Alpura Executive and Leadership Team

June, 2026

Leadership Overview

Alpura has 4 executives leading key functions including strategy, operations, marketing, and human capital.

Driven by a commitment to quality, Alpura delivers high-quality dairy offerings to retail and business customers, maintaining a strong market presence across North and South America through innovative dairy solutions.

Leadership Roles at Alpura

  • Chief Executive Officer - Tanya Avellan
  • Chief Operating Officer - Carlos Caratachea
  • Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing) - Adrian Varela
  • Director De Capital Humano. Chief People Officer - Juan Dominguez
  • Tanya Avellan - Chief Executive Officer

    Tanya Avellan, the Chief Executive Officer at Alpura, directs the company's overall strategic vision and market positioning. Overseeing global operations, Tanya Avellan ensures alignment with corporate objectives for expansion across North and South America. This leadership role involves driving growth through innovative dairy solutions and maintaining Alpura's strong market presence. By optimizing distribution channels, including traditional retail and mobile applications, Tanya Avellan directly impacts the company's revenue streams. Ultimately, Avellan secures long-term financial stability and market leadership for Alpura's extensive product lines.

    Carlos Caratachea - Chief Operating Officer

    Carlos Caratachea, the Chief Operating Officer at Alpura, manages the day-to-day operational execution and efficiency of the company's dairy production and distribution networks. Overseeing all manufacturing processes, Carlos Caratachea ensures the meticulous attention to detail and advanced technology integration that defines Alpura's high-quality dairy offerings. This critical role involves optimizing supply chain logistics and ensuring seamless distribution throughout Mexico, Brazil, and broader North and South American markets. By streamlining operational workflows, Caratachea directly supports the delivery of innovative dairy solutions to both retail and business customers. Ultimately, Caratachea guarantees the consistent quality and availability of Alpura's products, reinforcing the company's robust market presence.

    Adrian Varela - Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing)

    Adrian Varela, the Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing) at Alpura, spearheads all brand marketing initiatives and drives innovation across product development. Overseeing research and development, Adrian Varela ensures Alpura's dairy products meet evolving consumer demands and maintain a competitive edge in both retail and business sectors. This comprehensive role encompasses revenue growth management and shopper marketing strategies, directly impacting market penetration and sales performance across North and South America. By identifying new market opportunities and refining existing product lines, Varela cultivates strong brand loyalty and expands Alpura's customer base. Ultimately, Varela's strategic direction solidifies Alpura's position as a leading dairy producer.

    Juan Dominguez - Director De Capital Humano. Chief People Officer

    Juan Dominguez, the Director De Capital Humano. Chief People Officer at Alpura, leads all human capital strategies and talent management initiatives. Overseeing employee development and organizational culture, Juan Dominguez ensures that Alpura's workforce is equipped with the skills and dedication necessary to uphold the company's commitment to quality and innovation. This vital role focuses on fostering a productive and engaging work environment that supports the advanced technology and meticulous attention to detail central to Alpura's operations. By cultivating a strong internal team, Dominguez directly contributes to the seamless execution of business objectives across distribution and production. Ultimately, Dominguez strengthens Alpura's foundation by prioritizing its most valuable asset: its people.

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    Frequently Asked Questions Regarding Alpura Top Executives and Leadership Team

    Who leads Alpura?
    Alpura is led by Tanya Avellan (Chief Executive Officer), along with executives such as Carlos Caratachea (Chief Operating Officer) and Adrian Varela (Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing)).
    Who is part of Alpura’s executive team?
    The executive team of Alpura includes leaders such as Tanya Avellan (Chief Executive Officer), Carlos Caratachea (Chief Operating Officer), Adrian Varela (Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing)) and other senior executives.
    How many executives does Alpura have?
    Alpura has 4 executives leading key business areas.
    What roles are included in Alpura’s leadership team?
    The leadership team of Alpura includes roles such as Chief Executive Officer, Chief Operating Officer, Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing), Director De Capital Humano. Chief People Officer.