management, ensuring AvMed's stability and long-term viability. This critical role involves safeguarding the company's assets and optimizing financial performance across all lines of business, from Medicare Advantage to employer group plans. Monique Diaz directs the financial reporting processes, providing essential insights to guide executive decision-making and support sustainable growth. By meticulously managing financial resources, Diaz ensures AvMed can continue its mission of providing accessible and quality health coverage throughout Florida.

    James Repp - President & Chief Operating Officer

    James Repp, the President & Chief Operating Officer at AvMed, oversees the day-to-day operations and execution of strategic initiatives across the health plan. Repp directs all operational functions, ensuring seamless delivery of services for Medicare Advantage, individual and family coverage, and employer group plans throughout Florida. This executive position involves optimizing operational workflows, enhancing member services, and driving efficiency across departments. James Repp collaborates closely with other leaders to implement policies that support AvMed's commitment to quality care and accessibility. By managing operational performance, Repp ensures that AvMed effectively serves its members and maintains its strong presence in the Florida market.

    John Freitas - President

    John Freitas, the President at AvMed, drives strategic growth and operational excellence for the health plan's diverse offerings. Freitas oversees key business functions, ensuring the effective delivery of Medicare Advantage, individual and family, and employer group coverage across Florida. This leadership role involves fostering strong relationships with stakeholders and guiding initiatives that enhance member access to quality healthcare. John Freitas directs efforts to expand AvMed's market reach and strengthen its position as a leading not-for-profit health plan. By focusing on operational effectiveness and strategic development, Freitas ensures AvMed continues to meet the evolving health needs of its members statewide.

    John Higbee - Vice President, Chief Information Officer and CSSO

    John Higbee, the Vice President, Chief Information Officer and CSSO at AvMed, leads the company's technology strategy and information security initiatives. Higbee directs the development and implementation of robust IT infrastructure, ensuring the secure and efficient management of member data and operational systems. This dual role involves overseeing all aspects of information technology, including cybersecurity, data analytics, and digital transformation efforts. John Higbee ensures that AvMed's technological capabilities support its mission of providing accessible health plans across Florida, enhancing member experience and operational efficiency. By prioritizing information security, Higbee protects sensitive data and maintains compliance with industry regulations.
    John Higbee

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    Frequently Asked Questions Regarding AvMed Top Executives and Leadership Team

    Who leads AvMed?
    AvMed is led by Douglas Cueny (Chief Executive Officer), along with executives such as Kusserow Paul (Founder & Chief Executive Officer, Amp) and Monique Diaz (Chief Financial Officer).
    Who is part of AvMed’s executive team?
    The executive team of AvMed includes leaders such as Douglas Cueny (Chief Executive Officer), Kusserow Paul (Founder & Chief Executive Officer, Amp), Monique Diaz (Chief Financial Officer) and other senior executives.
    How many executives does AvMed have?
    AvMed has 6 executives leading key business areas.
    What roles are included in AvMed’s leadership team?
    The leadership team of AvMed includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Amp, Chief Financial Officer, President & Chief Operating Officer, President.