Alpura Executive and Leadership Team

May, 2026

Leadership Overview

Alpura has 4 executives leading key functions including strategy, operations, marketing, and human capital.

Driven by a commitment to quality, Alpura leverages advanced technology and meticulous attention to detail to provide superior dairy products across Mexico and the Americas, impacting both retail and business sectors.

Leadership Roles at Alpura

  • Chief Executive Officer - Tanya Avellan
  • Chief Operating Officer - Carlos Caratachea
  • Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing) - Adrian Varela
  • Director De Capital Humano. Chief People Officer - Juan Dominguez
  • Tanya Avellan - Chief Executive Officer

    Tanya Avellan, the Chief Executive Officer at Alpura, directs the overarching corporate strategy and market positioning. Avellan guides the company's expansion efforts across North and South America, ensuring alignment with Alpura's mission to deliver high-quality dairy products. This leadership role involves fostering innovation and maintaining strong relationships with both retail and business clients. Tanya Avellan oversees the integration of advanced technologies to enhance production efficiency and product quality. The Chief Executive Officer's focus remains on driving sustainable growth and solidifying Alpura's market leadership through strategic decision-making and operational excellence. Avellan's vision propels the company's commitment to excellence in the dairy industry.

    Carlos Caratachea - Chief Operating Officer

    Carlos Caratachea, the Chief Operating Officer at Alpura, manages the day-to-day operational execution and supply chain logistics. Caratachea ensures the seamless integration of advanced technology within production facilities, upholding Alpura's commitment to meticulous attention to detail. This executive oversees distribution networks spanning Mexico, Brazil, and broader North and South American markets. Carlos Caratachea drives operational efficiency, optimizing processes from raw material sourcing to final product delivery. The Chief Operating Officer's responsibilities include maintaining stringent quality control standards across all manufacturing sites. Caratachea's leadership ensures that Alpura consistently delivers innovative dairy solutions to its diverse customer base through both traditional and digital channels.

    Adrian Varela - Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing)

    Adrian Varela, the Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing) at Alpura, spearheads brand strategy and market development. Varela directs research and development initiatives, focusing on innovation within Alpura's extensive range of milk and dairy products. This critical role encompasses revenue growth management, ensuring profitability and market competitiveness across all regions. Adrian Varela also oversees shopper marketing strategies, enhancing customer engagement through both traditional retail and mobile application channels. The Chief Marketing Officer's mandate includes driving market penetration in Mexico and Brazil, while expanding reach throughout the Americas. Varela's expertise in brand marketing research and development innovation directly supports Alpura's mission to provide high-quality dairy offerings.

    Juan Dominguez - Director De Capital Humano. Chief People Officer

    Juan Dominguez, the Director De Capital Humano. Chief People Officer at Alpura, leads human capital strategy and organizational development. Dominguez cultivates a high-performance culture, ensuring Alpura attracts and retains top talent essential for its operations. This leadership position focuses on employee engagement and professional growth, aligning workforce capabilities with the company's strategic objectives. Juan Dominguez oversees all aspects of human resources, including talent acquisition, compensation, and benefits, supporting the company's presence in Mexico and across the Americas. The Chief People Officer's role is integral to maintaining the meticulous attention to detail and advanced technological integration that defines Alpura's product quality. Dominguez champions initiatives that foster a productive and innovative work environment, crucial for delivering superior dairy products.

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    Frequently Asked Questions Regarding Alpura Top Executives and Leadership Team

    Who leads Alpura?
    Alpura is led by Tanya Avellan (Chief Executive Officer), along with executives such as Carlos Caratachea (Chief Operating Officer) and Adrian Varela (Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing)).
    Who is part of Alpura’s executive team?
    The executive team of Alpura includes leaders such as Tanya Avellan (Chief Executive Officer), Carlos Caratachea (Chief Operating Officer), Adrian Varela (Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing)) and other senior executives.
    How many executives does Alpura have?
    Alpura has 4 executives leading key business areas.
    What roles are included in Alpura’s leadership team?
    The leadership team of Alpura includes roles such as Chief Executive Officer, Chief Operating Officer, Chief Marketing Officer (Brand Marketing Research & Development Innovation & Revenue Growth Management & Shopper Marketing), Director De Capital Humano. Chief People Officer.