Amotiv Executive and Leadership Team

August, 2026

Leadership Overview

Amotiv has 5 executives leading key functions including strategy, financial oversight, organizational alignment, human capital, and technology risk management.

Focused on automotive excellence, Amotiv delivers high-quality aftermarket solutions while maintaining a dominant position as the largest automotive pure-play wholesaler across the Australian and New Zealand markets.

Leadership Roles at Amotiv

  • Chief Executive Officer - Graeme Whickman
  • Chief Financial Officer - Martin Fraser
  • Chief of Staff - Jasmine Savage
  • Chief People Officer - Barbara Harrison
  • Technology Chief & Risk Officer - Paul Jreige
  • Graeme Whickman - Chief Executive Officer

    Graeme Whickman, the Chief Executive Officer at Amotiv, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the transition into a pure-play automotive wholesaler, the Chief Executive Officer manages the integration of iconic brands within the portfolio. This leadership role involves constant engagement with the Board to ensure alignment with ASX200 performance standards. By driving operational efficiency across the Australian and New Zealand markets, Graeme Whickman secures the competitive advantage of the company. The Chief Executive Officer prioritizes sustainable growth through strategic acquisitions and continuous innovation in the automotive aftermarket sector. Through rigorous oversight of business units, the Chief Executive Officer maintains the market-leading status of the firm. Ultimately, Whickman fosters a culture of excellence that supports the evolving needs of global customers while delivering consistent value to shareholders through disciplined execution of the core automotive business model.

    Martin Fraser - Chief Financial Officer

    Martin Fraser, the Chief Financial Officer at Amotiv, manages the financial health and capital allocation strategies for the entire organization. Overseeing fiscal reporting and investor relations, the Chief Financial Officer ensures transparency for the S&P ASX200 Index listing. This leadership role involves optimizing the balance sheet to support the expansion of the automotive aftermarket portfolio. By implementing robust financial controls, Martin Fraser mitigates risks associated with large-scale wholesale operations across the Oceania region. The Chief Financial Officer collaborates with the executive team to evaluate acquisition opportunities that align with the pure-play automotive focus. Through precise management of cash flow and capital expenditure, the Chief Financial Officer supports the long-term profitability of the company. Ultimately, Fraser maintains the financial integrity of the firm, ensuring that all business units operate within the established budgetary frameworks while maximizing returns for investors through disciplined fiscal management.

    Jasmine Savage - Chief of Staff

    Jasmine Savage, the Chief of Staff at Amotiv, coordinates cross-functional initiatives and streamlines communication between the executive leadership team and operational departments. Overseeing the execution of strategic projects, the Chief of Staff ensures that corporate objectives remain synchronized across the diverse portfolio of automotive brands. This leadership role involves facilitating high-level decision-making processes and managing the flow of information to the Board. By optimizing internal workflows, Jasmine Savage enhances the agility of the organization in the competitive automotive aftermarket sector. The Chief of Staff monitors the progress of key business milestones, ensuring that all divisions adhere to the overarching mission of the company. Through effective project management and stakeholder engagement, the Chief of Staff drives organizational efficiency. Ultimately, Savage provides the necessary structure to support the rapid growth of the firm, ensuring that all strategic priorities receive the required attention and resources for successful implementation.

    Barbara Harrison - Chief People Officer

    Barbara Harrison, the Chief People Officer at Amotiv, architects the human capital strategy and organizational culture for the entire workforce. Overseeing talent acquisition, leadership development, and employee engagement, the Chief People Officer ensures that the company attracts top-tier professionals to support the automotive aftermarket mission. This leadership role involves designing performance management systems that align individual contributions with the broader goals of the firm. By fostering an inclusive and high-performance environment, Barbara Harrison drives productivity across the Australian and New Zealand operations. The Chief People Officer collaborates with other executives to ensure that the workforce remains adaptable to the evolving needs of the automotive industry. Through strategic workforce planning, the Chief People Officer secures the talent pipeline necessary for long-term success. Ultimately, Harrison cultivates a workplace culture that empowers employees to innovate, ensuring that the company maintains its status as a leader in the automotive sector.

    Paul Jreige - Technology Chief & Risk Officer

    Paul Jreige, the Technology Chief & Risk Officer at Amotiv, directs the digital transformation and enterprise risk management frameworks for the organization. Overseeing the modernization of supply chain systems and cybersecurity protocols, the Technology Chief & Risk Officer ensures the resilience of the automotive wholesale infrastructure. This leadership role involves identifying potential operational vulnerabilities and implementing mitigation strategies to protect the integrity of the business. By leveraging advanced technology solutions, Paul Jreige enhances the efficiency of the distribution networks across the Oceania region. The Technology Chief & Risk Officer works closely with the executive team to integrate digital tools that support the pure-play automotive strategy. Through rigorous risk assessment and technological oversight, the Technology Chief & Risk Officer safeguards the assets of the company. Ultimately, Jreige ensures that the firm remains at the forefront of industry innovation while maintaining a secure and stable operational environment for all stakeholders.

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    Frequently Asked Questions Regarding Amotiv Top Executives and Leadership Team

    Who leads Amotiv?
    Amotiv is led by Graeme Whickman (Chief Executive Officer), along with executives such as Martin Fraser (Chief Financial Officer) and Jasmine Savage (Chief of Staff).
    Who is part of Amotiv’s executive team?
    The executive team of Amotiv includes leaders such as Graeme Whickman (Chief Executive Officer), Martin Fraser (Chief Financial Officer), Jasmine Savage (Chief of Staff) and other senior executives.
    How many executives does Amotiv have?
    Amotiv has 5 executives leading key business areas.
    What roles are included in Amotiv’s leadership team?
    The leadership team of Amotiv includes roles such as Chief Executive Officer, Chief Financial Officer, Chief of Staff, Chief People Officer, Technology Chief & Risk Officer.