Avalara Executive and Leadership Team

August, 2026

Leadership Overview

Avalara has 7 executives leading key functions including strategy, operations, technology, information systems, sales, and legal compliance.

Focused on simplifying global tax obligations, Avalara delivers cloud-based solutions that automate complex transaction tax calculations for businesses of all sizes across international markets.

Leadership Roles at Avalara

  • Chief Executive Officer - Hugo Sarrazin
  • Chief of Staff - Morgan Vos
  • Chief Technology Officer - Danny Fields
  • Senior VP & Chief Information Officer - Shahan Parshad
  • Executive VP & Chief Sales Officer - Amy Vickroy
  • Executive Vice President & Chief Legal Officer - Karyn Smith
  • Executive Vice President & Chief Sales Officer - Amy Walker
  • Hugo Sarrazin - Chief Executive Officer

    Hugo Sarrazin, the Chief Executive Officer at Avalara, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the integration of cloud-based compliance solutions into global ERP and ecommerce ecosystems, the Chief Executive Officer ensures the company maintains a competitive edge in the indirect tax software market. Hugo Sarrazin manages high-level relationships with the Board and executive leadership to drive sustainable growth across North American, European, and emerging markets. This leadership role involves prioritizing product innovation and operational excellence to meet the evolving needs of businesses navigating complex tax regulations. Through rigorous market analysis and strategic resource allocation, the Chief Executive Officer strengthens the company's position as a leader in tax automation. Sarrazin maintains a focus on scaling the business while delivering consistent value to stakeholders and clients worldwide.
    Hugo Sarrazin

    Morgan Vos - Chief of Staff

    Morgan Vos, the Chief of Staff at Avalara, coordinates cross-functional initiatives and aligns executive priorities with the broader corporate mission. By managing the flow of information between the C-suite and various departments, the Chief of Staff optimizes decision-making processes and ensures operational efficiency across the organization. Morgan Vos facilitates strategic planning sessions and monitors the execution of key business objectives to support the company's growth in the global tax compliance sector. This role involves bridging communication gaps between technical teams and business units to maintain organizational cohesion. By streamlining internal workflows and managing high-priority projects, the Chief of Staff enables the leadership team to focus on scaling the company's cloud-based tax solutions. Vos drives accountability and transparency throughout the enterprise, ensuring that all departments remain synchronized with the overarching goals of the business.

    Danny Fields - Chief Technology Officer

    Danny Fields, the Chief Technology Officer at Avalara, architects the technical roadmap and oversees the development of cloud-based compliance software. By managing engineering teams and infrastructure, the Chief Technology Officer ensures the reliability and scalability of tax calculation engines used by businesses globally. Danny Fields drives innovation in software architecture to support the integration of complex tax rules for sales, VAT, and excise taxes. This leadership role involves collaborating with product management to translate market requirements into robust technical solutions. By prioritizing security and performance, the Chief Technology Officer maintains the integrity of the company's financial management systems. Fields oversees the deployment of new features and updates, ensuring that the technology stack remains at the forefront of the industry. Through continuous technical advancement, the Chief Technology Officer supports the company's mission to simplify tax compliance for diverse client bases.

    Shahan Parshad - Senior VP & Chief Information Officer

    Shahan Parshad, the Senior VP & Chief Information Officer at Avalara, manages the internal information systems and digital infrastructure that support global operations. By overseeing data security, enterprise applications, and IT governance, the Senior VP & Chief Information Officer ensures that the company's internal processes remain secure and efficient. Shahan Parshad drives the adoption of advanced digital tools to enhance productivity across offices in the U.S., Brazil, Europe, and India. This leadership role involves aligning IT strategy with the company's business objectives to facilitate seamless collaboration and data management. By optimizing the technology environment, the Senior VP & Chief Information Officer enables the organization to scale effectively while maintaining compliance with global data standards. Parshad oversees the implementation of robust IT policies, ensuring that the company's digital foundation supports the delivery of high-quality tax compliance solutions to clients worldwide.
    Shahan Parshad

    Amy Vickroy - Executive VP & Chief Sales Officer

    Amy Vickroy, the Executive VP & Chief Sales Officer at Avalara, directs the go-to-market strategy and manages the acquisition of new enterprise clients. By overseeing the sales organization, the Executive VP & Chief Sales Officer drives revenue growth through the expansion of cloud-based tax compliance solutions into new market segments. Amy Vickroy focuses on building strategic partnerships with ERP and financial management system providers to increase market penetration. This leadership role involves developing sales methodologies that address the specific needs of businesses dealing with complex indirect tax types. By analyzing market trends and customer feedback, the Executive VP & Chief Sales Officer optimizes the sales funnel to improve conversion rates and client retention. Vickroy leads the sales team in executing regional initiatives, ensuring that the company meets its financial targets while providing exceptional value to clients across diverse industries.
    Amy Vickroy
    Karyn Smith, the Executive Vice President & Chief Legal Officer at Avalara, manages all legal affairs, regulatory compliance, and corporate governance matters. By overseeing the legal department, the Executive Vice President & Chief Legal Officer ensures that the company adheres to international tax laws and data privacy regulations. Karyn Smith provides strategic counsel to the Board and executive leadership regarding risk management and intellectual property protection. This leadership role involves navigating the complex legal landscape of global tax compliance to support the company's expansion into new territories. By drafting and negotiating critical contracts with partners and clients, the Executive Vice President & Chief Legal Officer safeguards the company's interests and maintains operational integrity. Smith oversees the development of internal policies that promote ethical business practices, ensuring that the organization remains compliant with evolving legal standards in every region of operation.

    Amy Walker - Executive Vice President & Chief Sales Officer

    Amy Walker, the Executive Vice President & Chief Sales Officer at Avalara, leads the mid-market and small business sales divisions to drive widespread adoption of tax automation software. By overseeing the customer acquisition strategy, the Executive Vice President & Chief Sales Officer ensures that the company's solutions reach a broad spectrum of businesses requiring simplified tax compliance. Amy Walker focuses on optimizing the sales process for high-volume transactions and improving the efficiency of the sales force. This leadership role involves collaborating with marketing and product teams to align sales messaging with the company's core value proposition. By managing regional sales performance and identifying growth opportunities, the Executive Vice President & Chief Sales Officer contributes to the company's overall market share. Walker drives the implementation of scalable sales programs, ensuring that the organization maintains a strong competitive position while delivering reliable tax compliance tools to a diverse client base.

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    Frequently Asked Questions Regarding Avalara Top Executives and Leadership Team

    Who leads Avalara?
    Avalara is led by Hugo Sarrazin (Chief Executive Officer), along with executives such as Morgan Vos (Chief of Staff) and Danny Fields (Chief Technology Officer).
    Who is part of Avalara’s executive team?
    The executive team of Avalara includes leaders such as Hugo Sarrazin (Chief Executive Officer), Morgan Vos (Chief of Staff), Danny Fields (Chief Technology Officer) and other senior executives.
    How many executives does Avalara have?
    Avalara has 7 executives leading key business areas.
    What roles are included in Avalara’s leadership team?
    The leadership team of Avalara includes roles such as Chief Executive Officer, Chief of Staff, Chief Technology Officer, Senior VP & Chief Information Officer, Executive VP & Chief Sales Officer.