Amotiv Executive and Leadership Team

May, 2026

Leadership Overview

Amotiv has 5 executives leading key functions including strategy, operations, human resources, technology, and risk management.

Dedicated to automotive excellence, Amotiv drives innovation and quality across its product portfolio, meeting global customer needs through strategic acquisitions and a deep understanding of the automotive aftermarket.

Leadership Roles at Amotiv

  • Chief Executive Officer - Chris Haworth
  • Managing Director & Chief Executive Officer - Graeme Whickman
  • Chief of Staff - Krystal Street
  • Chief People Officer - Barbara Harrison
  • Technology Chief & Risk Officer - Paul Jreige
  • Chris Haworth - Chief Executive Officer

    Chris Haworth, the Chief Executive Officer at Amotiv, directs the company's overall strategy and operational execution. Haworth guides Amotiv's expansion within the automotive aftermarket, focusing on integrating acquired brands and fostering innovation to meet evolving customer demands worldwide. This leadership role involves aligning departmental objectives with the company's long-term vision, ensuring sustained growth and market leadership in Australia and New Zealand. Chris Haworth oversees the strategic direction for product development and market penetration, leveraging the company's deep roots in automotive manufacturing. The Chief Executive Officer's responsibilities include driving financial performance and enhancing shareholder value through disciplined capital allocation and operational efficiency. Haworth ensures the company maintains its position as a leading automotive pure-play wholesaler, adapting to industry shifts and capitalizing on new opportunities.

    Graeme Whickman - Managing Director & Chief Executive Officer

    Graeme Whickman, the Managing Director & Chief Executive Officer at Amotiv, spearheads the company's strategic vision and global operations. Whickman drives Amotiv's commitment to providing high-quality automotive products and solutions, ensuring alignment with customer needs across international markets. This executive role involves overseeing the integration of strategic acquisitions and fostering continuous innovation within the company's diverse portfolio. Graeme Whickman directs efforts to maintain Amotiv's status as a significant player in the automotive aftermarket, building upon its extensive history. The Managing Director & Chief Executive Officer's mandate includes enhancing operational efficiency and expanding market reach, particularly within Australia and New Zealand. Whickman ensures the company's strategic focus remains on its automotive roots, driving value through specialized product offerings and robust distribution networks.

    Krystal Street - Chief of Staff

    Krystal Street, the Chief of Staff at Amotiv, provides strategic support and operational oversight to executive leadership. Street facilitates the execution of key initiatives, ensuring seamless coordination across departments and driving Amotiv's strategic objectives forward. This role involves managing cross-functional projects, optimizing internal processes, and enhancing communication channels to support the company's growth in the automotive aftermarket. Krystal Street works closely with the Chief Executive Officer to refine strategic planning and operational efficiency, particularly in integrating new acquisitions and fostering innovation. The Chief of Staff's responsibilities include driving the implementation of corporate policies and ensuring operational alignment with the company's mission. Street supports Amotiv's transition to a pure-play automotive wholesaler, enhancing its market position in Australia and New Zealand.

    Barbara Harrison - Chief People Officer

    Barbara Harrison, the Chief People Officer at Amotiv, directs all human capital strategies and organizational development initiatives. Harrison cultivates a high-performance culture that supports Amotiv's mission of delivering exceptional automotive products and solutions worldwide. This leadership position involves overseeing talent acquisition, employee engagement, and leadership development programs to align with the company's evolving needs. Barbara Harrison ensures that Amotiv's workforce is equipped to drive innovation and operational excellence within the automotive aftermarket. The Chief People Officer's focus includes fostering an inclusive environment and implementing HR policies that support the company's strategic growth and its position as a leading automotive wholesaler in Australia and New Zealand. Harrison champions initiatives that enhance employee well-being and professional growth.

    Paul Jreige - Technology Chief & Risk Officer

    Paul Jreige, the Technology Chief & Risk Officer at Amotiv, oversees the integration of advanced technology solutions and the management of enterprise-wide risk. Jreige drives Amotiv's digital transformation efforts, ensuring robust IT infrastructure supports the company's global operations and strategic objectives in the automotive sector. This dual role involves safeguarding company assets through comprehensive risk mitigation strategies and compliance frameworks. Paul Jreige directs the development and implementation of technology roadmaps that enhance operational efficiency and customer experience across Amotiv's product portfolio. The Technology Chief & Risk Officer's responsibilities include identifying and addressing potential threats to business continuity and data security. Jreige ensures technological advancements align with Amotiv's commitment to innovation and its market leadership in Australia and New Zealand.

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    Frequently Asked Questions Regarding Amotiv Top Executives and Leadership Team

    Who leads Amotiv?
    Amotiv is led by Chris Haworth (Chief Executive Officer), along with executives such as Graeme Whickman (Managing Director & Chief Executive Officer) and Krystal Street (Chief of Staff).
    Who is part of Amotiv’s executive team?
    The executive team of Amotiv includes leaders such as Chris Haworth (Chief Executive Officer), Graeme Whickman (Managing Director & Chief Executive Officer), Krystal Street (Chief of Staff) and other senior executives.
    How many executives does Amotiv have?
    Amotiv has 5 executives leading key business areas.
    What roles are included in Amotiv’s leadership team?
    The leadership team of Amotiv includes roles such as Chief Executive Officer, Managing Director & Chief Executive Officer, Chief of Staff, Chief People Officer, Technology Chief & Risk Officer.