AssuranceAmerica Executive and Leadership Team

May, 2026

Leadership Overview

AssuranceAmerica has 9 executives leading key functions including strategy, technology, finance, and operations.

Driven by a commitment to accessible coverage, AssuranceAmerica provides non-standard auto insurance to drivers who rely on trusted agents for affordable protection. The company's leadership philosophy centers on empowering agents and delivering value to policyholders across its operational regions.

Leadership Roles at AssuranceAmerica

  • Chief Executive Officer - Scott Pitrone
  • Vice President & Chief Financial Officer - Daniel Scruggs
  • Executive Vice President & Chief Financial Officer - Jay Rine
  • Chief Financial Officer & Board Member - Edward Heys
  • President - IAMC - Max Hill
  • President, AADirect - Craig Thunell
  • President of Commercial Auto - Elijah Haughawout
  • Chief Information Officer - Ralph Gravelle
  • Senior Vice President and Chief Information Officer of Information Technology - David Anthony
  • Scott Pitrone - Chief Executive Officer

    Scott Pitrone, the Chief Executive Officer at AssuranceAmerica, directs the overarching corporate strategy and operational execution. Pitrone guides the company's mission to provide affordable, non-standard auto insurance, ensuring alignment with market demands and regulatory landscapes. This leadership role involves fostering a culture of agent empowerment and customer-centricity, critical for drivers seeking reliable coverage. Overseeing all major business units, Scott Pitrone drives initiatives that enhance the company's competitive position within the insurance sector. The focus remains on sustainable growth and maintaining the trust of policyholders who depend on AssuranceAmerica's agents for their insurance needs. This executive's purview encompasses strategic partnerships and long-term financial planning, solidifying the company's presence in its key markets.
    Scott Pitrone

    Daniel Scruggs - Vice President & Chief Financial Officer

    Daniel Scruggs, the Vice President & Chief Financial Officer at AssuranceAmerica, manages the company's financial operations and fiscal strategy. Scruggs oversees budgeting, financial reporting, and capital management, ensuring the financial health and stability of the organization. This role is vital for supporting AssuranceAmerica's mission of providing affordable non-standard auto insurance. The Vice President & Chief Financial Officer works closely with other executives to drive profitable growth and manage financial risks. Daniel Scruggs's expertise is critical in navigating the financial complexities of the insurance market, supporting strategic investments, and maintaining strong relationships with financial stakeholders. The focus remains on optimizing financial performance and resource allocation across all business units.

    Jay Rine - Executive Vice President & Chief Financial Officer

    Jay Rine, the Executive Vice President & Chief Financial Officer at AssuranceAmerica, directs comprehensive financial planning and analysis. Rine oversees the company's fiscal health, managing investments, financial risk, and resource allocation to support AssuranceAmerica's strategic objectives. This executive role is pivotal in ensuring the affordability and accessibility of non-standard auto insurance for policyholders. The Executive Vice President & Chief Financial Officer collaborates with leadership to drive financial performance and operational efficiency across AssuranceAmerica's subsidiaries. Jay Rine's leadership ensures robust financial controls and strategic financial decision-making, contributing to the company's sustained growth and market presence. This position is key to maintaining fiscal discipline and maximizing shareholder value.

    Edward Heys - Chief Financial Officer & Board Member

    Edward Heys, the Chief Financial Officer & Board Member at AssuranceAmerica, provides critical financial oversight and strategic guidance. Heys directs the company's financial policies, reporting, and long-term fiscal planning, ensuring robust financial management. This role is essential for supporting AssuranceAmerica's commitment to offering affordable non-standard auto insurance coverage. The Chief Financial Officer & Board Member collaborates with the board and executive team to drive financial sustainability and growth. Edward Heys's responsibilities include managing financial risks, optimizing capital structure, and ensuring compliance with financial regulations. This leadership position is instrumental in guiding the company's financial trajectory and supporting its mission to serve policyholders effectively.
    Edward Heys

    Max Hill - President - IAMC

    Max Hill, the President - IAMC at AssuranceAmerica, directs the strategic operations and business development for the IAMC division. Hill focuses on expanding market reach and enhancing service offerings within the non-standard auto insurance sector. This leadership role is crucial for driving growth and ensuring the division's alignment with AssuranceAmerica's overall mission. The President - IAMC oversees operational performance, agent support, and product innovation. Max Hill's responsibilities include fostering strong relationships with agents and policyholders, ensuring the delivery of affordable and reliable insurance solutions. This executive's leadership is key to the success and strategic positioning of IAMC within the competitive insurance landscape.

    Craig Thunell - President, AADirect

    Craig Thunell, the President, AADirect at AssuranceAmerica, spearheads the strategic direction and operational management of the AADirect channel. Thunell drives initiatives focused on customer acquisition and retention, ensuring the delivery of accessible non-standard auto insurance. This executive role is vital for expanding AssuranceAmerica's market penetration and enhancing policyholder satisfaction. The President, AADirect oversees sales performance, marketing strategies, and the overall customer experience. Craig Thunell's leadership ensures that AADirect effectively serves drivers seeking affordable coverage, reinforcing the company's commitment to agent trust and value. This position is central to optimizing the direct sales channel and achieving business objectives.

    Elijah Haughawout - President of Commercial Auto

    Elijah Haughawout, the President of Commercial Auto at AssuranceAmerica, leads the strategic development and operational execution for the commercial auto insurance segment. Haughawout focuses on expanding market share and enhancing product offerings tailored to commercial clients. This executive role is critical for driving growth and ensuring profitability within this specialized insurance sector. The President of Commercial Auto oversees underwriting, claims management, and agent partnerships specific to commercial policies. Elijah Haughawout's leadership ensures that AssuranceAmerica provides robust and affordable commercial auto coverage, meeting the unique needs of business owners. This position is key to strengthening the company's presence in the commercial insurance market.

    Ralph Gravelle - Chief Information Officer

    Ralph Gravelle, the Chief Information Officer at AssuranceAmerica, architects the company's technology vision and digital infrastructure. Gravelle oversees the development and implementation of IT strategies that support AssuranceAmerica's core business of non-standard auto insurance. This involves ensuring robust, secure, and scalable systems for agents and policyholders alike. The Chief Information Officer drives innovation in technology solutions, enhancing operational efficiency and customer experience. Ralph Gravelle's responsibilities include managing data security, system integration across subsidiaries like AssuranceAmerica Insurance Company and InsureMax Insurance Company, and leveraging technology to support agent networks. This leadership position is crucial for maintaining competitive advantage and adapting to the evolving technological landscape within the insurance industry.
    Ralph Gravelle

    David Anthony - Senior Vice President and Chief Information Officer of Information Technology

    David Anthony, the Senior Vice President and Chief Information Officer of Information Technology at AssuranceAmerica, leads the company's technology infrastructure and IT strategy. Anthony oversees the implementation of advanced technological solutions that enhance operational efficiency and support the delivery of non-standard auto insurance. This executive role is critical for ensuring the security, reliability, and scalability of AssuranceAmerica's IT systems. The Senior Vice President and Chief Information Officer of Information Technology drives digital transformation initiatives, supporting agents and policyholders through robust technological platforms. David Anthony's leadership ensures that the company remains at the forefront of technological innovation within the insurance sector, facilitating seamless operations and superior customer service.

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    Frequently Asked Questions Regarding AssuranceAmerica Top Executives and Leadership Team

    Who leads AssuranceAmerica?
    AssuranceAmerica is led by Scott Pitrone (Chief Executive Officer), along with executives such as Daniel Scruggs (Vice President & Chief Financial Officer) and Jay Rine (Executive Vice President & Chief Financial Officer).
    Who is part of AssuranceAmerica’s executive team?
    The executive team of AssuranceAmerica includes leaders such as Scott Pitrone (Chief Executive Officer), Daniel Scruggs (Vice President & Chief Financial Officer), Jay Rine (Executive Vice President & Chief Financial Officer) and other senior executives.
    How many executives does AssuranceAmerica have?
    AssuranceAmerica has 9 executives leading key business areas.
    What roles are included in AssuranceAmerica’s leadership team?
    The leadership team of AssuranceAmerica includes roles such as Chief Executive Officer, Vice President & Chief Financial Officer, Executive Vice President & Chief Financial Officer, Chief Financial Officer & Board Member, President - IAMC.