Asurion Executive and Leadership Team

September, 2026

Leadership Overview

Asurion has 10 executives leading key functions including strategy, regional operations, financial oversight, and administrative coordination.

Focused on protecting consumer technology, Asurion delivers comprehensive insurance solutions for smartphones, appliances, and jewelry while maintaining a commitment to seamless device support and customer peace of mind across global markets.

Leadership Roles at Asurion

  • Chief Executive Officer - Guru Gowrappan
  • Chief Executive Officer, Asurion (Japan) - Michael Dailey
  • Senior VP & Regional Chief Executive Officer - Jose Amden
  • Chief of Staff To the Chief Executive Officer - Michael Appel
  • Chief Executive Officer (Japan) - Tokiko Ide
  • Chief Financial Officer, Korea - Daesoo Ohn
  • Senior Vice President, Chief Financial Officer Operations - Michael Sansom
  • Vice President - Chief Operating Officer APAC - Raghav K.
  • Chief of Staff - Jacqueline Gorcyca
  • Chief of Staff To the CAO - Alyssa Contreras
  • Guru Gowrappan - Chief Executive Officer

    Guru Gowrappan, the Chief Executive Officer at Asurion, directs the overarching corporate strategy and long-term vision for the organization. By overseeing the global expansion of insurance services for consumer electronics, Gowrappan ensures the company maintains a competitive edge in the device protection market. This leadership role involves constant collaboration with the Board to drive revenue growth and operational excellence across all business units. Through the implementation of scalable technology solutions, the Chief Executive Officer optimizes service delivery for millions of customers worldwide. Asurion benefits from this focus on innovation and market agility, which strengthens the brand position within the insurance sector. By prioritizing customer-centric product development, the Chief Executive Officer fosters sustainable growth. Ultimately, Gowrappan secures the financial health of the enterprise while navigating complex regulatory landscapes in the North American and international markets.
    Guru Gowrappan

    Michael Dailey - Chief Executive Officer, Asurion (Japan)

    Michael Dailey, the Chief Executive Officer, Asurion (Japan) at Asurion, manages all strategic initiatives and market penetration efforts within the Japanese territory. Overseeing the localized delivery of insurance products for smartphones and consumer electronics, Dailey ensures alignment with regional consumer expectations and regulatory standards. This leadership role requires deep integration with local retail partners to expand the footprint of device protection services. By driving operational efficiency across the Japanese business unit, the Chief Executive Officer, Asurion (Japan) supports the broader corporate mission of providing reliable technology support. Michael Dailey coordinates with cross-functional teams to refine service offerings, ensuring that the unique needs of the Japanese market receive dedicated attention. Through the execution of targeted growth strategies, the Chief Executive Officer, Asurion (Japan) strengthens the market presence of the company, ultimately delivering consistent value to stakeholders and customers throughout the region.

    Jose Amden - Senior VP & Regional Chief Executive Officer

    Jose Amden, the Senior VP & Regional Chief Executive Officer at Asurion, directs the strategic operations and business development efforts across designated international territories. By overseeing the deployment of insurance solutions for appliances and mobile devices, Amden ensures that regional service delivery meets the high standards of the company. This leadership role involves managing relationships with major retail partners and telecommunications providers to drive market share. The Senior VP & Regional Chief Executive Officer coordinates with global teams to adapt product offerings to local market nuances, ensuring consistent performance. Jose Amden monitors regional growth metrics and implements strategies to enhance customer satisfaction and retention. By driving operational excellence, the Senior VP & Regional Chief Executive Officer supports the broader corporate objective of global expansion. This role remains critical to the success of the company, as Amden navigates diverse market environments to deliver sustainable value and growth.

    Michael Appel - Chief of Staff To the Chief Executive Officer

    Michael Appel, the Chief of Staff To the Chief Executive Officer at Asurion, facilitates the strategic agenda and daily operations for the executive office. By managing the flow of critical information and ensuring that the CEO remains focused on high-impact initiatives, Appel optimizes the leadership output of the organization. This leadership role involves coordinating with the senior management team to ensure alignment on corporate goals and project timelines. The Chief of Staff To the Chief Executive Officer monitors the progress of key business objectives, providing the necessary oversight to keep the company on track. Michael Appel streamlines communication channels, ensuring that the vision of the CEO permeates all levels of the enterprise. By managing complex projects and fostering collaboration, the Chief of Staff To the Chief Executive Officer supports the mission of providing comprehensive insurance solutions. This role is essential for maintaining the operational momentum of the company.

    Tokiko Ide - Chief Executive Officer (Japan)

    Tokiko Ide, the Chief Executive Officer (Japan) at Asurion, leads the strategic direction and market growth for the Japanese business unit. By overseeing the development of insurance products tailored to the local consumer electronics market, Ide ensures that the company remains a preferred partner for retailers and customers. This leadership role involves navigating the unique regulatory and competitive landscape of Japan to drive sustainable revenue. The Chief Executive Officer (Japan) coordinates with cross-functional teams to enhance service delivery and customer support capabilities. Tokiko Ide monitors market performance and implements strategies to increase the adoption of device protection services. By fostering strong relationships with local stakeholders, the Chief Executive Officer (Japan) strengthens the brand presence of the company. This role is essential for the success of the regional operations, as Ide drives innovation and operational excellence to support the global mission of providing reliable technology protection.

    Daesoo Ohn - Chief Financial Officer, Korea

    Daesoo Ohn, the Chief Financial Officer, Korea at Asurion, oversees all fiscal planning, reporting, and financial risk management within the Korean market. By directing capital allocation and ensuring compliance with local financial regulations, Ohn maintains the economic stability of the regional operations. This leadership role involves analyzing market trends to inform investment decisions regarding insurance products for consumer electronics. The Chief Financial Officer, Korea collaborates with regional leadership to optimize cost structures and improve profitability across the portfolio. Daesoo Ohn manages the financial health of the business unit, ensuring that resources align with the strategic goals of the company. By providing accurate financial insights, the Chief Financial Officer, Korea enables the organization to pursue growth opportunities with confidence. This focus on fiscal discipline supports the overall mission of providing reliable protection services, ensuring that the company remains a leader in the competitive Korean insurance landscape.
    Daesoo Ohn

    Michael Sansom - Senior Vice President, Chief Financial Officer Operations

    Michael Sansom, the Senior Vice President, Chief Financial Officer Operations at Asurion, manages the financial systems and operational accounting processes that support the global business. By directing the financial infrastructure, Sansom ensures that the company maintains accurate reporting and robust internal controls. This leadership role involves analyzing operational data to identify trends that impact the bottom line, providing actionable insights to the executive team. The Senior Vice President, Chief Financial Officer Operations coordinates with finance and operations departments to streamline budgeting and resource allocation. Michael Sansom oversees the implementation of financial technologies that enhance the efficiency of insurance claims processing and service delivery. By ensuring fiscal integrity and operational transparency, the Senior Vice President, Chief Financial Officer Operations supports the long-term sustainability of the company. This role is critical for maintaining the financial health of the enterprise while enabling the delivery of high-quality protection services to customers.

    Raghav K. - Vice President - Chief Operating Officer APAC

    Raghav K., the Vice President - Chief Operating Officer APAC at Asurion, directs the operational infrastructure and service delivery models across the Asia-Pacific region. By overseeing the logistics of device protection and insurance claims processing, K. ensures that the company provides seamless support to customers in diverse markets. This leadership role involves optimizing supply chain operations and enhancing the efficiency of service centers to meet regional demand. The Vice President - Chief Operating Officer APAC collaborates with local teams to implement technology-driven solutions that improve the customer experience. Raghav K. monitors operational performance metrics, identifying opportunities for process improvement and cost reduction. By driving excellence in service delivery, the Vice President - Chief Operating Officer APAC supports the broader corporate mission of protecting consumer electronics. This role is vital for maintaining the competitive position of the company in the rapidly evolving APAC market, ensuring consistent growth and operational reliability.

    Jacqueline Gorcyca - Chief of Staff

    Jacqueline Gorcyca, the Chief of Staff at Asurion, coordinates executive workflows and facilitates communication across the senior leadership team. By managing high-priority projects and ensuring the execution of strategic initiatives, Gorcyca optimizes the operational rhythm of the organization. This leadership role involves bridging gaps between departments to ensure that the company mission remains the primary focus of all internal activities. The Chief of Staff monitors progress on key performance indicators, providing the necessary data to support informed decision-making at the highest levels. Jacqueline Gorcyca streamlines administrative processes, allowing the executive team to concentrate on market expansion and product innovation. By fostering collaboration and maintaining organizational alignment, the Chief of Staff ensures that the company remains agile in the face of evolving industry demands. This role directly impacts the efficiency of the enterprise, supporting the long-term success of the business model.

    Alyssa Contreras - Chief of Staff To the CAO

    Alyssa Contreras, the Chief of Staff To the CAO at Asurion, manages the administrative and strategic priorities for the Chief Administrative Officer. By overseeing the execution of internal initiatives and facilitating cross-departmental communication, Contreras ensures that the administrative functions align with the core business objectives. This leadership role involves tracking project milestones and providing analytical support to optimize organizational processes. The Chief of Staff To the CAO coordinates with various teams to resolve operational bottlenecks, ensuring that the company maintains high levels of efficiency. Alyssa Contreras supports the development of internal policies that enhance the workplace environment and service delivery capabilities. By managing the flow of information to the CAO, the Chief of Staff To the CAO enables effective leadership and decision-making. This role contributes to the overall stability of the company, ensuring that administrative operations support the mission of protecting consumer technology.

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    Frequently Asked Questions Regarding Asurion Top Executives and Leadership Team

    Who leads Asurion?
    Asurion is led by Guru Gowrappan (Chief Executive Officer), along with executives such as Michael Dailey (Chief Executive Officer, Asurion (Japan)) and Jose Amden (Senior VP & Regional Chief Executive Officer).
    Who is part of Asurion’s executive team?
    The executive team of Asurion includes leaders such as Guru Gowrappan (Chief Executive Officer), Michael Dailey (Chief Executive Officer, Asurion (Japan)), Jose Amden (Senior VP & Regional Chief Executive Officer) and other senior executives.
    How many executives does Asurion have?
    Asurion has 10 executives leading key business areas.
    What roles are included in Asurion’s leadership team?
    The leadership team of Asurion includes roles such as Chief Executive Officer, Chief Executive Officer, Asurion (Japan), Senior VP & Regional Chief Executive Officer, Chief of Staff To the Chief Executive Officer, Chief Executive Officer (Japan).