Alice Executive and Leadership Team

October, 2026

Leadership Overview

Alice has 5 executives leading key functions including strategy, technology, revenue, finance, and human resources.

Focused on transforming the traditional medical model, Alice delivers proactive, personalized, and continuous healthcare through a data-driven platform that integrates insurance with coordinated medical care across Brazil.

Leadership Roles at Alice

  • Founder & Chief Executive Officer - Andre Florence
  • Chief Financial Officer, Founding Team - Luiz Santos
  • Chief Technology Officer - Bruno Dreux
  • Chief Revenue Officer - Pedro Rodrigues
  • Chief Human Resources Officer - Sarita Vollnhofer
  • Andre Florence - Founder & Chief Executive Officer

    Andre Florence, the Founder & Chief Executive Officer at Alice, directs the overarching strategic vision for this Brazilian healthtech organization. By prioritizing proactive medical management over reactive treatment, the Founder & Chief Executive Officer aligns internal teams with the mission of creating a continuous, personalized healthcare experience. Andre Florence oversees the integration of health insurance with coordinated care models, ensuring that members receive seamless support across primary, specialist, and hospital services. This leadership role involves constant collaboration with the Board to scale operations while maintaining high standards of patient outcomes. Through the application of advanced data analytics, the Founder & Chief Executive Officer drives the company toward a more efficient, technology-enabled future. By fostering a culture of innovation, the Founder & Chief Executive Officer ensures that the organization remains at the forefront of the evolving South American healthcare landscape, ultimately securing long-term market impact and sustainable growth for the entire enterprise.

    Luiz Santos - Chief Financial Officer, Founding Team

    Luiz Santos, the Chief Financial Officer, Founding Team at Alice, directs the fiscal strategy and capital allocation for the organization. Overseeing the financial planning, accounting, and treasury functions, the Chief Financial Officer, Founding Team ensures that the company maintains the necessary resources to support its innovative, data-driven healthcare model. Luiz Santos manages the complex financial requirements of integrating insurance with coordinated medical care, balancing operational costs with the need for high-quality patient outcomes. This leadership role involves constant collaboration with the Board and other C-suite leaders to monitor performance metrics and drive long-term profitability. By optimizing the capital structure and managing investor relations, the Chief Financial Officer, Founding Team directly impacts the company's ability to scale its services across the Brazilian market. Through rigorous financial oversight and strategic budgeting, the Chief Financial Officer, Founding Team supports the company's mission to provide proactive, continuous healthcare. Santos ensures that the organization remains financially resilient while pursuing aggressive growth objectives.

    Bruno Dreux - Chief Technology Officer

    Bruno Dreux, the Chief Technology Officer at Alice, architects the digital infrastructure that powers the company's data-driven health management platform. Overseeing the engineering and product development teams, the Chief Technology Officer ensures that technology remains the core enabler of proactive, personalized medical care. Bruno Dreux manages the complex software systems required to integrate insurance coverage with real-time patient health data, facilitating seamless navigation for members. This leadership role involves constant collaboration with the executive team to translate clinical requirements into scalable digital solutions. By optimizing the technical architecture, the Chief Technology Officer directly impacts the efficiency of diagnostic services and specialist consultations. Through the implementation of robust security protocols and innovative health-tech tools, the Chief Technology Officer supports the company's mission to modernize the healthcare experience. Dreux maintains a focus on high-performance systems that allow the organization to scale operations effectively across the Brazilian market while ensuring data integrity and user accessibility.

    Pedro Rodrigues - Chief Revenue Officer

    Pedro Rodrigues, the Chief Revenue Officer at Alice, directs all commercial growth initiatives and market expansion strategies for the healthtech firm. Overseeing the sales and business development teams, the Chief Revenue Officer ensures alignment between member acquisition targets and the company's coordinated care model. Pedro Rodrigues manages the financial health of the insurance portfolio by optimizing pricing strategies and expanding the reach of the health-plan coverage. This leadership role involves constant collaboration with the executive team to identify new market opportunities and strengthen the competitive position of the organization. By refining the sales funnel and enhancing member retention, the Chief Revenue Officer directly impacts the company's long-term financial stability. Through the execution of targeted growth campaigns, the Chief Revenue Officer drives the expansion of the brand across Brazil. Rodrigues secures the necessary revenue streams to support the ongoing development of personalized medical services, ensuring that the business model remains both scalable and highly effective in a competitive healthcare environment.

    Sarita Vollnhofer - Chief Human Resources Officer

    Sarita Vollnhofer, the Chief Human Resources Officer at Alice, directs the talent acquisition, organizational development, and culture-building initiatives for the company. Overseeing the human capital strategy, the Chief Human Resources Officer ensures that the organization attracts and retains the specialized medical and technical talent required to deliver proactive, personalized healthcare. Sarita Vollnhofer manages the internal systems that support employee engagement, performance management, and professional growth across the entire workforce. This leadership role involves constant collaboration with the executive team to align organizational culture with the company's mission of transforming the traditional healthcare model. By fostering an environment of innovation and continuous learning, the Chief Human Resources Officer directly impacts the company's ability to provide high-quality, coordinated care to members. Through the implementation of effective HR policies and leadership development programs, the Chief Human Resources Officer supports the company's operational scale. Vollnhofer ensures that the organization maintains a high-performing team capable of navigating the complexities of the modern Brazilian healthcare landscape.
    Sarita Vollnhofer

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    Frequently Asked Questions Regarding Alice Top Executives and Leadership Team

    Who leads Alice?
    Alice is led by Andre Florence (Founder & Chief Executive Officer), along with executives such as Luiz Santos (Chief Financial Officer, Founding Team) and Bruno Dreux (Chief Technology Officer).
    Who is part of Alice’s executive team?
    The executive team of Alice includes leaders such as Andre Florence (Founder & Chief Executive Officer), Luiz Santos (Chief Financial Officer, Founding Team), Bruno Dreux (Chief Technology Officer) and other senior executives.
    How many executives does Alice have?
    Alice has 5 executives leading key business areas.
    What roles are included in Alice’s leadership team?
    The leadership team of Alice includes roles such as Founder & Chief Executive Officer, Chief Financial Officer, Founding Team, Chief Technology Officer, Chief Revenue Officer, Chief Human Resources Officer.