AssuranceAmerica Executive and Leadership Team

August, 2026

Leadership Overview

AssuranceAmerica has 8 executives leading key functions including strategy, operations, technology, financial oversight, and commercial auto expansion.

Focused on providing accessible non-standard auto insurance, AssuranceAmerica delivers essential coverage solutions to drivers across the United States while maintaining a commitment to affordable protection and reliable agent partnerships.

Leadership Roles at AssuranceAmerica

  • Chief Executive Officer - Scott Pitrone
  • Executive Vice President & Chief Financial Officer - Jay Rine
  • Chief Financial Officer & Board Member - Edward Heys
  • Vice President & Chief Financial Officer - Daniel Scruggs
  • Chief Operating Officer - Sid Jain
  • President of Commercial Auto - Elijah Haughawout
  • Chief Information Officer - Ralph Gravelle
  • Senior VP & Chief Information Officer - David Anthony
  • Scott Pitrone - Chief Executive Officer

    Scott Pitrone, the Chief Executive Officer at AssuranceAmerica, directs the overarching corporate strategy for the non-standard auto insurance provider. Pitrone manages the alignment between the various subsidiaries, including AssuranceAmerica Insurance Company and InsureMax Insurance Company, to ensure consistent market delivery. By overseeing the expansion of regional operations across the Southeast and Texas, the Chief Executive Officer maintains a focus on sustainable growth and profitability. Scott Pitrone drives the company mission by fostering strong relationships with independent agents who provide coverage to drivers requiring non-standard solutions. This leadership role involves constant evaluation of market trends to refine product offerings and maintain competitive pricing structures. Through rigorous oversight of corporate governance and long-term planning, the Chief Executive Officer secures the financial health of the organization. Pitrone ensures that every strategic initiative supports the core objective of delivering affordable insurance products to a diverse customer base.
    Scott Pitrone

    Jay Rine - Executive Vice President & Chief Financial Officer

    Jay Rine, the Executive Vice President & Chief Financial Officer at AssuranceAmerica, directs the financial planning and capital allocation strategies for the organization. Rine manages the fiscal health of the insurance subsidiaries, ensuring that reserves remain adequate to meet policyholder obligations. By overseeing the budgeting process, the Executive Vice President & Chief Financial Officer supports the company's ability to offer competitive pricing in the non-standard auto insurance sector. Jay Rine drives financial transparency by preparing detailed reports for the board and executive leadership. This role involves analyzing revenue streams from the Managing General Agency to identify opportunities for margin improvement. Through the management of corporate investments and cash flow, Rine ensures that the company maintains the liquidity necessary for regional expansion. The Executive Vice President & Chief Financial Officer works to balance risk and reward, ensuring that financial decisions consistently support the mission of providing affordable coverage to drivers.

    Edward Heys - Chief Financial Officer & Board Member

    Edward Heys, the Chief Financial Officer & Board Member at AssuranceAmerica, provides high-level financial oversight and governance for the entire corporate structure. Heys evaluates the long-term financial impact of strategic decisions, ensuring that the company remains compliant with industry regulations. By serving on the board, the Chief Financial Officer & Board Member influences the direction of the company, focusing on sustainable growth and shareholder value. Edward Heys drives the development of financial policies that govern the operations of the various insurance subsidiaries. This role involves assessing the risk profile of the non-standard auto insurance portfolio to ensure profitability. Through the management of external audits and financial reporting, Heys maintains the integrity of the company's fiscal records. The Chief Financial Officer & Board Member collaborates with other executives to align financial resources with the company's mission of providing accessible insurance solutions to drivers across the country.
    Edward Heys

    Daniel Scruggs - Vice President & Chief Financial Officer

    Daniel Scruggs, the Vice President & Chief Financial Officer at AssuranceAmerica, manages the day-to-day financial operations and accounting functions for the company. Scruggs oversees the preparation of financial statements and ensures that all tax and regulatory filings are completed accurately. By monitoring the performance of the Managing General Agency, the Vice President & Chief Financial Officer identifies cost-saving measures that improve the bottom line. Daniel Scruggs drives the implementation of internal controls that safeguard the company's assets. This role involves working closely with the finance team to track premium growth and claims expenses, providing the data necessary for informed decision-making. Through the management of accounts payable and receivable, Scruggs ensures the smooth operation of the business. The Vice President & Chief Financial Officer supports the broader financial strategy by maintaining accurate records and providing the insights needed to sustain the company's commitment to affordable auto insurance.

    Sid Jain - Chief Operating Officer

    Sid Jain, the Chief Operating Officer at AssuranceAmerica, executes the daily operational workflows across the company's multiple regional offices. Jain optimizes the internal processes that support the Managing General Agency, ensuring that policy administration and claims processing remain efficient. By streamlining the interaction between the Atlanta headquarters and satellite locations, the Chief Operating Officer improves service delivery speed for non-standard auto insurance clients. Sid Jain drives operational excellence by implementing scalable systems that allow the company to handle high volumes of policy applications without compromising quality. This role requires close collaboration with the executive team to translate strategic goals into actionable daily tasks. Through the management of operational resources, Jain supports the broader mission of providing accessible coverage. The Chief Operating Officer monitors performance metrics to identify bottlenecks and implements solutions that enhance the overall productivity of the insurance subsidiaries.

    Elijah Haughawout - President of Commercial Auto

    Elijah Haughawout, the President of Commercial Auto at AssuranceAmerica, directs the specialized division focused on commercial vehicle insurance coverage. Haughawout manages the underwriting standards and product development for this specific market segment, ensuring that the company meets the needs of business clients. By overseeing the expansion of commercial auto offerings, the President of Commercial Auto drives revenue growth within the company's subsidiary network. Elijah Haughawout coordinates with the sales and marketing teams to promote these insurance products to independent agents. This role involves analyzing loss ratios and adjusting pricing models to maintain profitability in the commercial sector. Through the development of tailored coverage solutions, Haughawout ensures that the company remains a trusted partner for businesses requiring non-standard insurance. The President of Commercial Auto monitors market trends to identify new opportunities for expansion, ensuring that the commercial division contributes effectively to the overall mission of providing accessible and reliable insurance.

    Ralph Gravelle - Chief Information Officer

    Ralph Gravelle, the Chief Information Officer at AssuranceAmerica, architects the digital infrastructure required to support non-standard auto insurance underwriting and policy management. Gravelle oversees the integration of data systems across the various subsidiaries to ensure seamless information flow between agents and the corporate office. By modernizing the technological framework, the Chief Information Officer enables faster quote generation and more accurate risk assessment for drivers. Ralph Gravelle drives the digital transformation strategy, focusing on cybersecurity and data integrity to protect sensitive customer information. This leadership role involves managing the software platforms that power the Managing General Agency, ensuring high availability for external partners. Through the implementation of advanced analytics, Gravelle provides the executive team with actionable insights into market performance. The Chief Information Officer maintains the stability of the company's technical environment, supporting the overall goal of delivering reliable insurance services.
    Ralph Gravelle

    David Anthony - Senior VP & Chief Information Officer

    David Anthony, the Senior VP & Chief Information Officer at AssuranceAmerica, manages the strategic deployment of enterprise-wide software solutions. Anthony focuses on the development of proprietary tools that assist agents in securing coverage for non-standard auto insurance applicants. By overseeing the technical roadmap, the Senior VP & Chief Information Officer ensures that the company's digital assets remain competitive in a rapidly evolving insurance market. David Anthony drives innovation by integrating new automation features into the existing policy management systems, which reduces manual overhead for the staff. This role involves coordinating with the IT department to maintain robust network connectivity across the Atlanta, Tampa, and Dallas offices. Through the optimization of internal databases, Anthony improves the accuracy of underwriting decisions. The Senior VP & Chief Information Officer supports the company's growth by ensuring that all technological investments align with the long-term objective of providing affordable and accessible insurance coverage.
    David Anthony

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    Frequently Asked Questions Regarding AssuranceAmerica Top Executives and Leadership Team

    Who leads AssuranceAmerica?
    AssuranceAmerica is led by Scott Pitrone (Chief Executive Officer), along with executives such as Jay Rine (Executive Vice President & Chief Financial Officer) and Edward Heys (Chief Financial Officer & Board Member).
    Who is part of AssuranceAmerica’s executive team?
    The executive team of AssuranceAmerica includes leaders such as Scott Pitrone (Chief Executive Officer), Jay Rine (Executive Vice President & Chief Financial Officer), Edward Heys (Chief Financial Officer & Board Member) and other senior executives.
    How many executives does AssuranceAmerica have?
    AssuranceAmerica has 8 executives leading key business areas.
    What roles are included in AssuranceAmerica’s leadership team?
    The leadership team of AssuranceAmerica includes roles such as Chief Executive Officer, Executive Vice President & Chief Financial Officer, Chief Financial Officer & Board Member, Vice President & Chief Financial Officer, Chief Operating Officer.