Alibaba.com Executive and Leadership Team

August, 2026

Leadership Overview

Alibaba.com has 7 executives leading key functions including finance, strategy, operations, and human resources.

Driven by a commitment to global wholesale trade, Alibaba.com empowers businesses worldwide through its comprehensive e-commerce platform, fostering international commerce and economic growth.

Leadership Roles at Alibaba.com

  • Chief Executive Officer, Digital Media and Entertainment Group - Luyuan Fan
  • Chief Executive Officer (Japan) - Makoto Kouyama
  • Chief Financial Officer, Alimama - Zita Wang
  • President - Kuo Zhang
  • Director & President - J. Michael Evans
  • Chief People Officer - Savio Kwan
  • Chief People Officer, JV - Felix Xiaojun
  • Luyuan Fan - Chief Executive Officer, Digital Media and Entertainment Group

    Luyuan Fan, the Chief Executive Officer, Digital Media and Entertainment Group, spearheads the strategic direction and operational execution for Alibaba's digital media and entertainment ventures. This leadership role involves guiding content acquisition, platform development, and user engagement strategies across diverse media channels. Fan directs the integration of various entertainment assets, fostering synergy and expanding market reach within the digital landscape. The Chief Executive Officer's responsibilities encompass driving innovation in content delivery and exploring new revenue streams to enhance profitability. Fan oversees the management of digital platforms, ensuring a seamless and engaging user experience for a global audience. This executive's focus is on cultivating a vibrant ecosystem that connects content creators with consumers, thereby solidifying Alibaba's presence in the digital media sector. Luyuan Fan's strategic vision is crucial for navigating the dynamic entertainment industry and achieving sustained growth.
    Luyuan Fan

    Makoto Kouyama - Chief Executive Officer (Japan)

    Makoto Kouyama, the Chief Executive Officer (Japan), leads Alibaba's strategic initiatives and operational management within the Japanese market. This executive directs the expansion of Alibaba's e-commerce services and wholesale trade platforms across Japan, tailoring offerings to local consumer and business needs. Kouyama's leadership focuses on building strong partnerships and enhancing market penetration in one of Asia's key economies. The Chief Executive Officer (Japan) oversees the development and execution of localized business strategies, ensuring alignment with Alibaba's global objectives. Makoto Kouyama is responsible for driving revenue growth and operational excellence within the Japanese region. This role involves navigating the competitive landscape and identifying new opportunities for Alibaba's diverse portfolio of services. Kouyama's expertise is critical for strengthening Alibaba's brand presence and market share in Japan.

    Zita Wang - Chief Financial Officer, Alimama

    Zita Wang, the Chief Financial Officer, Alimama, directs Alimama's financial strategy and operations. Overseeing fiscal planning and resource allocation, Wang ensures robust financial health for Alimama's e-commerce initiatives. This leadership involves managing budgets, financial reporting, and investment strategies critical to Alimama's market position. Wang's oversight extends to optimizing financial performance and driving profitability within the digital commerce landscape. The Chief Financial Officer's role demands meticulous attention to financial compliance and risk management, safeguarding Alimama's assets. By implementing sound financial controls, Wang supports the company's expansion and operational efficiency. This executive drives financial discipline across all Alimama departments, ensuring alignment with broader Alibaba Group objectives. Wang's expertise is vital for sustaining Alimama's growth trajectory and market leadership in digital advertising and e-commerce services.

    Kuo Zhang - President

    Kuo Zhang, the President, drives key strategic initiatives and operational oversight across multiple divisions within Alibaba. This executive's responsibilities encompass guiding business development, fostering cross-functional collaboration, and ensuring the effective execution of corporate strategies. Zhang plays a crucial role in identifying and capitalizing on new market opportunities, both domestically and internationally. The President's leadership focuses on enhancing operational efficiency and driving sustainable growth across Alibaba's diverse e-commerce and technology platforms. Kuo Zhang oversees the strategic alignment of various business units, ensuring cohesive progress towards overarching company goals. This role demands a deep understanding of market dynamics and a proactive approach to innovation. Zhang's leadership is instrumental in navigating complex business challenges and achieving ambitious performance targets.

    J. Michael Evans - Director & President

    J. Michael Evans, the Director & President, spearheads Alibaba's global strategy and international expansion efforts. This executive directs the company's engagement with global markets, focusing on driving wholesale trade and e-commerce growth worldwide. Evans oversees the development and implementation of strategies aimed at strengthening Alibaba's international presence and customer base. The Director & President's role involves fostering key partnerships and navigating the complexities of global commerce. J. Michael Evans is instrumental in shaping Alibaba's international business development, ensuring alignment with the company's mission to facilitate global trade. This leadership position requires a comprehensive understanding of international markets and a forward-thinking approach to business development. Evans's strategic guidance is critical for expanding Alibaba's reach and impact on a global scale.
    J. Michael Evans

    Savio Kwan - Chief People Officer

    Savio Kwan, the Chief People Officer, directs Alibaba's global human resources strategy and talent management initiatives. This leadership position involves overseeing all aspects of workforce planning, employee relations, and organizational development to support Alibaba's expansive operations. Kwan's focus is on cultivating a high-performance culture and ensuring the company attracts, retains, and develops top talent worldwide. The Chief People Officer plays a pivotal role in shaping employee experience and fostering an inclusive work environment. Savio Kwan drives initiatives related to compensation, benefits, and leadership development, ensuring alignment with business objectives. This executive's strategic insights are essential for managing a diverse and geographically dispersed workforce. Kwan's leadership ensures that Alibaba's human capital strategy effectively supports its long-term growth and innovation goals across all business units.

    Felix Xiaojun - Chief People Officer, JV

    Felix Xiaojun, the Chief People Officer, JV, leads human resources strategy and talent management for joint venture operations within Alibaba. This executive directs the development and implementation of HR policies and programs tailored to the unique needs of JV entities. Xiaojun focuses on building strong organizational capabilities and fostering a productive work environment across these collaborative ventures. The Chief People Officer, JV, plays a critical role in ensuring effective talent acquisition, employee engagement, and retention strategies. Felix Xiaojun oversees the alignment of HR practices with the specific business objectives of each joint venture. This leadership involves managing employee relations, compensation, and benefits to support operational success. Xiaojun's expertise is vital for nurturing talent and driving performance within Alibaba's diverse JV portfolio.

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    Frequently Asked Questions Regarding Alibaba.com Top Executives and Leadership Team

    Who leads Alibaba.com?
    Alibaba.com is led by Luyuan Fan (Chief Executive Officer, Digital Media and Entertainment Group), along with executives such as Makoto Kouyama (Chief Executive Officer (Japan)) and Zita Wang (Chief Financial Officer, Alimama).
    Who is part of Alibaba.com’s executive team?
    The executive team of Alibaba.com includes leaders such as Luyuan Fan (Chief Executive Officer, Digital Media and Entertainment Group), Makoto Kouyama (Chief Executive Officer (Japan)), Zita Wang (Chief Financial Officer, Alimama) and other senior executives.
    How many executives does Alibaba.com have?
    Alibaba.com has 7 executives leading key business areas.
    What roles are included in Alibaba.com’s leadership team?
    The leadership team of Alibaba.com includes roles such as Chief Executive Officer, Digital Media and Entertainment Group, Chief Executive Officer (Japan), Chief Financial Officer, Alimama, President, Director & President.