Alibaba.com Executive and Leadership Team

June, 2026

Leadership Overview

Alibaba.com has 7 executives leading key functions including strategy, finance, digital media, people operations, and global trade.

Driven by a commitment to facilitating global commerce, Alibaba.com empowers businesses worldwide through its comprehensive e-commerce platform, fostering international trade and economic growth.

Leadership Roles at Alibaba.com

  • Chief Executive Officer, Onetouch (Singapore) - Harry Wang
  • Chief Executive Officer, Digital Media and Entertainment Group - Luyuan Fan
  • Chief Financial Officer, Alimama - Zita Wang
  • Director & President - J. Michael Evans
  • President - Kuo Zhang
  • Chief People Officer - Savio Kwan
  • Chief People Officer, JV - Felix Xiaojun
  • Harry Wang - Chief Executive Officer, Onetouch (Singapore)

    Harry Wang, the Chief Executive Officer, Onetouch (Singapore) at Alibaba.com, directs the strategic vision and operational execution for the Onetouch platform within Singapore. This leadership role involves driving market penetration and expanding the platform's reach across the region, ensuring seamless integration of wholesale trade functionalities. The Chief Executive Officer, Onetouch (Singapore) oversees the development and implementation of business strategies aimed at enhancing user experience and facilitating cross-border transactions. Harry Wang's focus includes fostering key partnerships and cultivating relationships with businesses to leverage Alibaba.com's global wholesale capabilities. This executive ensures the platform's growth aligns with the broader objectives of Alibaba.com, contributing to its position as a leader in global e-commerce.

    Luyuan Fan - Chief Executive Officer, Digital Media and Entertainment Group

    Luyuan Fan, the Chief Executive Officer, Digital Media and Entertainment Group at Alibaba.com, spearheads the strategic direction and operational management of the company's digital media and entertainment ventures. This leadership position involves driving innovation and growth across various entertainment platforms and digital content services. The Chief Executive Officer, Digital Media and Entertainment Group oversees the development of new content strategies, user engagement initiatives, and market expansion efforts within the digital entertainment landscape. Luyuan Fan's mandate includes fostering synergistic relationships between media assets and Alibaba.com's core e-commerce business. By cultivating a robust digital media ecosystem, Luyuan Fan enhances Alibaba.com's overall market presence and consumer engagement.
    Luyuan Fan

    Zita Wang - Chief Financial Officer, Alimama

    Zita Wang, the Chief Financial Officer, Alimama at Alibaba.com, manages the financial operations and strategic fiscal planning for the Alimama division. This critical role involves overseeing budgeting, forecasting, and financial reporting to ensure the economic health and profitability of Alimama's advertising and marketing technology services. The Chief Financial Officer, Alimama guides investment strategies and resource allocation, supporting the division's expansion and innovation initiatives. Zita Wang's responsibilities extend to managing financial risks and ensuring compliance with all relevant fiscal regulations. By optimizing financial performance, Zita Wang directly contributes to Alimama's ability to deliver value to merchants and drive revenue growth for Alibaba.com.

    J. Michael Evans - Director & President

    J. Michael Evans, the Director & President at Alibaba.com, holds a pivotal position in guiding the company's strategic initiatives and overall business operations. This executive leadership role involves overseeing key aspects of Alibaba.com's global expansion and market development strategies. The Director & President works closely with other senior leaders to drive revenue growth and enhance the platform's competitive positioning in the international wholesale trade sector. J. Michael Evans's responsibilities include fostering strategic partnerships and ensuring operational efficiency across various business units. By providing executive oversight and direction, J. Michael Evans significantly contributes to Alibaba.com's mission of enabling global commerce and supporting small and medium-sized enterprises worldwide.
    J. Michael Evans

    Kuo Zhang - President

    Kuo Zhang, the President at Alibaba.com, directs significant operational segments and strategic growth initiatives for the company. This executive leadership role involves overseeing critical business functions and driving performance across various divisions. The President works to enhance Alibaba.com's market presence and operational effectiveness, focusing on delivering value to global wholesale trade participants. Kuo Zhang's responsibilities include spearheading new business development opportunities and optimizing existing service offerings to meet evolving market demands. By providing strong leadership and strategic direction, Kuo Zhang ensures that Alibaba.com continues to innovate and expand its reach, reinforcing its position as a premier global e-commerce platform.

    Savio Kwan - Chief People Officer

    Savio Kwan, the Chief People Officer at Alibaba.com, directs the comprehensive human resources strategy and organizational development initiatives. This executive role focuses on attracting, retaining, and developing top talent to support Alibaba.com's global operations and growth objectives. The Chief People Officer oversees all aspects of employee relations, talent management, compensation, and benefits, ensuring a positive and productive work environment. Savio Kwan champions a culture of innovation and collaboration, aligning people strategies with the company's overarching business goals. By nurturing a skilled and motivated workforce, Savio Kwan plays a pivotal part in driving operational excellence and sustaining Alibaba.com's competitive advantage in the global e-commerce market.

    Felix Xiaojun - Chief People Officer, JV

    Felix Xiaojun, the Chief People Officer, JV at Alibaba.com, leads the human capital management strategies for joint venture entities. This role is dedicated to building and nurturing robust organizational structures that support the unique operational needs of these collaborative ventures. The Chief People Officer, JV oversees talent acquisition, employee development programs, and performance management systems tailored to the specific requirements of joint ventures. Felix Xiaojun ensures that HR policies and practices align with both Alibaba.com's global standards and the strategic objectives of each JV. By fostering a cohesive and high-performing workforce within these partnerships, Felix Xiaojun drives operational synergy and contributes to the overall success of Alibaba.com's collaborative endeavors.

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    Frequently Asked Questions Regarding Alibaba.com Top Executives and Leadership Team

    Who leads Alibaba.com?
    Alibaba.com is led by Harry Wang (Chief Executive Officer, Onetouch (Singapore)), along with executives such as Luyuan Fan (Chief Executive Officer, Digital Media and Entertainment Group) and Zita Wang (Chief Financial Officer, Alimama).
    Who is part of Alibaba.com’s executive team?
    The executive team of Alibaba.com includes leaders such as Harry Wang (Chief Executive Officer, Onetouch (Singapore)), Luyuan Fan (Chief Executive Officer, Digital Media and Entertainment Group), Zita Wang (Chief Financial Officer, Alimama) and other senior executives.
    How many executives does Alibaba.com have?
    Alibaba.com has 7 executives leading key business areas.
    What roles are included in Alibaba.com’s leadership team?
    The leadership team of Alibaba.com includes roles such as Chief Executive Officer, Onetouch (Singapore), Chief Executive Officer, Digital Media and Entertainment Group, Chief Financial Officer, Alimama, Director & President, President.