American Dream Executive and Leadership Team

Fred Hemry, the Chief Executive Officer at American Dream, directs the overarching strategic vision for this massive retail and entertainment complex. Hemry manages high-level partnerships with luxury brands and entertainment providers to ensure the facility maintains a competitive edge in the North American market. By overseeing the integration of diverse tenant categories, the Chief Executive Officer drives consistent foot traffic and revenue growth across the East Rutherford property. This leadership role requires constant coordination with the board to align operational goals with long-term financial stability. Fred Hemry monitors performance metrics across all departments, ensuring that the mall delivers a premium experience for every visitor. Through rigorous analysis of consumer trends, the Chief Executive Officer optimizes the tenant mix to maximize profitability. Hemry secures the future of the enterprise by fostering a culture of excellence and operational efficiency throughout the entire organization.

Anastasia Romanova, the Founder & Chief Executive Officer at American Dream, architects the foundational mission and long-term growth trajectory for the organization. Romanova defines the core identity of the mall, blending high-end fashion with unique entertainment venues to create a distinct market position. As the Founder & Chief Executive Officer, Romanova oversees the expansion of the brand, ensuring that the vision remains consistent across all regional operations. This role involves deep engagement with stakeholders to secure capital for future development projects. Anastasia Romanova evaluates the effectiveness of current business models, adjusting strategies to meet evolving consumer demands in the retail sector. By maintaining a focus on innovation, the Founder & Chief Executive Officer ensures that the property remains a premier destination for global travelers. Romanova drives the strategic direction, balancing the needs of luxury retailers with the operational requirements of large-scale entertainment attractions.

Steve Choate, the President (Now Boat Captain) at American Dream, oversees the specialized logistics and operational safety protocols for the water-based entertainment attractions within the facility. Choate manages the technical requirements and staffing for aquatic venues, ensuring that all operations meet rigorous safety standards. As the President (Now Boat Captain), Choate coordinates with maintenance teams to keep all water-related infrastructure in peak condition. This leadership role involves managing the daily flow of guests through high-traffic entertainment zones, optimizing throughput to enhance the visitor experience. Steve Choate directs the training programs for aquatic staff, fostering a culture of safety and professional service. By focusing on the operational excellence of these unique attractions, the President (Now Boat Captain) contributes directly to the overall appeal of the mall. Choate ensures that the aquatic entertainment division remains a key differentiator in the competitive retail and leisure market.

Maida Dzakula, the President at American Dream, manages the internal operational workflows and administrative functions that support the daily activities of the mall. Dzakula oversees the coordination between various departments, ensuring that facility management, security, and guest services operate in perfect harmony. As the President, Dzakula implements efficiency protocols that streamline business processes and reduce overhead costs. This leadership role involves frequent interaction with department heads to monitor performance and address operational bottlenecks. Maida Dzakula directs the execution of corporate policies, ensuring that all staff members adhere to the high standards expected at the facility. By focusing on internal organizational health, the President supports the broader strategic goals of the executive team. Dzakula secures operational stability by fostering clear communication channels and accountability across all levels of the organization, ultimately enhancing the overall productivity of the entire retail and entertainment complex.

Kent Berry, the Owner and President at American Dream, provides the primary capital oversight and high-level governance for the entire enterprise. Berry manages the long-term asset strategy, ensuring that the physical infrastructure and financial health of the mall remain robust. As the Owner and President, Berry evaluates major investment opportunities and expansion projects that define the future of the property. This leadership role involves setting the tone for corporate culture and maintaining strong relationships with key investors and partners. Kent Berry directs the strategic planning process, aligning the interests of ownership with the operational realities of the retail and entertainment business. By focusing on sustainable growth and value creation, the Owner and President ensures that the facility remains a dominant force in the regional market. Berry secures the legacy of the organization through disciplined financial management and a commitment to excellence in every aspect of the business.

Marian Harrison, the President at American Dream, leads the tenant relations and leasing strategy for the retail and dining components of the mall. Harrison manages the portfolio of luxury and casual brands, negotiating lease agreements that optimize the tenant mix and maximize revenue. As the President, Harrison oversees the onboarding process for new retailers, ensuring that each brand aligns with the premium positioning of the facility. This leadership role involves constant engagement with current tenants to address operational needs and foster long-term partnerships. Marian Harrison directs the leasing team in identifying emerging market trends and attracting high-performing brands to the property. By focusing on the commercial success of the tenants, the President drives the overall financial performance of the mall. Harrison secures the competitive advantage of the enterprise by curating a diverse and high-quality selection of retail and dining options for all visitors.

Adam Petrick, the Chief Marketing Officer at American Dream, executes comprehensive brand strategies to elevate the visibility of this retail and entertainment destination. Petrick manages all digital and traditional advertising campaigns, targeting diverse demographics across the United States to increase visitor engagement. As the Chief Marketing Officer, Petrick collaborates with the executive team to align promotional activities with the broader business objectives of the mall. This leadership role involves analyzing market data to refine messaging and improve the overall customer journey. Adam Petrick directs the creative vision for seasonal events and brand partnerships, ensuring that the marketing output reflects the premium nature of the facility. By optimizing advertising spend and leveraging social media channels, the Chief Marketing Officer drives significant growth in brand awareness. Petrick secures market relevance by continuously adapting communication strategies to match the dynamic preferences of modern shoppers and entertainment seekers.