Alibaba.com Executive and Leadership Team

September, 2026

Leadership Overview

Alibaba.com has 8 executives leading key functions including digital commerce, cloud infrastructure, logistics, and enterprise technology services.

Driven by a commitment to global digital transformation, Alibaba.com empowers businesses through advanced marketplaces and cloud computing solutions to facilitate seamless international trade and operational efficiency.

Leadership Roles at Alibaba.com

  • Chief Executive Officer, Onetouch (Singapore) - Harry Wang
  • Chief Executive Officer (Japan) - Makoto Kouyama
  • President, Digital Media & Entertainment - Luyuan Fan
  • President - Kuo Zhang
  • Chief Technology Officer - Max Yang
  • Chief People Officer - Savio Kwan
  • Chief People Officer, JV - Felix Xiaojun
  • Managing Director - Yasushi Sano
  • Harry Wang - Chief Executive Officer, Onetouch (Singapore)

    Harry Wang, the Chief Executive Officer, Onetouch (Singapore) at Alibaba.com, directs all regional trade facilitation services. Overseeing the Onetouch platform, the Chief Executive Officer, Onetouch (Singapore) optimizes supply chain logistics and export documentation for international merchants. This leadership role involves scaling cross-border trade solutions across Southeast Asian markets to enhance merchant productivity. By integrating digital payment technologies with logistics tracking, Harry Wang ensures streamlined operations for global buyers. The Chief Executive Officer, Onetouch (Singapore) maintains close collaboration with the broader Alibaba ecosystem to align trade services with enterprise technology goals. Through constant innovation in trade finance and customs clearance, Wang drives significant growth in the regional B2B sector. This strategic focus supports the overarching mission of simplifying business operations for small and medium enterprises operating within the complex global trade landscape.

    Makoto Kouyama - Chief Executive Officer (Japan)

    Makoto Kouyama, the Chief Executive Officer (Japan) at Alibaba.com, directs all business operations and market penetration strategies within the Japanese market. Overseeing the local expansion of digital commerce and cloud services, the Chief Executive Officer (Japan) ensures that platform offerings meet the specific needs of local enterprises. This leadership role involves managing relationships with key Japanese partners to facilitate cross-border trade and digital transformation. By tailoring supply chain solutions to the unique requirements of the Japanese market, Makoto Kouyama drives significant adoption of the company's technology ecosystem. The Chief Executive Officer (Japan) coordinates with global leadership to align regional initiatives with the broader corporate strategy. Through the implementation of localized service models, Kouyama enhances the user experience for both buyers and sellers. This strategic oversight supports the company's goal of connecting Japanese businesses to the global marketplace through advanced digital tools.

    Luyuan Fan - President, Digital Media & Entertainment

    Luyuan Fan, the President, Digital Media & Entertainment at Alibaba.com, directs the strategy and operations for the company's digital media and content distribution platforms. Overseeing the integration of entertainment services into the broader digital ecosystem, the President, Digital Media & Entertainment ensures that content delivery aligns with user engagement goals. This leadership role involves managing partnerships with content creators and media organizations to expand the reach of digital services. By leveraging data analytics to personalize user experiences, Luyuan Fan drives growth in the digital media sector. The President, Digital Media & Entertainment collaborates with technology teams to enhance the platform's streaming capabilities and interactive features. Through the strategic development of media assets, Fan strengthens the company's position in the competitive entertainment landscape. This focus on high-quality content and user-centric technology supports the company's mission to provide comprehensive digital services to consumers worldwide.
    Luyuan Fan

    Kuo Zhang - President

    Kuo Zhang, the President at Alibaba.com, directs the overarching business strategy and operational execution for the company's core commerce platforms. Overseeing the development of B2B and B2C marketplaces, the President ensures that the company's digital commerce solutions remain at the forefront of the industry. This leadership role involves managing the strategic direction of product development and market expansion to drive revenue growth. By coordinating with other C-suite leaders, Kuo Zhang ensures that commerce platforms are fully integrated with cloud infrastructure and logistics services. The President monitors global market trends to identify new opportunities for digital transformation and platform enhancement. Through the implementation of robust business models, Zhang supports the company's mission to enable global trade for businesses of all sizes. This executive oversight is essential for maintaining the company's market leadership and ensuring the long-term sustainability of its diverse digital commerce ecosystem.

    Max Yang - Chief Technology Officer

    Max Yang, the Chief Technology Officer at Alibaba.com, architects the scalable cloud infrastructure and AI services powering the entire digital ecosystem. Overseeing the engineering departments, the Chief Technology Officer drives the development of advanced algorithms for search, recommendation, and data analytics. This leadership role involves managing the technical roadmap to ensure high availability and security across all B2B and B2C marketplaces. By optimizing server performance and cloud computing capacity, Max Yang supports the rapid growth of enterprise technology services. The Chief Technology Officer collaborates with product teams to integrate machine learning into supply chain solutions, enhancing overall platform intelligence. Through the continuous refinement of technical architecture, Yang ensures the company remains at the forefront of digital innovation. This focus on robust, secure, and efficient technology systems directly enables the seamless operation of global commerce platforms for millions of users.

    Savio Kwan - Chief People Officer

    Savio Kwan, the Chief People Officer at Alibaba.com, directs the global human resources strategy and organizational development initiatives. Overseeing talent acquisition, leadership training, and corporate culture, the Chief People Officer ensures the company attracts and retains top-tier professionals capable of driving digital innovation. This leadership role involves designing performance management systems that align individual contributions with the company's long-term growth objectives. By fostering an environment of continuous learning and professional development, Savio Kwan supports the scaling of the workforce across diverse international regions. The Chief People Officer collaborates with the executive team to implement organizational structures that promote agility and cross-departmental cooperation. Through the cultivation of a strong corporate identity, Kwan ensures that the company's mission remains central to all employee activities. This focus on human capital is essential for maintaining the company's competitive edge in the fast-paced technology and e-commerce sectors.

    Felix Xiaojun - Chief People Officer, JV

    Felix Xiaojun, the Chief People Officer, JV at Alibaba.com, directs human resources and organizational alignment for joint venture operations. Overseeing the integration of personnel and corporate policies within these partnerships, the Chief People Officer, JV ensures that joint ventures maintain the high standards of the parent company. This leadership role involves managing complex labor relations and talent development programs tailored to the specific needs of collaborative business models. By harmonizing diverse corporate cultures, Felix Xiaojun facilitates seamless cooperation between joint venture entities and the broader Alibaba ecosystem. The Chief People Officer, JV monitors organizational health and employee engagement to ensure the success of strategic partnerships. Through the implementation of standardized HR practices, Xiaojun supports the operational efficiency of joint ventures. This focus on human capital management within collaborative frameworks is vital for the company's ability to scale its technology and commerce services through strategic alliances.

    Yasushi Sano - Managing Director

    Yasushi Sano, the Managing Director at Alibaba.com, oversees strategic market expansion and operational excellence across key international territories. Directing high-level business development, the Managing Director ensures the alignment of digital commerce platforms with local market requirements. This leadership role involves managing cross-functional teams to drive adoption of cloud infrastructure and enterprise technology services. By fostering partnerships with regional stakeholders, Yasushi Sano strengthens the competitive position of the company within the global digital economy. The Managing Director monitors performance metrics to ensure consistent revenue growth and operational efficiency across diverse business units. Through the implementation of localized marketing strategies, Sano accelerates the digital transformation of traditional businesses. This executive oversight remains critical for maintaining the company's status as a leader in global e-commerce and technology services while navigating the nuances of international regulatory environments.

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    Frequently Asked Questions Regarding Alibaba.com Top Executives and Leadership Team

    Who leads Alibaba.com?
    Alibaba.com is led by Harry Wang (Chief Executive Officer, Onetouch (Singapore)), along with executives such as Makoto Kouyama (Chief Executive Officer (Japan)) and Luyuan Fan (President, Digital Media & Entertainment).
    Who is part of Alibaba.com’s executive team?
    The executive team of Alibaba.com includes leaders such as Harry Wang (Chief Executive Officer, Onetouch (Singapore)), Makoto Kouyama (Chief Executive Officer (Japan)), Luyuan Fan (President, Digital Media & Entertainment) and other senior executives.
    How many executives does Alibaba.com have?
    Alibaba.com has 8 executives leading key business areas.
    What roles are included in Alibaba.com’s leadership team?
    The leadership team of Alibaba.com includes roles such as Chief Executive Officer, Onetouch (Singapore), Chief Executive Officer (Japan), President, Digital Media & Entertainment, President, Chief Technology Officer.