AVI-SPL Executive and Leadership Team

September, 2026

Leadership Overview

AVI-SPL has 5 executives leading key functions including strategy, global operations, regional management, revenue growth, and financial governance.

Focused on digital enablement, AVI-SPL transforms how people and technology connect to elevate experiences. This mission drives the organization to create new value and enable global enterprises to thrive through advanced collaboration technology solutions.

Leadership Roles at AVI-SPL

  • Chief Executive Officer - John Zettel
  • Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap - Martin Saul
  • President & Chief Executive Officer - Rich Silton
  • Chief Financial Officer & Company Secretary - Balamurali Sreedharannair
  • Chief Revenue Officer - Dale Bottcher
  • John Zettel - Chief Executive Officer

    John Zettel, the Chief Executive Officer at AVI-SPL, directs the overarching corporate strategy and long-term vision for digital enablement solutions. By aligning internal resources with the evolving needs of Fortune 100 clients, the Chief Executive Officer ensures the company maintains market leadership in collaboration technology. John Zettel oversees the integration of complex audiovisual systems and managed services to drive organizational growth across diverse sectors. This leadership role involves constant collaboration with the board to refine operational models and expand the global footprint. By prioritizing innovation in connectivity, the Chief Executive Officer fosters an environment where technology elevates human experiences. Zettel maintains a sharp focus on scaling service delivery to meet the demands of modern workplaces. Through rigorous oversight of corporate initiatives, the Chief Executive Officer secures the competitive position of the firm while delivering consistent value to stakeholders worldwide.
    John Zettel

    Martin Saul - Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap

    Martin Saul, the Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap at AVI-SPL, manages regional expansion and operational excellence across South American and Iberian markets. By architecting localized service delivery models, the Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap ensures that digital enablement solutions meet specific regional requirements. Martin Saul drives the adoption of collaboration technology within these territories, facilitating seamless connectivity for multinational clients. This role requires deep engagement with local business ecosystems to identify growth opportunities and optimize service deployment. By streamlining cross-border operations, the Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap enhances the overall efficiency of the global network. Saul focuses on building robust partnerships that support the broader corporate mission of transforming workplace experiences. Through strategic market penetration, the Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap strengthens the presence of the firm in emerging and established international markets.

    Rich Silton - President & Chief Executive Officer

    Rich Silton, the President & Chief Executive Officer at AVI-SPL, executes the daily operational agenda and manages the execution of high-level business objectives. By supervising the implementation of digital enablement solutions, the President & Chief Executive Officer ensures that client projects align with the highest standards of technical performance. Rich Silton coordinates across departments to maintain the agility required for supporting large-scale enterprise deployments. This leadership role involves optimizing internal workflows to improve service delivery speed and quality. By fostering a culture of operational excellence, the President & Chief Executive Officer supports the firm in maintaining its status as a premier provider of collaboration technology. Silton monitors key performance indicators to ensure that the company meets the complex needs of global organizations. Through disciplined management of resources, the President & Chief Executive Officer drives sustainable growth and ensures that the organization remains at the forefront of the digital transformation industry.

    Balamurali Sreedharannair - Chief Financial Officer & Company Secretary

    Balamurali Sreedharannair, the Chief Financial Officer & Company Secretary at AVI-SPL, manages the financial health and corporate governance of the organization. By overseeing fiscal planning, budgeting, and reporting, the Chief Financial Officer & Company Secretary ensures that the company maintains the capital strength necessary to invest in new digital enablement technologies. Balamurali Sreedharannair also directs compliance and regulatory affairs, ensuring that all corporate activities adhere to international standards. This leadership role involves providing the financial insights required for the board to make informed strategic decisions. By maintaining rigorous internal controls, the Chief Financial Officer & Company Secretary protects the assets of the firm while supporting operational expansion. Sreedharannair focuses on optimizing the capital structure to facilitate sustainable growth. Through precise financial management, the Chief Financial Officer & Company Secretary enables the organization to continue delivering high-value collaboration solutions to clients across the globe.

    Dale Bottcher - Chief Revenue Officer

    Dale Bottcher, the Chief Revenue Officer at AVI-SPL, directs all global sales initiatives and revenue-generating activities. By overseeing the sales pipeline and client acquisition strategies, the Chief Revenue Officer ensures that the company effectively captures market share in the collaboration technology sector. Dale Bottcher manages relationships with major enterprise accounts, tailoring digital enablement solutions to solve specific business challenges. This leadership role involves aligning sales teams with technical experts to provide comprehensive value to clients. By optimizing the revenue funnel, the Chief Revenue Officer directly impacts the financial trajectory of the firm. Bottcher focuses on expanding the reach of managed services to ensure long-term recurring revenue streams. Through strategic market analysis, the Chief Revenue Officer identifies new opportunities for growth and ensures that the sales organization remains responsive to the shifting demands of the global technology landscape, ultimately securing the financial health of the enterprise.
    Dale Bottcher

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    Frequently Asked Questions Regarding AVI-SPL Top Executives and Leadership Team

    Who leads AVI-SPL?
    AVI-SPL is led by John Zettel (Chief Executive Officer), along with executives such as Martin Saul (Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap) and Rich Silton (President & Chief Executive Officer).
    Who is part of AVI-SPL’s executive team?
    The executive team of AVI-SPL includes leaders such as John Zettel (Chief Executive Officer), Martin Saul (Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap), Rich Silton (President & Chief Executive Officer) and other senior executives.
    How many executives does AVI-SPL have?
    AVI-SPL has 5 executives leading key business areas.
    What roles are included in AVI-SPL’s leadership team?
    The leadership team of AVI-SPL includes roles such as Chief Executive Officer, Senior VP (South America) & Global Chief Executive Officer, Iberia Avi-Spl Icap, President & Chief Executive Officer, Chief Financial Officer & Company Secretary, Chief Revenue Officer.