AvMed Executive and Leadership Team

July, 2026

Leadership Overview

AvMed has 5 executives leading key functions including strategy, finance, operations, technology, and information security.

Driven by a commitment to member well-being, AvMed provides comprehensive health plan solutions across Florida, focusing on delivering accessible and quality care to diverse populations and employer groups.

Leadership Roles at AvMed

  • Chief Executive Officer - Douglas Cueny
  • Founder & Chief Executive Officer, Amp - Kusserow Paul
  • Chief Financial Officer - Monique Diaz
  • President & Chief Operating Officer - James Repp
  • Vice President, Chief Information Officer and CSSO - John Higbee
  • Douglas Cueny - Chief Executive Officer

    Douglas Cueny, the Chief Executive Officer at AvMed, directs the overall strategic vision and operational execution for the not-for-profit health plan. Cueny oversees the organization's expansion and service delivery across Florida, ensuring alignment with AvMed's mission to provide quality Medicare Advantage, individual, family, and employer group coverage. This leadership role involves guiding the executive team in navigating the complex healthcare landscape, fostering innovation in member services, and maintaining financial stability. By championing a member-centric approach, Douglas Cueny drives initiatives that enhance accessibility and affordability of health plans, directly impacting the well-being of communities served in Broward, Miami-Dade, and Palm Beach counties, as well as statewide employer groups. The Chief Executive Officer's purview includes cultivating strategic partnerships and ensuring regulatory compliance across all operational facets.
    Douglas Cueny

    Kusserow Paul - Founder & Chief Executive Officer, Amp

    Kusserow Paul, the Founder & Chief Executive Officer, Amp at AvMed, establishes the foundational principles and forward-looking direction for the organization's innovative ventures. Paul's leadership focuses on pioneering new models of care delivery and health plan management, leveraging technology and strategic partnerships to enhance member outcomes. This executive role involves setting ambitious goals for growth and operational excellence, particularly within the competitive Florida health insurance market. By championing a culture of continuous improvement, Kusserow Paul drives the development of cutting-edge solutions that address the evolving needs of Medicare Advantage beneficiaries, individuals, families, and employer groups. The Founder & Chief Executive Officer, Amp's responsibilities extend to fostering a robust ecosystem for innovation, ensuring AvMed remains at the forefront of healthcare solutions statewide.

    Monique Diaz - Chief Financial Officer

    Monique Diaz, the Chief Financial Officer at AvMed, manages the comprehensive financial strategy and fiscal operations of the not-for-profit health plan. Diaz oversees all aspects of financial planning, budgeting, investment management, and reporting, ensuring the organization's long-term economic health and sustainability. This critical role involves safeguarding AvMed's assets while optimizing financial performance across its diverse offerings, including Medicare Advantage, individual and family plans, and employer group coverage throughout Florida. By implementing rigorous financial controls and driving efficiency, Monique Diaz supports the expansion of services in Broward, Miami-Dade, and Palm Beach counties, and across the state. The Chief Financial Officer's leadership ensures robust capital management and compliance with all financial regulations, underpinning AvMed's ability to deliver value to its members and stakeholders.

    James Repp - President & Chief Operating Officer

    James Repp, the President & Chief Operating Officer at AvMed, directs the day-to-day operational execution and service delivery across all lines of business. Repp oversees the integration of strategic initiatives into seamless operational workflows, ensuring the efficient and effective provision of health plan services statewide. This executive position involves managing key departments responsible for member services, claims processing, network management, and regulatory adherence for Medicare Advantage, individual, family, and employer group plans. By optimizing operational processes and fostering cross-functional collaboration, James Repp enhances member satisfaction and drives growth in critical markets like Miami-Dade, Broward, and Palm Beach counties. The President & Chief Operating Officer's focus remains on streamlining operations to support AvMed's mission of providing accessible, high-quality healthcare solutions.

    John Higbee - Vice President, Chief Information Officer and CSSO

    John Higbee, the Vice President, Chief Information Officer and CSSO at AvMed, leads the strategic development and implementation of information technology and cybersecurity initiatives. Higbee oversees the entire IT infrastructure, ensuring robust data security, system reliability, and the integration of advanced technological solutions to support AvMed's health plan operations across Florida. This executive role is pivotal in driving digital transformation, enhancing member experience through technology, and protecting sensitive member data against evolving cyber threats. By championing innovation in IT and security, John Higbee ensures AvMed's systems effectively support Medicare Advantage, individual, family, and employer group coverage. The Vice President, Chief Information Officer and CSSO's responsibilities include managing technology investments, overseeing system upgrades, and maintaining compliance with all data privacy regulations, thereby strengthening AvMed's operational resilience and competitive edge.
    John Higbee

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    Frequently Asked Questions Regarding AvMed Top Executives and Leadership Team

    Who leads AvMed?
    AvMed is led by Douglas Cueny (Chief Executive Officer), along with executives such as Kusserow Paul (Founder & Chief Executive Officer, Amp) and Monique Diaz (Chief Financial Officer).
    Who is part of AvMed’s executive team?
    The executive team of AvMed includes leaders such as Douglas Cueny (Chief Executive Officer), Kusserow Paul (Founder & Chief Executive Officer, Amp), Monique Diaz (Chief Financial Officer) and other senior executives.
    How many executives does AvMed have?
    AvMed has 5 executives leading key business areas.
    What roles are included in AvMed’s leadership team?
    The leadership team of AvMed includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Amp, Chief Financial Officer, President & Chief Operating Officer, Vice President, Chief Information Officer and CSSO.