ALPS Executive and Leadership Team

May, 2026

Leadership Overview

ALPS has 4 executives leading key functions including operations, finance, and human resources.

Driven by a commitment to excellence, ALPS unites healthcare supply chain professionals to address the critical procurement and supply chain needs of the healthcare system, fostering efficiency and reliability across the sector.

Leadership Roles at ALPS

  • Chief Financial Officer - Moses Wong
  • Chief Operating Officer - Wong Yin
  • Chief Human Resources Officer - Lee Goh
  • Chief Human Resource Officer - Goh Choo
  • Moses Wong - Chief Financial Officer

    Moses Wong, the Chief Financial Officer at ALPS, architects the financial strategy and fiscal management for the organization. This executive function involves overseeing all financial planning, budgeting, and reporting activities, ensuring the fiscal health and sustainability of ALPS's operations. Moses Wong manages investment strategies and capital allocation, directly supporting the company's growth initiatives within the healthcare supply chain sector. The Chief Financial Officer's responsibilities extend to risk management and ensuring compliance with all financial regulations pertinent to Singapore's business environment. By analyzing financial data and market trends, Moses Wong provides critical insights that guide strategic decision-making. This leadership role is pivotal in securing the financial resources necessary for ALPS to expand its services and enhance its procurement capabilities for healthcare systems. Moses Wong's diligent financial oversight ensures operational efficiency and supports the company's long-term vision.

    Wong Yin - Chief Operating Officer

    Wong Yin, the Chief Operating Officer at ALPS, directs the operational execution of the company's mission to serve the healthcare system's supply chain needs. This leadership role involves optimizing procurement processes and ensuring the seamless flow of medical supplies, directly impacting the efficiency of healthcare delivery. Wong Yin oversees the integration of supply chain technologies and manages the day-to-day operations that support ALPS's strategic objectives. The Chief Operating Officer's focus remains on enhancing service delivery and operational scalability across Singapore and broader regional markets. By streamlining logistics and managing vendor relationships, Wong Yin ensures that ALPS consistently meets the demanding requirements of its healthcare partners. This involves meticulous planning and execution to maintain high standards of reliability and responsiveness in a critical industry. Wong Yin's strategic oversight guarantees that operational frameworks align with the company's overarching goal of strengthening the healthcare supply chain infrastructure.

    Lee Goh - Chief Human Resources Officer

    Lee Goh, the Chief Human Resources Officer at ALPS, shapes the talent strategy and organizational development initiatives. This executive position focuses on cultivating a high-performing workforce equipped to meet the specialized needs of the healthcare supply chain industry. Lee Goh oversees recruitment, employee relations, and professional development programs, ensuring ALPS attracts and retains top talent. The Chief Human Resources Officer's role is critical in fostering a positive and productive work environment that aligns with the company's mission. By developing robust HR policies and frameworks, Lee Goh supports the operational and strategic goals of ALPS. This leadership function ensures that human capital is effectively managed to drive efficiency and innovation in procurement and supply chain solutions for healthcare. Lee Goh's strategic approach to talent management underpins the company's ability to deliver exceptional service.

    Goh Choo - Chief Human Resource Officer

    Goh Choo, the Chief Human Resource Officer at ALPS, drives the strategic implementation of human capital management across the organization. This executive role concentrates on aligning HR practices with ALPS's core objective of supporting healthcare supply chain procurement. Goh Choo directs initiatives related to workforce planning, compensation, and benefits, ensuring competitive and equitable employment conditions. The Chief Human Resource Officer's oversight is crucial for building a skilled and motivated team capable of navigating the complexities of the healthcare sector. By fostering employee engagement and managing organizational culture, Goh Choo contributes directly to operational effectiveness and service quality. This leadership position is instrumental in developing talent pipelines that sustain ALPS's growth and its commitment to the healthcare system. Goh Choo's focus on strategic HR ensures the organization's human resources are optimized for success.

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    Frequently Asked Questions Regarding ALPS Top Executives and Leadership Team

    Who leads ALPS?
    ALPS is led by Moses Wong (Chief Financial Officer), along with executives such as Wong Yin (Chief Operating Officer) and Lee Goh (Chief Human Resources Officer).
    Who is part of ALPS’s executive team?
    The executive team of ALPS includes leaders such as Moses Wong (Chief Financial Officer), Wong Yin (Chief Operating Officer), Lee Goh (Chief Human Resources Officer) and other senior executives.
    How many executives does ALPS have?
    ALPS has 4 executives leading key business areas.
    What roles are included in ALPS’s leadership team?
    The leadership team of ALPS includes roles such as Chief Financial Officer, Chief Operating Officer, Chief Human Resources Officer, Chief Human Resource Officer.