AvMed Executive and Leadership Team

August, 2026

Leadership Overview

AvMed has 5 executives leading key functions including strategy, financial oversight, operational management, and information security.

Focused on delivering high-quality health coverage across Florida, AvMed prioritizes member wellness through accessible Medicare Advantage, individual, and employer-sponsored plans while maintaining a commitment to community-based health outcomes.

Leadership Roles at AvMed

  • Chief Executive Officer - Douglas Cueny
  • Founder & Chief Executive Officer, Amp - Kusserow Paul
  • Chief Financial Officer - Monique Diaz
  • President & Chief Operating Officer - James Repp
  • Vice President, Chief Information Officer and CSSO - John Higbee
  • Douglas Cueny - Chief Executive Officer

    Douglas Cueny, the Chief Executive Officer at AvMed, directs the overarching strategic vision for the organization. Cueny manages the expansion of Medicare Advantage and individual health plans across Florida, ensuring alignment with the mission of providing accessible coverage. By collaborating with the Board, the Chief Executive Officer shapes long-term growth initiatives and maintains the financial health of the not-for-profit entity. Douglas Cueny monitors market trends in Broward and Miami-Dade counties to refine service delivery models. This leadership role involves balancing member needs with operational sustainability. Through rigorous oversight of organizational performance, the Chief Executive Officer drives the company toward achieving superior health outcomes for diverse populations. Cueny fosters a culture of accountability and excellence, ensuring that every department contributes to the broader goal of improving community health. Ultimately, the Chief Executive Officer secures the stability of the organization while navigating the complexities of the regional insurance landscape.
    Douglas Cueny

    Kusserow Paul - Founder & Chief Executive Officer, Amp

    Kusserow Paul, the Founder & Chief Executive Officer, Amp at AvMed, architects innovative frameworks for health plan integration and service delivery. Paul focuses on the technological and structural evolution of insurance products, ensuring that offerings remain competitive within the Florida market. By analyzing regional health data, the Founder & Chief Executive Officer, Amp identifies opportunities for enhancing member engagement and plan efficiency. This role requires constant interaction with executive leadership to synchronize product development with corporate objectives. Kusserow Paul drives initiatives that streamline the enrollment process for individual and family coverage. Through strategic partnerships, the Founder & Chief Executive Officer, Amp expands the reach of health services across multiple counties. This leadership position demands a deep understanding of the intersection between healthcare policy and consumer demand. By prioritizing scalable solutions, Paul ensures that the organization adapts to the changing needs of the Florida population while maintaining high standards of service quality.

    Monique Diaz - Chief Financial Officer

    Monique Diaz, the Chief Financial Officer at AvMed, manages the fiscal health and resource allocation for the entire organization. Diaz oversees the budgeting process, financial reporting, and investment strategies necessary to support Medicare Advantage and employer group coverage. By monitoring revenue streams across various Florida counties, the Chief Financial Officer ensures that capital remains available for critical health initiatives. This role involves working closely with the executive team to assess the financial impact of new insurance products. Monique Diaz directs the internal audit functions to maintain compliance with state regulations and industry standards. Through meticulous analysis of claims data and operational costs, the Chief Financial Officer optimizes the financial performance of the company. Diaz provides the necessary oversight to ensure that the not-for-profit mission remains financially viable. By maintaining a robust balance sheet, the Chief Financial Officer supports the long-term sustainability of health services for members throughout the state.

    James Repp - President & Chief Operating Officer

    James Repp, the President & Chief Operating Officer at AvMed, executes the daily operational strategies that sustain the company's health plan offerings. Repp manages the logistics of service delivery, ensuring that Medicare Advantage and employer group plans function seamlessly across Florida. By overseeing the administrative departments, the President & Chief Operating Officer maintains high levels of efficiency in member support and claims processing. This role requires constant coordination with other C-suite leaders to align operational capacity with strategic growth targets. James Repp drives the implementation of process improvements that enhance the overall member experience. Through the management of regional operations, the President & Chief Operating Officer ensures that service quality remains consistent in Miami-Dade, Broward, and Palm Beach counties. Repp focuses on operational excellence to support the broader mission of providing reliable health coverage. By streamlining internal workflows, the President & Chief Operating Officer directly impacts the ability of the organization to serve its members effectively.

    John Higbee - Vice President, Chief Information Officer and CSSO

    John Higbee, the Vice President, Chief Information Officer and CSSO at AvMed, directs the digital infrastructure and security protocols essential for protecting member data. Higbee manages the integration of health information systems that support Medicare Advantage and individual coverage plans. By overseeing the cybersecurity framework, the Vice President, Chief Information Officer and CSSO ensures that all digital interactions remain compliant with privacy regulations. This role involves collaborating with the executive team to implement technology solutions that improve operational efficiency. John Higbee architects scalable cloud environments to handle the data requirements of the Florida-based health plans. Through the continuous monitoring of network performance, the Vice President, Chief Information Officer and CSSO mitigates risks and maintains system uptime. Higbee drives the digital transformation strategy, ensuring that the organization leverages data analytics to enhance member health outcomes. By securing the technological foundation, the Vice President, Chief Information Officer and CSSO enables the company to deliver reliable services across the state.
    John Higbee

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    Frequently Asked Questions Regarding AvMed Top Executives and Leadership Team

    Who leads AvMed?
    AvMed is led by Douglas Cueny (Chief Executive Officer), along with executives such as Kusserow Paul (Founder & Chief Executive Officer, Amp) and Monique Diaz (Chief Financial Officer).
    Who is part of AvMed’s executive team?
    The executive team of AvMed includes leaders such as Douglas Cueny (Chief Executive Officer), Kusserow Paul (Founder & Chief Executive Officer, Amp), Monique Diaz (Chief Financial Officer) and other senior executives.
    How many executives does AvMed have?
    AvMed has 5 executives leading key business areas.
    What roles are included in AvMed’s leadership team?
    The leadership team of AvMed includes roles such as Chief Executive Officer, Founder & Chief Executive Officer, Amp, Chief Financial Officer, President & Chief Operating Officer, Vice President, Chief Information Officer and CSSO.