Amotiv Executive and Leadership Team

September, 2026

Leadership Overview

Amotiv has 5 executives leading key functions including strategy, operations, finance, human capital, and risk management.

Focused on automotive excellence, Amotiv delivers high-quality aftermarket solutions while maintaining a dominant market position as the largest pure-play automotive wholesaler across Australia and New Zealand.

Leadership Roles at Amotiv

  • Chief Executive Officer - Graeme Whickman
  • Chief Financial Officer - Martin Fraser
  • Chief of Staff - Jasmine Savage
  • Chief People Officer - Barbara Harrison
  • Technology Chief & Risk Officer - Paul Jreige
  • Graeme Whickman - Chief Executive Officer

    Graeme Whickman, the Chief Executive Officer at Amotiv, directs the overarching corporate strategy and long-term vision for the organization. Overseeing the transition into a pure-play automotive wholesaler, the Chief Executive Officer manages the integration of iconic brands within the portfolio. This leadership role involves constant engagement with the Board to ensure alignment with the S&P ASX200 Index requirements. By driving operational efficiency across the Australian and New Zealand markets, Graeme Whickman secures sustainable growth for the entire enterprise. The Chief Executive Officer prioritizes the expansion of automotive product lines to meet evolving customer demands globally. Through rigorous oversight of the diverse business units, the Chief Executive Officer maintains the competitive edge of the company. Ultimately, the Chief Executive Officer fosters a culture of innovation that supports the long-standing reputation of the firm within the automotive aftermarket sector.

    Martin Fraser - Chief Financial Officer

    Martin Fraser, the Chief Financial Officer at Amotiv, manages the financial health and capital allocation strategies of the organization. Overseeing fiscal reporting and investor relations, the Chief Financial Officer ensures compliance with ASX standards while driving profitability across the automotive portfolio. This leadership role involves analyzing market trends to inform investment decisions in the aftermarket sector. By optimizing the balance sheet and managing liquidity, Martin Fraser supports the strategic acquisition of new brands. The Chief Financial Officer directs the financial planning and analysis functions to provide actionable insights for the executive team. Through the rigorous assessment of regional performance in Australia and New Zealand, the Chief Financial Officer mitigates financial risks and maximizes shareholder value. Ultimately, the Chief Financial Officer maintains the fiscal discipline necessary to sustain the long-term growth and market leadership of the company.

    Jasmine Savage - Chief of Staff

    Jasmine Savage, the Chief of Staff at Amotiv, coordinates executive workflows and facilitates communication between the C-suite and various business units. Managing the internal cadence of the leadership team, the Chief of Staff ensures that strategic initiatives receive proper attention and resources. This role involves streamlining decision-making processes to enhance organizational agility across the Australian and New Zealand operations. By aligning departmental goals with the broader corporate mission, Jasmine Savage optimizes the execution of high-priority projects. The Chief of Staff monitors the progress of key automotive aftermarket initiatives, providing critical support to the executive leadership. Through the management of complex cross-functional projects, the Chief of Staff improves operational transparency and accountability. Ultimately, the Chief of Staff enables the executive team to focus on core business growth and the successful delivery of automotive solutions to the global market.

    Barbara Harrison - Chief People Officer

    Barbara Harrison, the Chief People Officer at Amotiv, architects the human capital strategy and organizational development initiatives. Overseeing talent acquisition, retention, and leadership development, the Chief People Officer ensures the workforce remains aligned with the company's automotive mission. This role involves fostering a high-performance culture that supports the integration of diverse brands within the portfolio. By implementing comprehensive training programs, Barbara Harrison enhances the technical expertise of the staff across the Australian and New Zealand operations. The Chief People Officer collaborates with other C-suite leaders to align workforce capabilities with the evolving needs of the automotive aftermarket. Through the promotion of inclusive workplace practices, the Chief People Officer drives employee engagement and organizational stability. Ultimately, the Chief People Officer builds the internal capacity required to maintain the competitive advantage of the firm in a rapidly changing global market.

    Paul Jreige - Technology Chief & Risk Officer

    Paul Jreige, the Technology Chief & Risk Officer at Amotiv, directs the digital transformation and enterprise risk management frameworks. Overseeing the implementation of scalable technology solutions, the Technology Chief & Risk Officer ensures the security and efficiency of the automotive supply chain. This leadership role involves identifying and mitigating operational risks across the Australian and New Zealand markets. By integrating advanced data analytics into the business model, Paul Jreige improves decision-making and operational responsiveness. The Technology Chief & Risk Officer manages the cybersecurity posture of the organization to protect critical assets and customer data. Through the continuous assessment of the technological landscape, the Technology Chief & Risk Officer supports the innovation goals of the company. Ultimately, the Technology Chief & Risk Officer provides the robust infrastructure and risk oversight necessary to sustain the growth of the automotive pure-play wholesaler.

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    Frequently Asked Questions Regarding Amotiv Top Executives and Leadership Team

    Who leads Amotiv?
    Amotiv is led by Graeme Whickman (Chief Executive Officer), along with executives such as Martin Fraser (Chief Financial Officer) and Jasmine Savage (Chief of Staff).
    Who is part of Amotiv’s executive team?
    The executive team of Amotiv includes leaders such as Graeme Whickman (Chief Executive Officer), Martin Fraser (Chief Financial Officer), Jasmine Savage (Chief of Staff) and other senior executives.
    How many executives does Amotiv have?
    Amotiv has 5 executives leading key business areas.
    What roles are included in Amotiv’s leadership team?
    The leadership team of Amotiv includes roles such as Chief Executive Officer, Chief Financial Officer, Chief of Staff, Chief People Officer, Technology Chief & Risk Officer.