AVI Executive and Leadership Team

June, 2026

Leadership Overview

AVI has 4 executives leading key functions including finance, legal, and information technology.

Driven by a commitment to brand excellence, AVI focuses on building strong consumer brands across food, fashion, and personal care markets, impacting consumers across South Africa and beyond.

Leadership Roles at AVI

  • Group Chief Financial Officer - Justin O'Meara
  • Chief Financial Officer & Business Development Director, PA To The & Group Legal Executive - Jackie Cranke
  • Chief Financial Officer & Group Legal Executive & Business Development Director - Larce Raymann
  • Executive, Information Technology Shared Services - Morne Rensburg
  • Justin O'Meara - Group Chief Financial Officer

    Justin O'Meara, the Group Chief Financial Officer at AVI, directs the overarching financial strategy and fiscal operations for the entire organization. This leadership role involves managing capital allocation, financial planning, and ensuring robust financial controls across AVI's diverse branded consumer products divisions. O'Meara's oversight extends to optimizing profitability and driving sustainable financial growth by analyzing market trends and investment opportunities. The Group Chief Financial Officer ensures compliance with all financial regulations and reporting standards, safeguarding the company's fiscal integrity. Justin O'Meara's strategic financial guidance supports AVI's mission to build and expand its extensive brand portfolio within the food, fashion, and personal care sectors. This executive function is critical for maintaining investor confidence and facilitating the company's expansion into new markets and product categories, directly contributing to AVI's long-standing market presence.
    Jackie Cranke, the Chief Financial Officer & Business Development Director, PA To The & Group Legal Executive at AVI, manages critical financial functions alongside strategic business development initiatives. This dual focus involves overseeing financial performance for specific business units while identifying and pursuing new growth opportunities that align with AVI's brand-building objectives. Cranke's responsibilities include evaluating potential mergers, acquisitions, and strategic partnerships that enhance AVI's market position in food, fashion, and personal care. The role also encompasses supporting the Group Legal Executive, ensuring seamless integration of legal and financial considerations in business operations. Jackie Cranke's expertise drives financial efficiency and fosters strategic expansion, directly supporting AVI's commitment to developing and marketing strong consumer brands. This executive's contributions are vital for navigating complex market dynamics and securing long-term value creation for the company.
    Larce Raymann, the Chief Financial Officer & Group Legal Executive & Business Development Director at AVI, orchestrates a comprehensive integration of financial management, legal oversight, and business development strategy. This multifaceted role ensures that financial operations are conducted within strict legal frameworks and that business development efforts are strategically aligned with AVI's core mission. Raymann's purview includes managing financial reporting, compliance, and risk mitigation, while simultaneously spearheading initiatives to expand AVI's brand portfolio and market reach. The executive's deep understanding of both financial markets and legal landscapes enables informed decision-making for strategic investments and operational improvements. Larce Raymann's leadership is pivotal in driving AVI's growth and maintaining its reputation as a leading South African branded consumer products company. This executive's integrated approach ensures robust governance and fuels expansion across the food, fashion, and personal care sectors.

    Morne Rensburg - Executive, Information Technology Shared Services

    Morne Rensburg, the Executive, Information Technology Shared Services at AVI, directs the strategic implementation and operational management of IT infrastructure and shared services supporting AVI's extensive business operations. This leadership function is crucial for ensuring the technological backbone of the company effectively supports its diverse branded consumer products across food, fashion, and personal care markets. Rensburg's responsibilities include overseeing the development and deployment of IT solutions that enhance efficiency, data security, and operational scalability across AVI's footprint. The executive drives innovation in IT services, ensuring alignment with business objectives and facilitating seamless integration of technology across all divisions. Morne Rensburg's focus on robust IT infrastructure directly contributes to AVI's ability to manage its vast brand portfolio and distribution networks effectively, underpinning the company's market leadership and operational excellence.

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    Frequently Asked Questions Regarding AVI Top Executives and Leadership Team

    Who leads AVI?
    AVI is led by Justin O'Meara (Group Chief Financial Officer), along with executives such as Jackie Cranke (Chief Financial Officer & Business Development Director, PA To The & Group Legal Executive) and Larce Raymann (Chief Financial Officer & Group Legal Executive & Business Development Director).
    Who is part of AVI’s executive team?
    The executive team of AVI includes leaders such as Justin O'Meara (Group Chief Financial Officer), Jackie Cranke (Chief Financial Officer & Business Development Director, PA To The & Group Legal Executive), Larce Raymann (Chief Financial Officer & Group Legal Executive & Business Development Director) and other senior executives.
    How many executives does AVI have?
    AVI has 4 executives leading key business areas.
    What roles are included in AVI’s leadership team?
    The leadership team of AVI includes roles such as Group Chief Financial Officer, Chief Financial Officer & Business Development Director, PA To The & Group Legal Executive, Chief Financial Officer & Group Legal Executive & Business Development Director, Executive, Information Technology Shared Services.