Avalara Executive and Leadership Team

Hugo Sarrazin, the Chief Executive Officer at Avalara, directs the overarching corporate strategy and long-term vision for the organization. Sarrazin manages the alignment of product innovation with the evolving needs of global businesses requiring automated tax compliance. By overseeing the integration of cloud-based solutions into diverse ERP and ecommerce platforms, the Chief Executive Officer ensures market leadership across North American, European, and Indian markets. Hugo Sarrazin maintains constant communication with the Board to drive sustainable growth and operational excellence. This leadership role involves identifying emerging opportunities in indirect tax automation to expand the company footprint. Through rigorous focus on customer success and scalable technology, the Chief Executive Officer secures the competitive position of the firm. Sarrazin fosters a culture of agility, enabling the organization to navigate complex regulatory environments while delivering consistent value to stakeholders and clients alike.

Kevin Riegelsberger, the Chief Operations Officer & President at Avalara, manages the day-to-day execution of business processes and organizational scaling. Riegelsberger oversees the operational health of the company, ensuring that service delivery remains consistent across all global regions. By directing the integration of internal departments, the Chief Operations Officer & President optimizes the delivery of tax compliance solutions to a diverse client base. Kevin Riegelsberger monitors key performance indicators to drive efficiency and maintain high standards of service quality. This leadership role involves coordinating with the executive team to translate strategic goals into actionable operational plans. Through the management of cross-departmental resources, the Chief Operations Officer & President supports the expansion of the company footprint in international markets. Riegelsberger maintains a focus on process improvement and organizational agility, ensuring that the company remains capable of handling the complexities of global indirect tax requirements while maintaining a high level of operational excellence.

Morgan Vos, the Chief of Staff at Avalara, coordinates executive initiatives and streamlines communication across the leadership team. Vos manages the execution of strategic priorities, ensuring that departmental goals align with the broader mission of simplifying tax compliance. By facilitating cross-functional collaboration, the Chief of Staff optimizes internal processes and enhances organizational efficiency. Morgan Vos monitors the progress of key business objectives, providing critical insights to the executive suite to support informed decision-making. This role involves managing high-priority projects that span global operations, from the Seattle headquarters to international offices. Through meticulous planning and resource allocation, the Chief of Staff drives the implementation of corporate policies. Vos maintains a focus on operational transparency, allowing the leadership team to respond rapidly to market shifts. Ultimately, the Chief of Staff ensures that the company maintains a cohesive approach to its complex tax automation services.

Danny Fields, the Chief Technology Officer at Avalara, architects the technical infrastructure supporting the company cloud-based compliance platform. Fields oversees the engineering teams responsible for developing robust APIs that integrate with leading accounting and financial management systems. By driving innovation in tax calculation engines, the Chief Technology Officer ensures high availability and security for global transaction processing. Danny Fields manages the research and development lifecycle, focusing on scalable solutions for sales, VAT, and GST compliance. This leadership role involves collaborating with product managers to translate complex regulatory requirements into functional software features. Through the implementation of advanced cloud technologies, the Chief Technology Officer enhances the performance of the platform across international markets. Fields maintains a focus on technical debt reduction and system reliability, ensuring that the company remains at the forefront of the financial technology industry while supporting millions of tax calculations daily.

Shahan Parshad, the Senior VP & Chief Information Officer at Avalara, manages the internal digital ecosystem and data security frameworks. Parshad oversees the enterprise information systems that support global operations, ensuring data integrity and compliance across all regional offices. By directing the implementation of secure network architectures, the Senior VP & Chief Information Officer protects sensitive financial data processed by the company. Shahan Parshad coordinates with the technology team to optimize internal workflows and digital transformation initiatives. This leadership role involves managing the IT infrastructure that enables seamless collaboration between teams in the U.S., Brazil, and India. Through the deployment of advanced analytics tools, the Senior VP & Chief Information Officer provides actionable insights that drive operational efficiency. Parshad maintains a focus on cybersecurity and risk management, ensuring that the company maintains robust defenses against evolving digital threats while supporting the scalability of the entire business model.

Amy Vickroy, the Executive VP & Chief Sales Officer at Avalara, drives the revenue growth strategy by focusing on enterprise-level client acquisition. Vickroy oversees the sales teams dedicated to expanding the market share of compliance solutions within the ecommerce and financial management sectors. By managing high-value partnerships with ERP providers, the Executive VP & Chief Sales Officer ensures that the company remains the preferred choice for businesses seeking tax automation. Amy Vickroy directs the development of sales methodologies that address the specific needs of large-scale organizations. This leadership role involves analyzing market trends to identify new growth opportunities across North American and international territories. Through the optimization of the sales funnel and customer engagement strategies, the Executive VP & Chief Sales Officer accelerates the adoption of cloud-based tax services. Vickroy maintains a focus on building long-term client relationships, ensuring that the company delivers consistent value and achieves aggressive revenue targets.

Amy Walker, the Executive Vice President & Chief Sales Officer at Avalara, directs the go-to-market strategy for small and mid-sized business segments. Walker oversees the sales operations that facilitate the widespread adoption of automated tax compliance tools. By managing the channel partner ecosystem, the Executive Vice President & Chief Sales Officer ensures that the company solutions reach businesses through accounting and financial software providers. Amy Walker leads the implementation of scalable sales programs that drive volume and market penetration. This leadership role involves collaborating with marketing and product teams to align sales messaging with the specific needs of diverse industries. Through the management of regional sales teams, the Executive Vice President & Chief Sales Officer expands the reach of the company into emerging markets. Walker maintains a focus on customer retention and satisfaction, ensuring that the company continues to provide essential value to businesses of all sizes while achieving sustainable revenue growth.