Leadership Overview
Amway has 10 executives leading key functions including strategy, operations, technology, marketing, human resources, and finance.
Driven by a commitment to empowering entrepreneurs, Amway fosters a global network marketing model that delivers health, beauty, and home care products, impacting millions of lives worldwide.
Driven by a commitment to empowering entrepreneurs, Amway fosters a global network marketing model that delivers health, beauty, and home care products, impacting millions of lives worldwide.
Leadership Roles at Amway
Michael Nelson - President & Chief Executive Officer
Michael Nelson, the President & Chief Executive Officer at Amway, directs the company's overarching strategy and global operations. Nelson guides Amway's expansion in the direct-selling industry, focusing on enhancing the business opportunity for independent distributors and driving growth across North America, Europe, and Asia. The Chief Executive Officer ensures alignment with the company's mission of empowering individuals through its diversified retail business, particularly in health and beauty products. Nelson's leadership oversees the strategic development of Amway's product portfolio, including the NUTRILITE and ARTISTRY brands, ensuring market relevance and consumer engagement. This executive role involves fostering innovation and maintaining Amway's competitive edge in the global marketplace. Michael Nelson is pivotal in shaping the company's future direction and reinforcing its commitment to corporate social responsibility initiatives.

Ho Poi - Chief Financial Officer, Sea & Anz
Ho Poi, the Chief Financial Officer, Sea & Anz at Amway, manages the financial operations and strategic planning for the Southeast Asia and Australia/New Zealand regions. Poi oversees financial reporting, budgeting, and forecasting to ensure fiscal health and support Amway's business objectives in these key markets. The Chief Financial Officer plays a critical role in financial risk management and investment strategy, optimizing resource allocation for growth initiatives. Poi's responsibilities include ensuring compliance with local financial regulations and driving financial performance across Amway's diverse product lines. This executive position is vital for maintaining financial stability and enabling sustainable business expansion in the SEA and ANZ territories. Ho Poi provides essential financial leadership to support Amway's operations in Southeast Asia and Australia/New Zealand.
Joseph Landstra - Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China)
Joseph Landstra, the Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis (Ex-, East, Asia, China) at Amway, directs comprehensive financial planning and analysis across critical Asian markets. Landstra oversees the financial strategy, budgeting, and forecasting processes, ensuring fiscal discipline and supporting Amway's growth objectives in these regions. The Chief Financial Officer plays a key role in evaluating market performance, identifying financial opportunities, and managing financial risks associated with Amway's diverse product offerings. Landstra's responsibilities include providing strategic financial insights to drive business decisions and optimize profitability across Amway's operations in East Asia, China, and other specified markets. This executive position is vital for maintaining financial health and enabling strategic expansion. Joseph Landstra ensures robust financial oversight for Amway's significant Asian market presence.
Asha Gupta - Chief Operating Officer
Asha Gupta, the Chief Operating Officer at Amway, executes the company's operational strategies across its global network. Gupta manages the day-to-day functions of Amway's diverse operations, including manufacturing and processing facilities worldwide, ensuring efficiency and quality in product delivery. The Chief Operating Officer oversees supply chain management and logistics, critical for supporting the independent distributor network across North America, Europe, and Asia. Gupta's responsibilities extend to optimizing operational processes to enhance the consumer experience and the business opportunity offered to distributors. This leadership position involves driving operational excellence and ensuring seamless integration of Amway's expanding product lines, from household cleaners to health and beauty items. Asha Gupta plays a key role in maintaining Amway's global presence and operational integrity.

Silvio Kitada - Chief Technology Officer
Silvio Kitada, the Chief Technology Officer at Amway, architects the company's technological infrastructure and digital transformation initiatives. Kitada drives innovation in technology solutions to support Amway's global direct-selling operations and enhance the distributor and consumer experience. The Chief Technology Officer oversees the development and implementation of digital platforms that facilitate the network marketing business model, ensuring scalability and security across North America, Europe, and Asia. Kitada's role involves leveraging technology to optimize product distribution, customer engagement, and business analytics for Amway's health, beauty, and home care product lines. This executive position is crucial for maintaining Amway's competitive advantage through advanced technological capabilities. Silvio Kitada ensures that Amway's technology strategy aligns with its mission to empower entrepreneurs worldwide.
Natalia Bondarovich - Chief Marketing Officer, Marketing & Director, Communications, Central (Asia)
Natalia Bondarovich, the Chief Marketing Officer, Marketing & Director, Communications, Central (Asia) at Amway, directs marketing strategies and communication efforts within the Central Asia region. Bondarovich develops and executes localized marketing campaigns to promote Amway's diverse product portfolio, including NUTRILITE and ARTISTRY brands, to consumers and potential distributors. The Chief Marketing Officer oversees brand positioning and market penetration within Central Asia, adapting global marketing initiatives to regional nuances. Bondarovich's responsibilities include managing public relations and corporate communications to enhance Amway's brand reputation and support its network marketing model in the region. This leadership role is vital for driving consumer demand and distributor recruitment in a key growth market. Natalia Bondarovich ensures effective communication and marketing execution to support Amway's business objectives in Central Asia.
Gretchen Payne - Chief Human Resources Officer
Gretchen Payne, the Chief Human Resources Officer at Amway, leads the company's global human capital strategy and talent management initiatives. Payne oversees the development and implementation of HR policies and programs designed to attract, retain, and develop a diverse workforce across Amway's international operations. The Chief Human Resources Officer ensures that Amway's organizational culture supports its mission of empowering entrepreneurs and fostering a positive work environment for employees and distributors alike. Payne's responsibilities include managing employee relations, compensation and benefits, and organizational development to align with Amway's business objectives in health, beauty, and home care sectors. This executive role is critical for building a strong, engaged workforce that drives Amway's success. Gretchen Payne champions initiatives that support employee growth and well-being globally.
Paul Wu - Chief Information Officer, Greater Region (China)
Paul Wu, the Chief Information Officer, Greater Region (China) at Amway, directs the information technology strategy and operations for the significant China market. Wu oversees the implementation of robust IT systems and digital solutions that support Amway's direct-selling business model and enhance operational efficiency within China. The Chief Information Officer ensures that technology infrastructure effectively supports product distribution, sales enablement, and customer relationship management for Amway's health, beauty, and home care products. Wu's role involves managing cybersecurity, data management, and digital innovation to maintain a competitive edge in the Chinese market. This leadership position is essential for leveraging technology to drive business growth and distributor success in the Greater China region. Paul Wu ensures Amway's technological capabilities are optimized for the unique demands of the Chinese market.
Sunil Khatri - Information Services Vice President & Chief Information Officer
Sunil Khatri, the Information Services Vice President & Chief Information Officer at Amway, leads the global information services division, driving technological advancements across the enterprise. Khatri oversees the development and maintenance of Amway's IT infrastructure, ensuring robust systems that support global operations, including manufacturing, distribution, and sales enablement. The Chief Information Officer is instrumental in implementing digital strategies that enhance the experience for independent distributors and consumers worldwide. Khatri's responsibilities encompass cybersecurity, data governance, and the adoption of emerging technologies to maintain Amway's competitive position in the direct-selling industry. This leadership role is crucial for aligning technology with Amway's strategic goals and fostering innovation. Sunil Khatri ensures Amway's technological foundation supports its global mission and business expansion.
Su Bae - Global Chief Marketing Officer
Su Bae, the Global Chief Marketing Officer at Amway, spearheads the company's worldwide marketing initiatives and brand strategy. Bae directs the development and execution of integrated marketing campaigns that promote Amway's extensive product lines, including NUTRILITE and ARTISTRY, to a global audience. The Global Chief Marketing Officer oversees market research, consumer insights, and digital marketing efforts to enhance brand visibility and drive sales across all operating regions. Bae's responsibilities include fostering brand loyalty and expanding market reach by adapting marketing strategies to diverse cultural and economic landscapes. This executive role is critical for positioning Amway as a leader in the health, beauty, and home care sectors. Su Bae ensures a cohesive and impactful global marketing presence that supports Amway's mission.

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