Alibaba.com Executive and Leadership Team

July, 2026

Leadership Overview

Alibaba.com has 7 executives leading key functions including strategy, operations, finance, human resources, and market development.

Driven by a commitment to global commerce, Alibaba.com facilitates international wholesale trade, connecting businesses worldwide through its robust e-commerce platform.

Leadership Roles at Alibaba.com

  • Chief Executive Officer, Digital Media and Entertainment Group - Luyuan Fan
  • Chief Executive Officer (Japan) - Makoto Kouyama
  • Chief Financial Officer, Alimama - Zita Wang
  • President - Kuo Zhang
  • Director & President - J. Michael Evans
  • Chief People Officer - Savio Kwan
  • Chief People Officer, JV - Felix Xiaojun
  • Luyuan Fan - Chief Executive Officer, Digital Media and Entertainment Group

    Luyuan Fan, the Chief Executive Officer, Digital Media and Entertainment Group at Alibaba.com, directs the strategic vision and operational execution for the company's digital media and entertainment ventures. This leadership role involves overseeing content acquisition, platform development, and user engagement strategies to drive growth within these dynamic sectors. Fan ensures the integration of these entertainment platforms with Alibaba.com's broader e-commerce ecosystem, fostering synergistic opportunities. The Chief Executive Officer, Digital Media and Entertainment Group is responsible for identifying emerging market trends and technological advancements to maintain a competitive edge. Luyuan Fan's oversight extends to managing key partnerships and alliances that enhance the group's market presence and revenue streams. This executive drives innovation in content delivery and monetization models, aiming to expand Alibaba.com's influence across global digital entertainment markets. The focus remains on delivering compelling user experiences and achieving sustainable business expansion through strategic initiatives.
    Luyuan Fan

    Makoto Kouyama - Chief Executive Officer (Japan)

    Makoto Kouyama, the Chief Executive Officer (Japan) at Alibaba.com, spearheads the company's strategic initiatives and operational management within the Japanese market. This executive is tasked with driving market penetration, expanding the customer base, and ensuring the platform's services effectively meet the unique demands of Japanese businesses. Kouyama oversees the development and implementation of localized strategies that align with Alibaba.com's global objectives while catering to regional nuances. The Chief Executive Officer (Japan) fosters key relationships with local partners, government bodies, and industry stakeholders to strengthen Alibaba.com's position in Japan. Makoto Kouyama's leadership focuses on enhancing the user experience for Japanese merchants and buyers, optimizing platform performance, and exploring new avenues for growth. This role is critical in navigating the complexities of the Japanese e-commerce landscape and maximizing the platform's impact. The objective is to solidify Alibaba.com's presence and drive significant revenue growth through targeted market engagement.

    Zita Wang - Chief Financial Officer, Alimama

    Zita Wang, the Chief Financial Officer, Alimama at Alibaba.com, manages the financial operations and strategic fiscal planning for the Alimama division. This executive oversees budgeting, forecasting, financial reporting, and investment strategies to ensure the financial health and growth of Alimama. Wang's responsibilities include optimizing financial performance, managing risk, and ensuring compliance with all relevant financial regulations. The Chief Financial Officer, Alimama plays a crucial role in evaluating new business opportunities and mergers or acquisitions from a financial perspective. Zita Wang works closely with other senior leaders to align financial strategies with the overall business objectives of Alimama and Alibaba.com. This leadership position involves driving efficiency in financial processes and implementing robust internal controls. The focus is on maximizing shareholder value and ensuring sustainable profitability through sound financial management and strategic capital allocation.

    Kuo Zhang - President

    Kuo Zhang, the President at Alibaba.com, holds broad executive responsibility for driving the company's strategic direction and operational performance. This leadership position involves overseeing multiple key business units and ensuring the effective execution of growth initiatives across the platform. Zhang's mandate includes fostering innovation, enhancing customer value, and expanding market reach in alignment with Alibaba.com's overarching mission. The President works closely with the executive team to set ambitious goals and implement robust strategies that address market dynamics and competitive pressures. Kuo Zhang's focus is on optimizing business processes, driving revenue growth, and ensuring the long-term sustainability and profitability of Alibaba.com. This role requires strong leadership in navigating complex business challenges and capitalizing on emerging opportunities within the global e-commerce landscape. The objective is to lead Alibaba.com towards continued success and market leadership through strategic oversight and decisive action.

    J. Michael Evans - Director & President

    J. Michael Evans, the Director & President at Alibaba.com, directs the company's global strategy and operational execution, focusing on driving international growth and market expansion. This executive oversees key business functions, ensuring alignment with Alibaba.com's mission to facilitate global wholesale trade. Evans is responsible for identifying and capitalizing on new market opportunities, strengthening customer relationships, and enhancing the platform's competitive positioning worldwide. The Director & President works to foster innovation across all business units, driving efficiency and effectiveness in operations. J. Michael Evans' leadership emphasizes strategic partnerships and collaborations that extend Alibaba.com's reach and impact. This role involves navigating complex international markets and ensuring the company remains at the forefront of e-commerce innovation. The objective is to achieve sustainable growth and enhance shareholder value through robust strategic planning and operational excellence.
    J. Michael Evans

    Savio Kwan - Chief People Officer

    Savio Kwan, the Chief People Officer at Alibaba.com, directs the comprehensive human resources strategy and operations across the organization. This executive is responsible for talent acquisition, employee development, compensation and benefits, and fostering a positive and productive corporate culture. Kwan oversees the implementation of HR policies and programs that support Alibaba.com's business objectives and promote employee engagement and retention. The Chief People Officer plays a vital role in organizational design, change management, and ensuring the company has the right talent in place to drive innovation and growth. Savio Kwan's leadership focuses on building a high-performing workforce and cultivating an environment where employees can thrive. This involves aligning HR initiatives with the company's mission and values, ensuring compliance with labor laws, and enhancing the overall employee experience. The objective is to attract, develop, and retain top talent to support Alibaba.com's global expansion.

    Felix Xiaojun - Chief People Officer, JV

    Felix Xiaojun, the Chief People Officer, JV at Alibaba.com, leads the human resources functions specifically for joint venture entities associated with the company. This executive focuses on developing and executing HR strategies tailored to the unique operational and cultural contexts of these joint ventures. Xiaojun oversees talent management, employee relations, and organizational development within these partnerships, ensuring alignment with both JV objectives and Alibaba.com's broader HR framework. The Chief People Officer, JV is instrumental in navigating the complexities of managing human capital across different organizational structures and ownership models. Felix Xiaojun works to establish consistent HR practices that foster collaboration, drive performance, and support the strategic goals of each joint venture. This role requires a deep understanding of cross-cultural dynamics and the ability to implement effective HR solutions that promote employee satisfaction and business success. The aim is to build strong, capable teams within the JVs that contribute significantly to Alibaba.com's overall growth.

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    Frequently Asked Questions Regarding Alibaba.com Top Executives and Leadership Team

    Who leads Alibaba.com?
    Alibaba.com is led by Luyuan Fan (Chief Executive Officer, Digital Media and Entertainment Group), along with executives such as Makoto Kouyama (Chief Executive Officer (Japan)) and Zita Wang (Chief Financial Officer, Alimama).
    Who is part of Alibaba.com’s executive team?
    The executive team of Alibaba.com includes leaders such as Luyuan Fan (Chief Executive Officer, Digital Media and Entertainment Group), Makoto Kouyama (Chief Executive Officer (Japan)), Zita Wang (Chief Financial Officer, Alimama) and other senior executives.
    How many executives does Alibaba.com have?
    Alibaba.com has 7 executives leading key business areas.
    What roles are included in Alibaba.com’s leadership team?
    The leadership team of Alibaba.com includes roles such as Chief Executive Officer, Digital Media and Entertainment Group, Chief Executive Officer (Japan), Chief Financial Officer, Alimama, President, Director & President.