American Dream Executive and Leadership Team

July, 2026

Leadership Overview

American Dream has 6 executives leading key functions including strategy, marketing, and operations.

Driven by a commitment to unparalleled experiences, American Dream provides a premier destination for fashion, dining, and entertainment, shaping the future of retail and leisure.

Leadership Roles at American Dream

  • Chief Executive Officer - Fred Hemry
  • President - Marian Harrison
  • President (Now Boat Captain) - Steve Choate
  • President - Maida Dzakula
  • Owner and President - Kent Berry
  • Chief Marketing Officer - Adam Petrick
  • Fred Hemry - Chief Executive Officer

    Fred Hemry, the Chief Executive Officer at American Dream, directs the overarching strategy and operational execution for the premier retail and entertainment destination. Hemry guides the company's vision, ensuring alignment across all departments to deliver a unique consumer experience. This leadership role involves fostering innovation within the fashion, luxury retail, casual dining, and entertainment sectors that define American Dream. By optimizing resource allocation and strategic partnerships, Fred Hemry drives the company's growth and market position. The Chief Executive Officer's focus remains on enhancing the integrated offerings and solidifying American Dream's status as a leading destination.

    Marian Harrison - President

    Marian Harrison, the President at American Dream, spearheads operational excellence and strategic development across the company's multifaceted business units. Harrison oversees the integration of fashion, luxury retail, casual dining, and entertainment experiences, ensuring a cohesive and high-quality visitor journey. This leadership position involves managing key stakeholder relationships and driving initiatives that enhance the overall value proposition of the destination. By focusing on operational efficiency and service standards, Marian Harrison contributes significantly to the sustained success and expansion of American Dream. The President's purview includes optimizing the day-to-day functioning of all venue operations.

    Steve Choate - President (Now Boat Captain)

    Steve Choate, the President (Now Boat Captain) at American Dream, provides strategic oversight and operational guidance, adapting leadership principles to new ventures. Choate's role involves navigating complex business landscapes and identifying opportunities for growth and innovation within the company's diverse portfolio. This unique position requires a blend of executive acumen and forward-thinking vision to ensure continued success. By applying a results-oriented approach, Steve Choate contributes to the dynamic evolution of American Dream. The President's focus is on driving strategic initiatives that align with the company's long-term objectives and market presence.

    Maida Dzakula - President

    Maida Dzakula, the President at American Dream, directs strategic initiatives and operational management, focusing on enhancing the integrated retail and entertainment experience. Dzakula oversees key business functions, ensuring seamless coordination between fashion, dining, and leisure activities to maximize visitor satisfaction. This executive role involves fostering a culture of excellence and driving performance across all operational facets. By championing innovative approaches, Maida Dzakula strengthens American Dream's position as a premier destination. The President's leadership is instrumental in achieving the company's ambitious growth targets and maintaining its competitive edge in the market.

    Kent Berry - Owner and President

    Kent Berry, the Owner and President at American Dream, provides visionary leadership and strategic direction, overseeing all aspects of the company's operations and development. Berry's extensive involvement ensures the cohesive integration of fashion, luxury retail, dining, and entertainment offerings, driving the unique value proposition of the destination. This pivotal role involves guiding long-term planning and fostering key relationships to support sustained growth and market leadership. By maintaining a keen focus on innovation and customer experience, Kent Berry solidifies American Dream's status as a premier global destination. The Owner and President's commitment is central to the company's ongoing success and expansion.
    Kent Berry

    Adam Petrick - Chief Marketing Officer

    Adam Petrick, the Chief Marketing Officer at American Dream, architects and executes comprehensive marketing strategies to enhance brand visibility and drive consumer engagement. Petrick oversees all promotional activities, advertising campaigns, and digital marketing initiatives designed to attract visitors to the diverse retail, dining, and entertainment offerings. This role involves analyzing market trends and consumer behavior to refine messaging and outreach. By developing innovative campaigns, Adam Petrick ensures the American Dream brand resonates with target audiences across various demographics. The Chief Marketing Officer's efforts are critical in positioning American Dream as a premier destination for leisure and shopping.
    Adam Petrick

    Explore Leadership Teams in Flowers, Gifts & Specialty Stores

    Frequently Asked Questions Regarding American Dream Top Executives and Leadership Team

    Who leads American Dream?
    American Dream is led by Fred Hemry (Chief Executive Officer), along with executives such as Marian Harrison (President) and Steve Choate (President (Now Boat Captain)).
    Who is part of American Dream’s executive team?
    The executive team of American Dream includes leaders such as Fred Hemry (Chief Executive Officer), Marian Harrison (President), Steve Choate (President (Now Boat Captain)) and other senior executives.
    How many executives does American Dream have?
    American Dream has 6 executives leading key business areas.
    What roles are included in American Dream’s leadership team?
    The leadership team of American Dream includes roles such as Chief Executive Officer, President, President (Now Boat Captain), President, Owner and President.