AvMed Executive and Leadership Team

May, 2026

Leadership Overview

AvMed has 6 executives leading key functions including strategy, finance, information technology, and operations.

Driven by a commitment to member well-being, AvMed provides comprehensive health plan solutions across Florida, focusing on delivering accessible and quality care to diverse populations through its not-for-profit structure.

Leadership Roles at AvMed

  • Chief Executive Officer - Douglas Cueny
  • Founder & Chief Executive Officer, Amp - Kusserow Paul
  • Chief Financial Officer - Monique Diaz
  • President & Chief Operating Officer - James Repp
  • President - John Freitas
  • Vice President, Chief Information Officer and CSSO - John Higbee
  • Douglas Cueny - Chief Executive Officer

    Douglas Cueny, the Chief Executive Officer at AvMed, directs the overall strategic vision and operational execution for the Florida-based not-for-profit health plan. Cueny oversees the organization's growth initiatives, ensuring alignment with AvMed's mission to provide accessible and quality health coverage. This leadership role involves navigating the complex healthcare landscape to enhance member benefits and expand service areas across Broward, Miami-Dade, and Palm Beach counties, as well as employer groups statewide. By fostering innovation and operational efficiency, Douglas Cueny drives the company's commitment to member satisfaction and long-term financial sustainability. The Chief Executive Officer's purview encompasses all major departments, ensuring cohesive strategy implementation and robust market positioning within the competitive insurance sector.
    Douglas Cueny

    Kusserow Paul - Founder & Chief Executive Officer, Amp

    Kusserow Paul, the Founder & Chief Executive Officer, Amp at AvMed, spearheads the strategic direction and foundational development of the Amp initiative, focusing on innovative health solutions. Paul's leadership is critical in establishing new market opportunities and driving the expansion of AvMed's service offerings beyond traditional health plans. This role demands a forward-thinking approach to integrate cutting-edge technologies and service models that enhance member experience and operational effectiveness. By championing new ventures, Kusserow Paul ensures AvMed remains at the forefront of healthcare innovation, particularly within Florida's dynamic insurance market. The Founder & Chief Executive Officer, Amp's responsibilities include cultivating strategic partnerships and overseeing the successful launch and scaling of new programs designed to meet evolving healthcare needs.

    Monique Diaz - Chief Financial Officer

    Monique Diaz, the Chief Financial Officer at AvMed, manages the comprehensive financial operations and fiscal strategy for the not-for-profit health plan. Diaz is responsible for financial planning, budgeting, investment management, and ensuring the fiscal integrity of AvMed's operations across Florida. This critical position involves overseeing all financial reporting, compliance with regulatory requirements, and optimizing financial performance to support the company's mission of providing affordable health coverage. By meticulously managing financial resources, Monique Diaz ensures the long-term stability and growth of AvMed, enabling continued investment in member services and product development. The Chief Financial Officer's oversight extends to risk management and capital allocation, safeguarding the organization's assets and enhancing its capacity to serve members in Broward, Miami-Dade, and Palm Beach counties.

    James Repp - President & Chief Operating Officer

    James Repp, the President & Chief Operating Officer at AvMed, directs the day-to-day operational activities and oversees the execution of strategic initiatives across the organization. Repp's leadership focuses on optimizing AvMed's operational efficiency, ensuring seamless delivery of health plan services to members throughout Florida, including Medicare Advantage coverage in Broward and Miami-Dade counties. This role involves managing key business functions, driving process improvements, and fostering a culture of excellence to enhance member satisfaction and operational performance. By streamlining workflows and managing resources effectively, James Repp ensures that AvMed can consistently meet the healthcare needs of its diverse member base. The President & Chief Operating Officer's responsibilities encompass driving operational strategy and ensuring the effective implementation of programs that support AvMed's mission.

    John Freitas - President

    John Freitas, the President at AvMed, holds a pivotal leadership position focused on driving strategic growth and operational excellence within the health plan. Freitas's responsibilities include overseeing key business units and ensuring the effective implementation of AvMed's mission to provide comprehensive health coverage across Florida. This role demands a deep understanding of the insurance market dynamics and a commitment to enhancing member services and benefits. By championing strategic initiatives, John Freitas contributes significantly to AvMed's market presence and its ability to serve employer groups, individuals, and Medicare Advantage beneficiaries. The President's focus is on cultivating strong relationships with stakeholders and guiding the organization toward sustained success and expanded reach.

    John Higbee - Vice President, Chief Information Officer and CSSO

    John Higbee, the Vice President, Chief Information Officer and CSSO at AvMed, leads the company's technology strategy, information security, and critical systems infrastructure. Higbee is responsible for developing and implementing robust IT solutions that support AvMed's operational needs and enhance member data protection across all service areas in Florida. This multifaceted role involves overseeing the cybersecurity posture, ensuring compliance with data privacy regulations, and driving digital transformation initiatives to improve efficiency and member experience. By architecting secure and scalable technology platforms, John Higbee ensures the reliability and integrity of AvMed's information systems, crucial for managing health plan coverage for employer groups and individuals. The Vice President, Chief Information Officer and CSSO's leadership ensures technological advancements align with the company's strategic goals and commitment to member trust.
    John Higbee

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    Frequently Asked Questions Regarding AvMed Top Executives and Leadership Team

    Who leads AvMed?
    AvMed is led by Douglas Cueny (Chief Executive Officer), along with executives such as Kusserow Paul (Founder & Chief Executive Officer, Amp) and Monique Diaz (Chief Financial Officer).
    Who is part of AvMed’s executive team?
    The executive team of AvMed includes leaders such as Douglas Cueny (Chief Executive Officer), Kusserow Paul (Founder & Chief Executive Officer, Amp), Monique Diaz (Chief Financial Officer) and other senior executives.
    How many executives does AvMed have?
    AvMed has 6 executives leading key business areas.
    What roles are included in AvMed’s leadership team?
    The leadership team of AvMed includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Amp, Chief Financial Officer, President & Chief Operating Officer, President.