Leadership Overview
Avalara has 5 executives leading key functions including strategy, technology, information systems, sales, and legal.
Driven by a commitment to accuracy, Avalara empowers businesses with automated tax compliance solutions, simplifying complex transaction tax management across global markets and fostering operational efficiency for clients.
Driven by a commitment to accuracy, Avalara empowers businesses with automated tax compliance solutions, simplifying complex transaction tax management across global markets and fostering operational efficiency for clients.
Leadership Roles at Avalara
Hugo Sarrazin - Chief Executive Officer
Hugo Sarrazin, the Chief Executive Officer at Avalara, directs the company's overarching strategy and operational execution. Sarrazin guides Avalara's mission to simplify tax compliance for businesses worldwide, leveraging cloud-based solutions for transaction taxes. This leadership role involves fostering innovation within the finance and software sectors, ensuring the company's offerings align with evolving market demands and regulatory landscapes. Overseeing global operations, Sarrazin drives initiatives that enhance customer value and expand market reach across the U.S., Brazil, Europe, and India. The Chief Executive Officer ensures strategic partnerships with leading ERP, accounting, and ecommerce systems are optimized for maximum client benefit. By focusing on scalable compliance technology, Hugo Sarrazin solidifies Avalara's position as a critical partner for businesses navigating complex tax environments.
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Daniel Fields - Chief Technology Officer
Daniel Fields, the Chief Technology Officer at Avalara, architects the company's technological vision and product development roadmap. Fields oversees the engineering teams responsible for building and maintaining Avalara's robust cloud-based compliance solutions. This critical function ensures the platform's scalability, security, and reliability for managing diverse transaction taxes, including sales and use, VAT, and GST. The Chief Technology Officer drives innovation in areas such as artificial intelligence and data analytics to enhance tax calculation accuracy and reporting efficiency for clients. Daniel Fields collaborates closely with sales and legal departments to ensure technology offerings meet market needs and regulatory requirements across the U.S. and international markets. By championing cutting-edge technology, Fields enables Avalara to deliver seamless tax compliance experiences, supporting businesses in their financial management systems.
Shahan Parshad - Senior VP & Chief Information Officer
Shahan Parshad, the Senior VP & Chief Information Officer at Avalara, directs the company's internal IT infrastructure and information systems strategy. Parshad ensures the seamless operation of Avalara's global technology environment, supporting all business functions from sales and customer support to product development. This leadership position involves managing cybersecurity protocols, data governance, and the implementation of enterprise-wide software solutions that enhance operational efficiency. The Chief Information Officer plays a key role in integrating new technologies and optimizing existing systems to support Avalara's rapid growth across North America, Europe, and India. Shahan Parshad collaborates with other executive leaders to align IT capabilities with strategic business objectives, ensuring robust support for Avalara's cloud-based tax compliance services. By maintaining a secure and efficient information ecosystem, Parshad underpins the company's ability to serve businesses effectively.

Amy Vickroy - Executive VP & Chief Sales Officer
Amy Vickroy, the Executive VP & Chief Sales Officer at Avalara, spearheads the company's global sales strategy and revenue generation efforts. Vickroy leads a high-performing sales organization focused on expanding Avalara's market share by connecting businesses with essential tax compliance solutions. This role involves cultivating strong relationships with clients and strategic partners, including leading ERP and accounting system providers across the U.S. and international markets. The Chief Sales Officer drives initiatives to optimize the sales funnel, enhance customer acquisition, and ensure the effective delivery of Avalara's cloud-based services for transaction taxes. Amy Vickroy works closely with technology and marketing teams to align sales efforts with product innovation and market demand. By focusing on client success and revenue growth, Vickroy ensures Avalara continues to be the premier partner for businesses seeking to simplify tax compliance.

Karyn Smith - Executive Vice President & Chief Legal Officer
Karyn Smith, the Executive Vice President & Chief Legal Officer at Avalara, oversees all legal affairs and corporate governance for the company. Smith provides strategic counsel on a wide range of legal matters, including regulatory compliance, intellectual property, and corporate transactions, ensuring Avalara operates within legal frameworks across its global presence in the U.S., Brazil, Europe, and India. This leadership function is critical for navigating the complex landscape of transaction taxes and international business law. The Chief Legal Officer collaborates with executive leadership to mitigate legal risks and support the company's strategic objectives, particularly concerning its cloud-based compliance solutions. Karyn Smith ensures that Avalara's operations and product offerings adhere to all applicable laws and regulations, safeguarding the company's reputation and assets. By providing expert legal guidance, Smith enables Avalara to pursue growth opportunities with confidence and integrity.
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