Amotiv Executive and Leadership Team

June, 2026

Leadership Overview

Amotiv has 5 executives leading key functions including strategy, people operations, technology, and risk management.

Dedicated to advancing the automotive aftermarket, Amotiv drives innovation and delivers high-quality products and solutions, solidifying its position as a leading pure-play automotive wholesaler in Australia and New Zealand.

Leadership Roles at Amotiv

  • Chief Executive Officer - Chris Haworth
  • Managing Director & Chief Executive Officer - Graeme Whickman
  • Chief of Staff - Krystal Street
  • Chief People Officer - Barbara Harrison
  • Technology Chief & Risk Officer - Paul Jreige
  • Chris Haworth - Chief Executive Officer

    Chris Haworth, the Chief Executive Officer at Amotiv, directs the company's overall strategic vision and operational execution. Overseeing the integration of acquired automotive businesses and the continuous innovation pipeline, Chris Haworth ensures Amotiv maintains its leadership in the automotive aftermarket. This role involves driving growth initiatives across Australia and New Zealand, focusing on expanding market share and enhancing product offerings. The Chief Executive Officer's leadership ensures alignment with the company's core mission of providing high-quality automotive products and solutions. By managing key stakeholder relationships and guiding the executive team, this position secures Amotiv's long-term financial health and market dominance. The Chief Executive Officer's strategic direction underpins the company's status as the largest automotive pure-play wholesaler in the region.

    Graeme Whickman - Managing Director & Chief Executive Officer

    Graeme Whickman, the Managing Director & Chief Executive Officer at Amotiv, spearheads the company's strategic direction and global operations. This leadership position involves overseeing the entire portfolio of automotive businesses, ensuring synergy and maximizing value across all divisions. Graeme Whickman drives the company's expansion efforts, particularly focusing on strengthening its position as the largest automotive pure-play wholesaler in Australia and New Zealand. The Managing Director & Chief Executive Officer's responsibilities include fostering innovation within the automotive aftermarket and ensuring the delivery of high-quality products and solutions that meet evolving customer needs. By managing critical partnerships and guiding the executive team, this role ensures Amotiv's continued success and market leadership. Graeme Whickman's oversight guarantees operational excellence and sustained growth.

    Krystal Street - Chief of Staff

    Krystal Street, the Chief of Staff at Amotiv, provides strategic support and operational oversight to the executive leadership team. This role involves coordinating key initiatives across departments, ensuring seamless execution of Amotiv's strategic objectives within the automotive aftermarket. Krystal Street facilitates communication between the executive suite and various business units, driving efficiency and alignment with the company's mission. The Chief of Staff's responsibilities include managing special projects, optimizing internal processes, and supporting the Chief Executive Officer in driving the company's growth as a leading automotive pure-play wholesaler. By ensuring operational readiness and strategic focus, Krystal Street plays a vital part in Amotiv's sustained success and market impact. This position enhances the executive team's effectiveness in delivering high-quality automotive products and solutions.

    Barbara Harrison - Chief People Officer

    Barbara Harrison, the Chief People Officer at Amotiv, leads all human capital strategies and organizational development initiatives. This critical role ensures Amotiv attracts, retains, and develops top talent essential for its leadership in the automotive aftermarket. Barbara Harrison oversees the implementation of people-centric policies that foster a culture of innovation and collaboration, directly supporting the company's mission to provide high-quality automotive products and solutions. The Chief People Officer's focus extends to enhancing employee engagement and ensuring the workforce is equipped to meet the evolving needs of customers worldwide. By aligning HR strategies with business objectives, Barbara Harrison strengthens Amotiv's operational capabilities and its position as a premier automotive wholesaler. This leadership ensures a robust and motivated team drives the company's continued success.

    Paul Jreige - Technology Chief & Risk Officer

    Paul Jreige, the Technology Chief & Risk Officer at Amotiv, directs the company's technology strategy and oversees comprehensive risk management frameworks. This dual role ensures Amotiv leverages cutting-edge technology to enhance its automotive products and solutions while safeguarding against potential operational and financial risks. Paul Jreige architects the technology infrastructure supporting Amotiv's expansion as the largest automotive pure-play wholesaler in Australia and New Zealand. The Technology Chief & Risk Officer's responsibilities include driving digital transformation initiatives, ensuring data security, and implementing robust risk mitigation strategies across all business functions. By integrating technology and risk management, Paul Jreige strengthens Amotiv's competitive advantage and operational resilience. This leadership ensures the company's sustained growth and commitment to quality in the automotive aftermarket.

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    Frequently Asked Questions Regarding Amotiv Top Executives and Leadership Team

    Who leads Amotiv?
    Amotiv is led by Chris Haworth (Chief Executive Officer), along with executives such as Graeme Whickman (Managing Director & Chief Executive Officer) and Krystal Street (Chief of Staff).
    Who is part of Amotiv’s executive team?
    The executive team of Amotiv includes leaders such as Chris Haworth (Chief Executive Officer), Graeme Whickman (Managing Director & Chief Executive Officer), Krystal Street (Chief of Staff) and other senior executives.
    How many executives does Amotiv have?
    Amotiv has 5 executives leading key business areas.
    What roles are included in Amotiv’s leadership team?
    The leadership team of Amotiv includes roles such as Chief Executive Officer, Managing Director & Chief Executive Officer, Chief of Staff, Chief People Officer, Technology Chief & Risk Officer.