Alice Executive and Leadership Team

September, 2026

Leadership Overview

Alice has 5 executives leading key functions including strategy, technology, revenue, operations, and human resources.

By prioritizing proactive medical management, Alice transforms the traditional insurance landscape into a personalized, data-driven ecosystem that ensures continuous health coverage for every member across the Brazilian market.

Leadership Roles at Alice

  • Founder & Chief Executive Officer - Andre Florence
  • Chief of Staff To the Chief Executive Officer - Anna Clara
  • Chief Technology Officer - Bruno Dreux
  • Chief Revenue Officer - Pedro Rodrigues
  • Chief Human Resources Officer - Sarita Vollnhofer
  • Andre Florence - Founder & Chief Executive Officer

    Andre Florence, the Founder & Chief Executive Officer at Alice, directs the overarching strategic vision for this healthtech organization. By integrating insurance with coordinated medical care, the Founder & Chief Executive Officer architects a proactive model that shifts focus from reactive treatment to continuous health management. Andre Florence oversees the alignment of clinical data with insurance operations to ensure personalized member experiences. This leadership role involves constant collaboration with the board to scale the company's footprint across Brazil. By leveraging advanced technology, the Founder & Chief Executive Officer drives operational efficiency and improves patient outcomes. The executive maintains a rigorous focus on long-term sustainability while fostering a culture of innovation. Through this comprehensive approach, the Founder & Chief Executive Officer secures the company's position as a leader in the modern healthcare sector, ensuring that every strategic decision supports the mission of making healthcare more accessible and effective for all members.

    Anna Clara - Chief of Staff To the Chief Executive Officer

    Anna Clara, the Chief of Staff To the Chief Executive Officer at Alice, facilitates communication and operational alignment across the executive leadership team. Overseeing the execution of strategic initiatives, the Chief of Staff To the Chief Executive Officer ensures that the vision of the Founder & Chief Executive Officer permeates every department. Anna Clara manages complex projects that bridge the gap between insurance operations and clinical care delivery. This leadership role involves preparing high-level briefings for the board and coordinating cross-functional meetings to resolve critical business bottlenecks. By streamlining internal processes, the Chief of Staff To the Chief Executive Officer improves organizational agility and decision-making speed. The executive acts as a primary liaison for external stakeholders, ensuring consistent messaging regarding the company's mission. Through meticulous planning and oversight, the Chief of Staff To the Chief Executive Officer supports the company's growth, ensuring that all operational efforts remain focused on delivering proactive, personalized healthcare.

    Bruno Dreux - Chief Technology Officer

    Bruno Dreux, the Chief Technology Officer at Alice, builds the digital infrastructure that powers the company's data-driven health management platform. Overseeing the engineering and data science teams, the Chief Technology Officer ensures the seamless integration of health-plan coverage with real-time medical insights. Bruno Dreux architects scalable software solutions that allow members to navigate primary care and specialist consultations with ease. This leadership role involves managing complex cybersecurity protocols to protect sensitive patient information while maintaining high system availability. By optimizing the digital interface, the Chief Technology Officer enhances the user experience for thousands of members. The executive collaborates closely with clinical leaders to translate medical needs into functional technological tools. Through continuous development of proprietary algorithms, the Chief Technology Officer drives the company's ability to provide personalized, proactive care, ultimately strengthening the technological foundation that supports the entire healthtech business model.

    Pedro Rodrigues - Chief Revenue Officer

    Pedro Rodrigues, the Chief Revenue Officer at Alice, manages the financial growth and market expansion strategies for the company. Overseeing the sales and business development departments, the Chief Revenue Officer executes plans to increase the member base while maintaining high retention rates. Pedro Rodrigues analyzes market trends to identify new opportunities for insurance product distribution across Brazil. This leadership role involves coordinating with the finance team to ensure revenue targets align with the company's long-term health management goals. By refining the sales funnel and optimizing pricing models, the Chief Revenue Officer drives consistent financial performance. The executive works alongside the Chief Executive Officer to secure partnerships that expand the reach of the coordinated care model. Through rigorous performance tracking and strategic resource allocation, the Chief Revenue Officer ensures the company remains financially robust while delivering high-value healthcare services to a growing population of members.

    Sarita Vollnhofer - Chief Human Resources Officer

    Sarita Vollnhofer, the Chief Human Resources Officer at Alice, directs the talent acquisition and organizational development strategies for the company. Overseeing the recruitment of top-tier medical and technical professionals, the Chief Human Resources Officer ensures the workforce possesses the skills necessary to support a data-driven health management model. Sarita Vollnhofer architects programs that foster a culture of innovation, empathy, and continuous learning. This leadership role involves managing performance evaluation systems and employee engagement initiatives that align with the company's mission of proactive care. By implementing robust training frameworks, the Chief Human Resources Officer drives employee retention and professional growth. The executive collaborates with the leadership team to ensure that the organizational structure supports rapid scaling across regional markets. Through the development of inclusive policies and effective talent management, the Chief Human Resources Officer secures the human capital required to maintain the company's competitive edge in the Brazilian healthtech industry.
    Sarita Vollnhofer

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    Frequently Asked Questions Regarding Alice Top Executives and Leadership Team

    Who leads Alice?
    Alice is led by Andre Florence (Founder & Chief Executive Officer), along with executives such as Anna Clara (Chief of Staff To the Chief Executive Officer) and Bruno Dreux (Chief Technology Officer).
    Who is part of Alice’s executive team?
    The executive team of Alice includes leaders such as Andre Florence (Founder & Chief Executive Officer), Anna Clara (Chief of Staff To the Chief Executive Officer), Bruno Dreux (Chief Technology Officer) and other senior executives.
    How many executives does Alice have?
    Alice has 5 executives leading key business areas.
    What roles are included in Alice’s leadership team?
    The leadership team of Alice includes roles such as Founder & Chief Executive Officer, Chief of Staff To the Chief Executive Officer, Chief Technology Officer, Chief Revenue Officer, Chief Human Resources Officer.