Amway Executive and Leadership Team

May, 2026

Leadership Overview

Amway has 10 executives leading key functions including strategy, technology, marketing, finance, and operations.

Driven by a commitment to empowering entrepreneurs, Amway fosters a global network marketing model, specializing in health, beauty, and home care products, thereby enabling individuals worldwide to build their own businesses and achieve financial independence.

Leadership Roles at Amway

  • President & Chief Executive Officer - Michael Nelson
  • Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China) - Joseph Landstra
  • President & Independent Business Owner - Samantha Thompson
  • President, Amway Markets - Joan Parker
  • Chief Technology Officer - Silvio Kitada
  • Chief Marketing Officer - Ej Shin
  • Chief Marketing Officer, Marketing & Director, Communications, Central (Asia) - Natalia Bondarovich
  • Information Services Vice President & Chief Information Officer - Sunil Khatri
  • Chief Information Officer, Greater Region (China) - Paul Wu
  • Global Chief Marketing Officer - Sj Bae
  • Michael Nelson - President & Chief Executive Officer

    Michael Nelson, the President & Chief Executive Officer at Amway, directs the overarching corporate strategy and global operations. Nelson guides Amway's expansion in the direct-selling industry, focusing on enhancing the company's diversified retail business, which spans health, beauty, and home care products. This leadership role involves optimizing the network marketing model to provide robust business opportunities for independent distributors worldwide. Nelson ensures alignment with Amway's mission of empowering individuals through entrepreneurship. Overseeing global market penetration, Michael Nelson drives initiatives to strengthen Amway's presence across North America, Europe, and Asia, ensuring sustained growth and operational excellence in all regions.
    Michael Nelson

    Joseph Landstra - Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China)

    Joseph Landstra, the Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China) at Amway, manages the company's financial health and strategic fiscal planning. Landstra oversees all financial operations, including budgeting, forecasting, and financial reporting across Amway's diverse global markets, with a specific focus on enterprise financial planning and analysis in East Asia and China. This critical role ensures fiscal discipline and supports Amway's expansion by providing financial insights for investment and operational decisions. The Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China) also guides financial strategies to optimize profitability and shareholder value. Joseph Landstra's expertise is vital for navigating complex international financial landscapes and driving sustainable economic performance for Amway.

    Samantha Thompson - President & Independent Business Owner

    Samantha Thompson, the President & Independent Business Owner at Amway, embodies the entrepreneurial spirit central to Amway's business model. Thompson's role highlights the success achievable through the company's network marketing platform, demonstrating firsthand the opportunities available to independent distributors. This position involves advocating for the independent business owner community and providing insights into distributor needs and market dynamics. The President & Independent Business Owner contributes to shaping strategies that empower entrepreneurs and foster business growth. Samantha Thompson's unique perspective as a successful distributor offers invaluable guidance for enhancing Amway's support systems and expanding its global network of business owners.

    Joan Parker - President, Amway Markets

    Joan Parker, the President, Amway Markets at Amway, directs the strategic growth and operational management of Amway's diverse international markets. Parker oversees market development initiatives, focusing on expanding Amway's presence and strengthening its direct-selling operations across various global regions. This leadership role involves ensuring that market-specific strategies align with Amway's overall corporate objectives and brand values. The President, Amway Markets collaborates with regional leadership teams to drive sales performance and enhance the distributor experience. Joan Parker's expertise in navigating international business landscapes is crucial for optimizing Amway's global footprint and fostering sustainable growth in key territories.
    Joan Parker

    Silvio Kitada - Chief Technology Officer

    Silvio Kitada, the Chief Technology Officer at Amway, architects the company's technological infrastructure and digital transformation strategies. Kitada oversees the development and implementation of innovative technology solutions that support Amway's global operations and direct-selling platform. This involves enhancing the digital experience for both consumers and independent distributors, ensuring seamless access to products and business tools. The Chief Technology Officer drives advancements in data analytics and cybersecurity to protect company assets and customer information. By leveraging cutting-edge technology, Silvio Kitada ensures Amway remains competitive in the evolving global marketplace, supporting the expansion of its health and beauty product lines through robust digital capabilities.

    Ej Shin - Chief Marketing Officer

    Ej Shin, the Chief Marketing Officer at Amway, spearheads global marketing initiatives and brand development strategies. Shin directs the promotion of Amway's extensive product portfolio, including the NUTRILITE and ARTISTRY brands, to a worldwide audience. This leadership position involves crafting compelling campaigns that resonate with diverse consumer bases and highlight the benefits of Amway's health, beauty, and home care offerings. The Chief Marketing Officer oversees market research and consumer insights to inform product development and marketing approaches. By driving brand awareness and customer engagement, Ej Shin strengthens Amway's market position and supports the growth of its independent distributor network through effective marketing strategies.

    Natalia Bondarovich - Chief Marketing Officer, Marketing & Director, Communications, Central (Asia)

    Natalia Bondarovich, the Chief Marketing Officer, Marketing & Director, Communications, Central (Asia) at Amway, leads comprehensive marketing and communication strategies specifically for the Asian market. Bondarovich directs the execution of localized marketing campaigns that promote Amway's health, beauty, and home care products, ensuring cultural relevance and consumer appeal across Central Asia. This role involves managing brand messaging and public relations to enhance Amway's reputation and strengthen its connection with consumers and distributors in the region. The Chief Marketing Officer, Marketing & Director, Communications, Central (Asia) collaborates closely with regional sales teams to drive product adoption and business growth. Natalia Bondarovich's leadership ensures effective market penetration and brand loyalty within Amway's key Asian territories.

    Sunil Khatri - Information Services Vice President & Chief Information Officer

    Sunil Khatri, the Information Services Vice President & Chief Information Officer at Amway, directs the company's global information technology strategy and infrastructure. Khatri oversees the management of all IT systems, ensuring operational efficiency, data security, and technological innovation across Amway's worldwide operations. This leadership position involves implementing robust IT solutions that support Amway's direct-selling model, enhance distributor tools, and improve customer experiences. The Information Services Vice President & Chief Information Officer drives digital transformation initiatives, focusing on scalable and secure technology platforms. Sunil Khatri's expertise is crucial for maintaining Amway's competitive edge by leveraging technology to streamline operations and foster business growth globally.

    Paul Wu - Chief Information Officer, Greater Region (China)

    Paul Wu, the Chief Information Officer, Greater Region (China) at Amway, leads the information technology strategy and operations for Amway's significant presence in China. Wu directs the implementation of advanced IT solutions tailored to the specific needs of the Chinese market, supporting Amway's direct-selling business model and product distribution. This role involves ensuring the reliability, security, and scalability of all technology systems within the region. The Chief Information Officer, Greater Region (China) collaborates with local leadership to drive digital innovation and enhance operational efficiency. Paul Wu's strategic oversight of IT infrastructure is vital for Amway's continued success and market leadership in China, supporting its extensive network of distributors and consumers.
    Paul Wu

    Sj Bae - Global Chief Marketing Officer

    Sj Bae, the Global Chief Marketing Officer at Amway, orchestrates worldwide marketing strategies and brand positioning for the company's diverse product lines. Bae directs the development and execution of integrated marketing campaigns that enhance brand visibility and drive consumer engagement across all global markets. This leadership role focuses on leveraging market insights to refine Amway's product offerings, including its health, beauty, and home care segments. The Global Chief Marketing Officer oversees the consistent application of brand standards and messaging across different regions, ensuring a unified global brand identity. Sj Bae's strategic direction is essential for expanding Amway's market reach and strengthening its appeal to consumers and independent distributors worldwide.

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    Frequently Asked Questions Regarding Amway Top Executives and Leadership Team

    Who leads Amway?
    Amway is led by Michael Nelson (President & Chief Executive Officer), along with executives such as Joseph Landstra (Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China)) and Samantha Thompson (President & Independent Business Owner).
    Who is part of Amway’s executive team?
    The executive team of Amway includes leaders such as Michael Nelson (President & Chief Executive Officer), Joseph Landstra (Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China)), Samantha Thompson (President & Independent Business Owner) and other senior executives.
    How many executives does Amway have?
    Amway has 10 executives leading key business areas.
    What roles are included in Amway’s leadership team?
    The leadership team of Amway includes roles such as President & Chief Executive Officer, Chief Financial Officer & Vice President, Amway Markets of Enterprise Financial Planning & Analysis ( Ex-, East, Asia, China), President & Independent Business Owner, President, Amway Markets, Chief Technology Officer.