Atlantic Lottery Corporation Executive and Leadership Team

Dallas McCready, the Chief Executive Officer at Atlantic Lottery Corporation, directs the overall corporate strategy and operational framework. McCready guides the organization's expansion into new gaming verticals and ensures alignment with provincial stakeholder objectives. Overseeing the executive team, Dallas McCready drives initiatives that enhance player engagement and maintain the integrity of all lottery operations across Canada. This leadership role involves fostering a culture of responsible gaming and maximizing shareholder value through innovative product development and efficient resource allocation. McCready's strategic vision shapes the company's market position and long-term financial health, ensuring Atlantic Lottery Corporation remains a leader in the Canadian gaming industry.

Michelle Jewer, the Chief Financial Officer at Atlantic Lottery Corporation, manages all financial planning, reporting, and risk management activities. Jewer oversees the company's fiscal health, ensuring robust financial controls and compliance with regulatory requirements. Directing the finance department, Michelle Jewer develops strategies for revenue growth and cost optimization across all gaming operations, from breakopen tickets to sports wagering. This critical role involves managing investments, securing funding, and providing financial insights to support executive decision-making. By meticulously analyzing financial data, Jewer ensures the sustainable profitability of Atlantic Lottery Corporation and strengthens its financial resilience in the competitive Canadian market.

James Porter, the Chief Operating Officer at Atlantic Lottery Corporation, directs the day-to-day operational execution and service delivery across all gaming platforms. Porter oversees the seamless functioning of lottery systems, ensuring efficiency and reliability for online bingo, breakopen tickets, and sports wagering. Managing the operations team, James Porter implements best practices in process management and technology integration to enhance player experience and operational scalability. This role involves optimizing resource allocation, managing vendor relationships, and ensuring compliance with operational standards. Porter's focus on operational excellence guarantees the smooth delivery of games and services, reinforcing Atlantic Lottery Corporation's commitment to integrity and customer satisfaction.

Warren Cable, the Chief Marketing Officer at Atlantic Lottery Corporation, architects and executes comprehensive marketing strategies to drive player acquisition and retention. Cable oversees all brand management, advertising campaigns, and digital marketing initiatives across diverse product lines, including online bingo and dare to dream draw games. Leading the marketing division, Warren Cable ensures consistent brand messaging and enhances customer engagement through data-driven insights and innovative promotional activities. This position involves identifying market trends, understanding player demographics, and developing targeted campaigns that resonate with a broad audience. Cable's leadership ensures Atlantic Lottery Corporation maintains a strong market presence and fosters deep connections with its player base.