Leadership Overview
Authority Brands has 9 executives leading key functions including strategy, operations, marketing, finance, human resources, legal, and corporate management.
Committed to scaling essential home services, Authority Brands delivers comprehensive operational support and advanced technology platforms to a vast network of franchise owners across North America and Latin America.
Committed to scaling essential home services, Authority Brands delivers comprehensive operational support and advanced technology platforms to a vast network of franchise owners across North America and Latin America.
Leadership Roles at Authority Brands
Jay Caiafa - Chief Executive Officer
Jay Caiafa, the Chief Executive Officer at Authority Brands, directs the overarching strategic vision for the entire portfolio of home service franchises. Overseeing the acquisition and integration of new brands, the Chief Executive Officer ensures that the organization maintains a competitive edge in the residential and commercial services market. Caiafa manages high-level relationships with private equity partners and the board to drive long-term value creation. By prioritizing operational excellence and the expansion of the Success Academy, the Chief Executive Officer fosters a culture of growth across the United States, Canada, and Latin America. Jay Caiafa maintains a focus on delivering reliable, essential services to homeowners while scaling the enterprise platform. This leadership role involves constant evaluation of market trends to identify new opportunities for brand development and service diversification, ensuring that the company remains a leader in the home services sector.

Elliot Rosenbaum - Chief Financial Officer, Trades Corporate Operations
Elliot Rosenbaum, the Chief Financial Officer, Trades Corporate Operations at Authority Brands, oversees the financial health and fiscal strategy of the organization. Managing capital allocation and franchisee financing solutions, the Chief Financial Officer, Trades Corporate Operations ensures that the company possesses the resources required for aggressive brand acquisition and scaling. Rosenbaum directs the financial reporting processes and maintains rigorous oversight of the group purchasing organization to maximize cost efficiencies. By providing strategic financial guidance to the executive team, the Chief Financial Officer, Trades Corporate Operations supports the long-term sustainability of the entire franchise network. Elliot Rosenbaum monitors economic indicators across North America and Latin America to mitigate risks and identify growth opportunities. This role involves balancing the needs of private equity stakeholders with the operational requirements of the diverse home service brands, ensuring that financial performance consistently aligns with the broader corporate mission.
Michael Green - Chief Operating Officer
Michael Green, the Chief Operating Officer at Authority Brands, manages the internal infrastructure and centralized operational support systems for the franchise network. Focusing on the efficiency of plumbing, electrical, and HVAC service delivery, the Chief Operating Officer optimizes the technology platforms that support thousands of franchise owners. Green coordinates with regional leadership to ensure that operational standards remain consistent across diverse service categories. By streamlining group purchasing organization activities, the Chief Operating Officer enhances profitability for individual franchisees. Michael Green drives the implementation of standardized business processes that allow for rapid scaling of new acquisitions. This role requires deep engagement with the operational nuances of home services, ensuring that every brand under the corporate umbrella benefits from robust, scalable systems. Through rigorous performance monitoring, Green secures the operational stability necessary for sustained growth across the entire North American market.
Steven Clemente - President & Chief Operations Officer
Steven Clemente, the President & Chief Operations Officer at Authority Brands, directs the day-to-day business activities and operational strategy for the entire enterprise. Overseeing the performance of the diverse portfolio, the President & Chief Operations Officer ensures that each brand achieves its growth targets while maintaining service quality. Clemente manages the cross-functional teams responsible for supporting franchise owners in areas such as pet waste management and lawn care. By aligning operational goals with the company's broader mission, the President & Chief Operations Officer drives consistent performance across North America. Steven Clemente works closely with the executive team to refine business models and enhance the value proposition for franchisees. This leadership role involves managing the complexities of a large-scale franchise holding company, ensuring that all operational units function in harmony to deliver essential services to homeowners and commercial clients alike.
Lance Sinclair - President
Lance Sinclair, the President at Authority Brands, leads the strategic development and market expansion efforts for the organization. Overseeing the growth of the franchise network, the President identifies new opportunities to acquire and scale established home service brands. Sinclair manages the relationships with key stakeholders and ensures that the company's strategic initiatives align with the needs of the franchise community. By driving the expansion into new territories across the United States, Canada, and Latin America, the President strengthens the company's market position. Lance Sinclair collaborates with other C-suite leaders to ensure that the organization remains focused on delivering reliable, essential services to homeowners. This leadership role involves setting the tone for the company's growth trajectory and ensuring that all business units contribute to the overall success of the enterprise through innovation and operational excellence.
Kenneth Schweighofer - Chief Marketing Officer
Kenneth Schweighofer, the Chief Marketing Officer at Authority Brands, architects the comprehensive marketing systems that drive lead generation for the entire portfolio of home service franchises. Overseeing digital strategy and brand positioning, the Chief Marketing Officer ensures that each individual brand maintains a strong presence in competitive local markets. Schweighofer develops advanced marketing tools that empower franchise owners to reach homeowners effectively across the United States and Canada. By analyzing consumer behavior and market demand, the Chief Marketing Officer aligns promotional efforts with the specific needs of services like pool maintenance, pest control, and lawn care. Kenneth Schweighofer collaborates with the executive team to integrate new acquisitions into the corporate marketing ecosystem seamlessly. This leadership role involves managing large-scale campaigns that elevate the reputation of the parent organization while supporting the unique identity of every franchise brand within the diverse portfolio.
Laura Sheehy - Chief Human Resources Officer
Laura Sheehy, the Chief Human Resources Officer at Authority Brands, leads the talent acquisition, organizational development, and culture-building initiatives for the enterprise. Overseeing the Success Academy program, the Chief Human Resources Officer ensures that franchise owners and their staff receive comprehensive training to maintain high service standards. Sheehy designs human capital strategies that support the rapid scaling of the company across multiple regions. By fostering a unified corporate culture, the Chief Human Resources Officer enables effective collaboration between the central office and the diverse network of home service brands. Laura Sheehy manages performance management systems that drive employee engagement and retention throughout the organization. This leadership role involves implementing policies that promote professional growth and operational excellence, ensuring that the company attracts and retains the talent necessary to deliver reliable, essential services to homeowners in every market served.
Farah Bhayani - Chief Legal Officer
Farah Bhayani, the Chief Legal Officer at Authority Brands, manages all legal affairs, regulatory compliance, and risk management for the holding company. Overseeing the legal framework for franchise agreements and corporate acquisitions, the Chief Legal Officer ensures that the organization operates within the laws of the United States, Canada, and Latin America. Bhayani provides counsel on intellectual property, contract negotiations, and corporate governance to protect the interests of the parent organization and its franchise network. By navigating complex regulatory environments, the Chief Legal Officer facilitates the smooth expansion of the diverse portfolio of home service brands. Farah Bhayani collaborates with the executive team to address legal challenges and mitigate potential liabilities. This role involves maintaining the integrity of the franchise model while supporting the company's growth objectives through proactive legal strategy and diligent oversight of all corporate operations.
Berrah Brown - Chief Operations Officer
Berrah Brown, the Chief Operations Officer at Authority Brands, focuses on the logistical execution and field-level performance of the company's service brands. Overseeing the integration of tree care, house cleaning, and disaster restoration services, the Chief Operations Officer ensures that operational workflows meet the high standards expected by homeowners. Brown manages the implementation of standardized service protocols that allow for consistent quality across the franchise network. By optimizing supply chain logistics and field management tools, the Chief Operations Officer drives efficiency and profitability for franchise owners. Berrah Brown coordinates with regional managers to resolve operational bottlenecks and improve service delivery speed. This leadership role involves a deep commitment to operational excellence, ensuring that the company's diverse service offerings remain reliable and competitive. Through continuous process improvement, Brown supports the overall growth and market impact of the organization across its broad geographic footprint.

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