Leadership Overview
Avalara has 7 executives leading key functions including strategy, operations, technology, information systems, sales, and legal compliance.
Driven by a commitment to simplifying global tax obligations, Avalara delivers cloud-based compliance solutions that empower businesses to navigate complex transaction tax requirements across international markets with precision and efficiency.
Driven by a commitment to simplifying global tax obligations, Avalara delivers cloud-based compliance solutions that empower businesses to navigate complex transaction tax requirements across international markets with precision and efficiency.
Leadership Roles at Avalara
Hugo Sarrazin - Chief Executive Officer
Hugo Sarrazin, the Chief Executive Officer at Avalara, directs the overarching corporate strategy and global vision for the organization. Sarrazin manages the expansion of cloud-based compliance solutions across diverse international markets, including North America, Brazil, Europe, and India. By aligning product development with the evolving needs of ERP and ecommerce partners, the Chief Executive Officer ensures that the company maintains a competitive edge in the indirect tax software industry. Sarrazin fosters a culture of innovation that supports businesses of all sizes in achieving accurate tax compliance. Through rigorous oversight of operational performance and market positioning, Hugo Sarrazin drives long-term value for stakeholders. The Chief Executive Officer maintains constant communication with the Board to refine the strategic roadmap, ensuring that the firm remains the premier choice for automated tax management solutions worldwide.
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Morgan Vos - Chief of Staff
Morgan Vos, the Chief of Staff at Avalara, coordinates executive operations and facilitates cross-functional alignment across the global organization. Vos manages the flow of critical information between the leadership team and various departments to ensure that strategic initiatives remain on schedule. By optimizing internal processes, the Chief of Staff enables the company to scale its cloud-based compliance offerings effectively. Morgan Vos monitors the execution of high-priority projects, ensuring that every business unit remains focused on the core mission of simplifying tax compliance for clients. This role involves managing complex workflows that bridge the gap between technical teams and administrative functions. Through meticulous planning and resource allocation, the Chief of Staff supports the firm in maintaining operational excellence. Vos provides the necessary structure for the executive team to make data-driven decisions that impact the company's global market presence.
Danny Fields - Chief Technology Officer
Danny Fields, the Chief Technology Officer at Avalara, architects the technical infrastructure required to deliver robust, cloud-based tax compliance solutions. Fields oversees the engineering teams responsible for integrating tax automation into leading ERP, accounting, and ecommerce platforms. By prioritizing scalable software architecture, the Chief Technology Officer ensures that the company handles complex transaction tax calculations for clients across the globe. Danny Fields drives the development of new features that address evolving VAT, GST, and sales tax regulations. This leadership role involves collaborating with product managers to translate market demands into high-performance technical solutions. Through the implementation of advanced cloud technologies, the Chief Technology Officer maintains the reliability and security of the platform. Fields secures the company's position as a leader in financial technology by continuously refining the underlying software stack to support rapid business growth.

Shahan Parshad - Senior VP & Chief Information Officer
Shahan Parshad, the Senior VP & Chief Information Officer at Avalara, manages the internal information systems and digital transformation initiatives that support global operations. Parshad directs the deployment of enterprise-grade technology to enhance data security and operational efficiency across all regional offices. By optimizing the digital ecosystem, the Senior VP & Chief Information Officer ensures that the company maintains seamless connectivity with its global partner network. Shahan Parshad oversees the integration of internal data management tools that allow the firm to scale its compliance services effectively. This leadership role involves protecting sensitive financial data while enabling high-speed access for internal teams. Through the strategic application of information technology, the Senior VP & Chief Information Officer supports the company's mission to provide reliable tax compliance solutions. Parshad drives the adoption of modern digital practices that keep the organization at the forefront of the financial software industry.

Amy Walker - Executive Vice President & Chief Sales Officer
Amy Walker, the Executive Vice President & Chief Sales Officer at Avalara, leads the go-to-market strategy for the company's enterprise-level tax compliance solutions. Walker manages the sales teams focused on securing partnerships with large-scale ERP and financial management system providers. By driving revenue growth through strategic account acquisition, the Executive Vice President & Chief Sales Officer ensures that the firm expands its footprint in the global market. Amy Walker oversees the development of sales methodologies that highlight the value of automated tax compliance for complex business environments. This role involves aligning sales efforts with the company's broader mission to simplify indirect tax management. Through the cultivation of long-term client relationships, the Executive Vice President & Chief Sales Officer secures the company's market share. Walker directs the expansion of sales operations into new territories, ensuring that the firm meets the needs of diverse international clients.
Karyn Smith - Executive Vice President & Chief Legal Officer
Karyn Smith, the Executive Vice President & Chief Legal Officer at Avalara, directs the legal and regulatory strategy for the company's global operations. Smith manages the compliance framework that governs the firm's interactions with international tax authorities and regulatory bodies. By providing legal guidance on complex transaction tax matters, the Executive Vice President & Chief Legal Officer ensures that the company's software solutions remain accurate and compliant with evolving laws. Karyn Smith oversees the protection of intellectual property and manages corporate governance to support the firm's long-term stability. This leadership role involves mitigating legal risks associated with global expansion and cross-border commerce. Through the rigorous application of legal standards, the Executive Vice President & Chief Legal Officer enables the company to provide trustworthy compliance services. Smith maintains the integrity of the firm's operations by ensuring that all business practices align with international legal requirements.
Amy Vickroy - Executive VP & Chief Sales Officer
Amy Vickroy, the Executive VP & Chief Sales Officer at Avalara, manages the sales initiatives targeting small to mid-sized businesses and emerging ecommerce platforms. Vickroy directs the implementation of scalable sales strategies that facilitate the rapid adoption of cloud-based tax compliance tools. By focusing on the unique needs of smaller organizations, the Executive VP & Chief Sales Officer ensures that the company captures a broad segment of the market. Amy Vickroy oversees the training and development of sales teams to ensure consistent delivery of the company's value proposition. This role involves building strong relationships with accounting software providers to integrate tax compliance directly into the user experience. Through the optimization of the sales funnel, the Executive VP & Chief Sales Officer drives consistent revenue growth. Vickroy supports the company's mission by making tax compliance accessible and efficient for businesses of all sizes.

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