Alice Executive and Leadership Team

Isadora Borba, the Chief Executive Officer at Alice, directs the overarching strategic vision for the healthtech platform. Borba architects long-term growth initiatives while overseeing the integration of insurance management services with clinical care delivery. By aligning operational goals with the mission of improving member health outcomes, the Chief Executive Officer ensures the company maintains a competitive edge in the Brazilian market. Borba manages high-level stakeholder relationships and drives the expansion of digital health services. This leadership role involves constant evaluation of market trends to refine the platform's value proposition. Through rigorous oversight of organizational performance, Isadora Borba secures the stability of the business model. The Chief Executive Officer fosters a culture of innovation, ensuring the company remains at the forefront of health insurance technology while delivering consistent value to members and partners across the region.

Andre Florence, the Founder & Chief Executive Officer at Alice, drives the foundational mission of the healthtech organization. Florence architects the core business philosophy, focusing on the intersection of technology and personalized healthcare insurance. As the Founder & Chief Executive Officer, Florence oversees the strategic direction of the company, ensuring alignment between product development and the evolving needs of the health insurance sector. This role involves navigating complex regulatory landscapes and scaling operations to meet growing demand. By championing a member-centric approach, Florence influences the design of health management tools that simplify the user experience. Andre Florence maintains a focus on sustainable growth, guiding the company through critical development phases. The Founder & Chief Executive Officer ensures the long-term viability of the platform, solidifying the company's position as a leader in the healthtech industry through visionary leadership and disciplined execution.

Bruno Dreux, the Chief Technology Officer at Alice, directs the development of the company's proprietary health insurance management platform. Dreux architects scalable software solutions that integrate clinical data with insurance workflows to enhance member experiences. As the Chief Technology Officer, Dreux oversees the engineering teams responsible for maintaining robust, secure, and efficient digital infrastructure. This role involves collaborating with other C-suite leaders to ensure technological advancements support the company's broader strategic goals. By optimizing data processing capabilities, Bruno Dreux enables the platform to deliver real-time health insights to users. The Chief Technology Officer manages the technical roadmap, prioritizing innovations that streamline healthcare access and administrative efficiency. Through the implementation of advanced analytics and secure cloud systems, Dreux ensures the platform remains reliable and scalable, directly supporting the company's mission to modernize health insurance management across the region.

Pedro Rodrigues, the Chief Revenue Officer at Alice, directs all commercial strategies and market expansion efforts. Rodrigues architects the sales and partnership frameworks necessary to scale the health insurance management platform. As the Chief Revenue Officer, Rodrigues oversees the acquisition of new members and the retention of existing accounts through data-driven engagement strategies. This role involves analyzing market dynamics to identify growth opportunities and optimizing revenue streams across the Brazilian healthtech landscape. By aligning sales objectives with the company's clinical and technological capabilities, Pedro Rodrigues ensures consistent financial performance. The Chief Revenue Officer collaborates with the leadership team to refine pricing models and service offerings, enhancing the overall value proposition for clients. Through the execution of targeted market initiatives, Rodrigues drives sustainable revenue growth, ensuring the company maintains a strong financial foundation while expanding the reach of the health insurance platform.

Sarita Vollnhofer, the Chief Human Resources Officer at Alice, directs the talent acquisition and organizational development strategies. Vollnhofer architects programs that foster a high-performance culture, ensuring the company attracts and retains top-tier professionals in the competitive healthtech sector. As the Chief Human Resources Officer, Vollnhofer oversees employee engagement, leadership development, and internal communication initiatives. This role involves aligning human capital strategies with the company's mission to provide innovative health insurance solutions. By implementing robust performance management systems, Sarita Vollnhofer ensures the workforce remains focused on delivering exceptional value to members. The Chief Human Resources Officer collaborates with the executive team to build a diverse and inclusive environment that supports long-term organizational health. Through the management of talent pipelines and professional growth opportunities, Vollnhofer strengthens the company's internal capabilities, ensuring the organization possesses the necessary expertise to lead in the evolving healthcare market.