Amway Executive and Leadership Team

Michael Nelson, the President & Chief Executive Officer at Amway, directs the overarching corporate strategy and global operations. Nelson's leadership guides Amway's expansion in North America, Europe, and Asia, ensuring alignment with the company's mission to provide consumer products and business opportunities. Overseeing the strategic direction of the diversified retail business, Nelson focuses on enhancing the NUTRILITE and ARTISTRY brands. This executive role involves driving growth through the network marketing model, cultivating relationships with independent distributors, and maintaining Amway's global presence. By championing corporate social responsibility initiatives, such as the One By One Campaign for Children, Michael Nelson reinforces the company's commitment to community impact and sustainable business practices across all operational regions.

Ho Poi, the Chief Financial Officer, Sea & Anz at Amway, manages the financial operations and strategic fiscal planning for the Southeast Asia and Australia/New Zealand regions. Poi's responsibilities include overseeing financial reporting, budgeting, and investment strategies to support Amway's business objectives in these key markets. This executive role involves ensuring financial compliance, optimizing resource allocation, and driving profitability within the specified territories. By providing critical financial insights, Ho Poi guides decision-making processes to enhance operational efficiency and market performance. The Chief Financial Officer's expertise is instrumental in maintaining financial stability and fostering sustainable growth for Amway across the Sea and Anz regions.

Joseph Landstra, the Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis (Ex-, East, Asia, China) at Amway, oversees comprehensive financial planning and analysis across extensive global markets. Landstra's purview includes managing financial operations, budgeting, forecasting, and driving fiscal strategy for Amway's business units in East Asia, China, and other specified territories. This executive position demands meticulous financial oversight to ensure profitability, optimize resource allocation, and support strategic growth initiatives. By providing critical financial insights and analysis, Joseph Landstra enables informed decision-making across diverse international markets. The Chief Financial Officer's expertise is fundamental to maintaining financial integrity and advancing Amway's long-term economic objectives in these key regions.

Asha Gupta, the Chief Operating Officer at Amway, executes the company's operational strategies across its global network. Gupta's responsibilities include overseeing manufacturing, processing, and supply chain logistics for Amway's diverse product portfolio, including NUTRILITE and ARTISTRY brands. This critical role ensures the efficient delivery of high-quality health, beauty, and home care products to independent distributors worldwide. By optimizing operational workflows, Asha Gupta drives efficiency and scalability across Amway's multiple facilities in North America, Europe, and Asia. The Chief Operating Officer's focus extends to maintaining robust quality control standards and fostering operational excellence, directly supporting the company's commitment to providing reliable business opportunities and superior consumer products.

Silvio Kitada, the Chief Technology Officer at Amway, architects the company's technological infrastructure and digital transformation initiatives. Kitada's purview encompasses the development and implementation of innovative solutions that support Amway's global direct-selling operations and e-commerce platforms. This leadership position involves overseeing the integration of advanced technologies to enhance the distributor experience and streamline supply chain management across North America, Europe, and Asia. By driving technological advancements, Silvio Kitada ensures Amway maintains a competitive edge in the health and beauty product markets. The Chief Technology Officer's strategic focus includes leveraging data analytics and digital tools to optimize business processes and expand market reach, directly contributing to the company's operational efficiency and growth objectives.

Amrita Asrani, the Chief Marketing Officer at Amway, spearheads the strategic marketing initiatives that drive brand awareness and consumer engagement. Asrani's leadership focuses on amplifying the reach of Amway's health, beauty, and home care products across key global markets. This executive position involves developing innovative campaigns that resonate with independent distributors and end consumers, particularly for the NUTRILITE and ARTISTRY brands. By analyzing market trends and consumer behavior, Amrita Asrani ensures marketing efforts align with Amway's network marketing model and business objectives. The Chief Marketing Officer's strategic vision contributes significantly to expanding market share and reinforcing Amway's position as a leader in the direct-selling industry worldwide.

Su Bae, the Global Chief Marketing Officer at Amway, directs comprehensive marketing strategies that enhance Amway's brand presence across international territories. Bae's responsibilities include overseeing the development and execution of global marketing campaigns designed to support independent distributors and drive product sales for health, beauty, and home care lines. This leadership role emphasizes adapting marketing approaches to diverse regional markets, ensuring consistent brand messaging while catering to local consumer preferences. By fostering cross-functional collaboration, Su Bae ensures marketing initiatives are integrated with product development and sales strategies. The Global Chief Marketing Officer's expertise is crucial in navigating the complexities of global markets and strengthening Amway's competitive position worldwide.

Gretchen Payne, the Chief Human Resources Officer at Amway, shapes the company's talent management and organizational development strategies. Payne's leadership focuses on cultivating a supportive and high-performing work environment across Amway's global operations. This executive role involves overseeing recruitment, employee relations, compensation, and benefits programs designed to attract and retain top talent. By championing initiatives that promote diversity, equity, and inclusion, Gretchen Payne ensures Amway fosters a culture aligned with its core values. The Chief Human Resources Officer plays a vital part in supporting the company's mission by empowering its workforce and ensuring human capital strategies contribute to sustained business growth and operational success worldwide.

Sj Bae, the Global Chief Marketing Officer at Amway, drives strategic marketing initiatives to elevate Amway's brand across diverse international landscapes. Bae's leadership focuses on crafting impactful marketing plans that empower the global network of independent distributors and promote the company's extensive range of health, beauty, and home care products. This position requires a deep understanding of varied consumer preferences and market dynamics across regions like North America, Europe, and Asia. By orchestrating integrated marketing campaigns, Sj Bae ensures cohesive brand representation and maximizes market penetration. The Global Chief Marketing Officer's strategic direction is essential for reinforcing Amway's global market leadership and fostering sustained business development.

Paul Wu, the Chief Information Officer, Greater Region (China) at Amway, directs the information technology strategy and infrastructure for Amway's operations in China. Wu's leadership ensures the seamless integration of technology solutions that support business growth, enhance operational efficiency, and strengthen the company's market position within this vital region. This role involves overseeing IT operations, cybersecurity, and digital transformation initiatives tailored to the specific needs of the Chinese market. By implementing robust technological frameworks, Paul Wu facilitates effective communication and data management for Amway's extensive network. The Chief Information Officer's strategic guidance is crucial for maintaining a competitive technological advantage and driving innovation in the Greater China region.