Alliance Health Executive and Leadership Team

August, 2026

Leadership Overview

Alliance Health has 8 executives leading key functions including strategy, operations, administration, technology, finance, human resources, clinical oversight, and staff coordination.

Focused on regional behavioral health access, Alliance Health delivers essential public services across central North Carolina to improve community wellness and health outcomes.

Leadership Roles at Alliance Health

  • Chief Executive Officer - Allen Daniels
  • Chief Financial Officer - Kelly Goodfellow
  • Chief Operating Officer - Daniel Harel
  • Chief of Staff - Sally Wilson
  • Chief Information Officer - David Brown
  • Chief Human Resources Officer - Cheala Garland-Downey
  • Chief Medical Officer - Robert MacArthur
  • Chief Administrative Officer - Daniel Coats
  • Allen Daniels - Chief Executive Officer

    Allen Daniels, the Chief Executive Officer at Alliance Health, directs the overarching strategic vision for behavioral health service delivery across central North Carolina. By aligning organizational goals with public funding mandates, the Chief Executive Officer ensures that residents in Durham, Wake, Cumberland, and Johnston counties receive consistent care. Allen Daniels maintains direct oversight of the executive leadership team to foster operational excellence and mission-driven growth. This leadership role involves constant engagement with state stakeholders to secure resources and expand service capacity. Through rigorous policy implementation, the Chief Executive Officer stabilizes the regional healthcare infrastructure. By prioritizing patient-centered outcomes, the executive drives the long-term sustainability of the organization. The Chief Executive Officer monitors performance metrics to ensure compliance with state regulations while simultaneously championing innovative care models that address complex behavioral health needs within the diverse populations served by the agency.

    Kelly Goodfellow - Chief Financial Officer

    Kelly Goodfellow, the Chief Financial Officer at Alliance Health, manages the fiscal health and budgetary integrity of the organization. By overseeing the allocation of public funds, the Chief Financial Officer ensures that resources reach the behavioral health programs serving Durham, Wake, Cumberland, and Johnston counties. Kelly Goodfellow directs financial planning, auditing, and reporting processes to maintain strict compliance with state and federal regulations. This leadership role involves analyzing revenue streams and expenditure patterns to optimize the financial sustainability of the agency. By providing transparent financial oversight, the Chief Financial Officer enables the executive team to make informed strategic decisions. The executive monitors economic trends to mitigate risks and identify opportunities for operational efficiency. Through rigorous fiscal management, the Chief Financial Officer supports the long-term mission of the organization, ensuring that the necessary capital remains available to provide essential behavioral health services to the diverse populations across the central North Carolina region.

    Daniel Harel - Chief Operating Officer

    Daniel Harel, the Chief Operating Officer at Alliance Health, manages the daily execution of behavioral health programs across the four-county service region. Overseeing the integration of clinical workflows and administrative processes, the Chief Operating Officer ensures that service delivery remains efficient and accessible. Daniel Harel coordinates with department heads to streamline resource allocation, directly impacting the quality of care provided to the public. This leadership role requires constant monitoring of operational throughput to meet the demands of the central North Carolina population. By optimizing internal systems, the Chief Operating Officer reduces bottlenecks in service access. The executive maintains a focus on scalability, ensuring that the organization adapts to shifting healthcare requirements. Through the implementation of standardized operational protocols, the Chief Operating Officer drives consistency across all regional service points, ultimately supporting the mission of providing high-quality, publicly-funded behavioral health support to every individual within the designated counties.

    Sally Wilson - Chief of Staff

    Sally Wilson, the Chief of Staff at Alliance Health, facilitates communication and strategic alignment between the executive office and the broader organizational departments. By managing the flow of information and prioritizing key initiatives, the Chief of Staff ensures that leadership decisions translate into actionable outcomes. Sally Wilson coordinates cross-functional projects that support the delivery of behavioral health services throughout the central North Carolina region. This leadership role involves preparing executive briefings and managing high-level stakeholder relationships to maintain organizational focus. By streamlining internal processes, the Chief of Staff enhances the efficiency of the leadership team. The executive monitors progress on critical goals, ensuring that every department remains synchronized with the core mission. Through proactive problem-solving and administrative oversight, the Chief of Staff supports the Chief Executive Officer in navigating complex regulatory environments, ultimately driving the success of the agency in its mission to provide essential behavioral health care.

    David Brown - Chief Information Officer

    David Brown, the Chief Information Officer at Alliance Health, architects the digital infrastructure necessary to support behavioral health data management and secure patient information. By overseeing the implementation of advanced health information systems, the Chief Information Officer ensures that clinical teams have reliable access to critical data across the four-county service area. David Brown directs the cybersecurity strategy to protect sensitive public health records from emerging threats. This leadership role involves integrating new technologies to improve the efficiency of care coordination and reporting. By modernizing the technical landscape, the Chief Information Officer enables data-driven decision-making for the entire organization. The executive manages the IT department to ensure high availability of systems, which remains vital for continuous service delivery. Through the deployment of scalable software solutions, the Chief Information Officer supports the mission of providing accessible, high-quality behavioral health services to the residents of central North Carolina.

    Cheala Garland-Downey - Chief Human Resources Officer

    Cheala Garland-Downey, the Chief Human Resources Officer at Alliance Health, directs the talent acquisition, retention, and organizational development strategies for the agency. By fostering a culture of professional excellence, the Chief Human Resources Officer ensures that the workforce possesses the skills required to deliver high-quality behavioral health care. Cheala Garland-Downey oversees employee relations, benefits administration, and performance management systems across the four-county service region. This leadership role involves aligning human capital strategies with the broader mission of the organization to improve service delivery. By implementing robust training programs, the Chief Human Resources Officer enhances the capabilities of clinical and administrative staff. The executive manages workforce planning to ensure that the agency maintains adequate staffing levels to meet public demand. Through the development of inclusive workplace policies, the Chief Human Resources Officer drives employee engagement, which remains essential for the successful execution of the agency's behavioral health initiatives in central North Carolina.

    Robert MacArthur - Chief Medical Officer

    Robert MacArthur, the Chief Medical Officer at Alliance Health, provides clinical leadership and oversight for all behavioral health services provided by the agency. By establishing evidence-based care standards, the Chief Medical Officer ensures that patients in Durham, Wake, Cumberland, and Johnston counties receive effective and safe treatment. Robert MacArthur directs the clinical quality improvement initiatives that define the standard of care across the region. This leadership role involves collaborating with external healthcare providers and state agencies to integrate behavioral health into the broader medical landscape. By monitoring clinical outcomes, the Chief Medical Officer identifies areas for improvement and drives the adoption of innovative therapeutic practices. The executive maintains a focus on patient safety and regulatory compliance, ensuring that all clinical operations meet the highest professional benchmarks. Through the guidance of medical staff, the Chief Medical Officer supports the mission of improving community wellness through accessible, high-quality behavioral health support.

    Daniel Coats - Chief Administrative Officer

    Daniel Coats, the Chief Administrative Officer at Alliance Health, manages the internal infrastructure and administrative support systems that enable the agency to function effectively. By overseeing facilities management, procurement, and general administrative operations, the Chief Administrative Officer ensures that the organization maintains a stable environment for service delivery. Daniel Coats directs the implementation of policies that streamline internal workflows across the four-county service region. This leadership role involves coordinating with various departments to ensure that administrative needs align with the strategic goals of the agency. By optimizing the use of physical and operational resources, the Chief Administrative Officer reduces overhead and improves organizational efficiency. The executive monitors administrative performance to ensure that all support functions remain responsive to the needs of clinical and operational teams. Through the management of essential business services, the Chief Administrative Officer supports the mission of providing reliable, publicly-funded behavioral health care to the residents of central North Carolina.

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    Frequently Asked Questions Regarding Alliance Health Top Executives and Leadership Team

    Who leads Alliance Health?
    Alliance Health is led by Allen Daniels (Chief Executive Officer), along with executives such as Kelly Goodfellow (Chief Financial Officer) and Daniel Harel (Chief Operating Officer).
    Who is part of Alliance Health’s executive team?
    The executive team of Alliance Health includes leaders such as Allen Daniels (Chief Executive Officer), Kelly Goodfellow (Chief Financial Officer), Daniel Harel (Chief Operating Officer) and other senior executives.
    How many executives does Alliance Health have?
    Alliance Health has 8 executives leading key business areas.
    What roles are included in Alliance Health’s leadership team?
    The leadership team of Alliance Health includes roles such as Chief Executive Officer, Chief Financial Officer, Chief Operating Officer, Chief of Staff, Chief Information Officer.