Alice Executive and Leadership Team

Isadora Borba, the Chief Executive Officer at Alice, directs the company's overall strategic vision and operational execution. Overseeing all departments, Borba ensures alignment with Alice's mission to provide accessible health insurance management through its innovative healthtech platform. This leadership role involves driving market penetration and fostering strategic partnerships within Brazil's dynamic healthcare sector. By focusing on scalable solutions, Isadora Borba enhances the company's ability to meet evolving customer needs and regulatory landscapes. The Chief Executive Officer's guidance is critical for maintaining Alice's competitive edge and achieving sustainable growth in the healthtech industry.

André Florence, the Founder & Chief Executive Officer at Alice, architects the foundational strategy and long-term vision for the healthtech company. Florence guides the development and expansion of Alice's health insurance management platform, ensuring its core mission of transforming healthcare access remains paramount. This executive position involves cultivating a culture of innovation and driving operational excellence across all facets of the business. By championing new initiatives, André Florence ensures the platform's continuous evolution to meet the complex demands of the Brazilian market. The Founder & Chief Executive Officer's leadership is integral to Alice's sustained impact and market leadership in healthtech solutions.

Pedro Rodrigues, the Chief Revenue Officer at Alice, spearheads all revenue-generating activities and sales strategies for the healthtech company. Rodrigues drives the expansion of Alice's health insurance management platform by identifying new market opportunities and optimizing sales funnels across Brazil. This critical role involves close collaboration with marketing and product development teams to ensure revenue growth aligns with company objectives. By focusing on customer acquisition and retention, Pedro Rodrigues enhances the platform's market share and financial performance. The Chief Revenue Officer's expertise is essential for translating business development efforts into tangible revenue streams and supporting Alice's overall expansion.

Sarita Vollnhofer, the Chief Human Resources Officer at Alice, directs all human capital strategies and organizational development initiatives for the healthtech company. Vollnhofer cultivates a robust company culture that supports Alice's mission of transforming healthcare management and ensures the attraction and retention of top talent across Brazil. This executive function involves overseeing talent acquisition, employee engagement, and performance management to foster a high-performing workforce. By championing employee well-being and professional growth, Sarita Vollnhofer strengthens the operational capacity of the health insurance management platform. The Chief Human Resources Officer's leadership is vital for building a sustainable and motivated team aligned with Alice's strategic goals.